One of the main differences between PC-based and mobile services is the size of the user interface, i.e. the screen available to the user. While PCs usually offer quite large screens, mobile devices, like cell phones, have screens which compared to PCs can be considered peepholes only owing to the main characteristic of mobile devices, i.e. portability. However, the applicable European legislation such as the Distant Selling Directive of 1997 (Directive 1997/7/ EC of 20 May 1997), the Electronic Commerce Directive of 2000 (Directive 2000/31/EC of 17 July 2000) and the Electronic Communication Data Protection Directive of 2002 (Directive 2002/58/EC of 12 July 2002) that together form a large part of the legal basis of the corresponding German legislation, were framed and implemented with a PC-oriented mind-set. While, in principle, this legislation equally applies to the mobile environment made up of portable and thus small-scale end user devices, certain concepts do not appear to suit the particularities of these devices. In particular, the extensive and detailed information requirements designed for consumer protection in the field of e-commerce prove to be cumbersome, if not impossible to comply with in a mobile environment. Taken into account this pre-eminent difference, this article focuses on five particular aspects of consumer protection: First is the question on whether and how to incorporate general terms and conditions of the Mobile Commerce Provider (,,MCP) into the underlying contractual relationship with the consumer (I.). Secondly, the requirements of the consumer's right of withdrawal that have lately been amended will be analysed in light of mobile markets (II.). The article will then deal with the strict and extensive information requirements applicable to any electronic business or distant selling as specifically outlined in the German Civil Code (BGB), the Ordinance on Information Requirements under the German Civil Code (BGB-InfoV) as well as in the Tele Services Act (TDG) (III.). Furthermore, certain additional action requirements will be discussed (IV.). Finally, this article will offer a short overview of and comment on the relevant data protection requirements applicable to mobile services (V.).
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