Employment Of Social Media Research Articles

Political Optimization Algorithm with a Hybrid Deep Learning Assisted Malicious URL Detection Model

With the enhancement of the Internet of Things (IoT), smart cities have developed the idea of conventional urbanization. IoT networks permit distributed smart devices to collect and process data in smart city structures utilizing an open channel, the Internet. Accordingly, challenges like security, centralization, privacy (i.e., execution data poisoning and inference attacks), scalability, transparency, and verifiability restrict faster variations of smart cities. Detecting malicious URLs in an IoT environment is crucial to protect devices and the network from potential security threats. Malicious URL detection is an essential element of cybersecurity. It is established that malicious URL attacks mean large risks in smart cities, comprising financial damages, losses of personal identifications, online banking, losing data, and loss of user confidentiality in online businesses, namely e-commerce and employment of social media. Therefore, this paper concentrates on the proposal of a Political Optimization Algorithm by a Hybrid Deep Learning Assisted Malicious URL Detection and Classification for Cybersecurity (POAHDL-MDC) technique. The presented POAHDL-MDC technique identifies whether malicious URLs occur. To accomplish this, the POAHDL-MDC technique performs pre-processing to transform the data to a compatible format, and a Fast Text word embedding process is involved. For malicious URL recognition, a Hybrid Deep Learning (HDL) model integrates the features of stacked autoencoder (SAE) and bi-directional long short-term memory (Bi-LSTM). Finally, POA is exploited for optimum hyperparameter tuning of the HDL technique. The simulation values of the POAHDL-MDC approach are tested on a Malicious URL database, and the outcome exhibits an improvement of the POAHDL-MDC technique with a maximal accuracy of 99.31%.

The Role of Social Media in Crisis Communication during COVID-19 Period

The COVID-19 pandemic continues to cause great impact on countries around the world. During this health crisis, political communication is crucial as the governments ability to govern is challenged and it needs to make timely decisions that will affect a large number of people based on the spread of the virus. COVID-19 is changing the way people interact with each other, and social media is playing a more important role in peoples social life than ever before. Due to its convenience in obtaining information and its widespread application, social media has become an important channel for the government and the public to participate in crisis management. From the perspective of social-mediated crisis communication (SMCC) and media richness, this paper mainly analyzes the roles of social media in COVID-19 crisis communication from the aspects of communication efficiency, social solidarity, information epidemic and celebrity effects, thereby providing the government with recommendations for a more comprehensive understanding and employment of social media in COVID-19 crisis communication.

Local emergency management's use of social media during disasters: a case study of Hurricane Irma.

Governments' use of social media during all phases of emergency management, especially during disasters, has increased dramatically in the past 20 years. Yet, implementation at the local government level in the United States remains haphazard. As technology and the role of social media evolve, there persists a need to understand the socio-technical aspects of social media's employment in times of disaster. This study contributes to the growing social media literature by asking the following questions: what challenges remain and what lessons learned are being institutionalised at the local level of government? A qualitative analysis of 26 after action reports on Hurricane Irma (September 2017) by county, state, and federal governments and a four-hour focus-group session revealed dominant and subdominant themes, including: push/pull information; capacity and technical issues; inconsistent messaging; one-way versus two-way communication; timing of messages; and data collection. The paper concludes by discussing lessons learned, remaining challenges, evidence of organisational learning, and recommendations for future research.

Social movements and digital media in the UK

Social movements and digital media in the <scp>UK</scp>

#Arttothepeople? An exploration of Instagram’s unfulfilled potential for democratising museums

ABSTRACT Today, most museums in Europe and the United States present themselves as democratic institutions. Meanwhile, scholarly literature puts much emphasis on the democratising potential of social media for museum practice. Prompted by the scarcity of factual data on museums’ employment of social media, this article presents an empirical study on how art museums use Instagram. Specifically, the research focuses on the extent to, and the ways in which, art museums are harnessing Instagram in order to fulfil their democratic aspirations. Through content analysis, the study shows that Instagram’s potential for a more democratic museology is being harnessed to a very limited extent. Museums predominantly use Instagram for more traditional promotional purposes or adopt an authoritative knowledge-telling attitude in their posts. Nevertheless, we present several promising exceptions, that we analyse through close reading. These examples pave the way to a more democratic museum practice on Instagram.

Primary and Secondary Students’ Usage of Digital Platforms for Mathematics Learning during the COVID-19 Outbreak: The Case of the Gaza Strip

During the outbreak of the COVID-19 pandemic, digital learning has reshaped mathematics education in different ways. In particular, different social media platforms have acquired an unforeseen prominence as a way to enhance mathematics learning and to model somehow the face-to-face classroom interactions abruptly interrupted. How primary and secondary students have reacted or responded to these changes in the initial learning conditions is the main aim of this study. With this purpose in mind data was collected from 3179 students from the Gaza Strip by means of a validated rating scale and then a cluster analysis approach was applied that revealed the existence of three clusters. K-means cluster analysis was applied to analyze data as an exploratory approach to identify structures within the data. Also, chi-square was applied to identify differences between the clusters with regard to demographic characteristics. Regarding the grouping of participants in clusters the analysis performed lead to the identification of three clusters: Cluster 1, 2 and 3 had 2001, 824 and 354 cases, respectively. These clusters were grouped depending on employ social media platforms used by the students to reinforcement their mathematics learning. Participants in Cluster 3 exhibited the highest proficiency in the usage of social media for mathematics learning as compared to those in Cluster 1 and Cluster 2. This means that students in cluster 1 are more likely to exhibit negative attitudes and low levels in the skills related to using digital technology and the employment of social media in mathematics learning. The results showed that there were no significant differences between cluster-groups with regard to gender, age, and type of school. In contrast, significant differences were found among the three clusters with regards to the educational level of parents and the economic status of the family. However, the overall results show that digital learning is considered a positive response to the school closure in the time of the COVID-19 outbreak.

The role of social media in public crisis governance

The characteristics of dissemination and universal application of social media bring new opportunities for multiple arenas (such as government, social institutions, and the public) to participate in the governance of public crises. During China’s prevention and control of COVID-19, social media functioned well in the governance of the pandemic. This paper mainly analyzes the role of social media in crisis management from the perspectives of risk communication, social reconstruction, collaborative governance, etc., thereby providing the government with recommendations for the improved employment of social media and improving the public crisis response.

Challenges of Employing Women's Academic Leaders for Social Communication Means from the Perspective of Faculty Members at King Saud University: تحديات توظيف القيادات الأكاديمية النسائية لوسائل التواصل الاجتماعية من وجهة نظر أعضاء هيئة التدريس في جامعة الملك سعود

The study aimed to identify the challenges of employing female academic leaders for social communication methods from the point of view of faculty members at King Saud University. To achieve these goals, the descriptive survey method was used, with a questionnaire which is used as a tool of the study and distributed to a sample that is consisted of (275) faculty members in female campus of King Saud University in Riyadh. The study found the following results: Female academic leaders face moderate challenges with a mean of (2.89) in employing social media means in administrative processes. The Administrative Challenges were at the forefront with an average of (3.05), followed by Technical and Artistic challenges with an average of (2.87) and Human Challenges with an average of (2.76). significant differences at the level of (α≤0.05) among the means of study sample responses of faculty members about the challenges facing female academic leaders' employment of social media in the administrative processes due to the different years of experience in favor of the study sample whose experience is [(15) years and above]. According to the results of the study, the researcher provided some recommendations for activating the benefits of social media in the administrative work for academic leaders.

‘Know your role’: Dwayne Johnson & the performance of contemporary stardom

ABSTRACTContemporary film stardom is an intensely intertextual phenomenon, articulated not only through the range of social media platforms available to celebrities and their marketing teams, but also through the increasingly synergistic bodies of work of the modern Hollywood star. More than this, the modern star image is a performance, one which is in constant process of construction and negotiation. In this article, I explore how these factors intersect in the star persona of Dwayne ‘The Rock’ Johnson. Drawing on a framework of literature dealing with celebrity, social media and professional wrestling, I contend that not only is Johnson’s remarkable crossover success in the film industry connected to his mastery of social media self-presentation, but also that this must be examined in the context of his background in the unique performative environment of professional wrestling. Using examples from Johnson’s wrestling career and instructive exemplars of his employment of social media, I argue that Johnson’s grounding in the unique wrestling practice of kayfabe has informed his engagement with the malleable public-private terrain of social media.

Iranian Teachers’ Attitude towards Using Social Media and Technology to Increase Interaction amongst Students inside or outside the Classroom

Internet and Social media is a ubiquitous phenomenon affecting many areas of life, including education. From various disciplines have used some forms of social media in their personal as well as professional lives, the English Language Teaching (ELT) teachers are no exception. Many studies on the area have been conducted such as those reviewed by Inayati (2013), and Tess (2013). However, despite the fact that Iran is among the high users of a number of social media, such study in Iran is still scarcely found in International journals. Therefore, this paper addresses the issue by studying how Iranian ELT teachers perceive social media in relation to their teaching as well as their general attitudes towards this type of media. A number of ELT teachers in recent popular social media (telegram, whatsapp) were surveyed with regards to their attitude and perception of social media use in teaching English. Analysis of the survey results showed that generally, the participants indicated positive attitude towards the employment of social media in ELT. In addition, most participants also showed high awareness of the educative potentials offered by social media in ELT practices, and several factors which could potentially hinder the actual use of social media were also identified. Some implications were drawn based on the findings of the study, some of which are related to the aspect of education management.

Information on the Go: Perspective of Academic Librarians on Use of Social Media in Reference Services

ABSTRACTLibrarians have different perceptions on the employment of social media in library services. This research focused on investigating the perceptions that academic librarians in Ghana hold about the employment of social media in providing reference and user services. A quantitative research approach employing a Likert-type questionnaire was used in soliciting the views of 99 librarians from six top public and private universities in Ghana on their perspective on the use of social media in providing reference and user services. The findings of the study indicate mixed perceptions on the application of social media in reference and user services. These are variously attributed to lack of skills on the part of librarians to use social media, low bandwidth and poor internet connectivity, and inadequate support/motivation from parent institutions among others. As a result, librarians found the traditional mode of service delivery more comfortable, though they knew the importance of social media in their services. The study recommended, among others, development of skills and sensitization workshops to whip up interest in librarians to use social media in reference and user services.

The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge

To develop strategies for customer relationship management further insight informed by research is required to address the step-change brought about by the digitalised consumer environment. The central proposition is that the digital environment, emphasising social media, could be further employed as both the site and also the tool for research, thereby creating valuable new knowledge from which to develop strategy. Consumers now have multi-modal relationships with businesses as well as each other, many of which are digital and exist across social media platforms. Strategic marketing needs to respond to the digital era by embracing social media informed research. This discussion paper encourages marketing scholars to consider employing new social media and digital research methods that include the co-creation of research with consumers. More relevant output is likely through the employment of social media and co-creational research, upon which contemporary CRM strategy can be formulated.