In this study, a novel thermally stability broad-band near-infrared (NIR) phosphor SrLaMgTaO6 (SLMT): Cr3+ was research, along with investigations into its structure, morphology, PL spectra and crystal field strengths. Additionally, the mechanism of concentration quenching in these samples was investigated, which primarily attributed to electric multipolar interactions notably. Surprisingly, the NIR emission intensity at 423 K remains 80.4 % of its room temperature intensity, which shows its outstanding thermal stability. To comprehend the mechanism behind the exceptional thermal stability of luminescence, a comprehensive analysis in this material was conducted, focusing on factors such as the crystal field strength of the host material and the electron-phonon coupling (EPC) effect. Subsequently, an optimized phosphor coating was applied to a 470 nm LED chip to get a NIR pc-LED device, which was evaluated for its performance. The research demonstrate that SLMT: Cr3+ phosphor is a promising NIR pc-LED.