Effectiveness Of Digital Marketing Research Articles

Effectiveness of Digital Marketing with Influencers, Video Content, and Referral Programmes on Consumer Trust in E-Commerce Platforms in West Java

This study examines the efficacy of digital marketing methods, particularly influencer marketing, video content, and referral programs, on consumer trust in e-commerce platforms in West Java. A quantitative research design was utilized to collect data from 300 respondents through a structured online questionnaire. The investigation employed Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to examine the links between digital marketing methods and consumer trust. The results indicate that all three tactics markedly improve consumer trust, with influencer marketing exerting the greatest influence. These findings provide significant insights for e-commerce enterprises aiming to enhance their digital marketing strategies and cultivate more robust consumer relationships. The study enhances comprehension of customer behavior in the digital marketplace and offers practical ideas for improving consumer trust in e-commerce.

IMPLEMENTASI DIGITAL MARKETING PADA BUMDES MEKAR SEJAHTERA DENGAN CRITICAL SUCCESS FAKTOR DAN VALUE CHAIN

The implementation of Digital Marketing in Village-Owned Enterprises (BUMDes) Mekar Sejahtera aims to improve marketing performance and business competitiveness through the implementation of Critical Success Factors (CSF) and Value Chain. The study identifies and analyzes the key elements that influence the successful implementation of digital marketing strategies, as well as integrating them in a structured framework. In this study, data collection was carried out using two types of data: primary data and secondary data. Primary data was obtained through direct interviews and surveys with managers of Mekar Sejahtera BUMDes, while secondary data was obtained through analysis of relevant literature and similar case studies from other BUMDes that have implemented digital marketing. The research method used in this study is a qualitative method, which is a research approach used to understand social phenomena in a deep and descriptive way, focusing on the meaning contained in it. The results of the study show that there are several important factors that greatly affect the success of digital marketing in BUMDes Mekar Sejahtera, including: adequate technological infrastructure, competent human resources, effective content management, and appropriate promotion strategies. In addition, the integration of the value chain, starting from raw material procurement, production, distribution, to customer service, also plays an important role in improving the efficiency and effectiveness of digital marketing. The implementation of good digital marketing can increase the visibility of BUMDes Mekar Sejahtera products, expand market reach, and increase sales. However, the challenges faced include budget constraints, resistance to change, and the need for ongoing training for managers. Therefore, strategic recommendations include the development of adequate digital infrastructure, increasing the capacity of human resources through training and mentoring, and strengthening collaboration with external parties such as the government and the private sector. This study concludes that the application of CSF and Value Chain in the development of digital marketing in BUMDes Mekar Sejahtera can have a significant positive impact, as long as it is carried out with careful planning and consistent execution. This research is expected to be a reference for other BUMDes in adopting effective and sustainable digital marketing strategies. Keywords: Critical Succes Factor, Value Chain, Digital Marketing.

Analisis Dampak Kecerdasan Buatan dalam Peningkatan Efisiensi Pemasaran Digital di Industri E-commerce Indonesia

The e-commerce industry in Indonesia is growing rapidly, but fierce competition and consumer demands require the adoption of advanced technologies to improve the efficiency and effectiveness of digital marketing. Artificial intelligence (AI) offers a solution by enabling content personalisation, process automation and more accurate consumer behaviour prediction. This research, through an integrative literature review, found that AI can increase conversions and sales. However, challenges such as high costs, limited expertise, and ethical issues related to privacy and bias remain. Therefore, appropriate strategies and investment in workforce education are needed to maximise the benefits of AI in Indonesia.

A Review of the Impact of AIGC on User Behavior in Digital Marketing

As an important means for modern enterprises to promote their products and services, the effect of digital marketing is affected by a variety of factors, and the emergence of AIGC technology brings new possibilities for digital marketing, which not only improves the efficiency of marketing but also brings a more personalized and intelligent experience for users. This study will focus on the impact of AIGC on user behavior in digital marketing to explore how AIGC technology affects users' purchase decisions, information search behavior, interactive participation, etc. and analyze the mechanism behind it. This study adopts the method of literature review to collect and analyze academic papers, case studies and industry reports in related fields at home and abroad. By combing and summarizing these literatures, this paper will distil the main ideas and conclusions of AIGC's influence on user behavior in digital marketing, and construct the corresponding theoretical framework.

Các yếu tố ảnh hưởng đến sự phát triển của tiếp thị kỹ thuật số ở các doanh nghiệp Việt Nam

This study aims to identify and analyze factors affecting the development of Digital marketing in Vietnamese businesses. Through combining qualitative (in-depth interviews) and quantitative (survey) research methods, the results show that there are six main groups of factors affecting the application and effectiveness of Digital marketing, including: (1) Awareness and knowledge of Digital marketing of business leaders, (2) Human resources and professional skills, (3) Investment budget for Digital marketing, (4) Information technology infrastructure and communications, (5) Market and consumer behavior, and (6) Government policies and regulations. Among them, the factor groups of awareness and knowledge of leaders, human resources and budget are considered to have the strongest impact. Based on these results, the study proposes a number of key solutions to promote sustainable Digital marketing development for Vietnamese businesses such as enhancing awareness and skills training for leaders and employees, the first priority. budget investment, building modern technological infrastructure, and completing the legal framework for support from the Government.

Effectiveness of digital advertising in Kathmandu Valley

This study examines the effectiveness of digital advertising in Kathmandu Valley. Consumer purchase decision is selected as the dependent variable. Similarly, digital advertising, email marketing, social media marketing, mobile marketing and blog are selected as independent variables. The primary source of data is used to assess the opinions of the respondents regarding effectiveness of digital marketing on consumer buying behavior in Kathmandu Valley. This study is based on primary data with 122 observations. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of digital advertising on consumer purchase decision in Kathmandu Valley. The study showed that digital advertising has a positive impact on consumer purchase decisions. It means that better digital advertising leads to increase in consumer purchase decisions. Similarly, email marketing has a positive impact on consumer purchase decisions. It indicates that increase in email marketing leads to increase in consumer purchase decisions. Moreover, social media marketing has a positive impact on consumer purchase decisions. It means that increase in social media marketing leads to increase in consumer purchase decisions. Likewise, mobile marketing has a positive impact on consumer purchase decisions. It shows that the increase in mobile marketing leads to increase in consumer purchase decisions. Further, blog has a positive impact on consumer purchase decisions. It shows that uniqueness in blog leads to increment in consumer purchase decisions.

The Effect of Digital Marketing, Word of Mouth, Brand Trust and Image on the Purchase Decision

Social media has become a very important tool in the business world, especially in marketing activities. One strategy that is often used is Social Media Marketing, which aims to introduce products or services, provide and share information, and increase sales at a relatively low cost. With these benefits, this study aims to measure the role of digital marketing, word of mouth, product trust, and brand image on purchasing decisions, especially on the Es Teh Indonesia brand. This study was conducted using a purposive sampling approach, where data was collected boldly from people around the Surakarta area. The data obtained were then analyzed using multiple linear regression methods, with the help of SPSS software. The results of the analysis showed that each variable tested, namely digital marketing, word of mouth, product trust, and brand image, had a positive influence on the final customer purchasing decision. This finding emphasizes the importance of digital marketing strategies and word of mouth in shaping product trust and brand image, which ultimately encourages consumers to make purchases. This conclusion provides insight for companies to focus on developing effective marketing strategies to improve purchasing decisions

Pengaruh Digital Marketing dan Kualitas Pelayanan Terdahap Keputusan Pembelian di Indomaret Surabaya

This research seeks to provide a deeper understanding of the "Effect of Digital Marketing and Service Quality on Purchasing Decisions at Indomaret Surabaya City" related to the main issues discussed by the relationship between digital marketing and service quality on purchasing decisions at Indomaret Surabaya City. The background of this research is the rapid development of innovation, so that a new marketing strategy has emerged, namely digital marketing. However, not only that, service quality also plays a role in how influential it is on purchasing decisions. Proving the effect of digital maeketing and service quality on purchasing decisions at Indomaret Surabaya City is the main objective of this study. Data was collected through a quantitative survey using Google Form and processed by quantitative methods to Indomaret customers in Surabaya City, especially East Surabaya. Researchers used purposive sampling, so that researchers selected data that reflected respondents from the population obtained. After that, the data that has been collected is run with SPSS and Multiple Linear Regression for data analysis. The conclusion of this study is that there is a relationship from digital marketing and service quality on purchasing decisions.

Pendampingan Pemasaran Digital Branding Kampung Malon

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology

The Effect of Digital Marketing on Clothing Sales

This research aims to find out whether digital marketing has an effect on clothing sales at Tanah Abang Market Block A Floor 6, Central Jakarta. The method used in this research is quantitative with a survey approach. The population in this study were clothing shop owners at Tanah Abang Market, Block A, 6th Floor, Central Jakarta, totaling 403 shop owners with a sample size of 162. The results of the study showed that digital marketing had a significant influence on clothing sales at Tanah Abang Market, Block A, 6th Floor, Central Jakarta. which is shown from the results of the R Square coefficient of determination test of 0.220 so it can be concluded that 22% of digital marketing influences sales and the other 78% is influenced by other factors which the author did not examine in this research

Pengaruh Digital Marketing dan User Experience Terhadap Keputusan Penggunaan Gojek Melalui Brand Image

The purpose of this study was to determine 1) the effect of digital marketing on usage decisions, 2) the influence of user experience on usage decisions, 3) the infIuence of digitaI marketing on brand image, 4) the infIuence of user experience on brand image, 5) the influence of brand image on usage decisions. , 6) infIuence of digitaI marketing on usage decisions through brand image, 7) infIuence of user experience on usage decisions through brand image. The study was conducted on 200 Gojek users in Jakarta who have used Gojek for at Ieast one year, using the SEM method and AMOS tooIs. The resuIts show that 1) digitaI marketing has a significant and positive effect on usage decisions, 2) user experience has a significant and positive effect on usage decisions, 3) digitaI marketing has a significant and positive effect on brand image, 4) user experience significantly and positive effect on brand image, 5) brand image has a significant and positive effect on usage decisions, 6) digitaI marketing has a significant and positive effect on usage decisions through brand image, 7) user experience has a significant and positive effect on usage decisions through brand image

Impact of Digital Marketing on Consumer Purchasing Behaviour.

Digital marketing is a new technology that has brought the internet into the social realm by introducing social media platforms such as social network sites, user-review websites, discussion forums, and smartphone applications, which are collectively referred to as online data and via which individuals may access and produce data. This study aims to investigate and evaluate the impact of gender on consumer behaviour and the effects of digital marketing on consumer purchasing in Ludhiana. According to the state of marketing, the survey includes the social networks that consumers use the most frequently, including Facebook, Twitter, LinkedIn, Google+, and YouTube. The study's conclusions show that a substantial portion of participants agreed that digital marketing channels significantly influenced consumer behaviour and purchasing decisions. Our findings emphasise the requirement of authenticity, relevance, and ethical engagement in digital marketing strategies to foster client trust and loyalty.

Effect of Digital Marketing on the Financial Performance of Microfinance Institutions in Rwanda

In this study, the effect of digital marketing on the efficiency of microfinance institutions in the Musanze region was specifically examined. The goal was to assess the effect of digital marketing on the financial performance of the selected MFIs in Musanze district. The specific objectives of the study were to examine the effect of Social Media Marketing on performance of MFIs in Musanze district, to analyze the effect of Influencer Marketing on the performance of MFIs, to ascertain the effect of Mobile Marketing on the performance of MFIs, while also assuring the satisfaction of their staff and that they are operating efficiently to increase revenues. The goals also include implementing technology, measuring the effectiveness of microfinance institutions in the nation that have lagged behind in the marketing sector, and identifying the usual digital marketing channels used by Rwanda's microfinance institutions. The probability sampling technique (Simple Random Sampling) was used in conjunction with stratified sampling approach. This study gathered information from 154 employees at 14 microfinance organizations using a quantitative approach. Both descriptive and inferential statistics were used for the data analysis. The binary regression model and SPSS 24 SOFTWARE were also used for data analysis. The study's findings demonstrate that digital marketing significantly improves how microfinance businesses run. According to respondents, Digital marketing's contribution to the expansion of the loan portfolio is frequently considered to be of negligible importance. This study suggests that microfinance institutions can more fully utilize technology to ensure that their daily tasks are done.

Analysis of Consumer Satisfaction with Digital Marketing and Service Quality

The purpose of this study was to determine the condition of the digital marketing variables, service quality and customer satisfaction at Brits Hotel Karawang KARAWANG. In addition, this study aims to determine how much influence digital marketing has on customer satisfaction, the effect of service quality on customer satisfaction, and the effect of digital marketing and service quality on customer satisfaction. This research is a sample study conducted by consumers as respondents in the study, to collect data using a questionnaire with a total of 100 respondents consisting of consumers and visitors to Café and Resto Karawang. The analysis method used is quantitative method with descriptive analysis and verification analysis. To process the data, the authors used the help of the Microsoft Excel 2016 program and SPSS 22 For Windows. The results of the research that has been done state that digital marketing is in the criteria quite well, service quality is in the criteria quite well and customer satisfaction is also in the criteria quite well. The T test results show that digital marketing partially affects customer satisfaction, service quality partially affects customer satisfaction. The results of the F test show that digital marketing and service quality simultaneously affect customer satisfaction. To get better customer satisfaction, Brits Hotel Karawang KARAWANG must pay more attention to digital marketing and service quality simultaneously. Because these two variables play an important role in customer satisfaction

The Effectiveness of Digital Marketing in Fostering Consumer Buying Interest during the Covid-19 Pandemic (Case Study on Shopee E-Commerce Users at University of Merdeka Malang, Indonesia)

This study aims to determine the effectiveness of Shopee's digital marketing in growing people's buying interest. This research uses descriptive and quantitative methods, using a Likert scale as a measure. The sampling method uses a non-probability sample. The data analysis method used in this research article is simple linear regression analysis, which is processed using SPSS software. The population in this study were students of Merdeka University Malang, and the sample studied was 70 samples. The results of this study have proven that digital marketing variables have a large positive effect on consumer purchase intentions.

Navigating the Digital Landscape: Impact, Significance, and Challenges of Digital Marketing in Contemporary Business Growth

The quick transition of marketing to the digital domain has been revolutionary, with the internet playing a crucial part in this fundamental change. The objective of this research is to evaluate the many effects of digital marketing on firms, specifically its contribution to promoting expansion and the worldwide economy. The study will examine the importance of digitalization in both developed and developing countries, investigating its impact on the market environment. Furthermore, the research will thoroughly examine the difficulties and advantages linked to the use of digital marketing tactics, considering the constantly evolving technical environment and the issues related to safeguarding data privacy. This study endeavours to provide a thorough examination of the function of digital marketing in modern corporate strategies, elucidating its potential advantages and the obstacles that must be overcome.

Effectiveness of Digital Marketing in Promoting Rural Entrepreneurship in Malaysia and its Impact on Small Entrepreneurs' Income

Effectiveness of Digital Marketing in Promoting Rural Entrepreneurship in Malaysia and its Impact on Small Entrepreneurs' Income

The Effect of Digital Marketing, E-payment, and Service Quality on Sales Revenue of Culinary MSMEs in Tenda Santai Sejenak

In the midst of the current era of digitalization, technological advances have provided various conveniences for entrepreneurs. Technological development is a development that cannot be avoided in everyday life. The culinary MSMEs of Tenda Santai Sejak have a fairly high level of income in 2020 and above. the purpose of the study was to determine the effect of Digital Marketing, E-Payment and Quality Service on the sales revenue of culinary MSMEs in Tenda santai sejak. The type of research method used in this research is quantitative method, The population of this study were customers of MSMEs Tenda Santai Sejak with a total of 712 people. The sample of this study involved 90 respondents. The data used is primary data or data obtained directly from respondents, the data collection method used by researchers is to distribute questionnaires to customers of the Tenda Santai Sejenak UMKM directly by sampling using the sovlin technique. Based on partial hypothesis testing, it is concluded that there is an effect of Digital-Marketing and E-payment on Sales Revenue at Tenda Santai Sejenak and there is no effect of Quality Service on Sales Revenue at Tenda Santai Sejenak.Based on the results of this study, it can be concluded that the absence of digital marketing in an MSME business in the era of globalization like now greatly affects its sales revenue, not only with Digital Marketing but E-payment also has an effect on increasing MSME sales, because nowadays consumers choose not to be complicated in transactions.

Investigating the Impact and Effectiveness of Digital Marketing on Brand Awareness, Sales and Customer Engagement

Digital marketing strategy is an important strategy in the current business field, which leverages digital technology and various digital platforms and tools to interact and communicate with target audiences, in order to enhance brand awareness, increase sales, and promote customer engagement. With the rapid development of internet technology and the increasing demand for digital content, the significance of digital marketing strategy has become increasingly important. However, along with the many opportunities brought by digital marketing, there are also challenges. Enhancing brand awareness, addressing sales issues, and increasing customer engagement have become difficult problems for businesses. By using quantitative and qualitative research methods, combined with empirical data and case analysis, this paper explores in-depth the impact of digital marketing strategy on brand awareness, sales growth, and customer engagement, analyzes the role of digital platforms and tools in brand promotion, as well as the effects of personalized marketing and interactive activities on sales and customer engagement. The results demonstrate that digital marketing strategy has a positive impact on enhancing brand awareness, promoting sales growth, and increasing customer engagement. Through digital platforms and tools, businesses can more accurately target their customers, provide personalized content and interactive activities, and thus expanding their brand influence and attracting consumers attention, improving purchase rates and customers loyalty. This study provides practical guidelines for businesses to develop more effective digital marketing strategies.

The Effect of Digital Marketing and Customer Satisfaction on Company Image And Its Impact on Customer Loyalty Local Water Supply Utility (PDAM) Semarang Regency

Water, as a vital element needed by all living entities, including humans, is an irreplaceable staple in today's global ecosystem. Its presence has a crucial role in maintaining human survival. As a result, the responsibility for overall water management falls on the government as the main regulator in this regard. The basis for this research is due to the research gap and to strengthen theories about digital marketing on customer satisfaction and digital marketing and customer satisfaction on company image. The research method used is "explanatory research" which highlights the influence between research factors through hypothesis testing. Researchers distributed 180 questionnaires to 180 respondents from the draw. One hundred and thirty questionnaires were then examined for completeness until it showed that only 151 questionnaires had data suitable for use for research. The results showed that by increasing PDAM customer loyalty, an appropriate marketing method is needed using digital marketing methods. Customer loyalty is built on two variables, namely customer satisfaction and company image. The increasing number of customer complaints shows a decrease in the level of customer satisfaction of PDAM Semarang Regency. Efforts to reduce customer complaints are carried out through communication with customers.