Effect Of Tie Strength Research Articles

Social Sharing of Political Disinformation: Effects of Tie Strength, Message Valence, and Corrective Information on Evaluations of Political Figures

Two studies investigated the effects of exposure to disinformation on citizens’ evaluation of politicians and the impact of corrections. Study 1 tested the roles of message valence and relational closeness of social media connections sharing disinformation. Study 2 examined whether corrections on social networking sites could mitigate the influence of disinformation. Results of the first study indicate a limited persuasive effect of disinformation, with negative disinformation being more entertaining but potentially less credible than positive disinformation. Effects of corrections in Study 2 were strong. There was no consistent influence of whether disinformation was shared by a close versus distant friend.

Boundary Kinking in Public Grading Schemes: The Effects of Tie Strength in Social Relationships

Discontinuities frequently appear in the distribution of scores underlying the grades of public regulation schemes such as restaurant hygiene inspections. The typical study of such discontinuities conceives of them as representing rational behavioral responses to incentives inherent in the scheme itself. By contrast, we study how the evolving social relationships between inspectors and restaurants influence grading outcomes in a systematic manner. We study 512,313 inspections in Los Angeles County between 2000 and 2010, conducted by 606 inspectors in 29,666 restaurants. We find that the stronger the social tie between an inspector and a restaurateur, the more likely the inspector will be to “fudge” upward the inspection score. When aggregated, this behavior produces discontinuities – or kinks – in the distribution of scores occurring around the grade category boundaries. This behavior appears to be part of an implicit quid pro quo agreement: a lenient inspection in exchange for the restaurateur not requesting a re-examination. Importantly, the behavior generates public costs: restaurants that enjoy stronger social ties with inspectors are subsequently more likely to receive a customer complaint. These findings offer insight into how commensuration operates in the context of public grading schemes and point to a range of implications for sociological theory.

OJT Characteristics and OJT Outcomes in a Domestic Travel Industry: Moderating Effect of Tie Strength

OJT Characteristics and OJT Outcomes in a Domestic Travel Industry: Moderating Effect of Tie Strength

The Impact of Word of Mouth on Organizational Attractiveness

Many organizations have attempted to determine the most effective communication channel between organizations and potential applicants. The present study attempts to identify if word of mouth (WOM) influences organizational attractiveness by having 240 MBA students take part in a scenario experimental design. In addition, it also aims to test the moderating effect of tie strength and expertise. The study is implemented with a scenario experiment addressing the issue of employment decision making. The subjects were asked to read scenarios and imagine that they were experiencing them. Subsequently, they filled out the questionnaires of organizational attractiveness. The results indicate that word of mouth has a significant impact on organizational attractiveness. The moderating effects of potential applicants' tie strength with senders and expertise of senders are also supported. In practice, the study indicates the effect of word of mouth on organizational attractiveness, suggesting that organizations should put more effort into improving positive organizational word of mouth. Theoretically, it demonstrates the effect of positive word of mouth and the moderating effect of tie strength with senders and expertise of senders on organizational attractiveness.