This study aims to evaluate the effectiveness of a mobile-based goal-setting intervention among university students compared to the control group. The main hypothesis of the study was that the intervention would affect the behavioral regulation and life quality of students. The participants of this study were first-year economics students from a Chinese university. The research method was a questionnaire. At the start, the life quality and behavioral regulation of students did not significantly differ. In the post-test, intergroup differences in behavioral regulation were generally significant, but the size of the effects was small. In terms of life quality, the post-test revealed significant intergroup differences with strong effect sizes. Changes in Intrinsic regulation predicted change in Social Relationships, and changes in lntrojected regulation and Identified regulation predicted change in Psychological Health. This study postulates the need to develop behavioral skills to systematically engage in physical activity.