Book Review: Elizabeth Lunbeck, The Americanization of Narcissism. Cambridge, MA: Harvard University Press, 2014. ISBN: 978-0674724860 (Hardback). 367 Pages. $35.00.[Article copies available for a fee from The Transformative Studies Institute. E-mail address: journal@transformativestudies.org Website: http://www.transformativestudies.org ©2016 by The Transformative Studies Institute. All rights reserved.]Is America becoming more narcissistic? With this question, posed in a short introductory chapter, Elizabeth Lunbeck effectively lures in the reader. It is the same question social critics have been asking - mostly to answer it themselves - with increasing frequency for almost half a century. Lunbeck never answers the question, nor does she attempt to. This is partly because there is no exact science to measure narcissism, and partly because the author's focus is to capture the contradictory and ambiguous nature of narcissism rather than contribute to an already opinionated debate. While most of us spend absurd amounts of time on social media, Lunbeck's thorough and nuanced research shows that this behavior is not necessarily synonymous with an increase in narcissism.Lunbeck, Professor of History at Vanderbilt University, has written a well-researched and highly engaging book on the concept of narcissism that will satisfy both scholars and readers interested in psychoanalysis more generally. The book delicately balances the theoretical with the biographical in its portrayal of the professional and personal feuds between leading psychoanalysts in their efforts to define narcissism and, by extension, the scope and goal of psychoanalysis.The first part of the book, in the Me Decade, explores the revival of the concept of narcissism in the 1970s and then goes on to show how the concept is still being used by social critics and psychoanalysts, albeit with differing meanings and intentions. Part two, Dimensions of Narcissism from Freud to the Me Decade and Beyond, offers an historical overview of how the concept evolved through the twentieth century, focusing in particular on Freud and Freudian theory as well as Heinz Kohut, an Austrian-born psychoanalyst based in Boston. A vehement protector of orthodox Freudianism early in his career, Kohut would eventually revise many of the fundamental teachings of his idol, in particular the concept of narcissism.Already on page one, the author draws the battle lines by juxtaposing Freud's seminal essay On Narcissism: An Introduction, published in 1914, with cultural critic Christopher Lasch's polemic The Culture of Narcissism (1978). Lasch deliberately turned the focus from the individual and the psyche to society in his depiction of a greedy and consumption-fixated society bereft of American core values such as selfreliance, asceticism, and a strong work ethic. Grandiosity, vacillating self-esteem, devaluing of others, seductiveness, manipulation, loneliness: these are some of the keywords Lasch invoked in The Culture of Narcissism, a book that was largely responsible for bringing the concept of narcissism into popular conversation. However, and this is a point I wish Lunbeck had stated more clearly herself, social critics like Lasch were much less concerned with the actual definition of narcissism than its apparent ability to capture in one word the discontent of modern society. Narcissism soon became a blanket term used by social critics to contain all the ills of post-WWII America, among which consumption, abandonment of tradition, and a re-orientation from self-sacrifice towards personal gratification were the most salient.Consumption and individualism might define modern America, but it is not so clear, however, that one should conflate this development with an increase in narcissism. As a matter of fact, most psychoanalytic definitions of pathological narcissism emphasize a compulsion to avoid dependency of any kind, and to the extent that narcissists crave personal gratification, they don't seek it in worldly goods but rather in other people's idolization. …
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