Effects Of Social Media Platforms Research Articles

Effects of Social Media Platform on Generation Z in Personality Development

Today's Social media platforms have become an integral part of Generation Z's lives, profoundly shaping their personality development. Teenagers born between 1996 and 2010 are very closely related to technology. Every year the number of people using at least one social platform increases. This study explores the multifaceted influence of social media, highlighting both its potential to empower self-expression, community building, and social awareness, and its capacity to fuel comparison, anxiety, and an unhealthy dependence on external validation. Critical characteristics of friendships, including validation, self-disclosure, and companionship, and instrumental support, can occur in equally effective and satisfying ways offline and online. By understanding these contrasting effects, we can encourage Gen Z to leverage the positive aspects of social media for self-discovery and connection while mitigating the potential for negative impacts on their developing personalities. The effects of social media platforms on Generation Z in personality development which is confirmed by p-values for six opinions by the Chi-Square test, are 0.0233, 0.024, 0.026, 0.01656, 0.007, and 1.05E04. For statistical Analysis, I used ORIGIN 2019 software. Research gaps in social media's influence on Gen Z's personality suggest the need for longitudinal studies to track long-term effects, exploration of platform-specific impacts, identification of mitigating strategies, understanding neurological implications, and consideration of global vs. regional differences. Addressing these gaps can inform interventions for healthy online behavior. Keywords: Generation Z, social media, personality development,

Effectiveness of social media-assisted course on learning self-efficacy

The social media platform and the information dissemination revolution have changed the thinking, needs, and methods of students, bringing development opportunities and challenges to higher education. This paper introduces social media into the classroom and uses quantitative analysis to investigate the relation between design college students’ learning self-efficacy and social media for design students, aiming to determine the effectiveness of social media platforms on self-efficacy. This study is conducted on university students in design media courses and is quasi-experimental, using a randomized pre-test and post-test control group design. The study participants are 73 second-year design undergraduates. Independent samples t-tests showed that the network interaction factors of social media had a significant impact on college students learning self-efficacy. The use of social media has a significant positive predictive effect on all dimensions of learning self-efficacy. Our analysis suggests that using the advantages and value of online social platforms, weakening the disadvantages of the network, scientifically using online learning resources, and combining traditional classrooms with the Internet can improve students' learning self-efficacy.

Navigating growth: Unraveling the interplay between marketing strategies and social media in the economic development of nations

This research article delves into the dynamic relationship between marketing strategies and social media in shaping the economic development of countries. In an era where globalization and digitalization are driving transformative changes, understanding the pivotal role of marketing and social media becomes crucial for policymakers, businesses, and academics alike. The study employs a multidisciplinary approach, drawing on insights from economics, marketing, and communication studies to analyze the impact of marketing practices and social media engagement on economic growth. The research explores how effective marketing strategies, including product differentiation, brand management, and targeted advertising, can stimulate economic activities and enhance the competitiveness of nations in the global market. Furthermore, the article investigates the amplifying effects of social media platforms on the dissemination of marketing messages, consumer behavior, and market trends. It examines how the interconnected nature of social media networks facilitates the rapid spread of information, influencing consumer preferences and fostering entrepreneurship. Moreover, the study investigates the potential challenges and ethical considerations associated with the intersection of marketing and social media in economic development. It scrutinizes issues such as privacy concerns, misinformation, and the digital divide, providing insights into mitigating risks and promoting responsible marketing practices.

Analyzing Public Reactions, Perceptions, and Attitudes during the MPox Outbreak: Findings from Topic Modeling of Tweets

In the last decade and a half, the world has experienced outbreaks of a range of viruses such as COVID-19, H1N1, flu, Ebola, Zika virus, Middle East Respiratory Syndrome (MERS), measles, and West Nile virus, just to name a few. During these virus outbreaks, the usage and effectiveness of social media platforms increased significantly, as such platforms served as virtual communities, enabling their users to share and exchange information, news, perspectives, opinions, ideas, and comments related to the outbreaks. Analysis of this Big Data of conversations related to virus outbreaks using concepts of Natural Language Processing such as Topic Modeling has attracted the attention of researchers from different disciplines such as Healthcare, Epidemiology, Data Science, Medicine, and Computer Science. The recent outbreak of the MPox virus has resulted in a tremendous increase in the usage of Twitter. Prior works in this area of research have primarily focused on the sentiment analysis and content analysis of these Tweets, and the few works that have focused on topic modeling have multiple limitations. This paper aims to address this research gap and makes two scientific contributions to this field. First, it presents the results of performing Topic Modeling on 601,432 Tweets about the 2022 Mpox outbreak that were posted on Twitter between 7 May 2022 and 3 March 2023. The results indicate that the conversations on Twitter related to Mpox during this time range may be broadly categorized into four distinct themes—Views and Perspectives about Mpox, Updates on Cases and Investigations about Mpox, Mpox and the LGBTQIA+ Community, and Mpox and COVID-19. Second, the paper presents the findings from the analysis of these Tweets. The results show that the theme that was most popular on Twitter (in terms of the number of Tweets posted) during this time range was Views and Perspectives about Mpox. This was followed by the theme of Mpox and the LGBTQIA+ Community, which was followed by the themes of Mpox and COVID-19 and Updates on Cases and Investigations about Mpox, respectively. Finally, a comparison with related studies in this area of research is also presented to highlight the novelty and significance of this research work.

Quality and Content Analysis: Can YouTube Videos on Agoraphobia Be Considered a Reliable Source?

YouTube, known as an online video platform, is one of the most popular and dynamic video platforms in the world. it provides access to videos with a variety of content, both in health and many other areas. The fact that it is accessible to everyone and free of charge makes it frequently preferred by individuals. The effectiveness of social media platforms on the thoughts and behaviors of individuals has caused YouTube and other similar platforms to be the subject of health research in recent years. Agoraphobia is an anxiety disorder characterized by an intense fear of feeling trapped somewhere. Agoraphobia is a common type of anxiety disorder in society, and cognitive behavioral and psychopharmacological agents are used in its treatment. Our aim in this research is to examine YouTubeTM videos on agoraphobia in terms of reliability and quality. The first 50 videos related to agoraphobia were included in the analysis, and the duration (minutes), video content, institutions/individuals who uploaded the video, the time elapsed since uploading, total views, and likes were recorded. In addition, all videos were evaluated on two different scales: Quality Criteria for Consumer Health Information (DISCERN) and the Global Quality Scale (GQS). The obtained data were analyzed statistically. The mean video duration was 11.4±9.38 minutes, the mean views count was 113299.5±333091, and the mean like count was 8512.76±31429.37. Videos were evaluated in terms of content; 50% included general information, 28% agoraphobia experience, and 22% information about overcoming agoraphobia. The GQS and DISCERN scores were significantly higher in professional videos than in non-professionals (p<0.005). As a result of the evaluation of YouTubeTM videos about agoraphobia in terms of quality and content, it has been determined that it is necessary to increase the rate of videos prepared by mental health professionals. Psychiatrists and other healthcare professionals working in the field of anxiety should be encouraged to provide videos with scientific and reliable content.

Musculoskeletal problems, attitudes and behaviors related to physical activity, and social media addiction in musicians during the COVID-19 pandemic.

Musculoskeletal problems are common in musicians. Coronavirus 2019 (COVID-19) has brought with it lockdowns and quarantine periods, and as a result, caused physical and psychological problems. To evaluate musculoskeletal problems, attitudes and behaviors related to physical activity, and social media addiction in musicians during the COVID-19 pandemic. This cross-sectional study was conducted on a total of 137 musicians (string, keyboard, wind, percussion instrument players, and vocalists) online. Musculoskeletal problems with Cornell Musculoskeletal Discomfort Questionnaire (CMDQ), attitudes and behaviors related to physical activity with Cognitive Behavioral Physical Activity Questionnaire (CBPAQ), social media addiction with Bergen Social Media Addiction Scale (BSMAS) were evaluated. In CMDQ, it was found that upper back, lower back, and neck problems were more common in all musicians. There were no differences between instrument groups in terms of CBPAQ sub-dimensions, total CBPAQ, and total BSMAS (p > 0.05). Considering the dramatic effects of COVID-19, it may be important not to ignore musicians' musculoskeletal problems. It is recommended to design future studies investigating the effects of social media platforms on physical activity awareness by turning the opportunities of COVID-19 into advantages for challenges in musicians.

Positive and negative effects of social media platforms on personality development

Positive and negative effects of social media platforms on personality development

Digital Marketing Effectiveness of Wowmen Group Towards Gender Equity Awareness

This study seeks to investigate digital marketing effectiveness of social media platforms and how it links to gender equity awareness. Focusing on Wowmen Group (a women’s social media platform), the research aims to uncover Wowmen Group’s perception of gender equity and the awareness of their audience towards the issue. This study uses interpretive research and uses mixed methods both qualitative and quantitative approaches. The methodology will focus on the use of interviews and questionnaires to examine the issue area, which are developed from the interpretivism approach. This study also utilizes an inductive approach that begins with observations and ends as the research process concludes. Nowadays, society is very supportive about gender equity and gender equality. By using digital marketing, Wowmen Group can spread a bigger impact about gender equity. Wowmen Group have brought a big impact on inspiring people to take bigger steps forward. Thus, gender equity has been an issue in society that is slowly and steadily being addressed. Customers of Wowmen Group feel that the activities of Wowmen Group satisfy their needs on education of gender equity. These customers have several suggestions for Wowmen Group so that they can grow further in spreading gender equity awareness in their community.

Social Media Platforms and Representations of the Urban Landscape

This essay is presented that discusses the relationship between social media platforms and representations of the urban landscape. On the one hand, the various social media platforms provide unprecedented opportunities for landscape photographers. Firstly, they can share photos and videos about the urban public spaces and environment with each other timely and conveniently. Secondly, the built-in special effects of social media platforms make everyone can be the “civilian artists”. Their observations and discoveries enrich the context of urban landscape. Thirdly, photography has become a new social language with the help of social media platforms. Lastly, the mass audience and powerful infectivity of social media platforms affect the representations of the urban landscape positively. On the other hand, social media platforms also affect the representations of the urban landscape negatively. First and foremost, the lack of values in photos uploaded to social media platforms is a serious problem. Secondly, the photos and representation of urban landscape are spoiled because social media platforms stifle people’s creativity. Lastly, the attractive photos uploaded to social media platforms just represent the unreal world.

Effectiveness of using Social Media to Raise Public Awareness during the COVID-19 Pandemic in Bangladesh

Social media has been one of the most effective and influential forms of communication in providing day-to-day information during the COVID-19 pandemic. The study demonstrates the effectiveness of social media platforms in raising public awareness in Bangladesh during the pandemic. The study employs a quantitative method based on 833 (Male 86.8%; Female 13.2%) valid responses from citizens of Bangladesh, disseminated through an online questionnaire using social media channels. Datasets were analyzed through statistical tools using Microsoft Excel and SPSS version 26 (IBM Corp), e.g., Frequency and Percentage, Descriptive Statistics, Principal Component Analysis (PCA), and Pearson’s Correlation Matrix (PCM). Based on the findings, Facebook (78.3%) has been the most used social media platform during the pandemic in Bangladesh. However, statistics of the majority (44.1%) indicate that only 37% of awareness (37%) related posts on social media attract their attention. The study indicates that social media has been essential in raising awareness amongst the majority of the citizens (Mean 4.14), providing updates (Mean 4.05) and accurate (Mean 4.05) information to the masses. Awareness through social media has resulted in citizens becoming highly aware of the necessity of washing hands, maintaining social distance, wearing masks, and learning about vaccination, authenticating the influence of changing citizens’ behavior. Although there is a risk of spreading incorrect information via social media, its effective utilization can significantly raise public awareness during a global crisis, such as COVID-19, influencing citizen behavior.

How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit

ABSTRACT Firms facing a global pandemic need to shift to online supply to satisfy customer demand. This study develops a valid measure of the perceived effectiveness of social media platforms (PESMP) and analyzes its effect on customer satisfaction in predicting continuance intentions under the boundary condition of perceived benefit. Drawing on the uses and gratification theory and a sample of 508 customers, the authors substantiate perceived benefit’s moderating role. At high levels of perceived benefit, PESMP exerts a strong effect on satisfaction that increases continuance intention. Implications to increase strategic effectiveness are also discussed.

Cross-platform- and subgroup-differences in the well-being effects of Twitter, Instagram, and Facebook in the United States

Spatial aggregates of survey and web search data make it possible to identify the heterogeneous well-being effects of social media platforms. This study reports evidence from different sources of longitudinal data that suggests that the well-being effects of social media differ across platforms and population groups. The well-being effects of frequent social media visits are consistently positive for Facebook but negative for Instagram. Group-level analyses suggest that the positive well-being effects are experienced mainly by white, high-income populations at both the individual and the county level, while the adverse effects of Instagram use are observed on younger and Black populations. The findings are corroborated when geocoded web search data from Google is used and when self-reports from surveys are used in place of region-level aggregates. Greater Instagram use in regions is also linked to higher depression diagnoses across most sociodemographic groups.

RETRACTED ARTICLE: The powerful effects of social media platforms on orthodontic patient knowledge’s improving, attitude management and it is influence on financial income of the orthodontic clinic

The aim of this study was increasingly influencing the health care landscape, so orthodontic patients can easily obtain information about orthodontic. The aim of this study was to investigate the benefits of using social media sites as a source of information to orthodontic patients for improving their knowledge about orthodontic care and treatment and the extend of its on reduce the duration of orthodontic treatment (DOT) and investigate the potential benefits of using social media platforms in marketing in orthodontic practices to increase the financial income of orthodontic clinics. 150 orthodontic patients were recruited as participants from the orthodontic clinic at the Near East University (in North Cyprus). The patients were 13 years and over from both sexes. Patients were excluded if they were not users of social media sites, had a history of previous orthodontic treatment, craniofacial syndrome, or low mental abilities. About 74% of the participants (mostly females) confirmed that social networking sites were the major driver for them to take the decision to come to the orthodontist and start orthodontic treatment. 73% of the respondents reported using social media sites as a source of information related to orthodontic treatment, where the Instagram was the most used program.

The Effectiveness of Social Media Platforms in preserving and promoting Egyptian Intangible Culture Heritage Destinations: The Case of Siwa Oasis.

The Effectiveness of Social Media Platforms in preserving and promoting Egyptian Intangible Culture Heritage Destinations: The Case of Siwa Oasis.

Online reviews as a pacifying decision-making assistant

Drawing on uses and gratification theory, this article elucidates how consumers capitalize on online reviews for purchase decisions in three markets (Taiwan, Thailand, and Vietnam). Three studies demonstrate this objective. Study 1 considers online reviews as a one-dimensional construct consisting of three behavioral components, including textual comments, contextual images, and star ratings, that had been validated by using reliability and validity analyses. Study 2 employs an ANOVA to analyze how these components relate to different consumer groups in terms of gender, age, and location. Study 3 explores the mediating role of online trust in the online reviews and purchase decision relationship under the moderating effect of the perceived effectiveness of social media platforms. Using a cross-national survey and a two-stage partial least squares analysis, the authors substantiate the proposed relationships and discuss the theoretical and managerial contributions of this research.

Social media and luxury: A systematic literature review

AbstractLuxury, historically an exclusive, rare and elitist phenomenon, is changing. This is predominantly driven by technological developments, particularly social media, and the rising level of consumer empowerment in the marketplace. A maturing stream of research has emerged assessing the effects of social media platforms on luxury brands, offerings and consumers. However, there has been no comprehensive analysis of this extant literature synthesizing the current state of knowledge and postulating future research directions. This paper addresses this gap by utilizing a systematic literature review approach. A total of 115 articles were collected and analysed and five core themes were identified, examining (1) luxury brand strategy, (2) luxury brand social media communications, (3) luxury consumer attitudes and perceptions, (4) engagement and (5) social media's influence on brand performance‐related outcomes. These themes are comprehensively explored to understand the myriad impacts of social media on luxury businesses before conceptualizing the themes as a holistic framework explaining social media's role within luxury. The framework developed highlights the fragmented yet progressive nature of research on the confluence of social media and luxury, and signals fruitful avenues for further inquiry. It is proposed that scholarly attention is directed towards multiple lines of inquiry, including social media's role in luxury brand construction online, social media's role in facilitating ‘moments of luxury’, younger consumers’ luxury consumption, as well as the integration of both future innovative technological developments and novel social media platforms within luxury branding.

Antecedents of support for social media content moderation and platform regulation: the role of presumed effects on self and others

ABSTRACT This study examines support for regulation of and by platforms and provides insights into public perceptions of platform governance. While much of the public discourse surrounding platforms evolves at a policy level between think tanks, journalists, academics and political actors, little attention is paid to how people think about regulation of and by platforms. Through a representative survey study of US internet users (N = 1,022), we explore antecedents of support for social media content moderation by platforms, as well as for regulation of social media platforms by the government. We connect these findings to presumed effects on self (PME1) and others (PME3), concepts that lie at the core of third-person effect (TPE) and influence of presumed influence (IPI) scholarship. We identify third-person perceptions for social media content: Perceived negative effects are stronger for others than for oneself. A first-person perception operates on the platform level: The beneficial effects of social media platforms are perceived to be stronger for the self than for society. At the behavioral level, we identify age, education, opposition to censorship, and perceived negative effects of social media content on others (PME3) as significant predictors of support for content moderation. Concerning support for regulation of platforms by the government, we find significant effects of opposition to censorship, perceived intentional censorship, frequency of social media use, and trust in platforms. We argue that stakeholders involved in platform governance must take more seriously the attitudes of their constituents.

“It helped us, and it hurt us” The role of social media in shaping agency and action among youth in post‐disaster Nepal

AbstractThis case study explores the communication platforms that youth in Nepal used to respond to the Gorkha earthquake that struck this country on 25 April 2015, and it delves into the role that social media played in shaping the relief efforts initialled and led by youth in Nepal. The data were collected through ethnographic fieldwork and 50 in‐depth interviews conducted in Nepal during the summers of 2015 and 2016 with Nepali youth directly involved in the relief efforts during the immediate aftermath. Findings show that Nepali youth served as integral agents of influence in the chaotic aftermath of the Gorkha earthquake, it highlights the various ways in which virtual communities mostly helped but (in some cases) hindered the relief distribution and coordination process, and it analyses how these 50 young people in Nepal conceptualized social media's role in shaping their agency and resilience. Implications are discussed on how the results of this case study can allow academics and practitioners gauge the effectiveness of social media platforms to respond to crises, understand their impact for people in distinct generations and evaluate the feasibility and inclusivity of using social media as a tool in national crises, especially in developing countries.

Online reviews and purchase intention: A cosmopolitanism perspective

In recent years, marketing managers have realized that online reviews are an essential element in customer decision-making. However, there has been little valid measure of online reviews and no systematic analysis of their effect on consumer purchase intention. Drawing on the uses and gratification (U&G) and consumer culture (CCT) theories, this study develops a valid measure of online reviews and analyzes their effect on purchase intention. With a sample of 1112 hotel customers from three countries (Taiwan, Thailand, and Vietnam), this study validates the positive effect of online reviews on purchase intention through the perceived effectiveness of social media platforms (PESMP) and online trust while confirming the moderating role of cosmopolitanism.

Leveraging Social Media in Facilitating Women Entrepreneurs in India

This article explores the role of social media in facilitating women entrepreneurs in India. It adopts a case study approach to explore the effectiveness of social media platforms in supporting women entrepreneurs. PULA (Pune Ladies), a closed Facebook Group, set up in 2015 for women in Pune, was selected as a case study. Fifteen in-depth interviews were conducted among 15 active women entrepreneurs of this group to explore the benefits received in terms of visibility, marketing opportunities, revenue generation, psychological benefits (sense of belongingness, self-confidence, motivation), and counselling to name a few. Their responses were analyzed for commonalities and divergences. The article finds that PULA not only offers a cost-effective platform for women entrepreneurs to showcase their products/services but also helps them in enhancing the visibility and financial performance of their businesses. The findings of this study will guide women entrepreneurs in leveraging social media platforms through greater visibility, networking and marketing their products/ services more efficiently.