To attract a mate, females of most moth species synthesize and emit sex pheromone from a specific gland in a behavior termed "calling". In a broad temporal sense, calling behavior and pheromone synthesis are synchronized through the overlap of their circadian rhythms. However, the limited amount of pheromone a female produces each day must be managed so that pheromone is emitted at a sufficient (to attract males) mass emission rate (MER) over the entire calling period, typically many hours. We are studying pheromone synthesis and emission in the moth Chloridea (formerly Heliothis) virescens (family Noctuidae). One way that female C. virescens manage pheromone over their calling period is by calling intermittently; the period between calling bouts allows females to replenish pheromone, and resume calling at high MERs. However, militating against replenishment is loss of pheromone through putative catabolism. In this paper, we examined three aspects pertaining to pheromone MER in C. virescens: (i) the effect of adult feeding on calling behavior, (ii) the effect of certain behavioral/physical parameters on MER, and (iii) the relative loss (putative catabolism) of pheromone in retracted (non-calling) and everted (calling) glands. We found that (i) adult feeding increases calling duration, consistent with the known concomitant increase in pheromone production, (ii) various physical factors relating to the gland, including degree of eversion (surface area), orientation to airstream, and air velocity over the gland influence MER, and (iii) putative catabolism occurs in both retracted and everted glands, but substantially less pheromone is lost in the everted gland primarily because of the high MER when the gland is first everted. Together, these data demonstrate that, over the calling period, the efficient use of pheromone for emission by female C. virescens is dependent on the interaction among synthesis, storage, catabolism, and calling behavior.