Scientists consider that the appeal to the mind is the mental criterion for persuasion, which is the strongest and most influential, followed by the appeal to the heart, which represents the symbol of emotion, in the persuasive process. The Iraqi (field study) with several sub-questions, to achieve several research goals, based on the theory oriented to the research, which is (the theory of media persuasion), which we see as the most appropriate theory for the problem of this research, its questions and objectives, based on the intellectual heritage represented by the methods of persuasion in electronic advertisements and their reflection on young consumers. The method used is the survey method, as it is one of the most appropriate approaches to media studies, and is consistent with the topic, problem and objectives of the research based on the analytical descriptive approach, as well as the questionnaire tool for all data and information related to the field study of the research sample represented by the Iraqi youth in the Iraqi governorates (Baghdad, Nineveh and Basra) and the adult Their number is (668) researched. The study reached several results, including the following: Determining goals was one of the most important methods of persuasion used in electronic advertisements in Iraqi commercial sites. The polarization model occupied the forefront of the persuasion models used in electronic advertisements, because this model plays a positive role in persuading young consumers and urging them to make a purchase decision. Among the most important principles of persuasive design in electronic advertising is simplicity and clarity The most important recommendations that came out of this study are as follows: Highlighting the characteristics and advantages of the product in terms of quality and efficiency, as well as focusing on the commercial relationship, facility, price and warranty in order to urge young people to make a purchase decision. The electronic advertisements in the Iraqi commercial sites focused on advertising communication, but they neglected electronic sales, and the delivery service, which is among the pillars of delivery. The necessity of paying attention to persuasive methods in electronic