In this work, we first introduce the specific steps of a quantum-secure direct communication scheme that sends a single photon at a time. Based on the basic steps of the scheme, it is gradually extended to a quantum secure direct communication scheme that transmits single-photon sequences twice and four times, with emphasis on the coding rules corresponding to each scheme. The purpose is that through the above scheme, it can be intuitively seen in the subsequent efficiency analysis that with the increase of the number of transmissions, the classification of single photons can be increased, and the encoding capacity of each single photon and the transmission efficiency of quantum states in the entire communication can be greatly improved. Finally, a universal scheme and coding rules for quantum secure direct communication by sending single photons in an integer power of 2 are proposed, and after security analysis the scheme proves to be safe and feasible. Through the efficiency analysis, the communication efficiency of this scheme is higher than that of the existing scheme, and the implementation of this scheme only uses a single photon, does not involve with quantum entanglement, and this scheme has more application values.