This research was conducted for research and development an Embedded Engineering Learning on Social Cloud Model (EEL on SC Model) to enhance creative thinking and creative product. The aims of this study were: 1) to design an EEL on SC model to develop the creative thinking and creative product, and 2) to evaluate an EEL on SC Model to develop the creative thinking and creative product. The research method was divided into two phases. The first phase involves the design of the model: 1) study, analyze and synthesize the contents, 2) arranging the Embedded Engineering Learning Model process and 3) summarizing the results, the second phase involves model evaluation. The sample group in this research consisted of seven experts in the field of design embedded system, information technology and instructional design. These experts were selected by purposive sampling. Data was analyzed using arithmetic mean and standard deviation. The research findings were organized as follows: The process of developing an EEL on SC Model consisted of the following has 7 components which have 22 procedures. The model helps to develop creative thinking and creative product of the learners. The experts have agreed with the overall of the model and had a learning activity was appropriate in very good level.