AbstractThe impact of incorporating additional steric restrictions into highly sterically encumbered sulfonated polyaromatic polymers was investigated. Copolymers possessing between 0 and 10% nonlinear ortho or meta biphenyl units in an otherwise linear para biphenyl‐containing sulfo‐phenylated poly(phenylene) were synthesized in yields >80% and evaluated on the basis of their physical and electrochemical properties. When incorporated into sulfonated copolymers in ≤5 mol%, ortho and meta linked biphenyl moieties reduced membrane swelling in water by up to 23 and 19 vol%, respectively, compared to strictly para biphenyl‐linked copolymers. Despite this, copolymers possessing nonlinear, biphenyl‐linked monomers displayed a decrease in proton conductivity and mechanical strength. This study reinforces the importance of considering restricted rotation, backbone flexibility, and chain entanglement in the design of polymers aimed at improving their physical and electrochemical properties. © 2020 Society of Industrial Chemistry