Effects Of Cigarette Advertising Research Articles

Spillovers from the beer market to U.S. cigarette demand

We study the cross-effects of the beer market on U.S. cigarette demand. The extant literature has mainly focused on the cigarettes and (hard) liquor relationship with inconclusive findings on substitution or complementarity. Our results show cigarettes and beer serve as complements as supported through beer price (tax) and non-price (regulation) channels. We also find negative and elastic cigarette demand and positive income elasticity. Border effects, both intranational and international, as well as habit-formation effects are significant, while the effects of cigarette advertising and income inequality are insignificant. Policy implications are discussed.

Persistence of cigarette advertising across media and smoking rates

This article uses state-level US panel data to examine the effects of cigarette advertising on smoking. We disaggregate cigarette advertising into (1) print, (2) outdoor, (3) entertainment and (4) store. How does advertising persist over time across advertising media? Are there differences in effectiveness of advertising across different smoking rates? Results show that the price elasticity of cigarette demand is negative and within the range of recent estimates, whereas border price elasticities and income elasticities are positive. All elasticities, however, are uniquely sensitive to smoking rates, as is the effectiveness of the Master Settlement Agreement. Current aggregate advertising increases cigarette demand, whereas accompanying negative advertising takes hold in the third year. Upon disaggregation, current store advertising increases smoking in most cases. However, store advertising has a negative effect by the third year, especially in states with smoking rates at or above the median. Other advertising media have weak or no effects.

AN ASSESSMENT OF CAUSAL INFERENCE IN SMOKING INITIATION RESEARCH AND A FRAMEWORK FOR FUTURE RESEARCH

Reliably identifying the causal factors underlying youth smoking initiation is an important part of developing effective smoking prevention programs and shaping other types of smoking‐related policies. The establishment of reliable scientific evidence in support of a causal link between cigarette advertising and youth smoking initiation depends on both rich longitudinal data as well as careful empirical applications. We examine basic principles of empirical scientific investigation of potential causal relationships, discuss findings of recent research on causal factors of youth smoking, and evaluate evidence from the public health literature regarding the effects of cigarette advertising on youth smoking. (JEL I18, C5)

Comment On ‘American Media And The Smoking-Related Behaviors Of Asian Adolescents’

<h3>ABSTRACT</h3> In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal relationship between exposure to cigarette advertising (as well as promotional items and American movies) and the smoking-related behaviors of Hong Kong adolescents. In an earlier comment, Robert Reitter pointed out that the study provides no evidence of causality. We point out additional methodological flaws including inappropriate reclassification of data, the need to consider potential sources of bias, and lack of internal consistency of reported data. Additionally, the design of the study does not allow for a test of the proposed theories. We note that the study cites only literature that supports the author9s views on the effects of cigarette advertising. The weight of the evidence from the academic literature suggests that (1) advertising does not play a significant role in smoking initiation; (2) advertising does not increase primary demand for cigarettes; and (3) advertising bans do not appear to reduce demand for cigarettes in mature markets.

Comment On ‘American Media And The Smoking-Related Behaviors Of Asian Adolescents’

ABSTRACT In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal relationship between exposure to cigarette advertising (as well as promotional items and American movies) and the smoking-related behaviors of Hong Kong adolescents. In an earlier comment, Robert Reitter pointed out that the study provides no evidence of causality. We point out additional methodological flaws including inappropriate reclassification of data, the need to consider potential sources of bias, and lack of internal consistency of reported data. Additionally, the design of the study does not allow for a test of the proposed theories. We note that the study cites only literature that supports the author9s views on the effects of cigarette advertising. The weight of the evidence from the academic literature suggests that (1) advertising does not play a significant role in smoking initiation; (2) advertising does not increase primary demand for cigarettes; and (3) advertising bans do not appear to reduce demand for cigarettes in mature markets.

Effects of cigarette advertising: reply to Boddewyn

Effects of cigarette advertising: reply to Boddewyn

Reinforcing effects of cigarette advertising on under‐age smoking

Interviews were conducted with 848 Glasgow children aged between 11 and 14 years. There were consistent differences between smokers and non-smokers. Smokers tended to be more adept at recalling, recognizing and identifying cigarette advertisements. This suggests they tend to pay more attention to cigarette advertising. Smokers also tended to be generally more appreciative of cigarette advertising. Moreover, this greater awareness and appreciation of cigarette advertising was independent of other important predictors of under-age smoking, such as smoking by peers, siblings and parents. These findings, taken in conjunction with previous research, indicate that cigarette advertising is reinforcing under-age smoking. The smokers showed an enhanced or heightened preference for Kensitas Club, the brand favoured by adults. This is consistent with previous research indicating that promotional devices which help determine and reinforce adult cigarette brand preferences have an even greater effect on under-age smokers.

Smoking Out the Barons: The Campaign Against the Tobacco Industry

Smoking Out the Barons describes the recent antismoking campaign in the United Kingdom, the major goal of which is to ban all tobacco advertising or, as an interim measure, at least to prohibit tobacco sponsorship of sporting events. The book includes an inside look at the evolution of the campaign, lessons for campaigners, and important studies on the effects of cigarette advertising. The book contains five sections: (1) a narrative account of the British Medical Association's (BMA's) campaign against the tobacco industry, launched in October 1984; (2) a previously published treatise by Simon Chapman on the effects of cigarette advertising; (3) a chapter on cigarette advertising policy and on coverage of smoking and health in women's magazines; (4) a report on investments in the United Kingdom's tobacco industry, including those by health, religious, and charity organizations; and (5) a previously published study of the effects of cigarette sponsorship of televised