Effect Of Extrinsic Cues Research Articles

How does self-reported knowledge influence the effect of extrinsic cues on wine choice? A qualitative approach

ABSTRACT Evaluation of wine quality before tasting requires more than simple access to information; it demands the knowledge and the experience to interpret the information provided. This paper intends to contribute to an in-depth understanding of the role that self-reported wine knowledge plays on individual attitudes and behavior towards choice and evaluation of wine. Five focus groups involving 45 regular red wine consumers were conducted in 4 Portuguese wine regions. Qualitative data were transcribed verbatim and content analysis was applied. Three main dimensions emerged, highlighting the importance of self-reported wine knowledge on the decision-making process: (1) conceptualization, (2) product adaptation to the market, and (3) promotion. Results suggest that for least knowledgeable participants, the consumption moment is very important, they consume occasionally, and they choose and evaluate wine quality based on brand, food pairing, alcohol content, and wine image. Inversely very knowledgeable participants consume wine often and choose and evaluate wine quality based on information such as region of origin, grape variety, and alcohol content. This study adds the effect of self-reported knowledge on wine choice to the related literature. A source triangulation combining qualitative and quantitative methods is applied.

Effects of extrinsic cues on customer attitude and satisfaction towards private labels

The retail sector in India is expected to grow almost twice from $672 billion in 2016 to US$1.1 trillion by the year 2020. One of the major factors that are driving this growth is changing lifestyle of the consumers. Not only it is growing rapidly but the growth has been uniform and slowly moving towards an organised sector. The purpose of this paper is to know whether extrinsic cues like perceived store image, perceived private label quality, perceived private label price has any effect on customer attitude and satisfaction with regard to private label. The data was collected from 209 respondents through a self-administered questionnaire. The statistical measures were conducted through regression to analyse the data. Results show that perceived private label store image and perceived store price unlike perceived private label quality positively affect attitude and satisfaction of customers towards private label.

Effects of extrinsic cues on customer attitude and satisfaction towards private labels

Effects of extrinsic cues on customer attitude and satisfaction towards private labels

Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad.

With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnaires with images of salads were used to quantify consumer (N = 150) emotional and hedonic perceptions related to green color shade, shape/size of pieces, multicolor scheme, product name, and packaging. The different visual cues significantly impacted emotions and their intensities. Qualitatively, feelings of health and wellness predominated across salad samples. Negative emotions were more influenced by size of piece and green-color (intrinsic), while positive emotions were influenced by viewing salads of multiple colors (intrinsic) and packaging (extrinsic). Pale green salads were generally less liked than darker green ones. Values, in one case, ranged from 4.39 to 7.28 (on a 9-point hedonic scale), but naming the product (“iceberg lettuce”) did raise the lowest score to 5.75. The addition of vegetables with orange and purple colors to the salad mix had a positive impact on the perception of pale green salads. This study demonstrated that intrinsic and extrinsic visual cues significantly influenced consumer emotions, hedonic perception and purchase intent of RTE salads, but the effects of extrinsic cues were generally less prominent.

편의점 도시락 PB 상품의 외재적 단서가 신뢰 및 구매의도에 미치는 영향

편의점 도시락 PB 상품의 외재적 단서가 신뢰 및 구매의도에 미치는 영향

Effect of Extrinsic Cues on Perceived Quality by Confirming the Positive Effect of Perceived Benefit

Consumer behaviour is actually the procedure where, people choose whether, what, when, where, just how, as well as coming from whom to acquire items as well as companies. The role of consumer analysis in marketing has actually been enhanced dramatically. The current research tries to load deep space in the compositions associating on-line product or service assessments in determining the individual purchasing practices. The main reason of the analysis study is definitely to know the specs of analysis web material on which consumer inspection on the web testimonials before buying a services or product.

The effect of extrinsic cues on consumer perception: A study using milk tea products

Consumers’ acceptability may be affected by extrinsic factors as well as intrinsic sensory characteristics. The aims of this study were to determine the influence of extrinsic cues on consumers’ acceptance and flavor perception, to examine the discrimination ability of the check-all-that-apply (CATA) method for consumer evaluation, and to investigate possibility of using CATA for complex flavor products and many terms using commercial milk tea products as samples. A total of 240 consumers evaluated eight ready-to-drink milk tea samples in both intrinsic and extrinsic conditions. Participants rated overall liking, and liking and intensities of three dominant characteristics: sweetness, milk flavor, and black tea flavor, and selected attributes that they perceived among 93 CATA terms provided to them. Although extrinsic information on packaging positively influenced acceptability of liked samples, it did not change the preference for tasted samples. However, change in acceptability in the extrinsic evaluation differed between consumers who had previously consumed the particular product and those who had not. Correspondence analysis indicated that the intrinsic and extrinsic evaluations resulted in similar sample and term configurations. Consumers were able to use a large number of terms and distinguished among complex flavor samples using CATA method and intensity differences were shown with varying level of frequency. Reduction of terms was also possible based on the frequency data obtained from consumer evaluation using CATA method. Thus CATA evaluation could be considered for various food categories that sensory terms have not been developed previously.

The Effects of Extrinsic Cues on Olive Oil Price in Brazil

ABSTRACTOver the past two decades, world olive oil consumption registered an impressive growth. Although olive oil consumption remains concentrated in the main producer countries surrounding the Mediterranean Sea (“traditional” markets), it is also growing rapidly in many other countries all over the world, where olive oil is still largely perceived as a novelty food (“nontraditional” markets). This study focuses on the Brazilian market of olive oil, which is one of the most important nontraditional markets in terms of both its dimension and growth rates. A hedonic price model has been used to evaluate whether, and to what extent, extrinsic cues impact on the retail price of olive oil. Data were collected via direct observation of several e-shops where Brazilian consumers could purchase olive oil. Results show that the retail price of olive oil is highly influenced by extrinsic cues such as branding, labeling, and packaging.

Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction

The increasing cost of living has affected one and all in India. It has become virtually impossible to bring down the grocery and other household products' bills. Store brands may act as a rescuer in this situation. Average store share of private labels in India isn't high, but it is constantly increasing. The pilot study showed that customers are pretty unaware about the quality standard of private labels. This can be attributed to negligible marketing communication of private labels. Thus, this study was aimed to know whether extrinsic cues like perceived private label quality, perceived private label price, perceived store image had any impact on attitude of customers towards private labels' quality and customer satisfaction. The results showed that perceived private label price and perceived store image, unlike perceived private label quality, positively affected attitude of customers towards private label quality, and eventually, customer satisfaction. The study might help store managers to devise strategic plans to use extrinsic cues to have a favorable perception about private labels to make customers loyal towards store and store brands.

The Effects of Extrinsic Cues of Golf Goods on Consumers’ Product Evaluation and purchase intention

The Effects of Extrinsic Cues of Golf Goods on Consumers’ Product Evaluation and purchase intention

Regulation of Neuronal Differentiation in Human CNS Stem Cell Progeny by Leukemia Inhibitory Factor

The generation of diverse types of neural cells during development occurs through the progressive restriction of the fate potential of neuroepithelial progenitor cells. This process is controlled by factors intrinsic and extrinsic to the cell. While the effect of extrinsic cues on multipotent stem cells of the murine central nervous system (CNS) is becoming clearer, little is known of neural stem cells of human origin. We sought to establish the roles played by two cytokines, leukemia inhibitory (LIF) and ciliary neurotrophic factor (CNTF), and by nerve growth factor (NGF) and platelet-derived growth factor (PDGF) in regulating neuronal and astroglial differentiation in cultured embryonic diencephalic human stem cells. While NGF did not influence either neuronal or glial formation, PDGF surprisingly decreased the percentage of stem cell-generated neurons, an effect opposite to that observed in murine progenitors. Furthermore, while we confirmed the known ability of LIF and CNTF to support astroglial differentiation, we also observed that, in contrast with their murine counterparts, the fraction of CNS stem cell-generated neurons in human cultures was enhanced twofold in the presence of both cytokines. These findings highlight important differences between humans and rodents in regard to the way epigenetic cues regulate the function of neural stem cells.