PurposeThe purpose of this article is to systematically review existing literature concerning the transmission of entrepreneurial values within the context of family entrepreneurship. Specifically, the study aims to address two primary inquiries: First, which entrepreneurial values transferred across generations have been discerned in family entrepreneurship literature? Second, what mechanisms for the transmission of these values have been identified within family entrepreneurship literature?Design/methodology/approachWe utilized the Web of Science database to identify relevant articles. We employed a broad set of Boolean search terms related to family, entrepreneurship and values. Ultimately, 77 articles were selected for detailed analysis based on their relevance to the topic.FindingsOur review identified a diverse array of entrepreneurial values that can be categorized into three themes: family values, family business values and societal entrepreneurial values. Furthermore, mechanisms facilitating the transmission of these values were classified into eight distinct types, i.e. relational embeddedness, vicarious learning, explicit communication, imprinting, educating, parenting styles, community-zeitgeist and genetics. The paper concludes with an agenda for future research on entrepreneurial value transmission in enterprising families.Practical implicationsUnderstanding how entrepreneurial values are transmitted within family firms can inform practices such as succession planning, leadership development and fostering a culture of entrepreneurship across generations.Originality/valueThis paper contributes to the theoretical development of family entrepreneurship by consolidating and synthesizing existing knowledge on entrepreneurial value transmission. It provides a comprehensive overview that can guide future empirical and conceptual investigations in this field.