Effective Management Decisions Research Articles

IMPROVEMENT OF RISK MANAGEMENT SYSTEMS OF TOURISM ENTERPRISES

The article analyzes the existing risk management systems of tourism enterprises. The need to identify risks and assess the riskiness of situations has been revealed, which in turn will help to make effective management decisions in a timely manner. The main sources of the origin of risks, their role, as well as the factors affecting risk management in the tourism industry are determined. Approaches to defining the concept of risk management at tourist enterprises are analyzed, as well as a set of methods, techniques and measures that allow to predict to a certain extent the occurrence of risky events and take measures to eliminate or reduce the negative consequences of the occurrence of such events. An efficient and effective system of risk management of the activities of tourist enterprises was built on the basis of the conducted research due to a balanced combination of identification, countermeasures and prevention of the occurrence of risks in the future, due to the use of intellectual capital of the management staff of the tourist enterprise. tourism enterprise, ways to minimize the consequences of future risk events, a multi-level concept of risk management based on the implementation of integrated risk management systems at the enterprise. It has been proven that an important stage of the implementation of the risk management system of tourism enterprises is the assessment of the risk at the time of implementation and forecasting its value for future periods in accordance with the given criteria of importance. This will make it possible to assess the trend towards a general reduction of the risk of the enterprise's tourism activity in the long term. It was determined that the implementation of an effective system of activity risk management will allow simultaneous analysis of a large number of individual risks and the degree of their influence on the development of the risk situation. It was concluded that the risk management system takes into account the specific features of the industry and can serve to increase the stability of organizations, primarily financial.

Improving the organization of cost analysis in a digital environment

Aim. The presented study aims to substantiate the need to use digital technologies in analytics to make effective management decisions and ensure cost reduction.Tasks. The authors determine the place of a digital analytics platform in cost analysis; identify key factors in the implementation of the platform; describe the capabilities of the tools provided by the analytics platform and how they can be used in the cost management process.Methods. This study uses general scientific methods; the results are summarized through tabular and graphical presentation; four groups of data analysis methods (descriptive and diagnostic analytics, predictive and prescriptive analytics) are identified; within each group, special methods of cost analysis (management analysis methods and advanced analytics methods) are indicated, which can be automated using an analytics platform.Results. It is found that the introduction of an analytics platform transforms the structure of time costs associated with performing analytical work, freeing up working time for solving other management tasks. It is established that analytics platforms are flexible and can find highly specialized solutions due to a wide range of tools and methods implemented on the basis of the platform. The selection of tools and methods depends on the tasks set as part of the cost analysis. Acceptable options for using advanced analytics tools within the framework of cost management are formulated.Conclusions. The analytical platform serves as a tool that improves the quality of data processing necessary for making effective management decisions. Comprehensive application of traditional cost analysis tools and advanced analytics facilitates the effective search for new opportunities for optimizing business processes, which is an urgent task in the context of uncertainty and limited resources. Considering the importance of the functions performed by the tools of the analytics platform and in connection with the withdrawal of foreign leaders in the field of business analytics from the Russian market due to sanctions, domestic vendors of analytical systems are faced with the challenge of further improving software products that should be on par with their foreign analogs in terms of functionality.

Geocognitive mapping technology

The author of the article considers the need to develop a new direction in cartography due to the fact that human civilization has reached the threshold of a fundamentally new era of the existence of the economy and society — the era of knowledge. Adoption of effective management and project decisions in such areas as spatial (territorial) development of the Russian Federation, ensuring the defense and security of the country, cadastral registration of real estate objects, preservation of objects of historical and cultural heritage, environmental protection, use of natural resources, development of the domestic tourism industry, the design and construction of buildings and structures, science, education, etc., is impossible without the creation of modern cartographic software. The article discusses the process of creating and using cartographic products containing geospatial knowledge. The approach of thematic mapping considered by the author on the basis of geospatial knowledge of certain subject areas is presented by a set-theoretic description. The process of geocognitive mapping is represented by a technological scheme. A feature of the geocognitive mapping process is the use in the combination of professional knowledge in the fields of thematic cartography and each of the subject areas to be represented in thematic geospatial models and maps. On the basis of the above studies, the following methodological principle of mapping based on geoscience can be formulated: geospatial knowledge displayed on the map about a particular subject area is a set of information about the objects of this subject area, their properties and the relationships connecting them, the processes taking place in this subject area, as well as methods of analysis emerging situations and ways of solving certain problems this subject area by developing spatial solutions.

Algorithmization of data mining to optimize the process of inventory management at the enterprise in conditions of uncertainty

Currently, in conditions of increasing uncertainty of external economic and geopolitical factors, approaches based on digitalization of analytical processes associated with their intellectualization through the use of mathematical tools are used to make effective management decisions at enterprises. Planning of a wide range of issues regarding the functioning of enterprises in the short term, and especially in the long term, depends on the reliability and relevance of the analytical material. The purpose of the study was to develop a data analysis algorithm for inventory management at an industrial enterprise adapted to the current conditions caused by the uncertainty of a number of identified factors. The article presents an analysis of the state of industry in Russia for 2017–2021. The dynamics of the price index for hotel types of economic activity is given, the pattern of changes in the number of industrial enterprises is reflected. The forecast of the price index for individual industries for 2025 is graphically presented. The main problems faced by the branch of Russian industry are identified and a brief description of their impact on the development of industrial enterprises is given. The applicability of system analysis methods for solving inventory management problems is substantiated. The composition of the Economic ordering quantity model is analyzed and the need for its modernization is argued, taking into account the effects of environmental uncertainty factors to determine the optimal order size. The authors propose a data mining algorithm designed to calculate the optimal order quantity based on a modified Wilson formula with the described assumptions and constraints. The approbation of the calculation based on it is presented. To substantiate the correctness and applicability of the algorithm, a comparison of real and calculated data is given, an expert assessment is carried out on the relevance and possibility of its implementation at industrial enterprises in order to reduce risks when making managerial decisions in terms of warehouse logistics, in particular in inventory management.

Development of the comprehensive method of situation management of project risks based on big data technology

Project implementation is often carried out under the influence of negative changes in the environment and circumstances characterized as crisis. Therefore, the processes associated with risk management, which is the object of this study, are becoming important. The topic of this study is to increase the efficiency of projects by adapting the project to crisis conditions, promptly developing and making effective management decisions. For projects, it is necessary not only to identify the current situation as risky but also to determine rational ways to achieve the project goals under crisis conditions. Therefore, a comprehensive method of situational project risk management based on the combined application of situational analysis methods, intelligent and expert methods, as well as Big Data technology, is proposed. Within the framework of the method, a project risk management model has been built in the form of a fuzzy situational graph, which would provide a choice of strategies that could contribute to overcoming a risky situation, as well as reduce the time to make effective management decisions in crisis circumstances. The result of this method is compliance with time constraints, reducing resource overruns and losses in the project, as well as adapting to rapidly changing circumstances and adequate response. A comprehensive method of situational project risk management is characterized by solving the task toformalize management decision-making procedures and their information support, taking into account the availability of both structured and unstructured data. The proposed procedure for situational project risk management based on the use of Big Data technology can also be the basis of project management information technology and the corresponding decision support system

Assessing risk caused by atmospheric air pollution from motor vehicles to the health of population in urbanized areas

The object of this study is a regional center with a developed industry and a significant transport load. The study assesses the impact of car emissions on public health. It is shown that on average in the city, emissions from vehicles are 0.341 mg/m∙s and vary from 0.038 to 1.012 mg/m∙s. The main pollutants are nitrogen dioxide (from 39.3 to 58.5 % of the total emission, the average value is 50.9 %) and carbon monoxide (from 39.5 to 47.7 %, the average value is 38.7 %). There is an excess of the maximum permissible concentrations (MPC) by the content of NO2 (1.5‒4.5 MPC with an average value of 2.7 MPC), formaldehyde (4.3‒4.4 MPC ), hydrocarbons (1.2 MPC), soot (1.3 MPC). The level of carcinogenic danger for adults (R=1.9∙10-4) and children (R=3.8∙10-5‒9.8∙10-5) is rated as average. Soot (61.0 %) and formaldehyde (38.9 %) account for the largest contribution. Behind a non-carcinogenic risk, there is a significant danger of increasing morbidity of the population (HI=9.9‒14.0 with an average value of 11.1). Principal pollutants are formaldehyde (37 %), NO2 (23 %), hydrocarbons (17 %). The most vulnerable are the respiratory system (НІ=8.7) and the immune system (НІ=4.3). A significant health hazard is due to low fuel quality, technical and operational characteristics of cars, adverse natural conditions for the dispersion of impurities. The method of interpolation and extrapolation of the results of full-scale observations was used to assess the effect of gaseous and dust components from vehicles on humans. The current study makes it possible to assess the combined impact of pollutants on the risks of disease and premature death of the population, to identify the danger and zoning the territory by the level of danger. The results obtained can be important for making effective management decisions in the field of environmental protection and public health

Efficiency improvement of health care institutions activities using swot-analysis

Annotation. The use of SWOT analysis to evaluate the activities of medical organizations will allow the management of these institutions to make effective management decisions and choose appropriate strategies, which opens up new directions for future development. The purpose of our research was to conduct a review of literary sources and prove the importance of using a SWOT analysis as one of the key tools for implementing strategic management of any medical institution in order to improve the indicators of the population's health level while using the minimum amount of available resources, identifying strong and weak sides of medical institutions, as well as opportunities and threats of the external environment in the conditions of a market economy. A review of literary sources was conducted from 2004 to 2021, inclusive, using the scientometric databases PubMed, Web of Science, Google Scholar. The search in the scientific literature included the following terms: SWOT analysis, strengths, weaknesses, opportunities, threats, strategic management, healthcare facilities. After a detailed analysis of more than 70 publications, 39 works were selected and included in this review article. The approach of analyzing the work of medical institutions proposed by us allows us to choose the optimal way of development of these organizations and avoid threats from the external environment, to choose the right management decisions regarding the strategic development of the relevant institution, which will increase the competitiveness of the enterprise and the efficiency of its work in general.

Some approaches and criteria for assessing the risk of developing occupational diseases

Introduction. The creation of safe working conditions allows not only to reduce the rates of occupational morbidity and occupational injuries among employees, but also to increase the efficiency and efficiency of work, which together reduce the financial losses of employers. Therefore, the improvement of methodological approaches to the assessment of occupational risks is an urgent task of modern preventive medicine. The study aims to substantiate the need to apply new approaches and criteria for determining the level of occupational risk based on the analysis of occupational morbidity in a group of people exposed to harmful industrial factors. Materials and methods. Researchers have carried out a retrospective analysis of occupational morbidity and an analysis of the working conditions of railway transport workers (798,126 people) operating in conditions of constant exposure to harmful production factors. Indicators of occupational morbidity have been recalculated for 10 thousand workers employed in workplaces with harmful and dangerous working conditions. The authors used the software and application package "SPSS 23" during the calculations. Results. The main occupational diseases of railway transport workers are: professional sensorineural hearing loss (PSHL) (60-75%), pneumoconiosis and dust bronchitis (4-20%), diseases of the peripheral nervous system and musculoskeletal system (6-9%), vibration disease (WD) (3-10%). The indicator of occupational morbidity per 10.000 of all employees of JSC "Russian Railways" for PNST, radiculopathy and vibration disease were 0.25, 0.014, 0.056, respectively. The new indicator of occupational morbidity, calculated for 10,000 workers working in harmful and dangerous working conditions with factors such as noise, vibration, and severity of labor, was: PSHL - 1.08, radiculopathy - 0.06, WD - 0.78. We have carried out the forecasting of the development of PSHL, which is based on data on the profession, the presence of harmful production factors, age-experience indicators and the degree of PSHL. Conclusion. The existing approach to the assessment of occupational morbidity, calculated for 10 thousand of all employees, is not objective, does not reflect real risk levels, understates official data on occupational morbidity, and creates difficulties for the development of effective management decisions. It is necessary to approve a new approach to the assessment of occupational morbidity, calculating it for 10 thousand workers directly exposed to harmful and dangerous factors. The developed prognostic model of the risk of developing PSHL, based only on information about the profession, work experience, and age of the employee, is not objective and does not give accurate predictions about the timing of the onset of occupational disease. To improve the prognostic model, it is necessary to include additional indicators based on clinical and laboratory studies, as provided by the methodology for the formation of risk groups (groups 1-5) for the development of occupational diseases.

Risk assessment framework for cumulative effects (RAFCE)

Introduction: Regional environmental risk assessment is a practical approach to understanding and proactively addressing the cumulative effects of resource development in areas of regional importance. However, regional assessment is methodologically complex, and frameworks to identify and prioritize regional risk issues to guide effective management decisions are lacking. This research develops a risk and impacts-based cumulative effects assessment framework for scoping regional cumulative effects issues to guide present and future project and regional assessment. We operationalized the framework dubbed Risk Assessment Framework for Cumulative Effects (RAFCE) to assess the risks and impacts of proposed mining development in the Ring of Fire region of Northern Ontario, Canada.Methods: Methodologically, we built on existing studies to understand the key valued ecosystem components (VECs) impacted by mining; organized an expert Bowtie Risk Assessment Tool workshop and interviews to identify regional risks and define the VECs impacted by mining; and developed an impact prioritization model that helped quantify and prioritize impacts of mining.Results and Discussion: RAFCE enabled us to: a) identify drivers and impacts of cumulative effects and potential preventive and mitigation measures for effective cumulative effects management and b) describe, quantify, and rank the major impact and components of regional interest. Using RAFCE, we can identify and prioritize impacts that are cross-cutting, multisector‐driven, synergistic, and relevant to a region, visualize and understand the risk management process, identify policy and management issues to prevent risks or mitigate impacts, and ultimately inform resource allocation for effective regional cumulative effects assessment outcomes. RAFCE is suitable for engaging diverse stakeholders in planning for regional cumulative effects assessment.

Information support of project activities under risk and uncertainty

Subject. This article deals with the issues of information support of project management accounting. Objectives. The article aims to form information support for project management accounting, which helps apply effective management decisions in conditions of uncertainty and risk. Methods. For the study, we used a systems approach, basis of accounting, and the questionnaire method. Results. The article offers the author-developed definition of the concept of Project, an algorithm for accounting support of project activities by block, as well as an approach to the preparation of project management reporting in two areas, namely, cash flow and debt accrual. To solve the problem of eliminating the impact of uncertainty and risk on the implementation of the project, the article proposes an approach to accounting and reporting support, which consists in differentiating tools by phase of the project cycle. Conclusions. The article concludes that it is necessary to form information support on the basis of the conceptual foundations of project management, basic accounting provisions, and the information requests of users with the project ring-fencing.

DETERMINING THE PLACE OF HR AND MOTIVATION RESEARCH IN THE DIAGNOSTIC PROCESSES OF THE ENTERPRISE

In the presented article, on the basis of the conducted complex of studies, the place of HR and motivational studies, in general, within the diagnostic processes of the enterprise and their relationship with quality management actions and effective activities of the enterprise, taking into account the author's point of view, is determined. Systematized, taking into account the direction of research and the author's point of view, the components of effective management actions and decisions. It was found that quantitative and qualitative diagnostic studies in the field of personnel management and motivation of their work occupy a central place in effective decision-making at the enterprise to ensure its sustainable development and require significant attention from the administrative and management apparatus. The article also provides a general review of the stages of the diagnostic procedure at the enterprise and presents the author's understanding of the diagnostic procedure, taking into account the interdisciplinary approach. The place of personnel in the business diagnostic processes of enterprises is briefly considered from the standpoint of some authors, and the importance and necessity of observing the concept of human resources management during personnel management and the implementation of analytical and diagnostic measures at the enterprise is determined. The fact that the directions of HR diagnostic research and the motivational aspect can be allocated a significant amount is highlighted. Some attention is paid to the fact that for the effective implementation of diagnostics in the field of personnel management and motivation, high-quality professional training of the company's analyst or the involvement of specialized personnel and motivational audit specialists is necessary to increase its efficiency and the implementation of effective enterprise activities in modern conditions. Thus, it is shown that the efficiency of the enterprise is in a certain dependence on the personnel and motivational component obtained as a result of analytical and diagnostic procedures.

Multi-Vector Diversification Concept for Russian Oil and Gas Company: Prerequisistes, Trends, Opportunities

The study’s relevance is explained that nowadays, Russian oil and gas companies are under the pressure of some negative factors and circumstances that adversely affect both their activities and the national economy entirely. All this dictates the need for a thorough understanding and elaboration of the current situation for the subsequent adoption of effective measures and management decisions strategic. The purpose of the paper is to form a concept and show new promising areas for diversifying the activities of Russian oil and gas companies. The authors used theoretical tools that combine deduction methods, induction, analogy, generalization, and classification. Also, the authors applied such empirical approaches as comparison, observation, and description. As a result, the work summarized an experience and analyzed key aspects of diversification of high-tech Russian and foreign companies in an ecosystem approach to making a business. The authors planned conceptual principles and proposed a model for managing the activities of domestic oil and gas enterprises. There have been carried out the example of PJSC Gazprom, an analysis of the current organizational and economic activities of a Russian oil and gas enterprise, which gave a possibility to identify the main prerequisites and reasons for its diversification. With the help of the data obtained, new trends for the diversification of the business of domestic oil and gas companies from this sector are substantiated. That is an important strategic decision, since the economic results of these enterprises are of decisive importance for the economic stability of Russia.

New Approaches to Project Risk Assessment Utilizing the Monte Carlo Method

An environment of turbulence in the market in recent years and increasing inflation, mainly as a result of the post-COVID period and the ongoing military operation in Ukraine, represents a significant financial risk factor for many companies, which has a negative impact on managerial decisions. A lot of enterprises are forced to look for ways to effectively assess the riskiness of the projects that they would like to implement in the future. The aim of the article is to present a new approach for companies with which to assess the riskiness of projects. The basis of this is the use of the new Crystal Ball software tool and the effective application of the Monte Carlo method. The article deals with the current issues of investment and financial planning, which are the basic pillars for effective management decisions with the goal of sustainability. The article has verified a methodology that allows companies to make effective investment decisions based on assessing the level of risk. For practical application, the Monte Carlo method was chosen, as it uses sensitivity analysis and simulations, which were evaluated for two types of projects. Both simulations were primarily carried out based on a deterministic approach through traditional mathematical models. Subsequently, stochastic modeling was performed using the Crystal Ball software tool. As a result of the sensitivity analysis, two tornado graphs were created, which display risk factors according to the degree of their influence on the criterion value. The output of this article is the presentation of these new approaches for financial decision-making within companies.

Logistics risks of commercialization of innovations of industrial enterprises

The article is devoted to the definition and systematization of logistical risks of innovations commercialization of industrial enterprises, as well as the development of approaches to quantitative assessment and consideration of these risks when justifying innovative projects. From the point of view of the logistic approach, the essence and content of the commercialization stage for various options of the innovation process, separated by the type of innovative business, the degree of radicalization of innovative activity, and the size of the industrial enterprise-innovator, have been clarified. The role of logistical support for the commercialization of innovations during the implementation of the specified options of the innovation process is revealed. The content of logistics support measures concerning procurement, production, and distribution logistics is detailed. The systematization (by environment of occurrence and factors of influence) of logistics risks of commercialization of innovative products of industrial enterprises has been carried out: risks of the macro environment (caused by the impact of its components), risks of external logistics systems (caused by the influence of their links), risks of the internal logistics system (caused by the impact of its elements), risks logistic support management systems (caused by incomplete certainty regarding the subject, conditions and consequences of management decisions). The nature of the manifestation, the degree of influence, and the possibilities of managing the selected risks are determined. A systematic approach to the quantitative assessment of logistics risks of commercialization of innovations of industrial enterprises, particularly those that have a more significant influence on the results of commercialization (risks of external and internal logistics systems), is proposed. The essence of risk management measures based on assessment results, in particular, aimed at reducing their level, is outlined. The results of the study develop and deepen the fundamental aspects of risk management of innovative projects in terms of identification, determination of the causes of manifestation, influencing factors, quantitative assessment, and minimization of logistical risks of commercialization of innovations of industrial enterprises in the permanently unstable conditions of the modern economy, caused by the fourth industrial revolution and the transformation of technological systems.

Monitoring and protection of land in the conditions of digital transformation

The article analyzes the prospects for the development of monitoring of land relations, theoretical and legal aspects of its operation and trends in monitoring of relations according to existing data. In current circumstances, it is quite difficult to collect reliable monitoring data, as different areas have large areas and significant spatial and temporal characteristics. All information on land relations is collected and maintained by various departments and local authorities, and other government institutions, public organizations and individuals do not have full access to it. As a result, central authorities are not always able to see a "whole picture" of land relations, both at the district and oblast levels and at the national level, and are not always able to find optimal solutions to improve land relations. There is a need to introduce monitoring of land relations as a constantly updated information system, to ensure the accumulation of information, its analysis and forecasting, and the development of scientifically sound recommendations on this basis for effective management decisions. Proper organization of the use of monitoring information will make it possible to assess the quantitative and qualitative indicators of the state of lands, and to assess and forecast changes. The issue of lack of free access to information on land relations, which creates favorable conditions for land use improperly, evasion of compliance with the requirements of land and environmental legislation of Ukraine, the spread of corruption. Today, all information on land relations is collected and maintained by various departments and local authorities, and other government institutions, public organizations and individuals do not have full access to it. As a result, central authorities do not always have the opportunity to see a "holistic picture" of land relations, both at the district and oblast levels, and at the national level, and do not always have the opportunity to find optimal solutions to improve land relations. The need to create a constantly updated database on the state of development of land relations, with open access for monitoring entities as an integrating information network, as well as for forecasting and control of rational land use, and ensuring transparency in land relations management. The creation of such a base will focus on the effectiveness of management decisions and improve the management of land use in general.

DIAGNOSTICS OF EMPLOYMENT POTENTIAL IN IT COMPANIES UNDER THE CONDITIONS OF DIGITALIZATION

The article is devoted to the diagnosis of labor potential on the example of the IT enterprise "Sigma Software" in the conditions of digitalization. "Sigma Software" LLC is one of the leading IT consulting companies in Ukraine, which is based on the creation of full-cycle IT products and promoting the development of the Ukrainian IT ecosystem. The investigated enterprise functions effectively in the market of IT companies, thanks to the optimal balanced financial policy of the enterprise and systematic, flexible management. The company develops an integrative policy by expanding the network in different countries of the world, increasing the number of employees and current projects of the company. The study is aimed at determining the key aspects of the labor potential, its effectiveness and interaction with the factors of digital transformation in the context of the modern IT sector. A comprehensive approach to the diagnosis of labor potential is used, focusing on the competencies, skills and motivation of employees. The study takes into account the peculiarities of the development of the IT industry, in particular the impact of rapidly changing technologies and requirements for the qualifications of specialists. The authors of the article analyze the impact of digitalization on the labor potential of the enterprise, taking into account the latest technologies, changes in organizational structures and approaches to personnel management. It has been proven that the labor potential in the conditions of digitalization is one of the key resources of the enterprise, which forms innovations and administers the implementation of digitalization in the enterprise's activities, which contributes to the efficiency and productivity of economic activity. The progressive development of "Sigma Software" LLC is achieved thanks to the support and improvement of the quality competencies of the labor potential in various areas of programming and software development through the implementation of comprehensive programs of training, training and internships. The company has an open culture of cooperation and communication, which stimulates the exchange of ideas and promotes collective creativity for making relevant and effective management decisions. The management of the enterprise is focused on the desire to maintain its creative and innovative potential, developing new approaches and technologies.

СУЩНОСТЬ РЕГИОНАЛЬНОЙ ПРОМЫШЛЕННОЙ ПОЛИТИКИ: ИННОВАЦИОННЫЕ АСПЕКТЫ

The author emphasizes the need to revise the concept of regional industrial policy during the transition period to the innovative stage of economic development. Analyzing the different scientific approaches to the theoretical foundation of this policy demonstrated its value in ajudent combination of innovative ideas with effective management decisions, and in injecting a reasonable degree of conservatism into the process of change. The article examines the essence of industrial policy and suggests interpreting it through the lens of harmonious interaction between economic entities at all levels of the socio-economic system, from the macro to the nano level. The emphasis on regional policy is on consistency, strategic focus, selective approach to determining content and selection of policy instruments, as well as the unification of industrial, innovation, investment and social policies. A strong emphasis is being placed on maintaining a balance between the interests of the state and other parties involved in the political process, while also providing systematic monitoring of the processes and results of the implementation of regional policy.

ВЗАЄМОЗВ'ЯЗОК АНТИКРИЗОВОГО МЕНЕДЖМЕНТУ ТА КОНТРОЛІНГУ В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ

The article discusses the concepts of "anti-crisis management" (as a process of getting an enterprise out of a difficult situation) and "controlling" (as a management concept that synthesizes management accounting, planning, control and analytical work of managers), the importance of which is due to modern turbulence and unpredictability of economic processes that have a significant impact on the activities of enterprises, regardless of the industry and scale of activity. The essence of these economic terms is considered, their key features are highlighted, as well as the specifics of their application in the activities of the enterprise. As part of the study, the article establishes a close relationship between "crisis management" and "controlling", as one of the most effective tools for crisis management. The objectives of the application of anti-crisis management are identified (identification of risks (capable of causing a crisis); development of an effective system for their identification and continuous monitoring; building the potential for stability and stability to destabilize influences; development and further implementation of a risk prevention policy and overcoming discrepancies; development and further implementation of anti-crisis programs) and controlling (orientation of the enterprise management process towards achieving the entire range of goals). The key functions of controlling are characterized, such as: formation of information channels and information support of the enterprise; coordination of plans and activities; strategic and operational planning; control, revision and internal audit; methodological support and internal consulting. The features of strategic and operational controlling are described, the importance of providing a high-quality controlling system for making well-considered and effective management decisions in an unstable modern economic and market environment of business entities is explained. The necessity of introducing a controlling system at Ukrainian enterprises of various forms of ownership and scale of activity is substantiated in order to ensure progressive and intensive growth, achieve development goals and obtain the desired, sufficient profit.

ТЕОРЕТИЧЕСКАЯ СУЩНОСТЬ ЭКОНОМИЧЕСКОГО АНАЛИЗА И ЕГО РОЛЬ В РАЗВИТИИ ЭКОНОМИКИ

The article examines the theoretical essence of economic analysis with the allocation of its main principles and main sources of information. Success in any activity in the long term is directly dependent on the ability to competently analyze financial issues of enterprises in order to make the most effective management decisions and improve the financial and economic activities of companies. Some problems of economic analysis at the current stage of economic development are touched upon.

ЕКОНОМІКО-МАТЕМАТИЧНА МОДЕЛЬ ДІАГНОСТИКИ ЕФЕКТИВНОСТІ ВИКОРИСТАННЯ ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ В УПРАВЛІННІ БІЗНЕС-СТРУКТУРОЮ В УМОВАХ РИЗИКУ

The structural components (main) of the diagnosis of the competitiveness of the business structure, supporting the opinion of scientists and enterprise managers, are the competitiveness of the products of the business structure, the concentration of the market in which the business structure functions, as well as the effectiveness of the functioning of the business structure under risk conditions, which includes financial-economic, production and commercial efficiency. It is also stated that information technology is an effective management tool for solving economic problems in the field of management and administration. It was determined that today a relevant and important issue is the need to form new and improve existing provisions (both theoretical and practical) regarding the effectiveness of the use of information technologies in the management of a business structure under risk conditions, with the use of mathematical modeling. In view of this, the purpose of the study is to develop an economic-mathematical model for diagnosing the effectiveness of the use of information technologies in the management of the business structure under risk conditions. Based on the results of the research, the article proposes a new economic-mathematical model, and based on it, a set of parameters, criteria and ratios are formed, which ensure the effective functioning and development of the business structure, taking into account the introduction (rational use) of information technologies in the management of the business structure under risk conditions. The basis of this model is the functional relationship between profits, the level of efficiency of the business structure and business risks. The scientific novelty of the obtained results lies in the improvement of the economic-mathematical model for diagnosing the competitiveness of a business structure, which is based on the functional relationship between profits, risks and the level of efficiency of the business structure, which is one of the structural components of diagnosing the competitiveness of a business structure. This model takes into account an expanded set of economic parameters and factors and, unlike the existing ones, it includes the function of a compromise between the level of efficiency of the business structure and business risks, taking into account the peculiarities, role and significance of the use of information technologies in the management of the business structure. This type of approach makes it possible to reduce the number of inaccurate and inadequate results in the context of optimizing methods of using information technologies for making reasonable and effective management decisions (both current and prospective) in the business structure management system under risk conditions. It is advisable to conduct further research in the direction of studying practical issues regarding the formation of a quality and effective management system of the business structure in conditions of risk and uncertainty.