Effect Of Store Image Research Articles

The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm

In the retail industry, where competition is extremely intense, it has become quite challenging for the stores to differentiate themselves from their competitors and gain an advantage. In this context, although many studies have been conducted to determine the purchase intention of consumers, the number of studies that have been handled within the framework of the stimulus-organism-response (S-O-R) model by determining the store image dimensions is quite limited. In this study, the effects of store image on brand awareness, customer satisfaction, perceived value and purchase intention were investigated using the S-O-R model. As a result of this study, evidence is presented on how retail markets can strengthen store image and therefore improve store performance.

Effect of Store Image, Social Media, and Perceived Risk on Purchase Intention of Specialty Stores

Fierce competition makes Specialty store entrepreneurs try to produce innovations to be able to create purchase intentions in their stores, several factors, such as store image, social media, perceived risk, are suspected to have an influence on purchase intentions towards Specialty Stores in Surabaya, therefore the authors conducted research on these factors on purchase intention. The research design used a causal research design, quantitative data. The sample population is 150 people who live in Surabaya. The sampling technique used in this study used non-probability sampling by purposive sampling. The data analysis technique used in this research is the Structural Equation Modeling (SEM) program LISREL 8.80. Based on the results of the analysis, it is confirmed that there is a positive influence between store image, Social Media, and perceived risk on purchase intention; and there is an indirect influence of store image and Social Media on purchase intention through perceived risk.

The Effect of Store Image on Store Loyalty Mediated by Customer Satisfaction and Trust

Purpose: This study aims to identify the influence of store image on store loyalty in the context of the Bangladesh retail market. It also observes the mediating roles of trust and customer satisfaction on store image and store loyalty. Methods: This is a quantitative cross-sectional study based on survey data. Data were collected through a structured questionnaire. The study used a non-probability, convenience sampling technique. Responses from 534 supermarket shoppers were included for analysis. Partial Least Square (PLS) based Structural Equation Modeling (SEM) was used to analyze the data. Results: The results revealed that the store image has a direct relationship with store loyalty. The study also validates an indirect relationship between store image and store loyalty via customer satisfaction and trust. Implications: This paper contributes to the theoretical and practical knowledge to formulate effective retail marketing strategies which may affect customer loyalty. The results of the study also have a contribution to the overall development of the retailing industry of Bangladesh. Originality: This study envisioned a unique model considering the multi-dimensional hierarchical concept of store image and customer loyalty. Additionally, this study validated the intervening role of trust between store image and store loyalty which is a pioneering attempt in this regard. Limitations: The study would have been made more effective if other variables like service quality, store choice, purchase intention, store reputation affecting store loyalty, etc. were also included. In addition, the use of non-probability sampling (convenience sampling) also restricts the generalizability of the findings.

Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention

The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.

The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction

This study aims to examine and analyze the effect of store image on the repurchase intention of Matahari Department Store Mojokerto, Indonesia either directly or indirectly, by involving perceived value and customer satisfaction as mediating variables. This research is a quantitative study with data collection methods using a questionnaire. This study uses non-probability sampling with a purposive sampling type. This research was conducted on 175 respondents. The data analysis technique used SEM (Structural Equation Modeling) PLS with the help of SmartPLS 3.2.7 software. The results of the study provide empirical evidence that store images have not been able to affect the repurchase intention. Meanwhile, the perceived value and customer satisfaction can positively affect the repurchase intention significantly. Perceived value and customer satisfaction as mediating variables were able to strengthen the effect of store image on repurchase intention. Based on the results of mediation testing, shows that perceived value and customer satisfaction provide a full mediation on the effect of store image on repurchase intention.

The Effect of Store Image on Store Satisfaction and Store Loyalty: A Lesson from Korean-Skincare Sector in Indonesia

The Effect of Store Image on Store Satisfaction and Store Loyalty: A Lesson from Korean-Skincare Sector in Indonesia

Pengaruh Citra Toko dan Persepsi Harga Terhadap Niat Beli Ulang dengan Citra Produk Private Label Sebagai Variabel Mediasi (Studi Empiris pada Hypermart dan Indomaret di Kota Pontianak)

Repurchase intention is an important factor for the company. The intention to repurchase a product arises because consumers are satisfied with the product they bought before. The purpose of this study was to determine the effect of Store image, Price perception and Private label product image to Repurchase intention on Hypermart and Indomaret Pontianak City. Data collection was carried out by distributing questionnaires containing statements with the number of respondents as many as 60 people on Hypermart and 60 people on Indomaret. The sampling technique uses the non-probability sampling method in the form of purposive sampling. Data from the results of questionnaire collection are processed using validity, reliability, classic assumption and path analysis.The results showed: 1) Store image and price perception has a significantly effect to private label product image on Hypermart customers. 2) Store image and price perception has a significantly effect to repurchase intention on Hypermart customers. 3) Private label product image has a significantly effect to repurchase intention on Hypermart customers. 4) Store image and price perception has a significantly effect to private label product image on Indomaret customers. 5) Store image and price perception has a significantly effect to repurchase intention on Indomaret customers. 6) Private label product image has no significantly effect to repurchase intention on Indomaret customers.

Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets

The intensity of competition in the retail sector in Kenya is driving supermarket managers to position store image as a tool of competitive advantage. This study examined the mediating effect of store image on the relationship between psychographic and psychological factors and consumer purchase intention in anchor supermarkets in Kenya. Descriptive cross sectional survey was applied on a sample of 384 consumers. The composite construct of psychographic and psychological factors was regressed on consumer purchase intention, resulting in a positive significant effect. It was established that store image partly mediates the relationship between psychographic plus psychological factors and consumer purchase intention. The study recommends building of positive reputation of the supermarket to attract and enhance the consumer’s intention to purchase. Keywords: Store image, purchase intention, anchor supermarkets DOI: 10.7176/JMCR/66-06 Publication date: March 31 st 2020

The Effect of Store Image on Shopper Mobility: An Application in Bursa

Alışverişçilerin
 sürekli kullandıkları mağazaları değiştirme ya da bırakma yolunu tercih etmesi,
 alışverişlerini başka mağazalardan yapması ve bunun için başka mağazalara
 gitmesi alışverişçi hareketliliği kavramının oluşmasına sebep olur. Bu
 çalışmanın temel amacı, mağaza imajının ve mağaza imajını oluşturan
 değişkenlerin alışverişçi hareketliliği üzerinde anlamlı bir etkiye sahip olup
 olmadığının incelenmesidir. Çalışma Bursa ilinde 20 yaşın üzerindeki ve
 alışverişlerini kendilerinin yaptığı varsayılan 390 alışverişçi ile yüz yüze
 anket yöntemiyle yapılmıştır. Anket verileri, SPSS ve AMOS programlarıyla
 analiz edilmiş ve modelde oluşturulan hipotezin test edilmesi sağlanmıştır.
 Bulunan sonuçlar doğrultusunda mağaza imajının ve mağaza imajını oluşturan
 ürün/hizmet çeşitliliği ve kalitesi, satış personeli, fiyat/değer ve mağaza
 atmosferinin alışverişçilerin hareketlilikleri üzerinde anlamlı bir etkiye
 sahip olduğu görülmüştür.

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Brand equity has been often referred to as the increase in brand value by virtue of its name. Researchers have argued since long that the ultimate criterion of success in brand management is understanding brand equity’s contribution towards long-term sales as well as long-term profits. Store image plays a crucial role in building brand equity for sportswear retailers in a highly competitive and dynamic Indian market, for gaining substantial market share. Consumers use store image as an evaluative criterion for decision-making concerning retail outlet selection. This research intends to understand empirically as to how store image can help in building brand equity in Indian sportswear market by using international brands as product stimuli. Data were collected through mall intercept survey in Indian capital and five north Indian cities. The regression analysis on data of 262 valid responses was used for testing the hypotheses. The findings indicate a positive and significant effect of store image but with different levels of intensity on all brand equity dimensions in Indian market, thus showing store image as a critical antecedent of brand equity. The study also developed a reliable measure of customer-based brand equity and store image by incorporating brand personality measures for measurement of brand associations.

The Influence of Store Image, Service Quality, Private Label Brand Image, Perceived Risk, and Price Consciousness on Purchase Intention

Previous study found supporting evidence of several factors affecting purchase intention in retail environment. However, there is still few that focus on the private label brand (PLB) despite of the importance of the products for the convinience store business. This study aims to find the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB) in the context of convinience store. In addition, it also aims to confirm the factors that directly influence purchase intention of consumers. Two hundred and seven respondents were investigated using nonprobability sampling technique (purposive sampling). The analyses emploted Structural Equation Modelling techniques and results indicate that store the image and private label brand image has a direct positive impact on purchase intention. The findings also confirmed that service quality has a direct positive effect on private label brand (PLB) image. Surprisingly, service quality has no direct influence on purchase intention, but have indirect influence through private label brand (PLB) image.

The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image

Both foreign and domestic retailers are competing for the newly emerged affluent consumers in China, yet little is known about how these retailer brands are perceived by the Chinese consumers. The corporate branding literature often considers retailer’s store image as corporate image, which neglects the nuance between these two interrelated but distinctive constructs. Drawing upon cognitive associative network and categorisation theories, this study investigates the interrelations of retailer corporate brand image and store image and their differential effects on consumer patronage intention, with corporate brand origin (foreign versus domestic) as a moderator. Our sample was from a survey of 338 department store customers in Beijing, China. The empirical results show that both corporate brand image and store image have a positive effect on patronage intention, but the effect of store image is stronger. Brands of foreign origin have a more positive corporate brand image than their local counterparts, yet there is no significant difference in store image by corporate brand origin. Corporate branding recommendations for both foreign and domestic retailers operating in China are provided.

Executive summary of “Beyond private label panache: the effect of store image and perceived price on brand prestige”

Executive summary of “Beyond private label panache: the effect of store image and perceived price on brand prestige”

The Effects of Store Image and Price Discount on Consumers’ Impulse Buying

The Effects of Store Image and Price Discount on Consumers’ Impulse Buying

Effects of Store Image on Perceived Product Value: A Pilot Study Using Computer Simulation

Effects of Store Image on Perceived Product Value: A Pilot Study Using Computer Simulation

The Impact of Positive Word-of-mouth on Store Brand Purchase Intention with Mediated Effect of Store Image and Perceived Risk towards SBs

Several factors (positive word-of-mouth (PWOM), perceived risk toward store brands (SBs) and store image) have been underlined to explain store brand purchase intention in the context of an emerging market (IRAN). Data were collected from a consumer survey with 204 respondents. Structural equation modeling was used to test the hypothesized relationships. The result show that PWOM influence significantly store image. But there is no effect of PWOM, store image and perceived risk toward SBs on SB purchase intention. These findings are discussed and future research is proposed.

The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City

Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data processing uses Structure Equation Modeling. Research outcome reveals that service quality is a significant factor in influencing private label brand image and purchase intention. Keywords: Store image, service quality, private label brand, purchase intention

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

This study examines the effects of intangible extrinsic cues on consumer quality perception and purchase intention of private brands. We find that store image and product signatureness enhance quality perception and purchase intention of private brands while quality variation reduces both outcomes. All effects of the three extrinsic cues on purchase intention are partially mediated by quality perception. In addition, consumer value consciousness strengthens the relationship between quality perception and purchase intention of private brands.

Consumer evaluations of store brands: effects of store image and product attributes

The importance of store brands has increased. Many products carrying a label that is exclusively available from a specific retailer chain have been introduced in recent years, with varying degrees of success. Retailers appear to pay little attention to the multiple risks associated with adding new product categories to their store labels. We investigate how store image factors and various categories of perceived risk associated with product attributes affect consumer evaluations of store-branded products. A structural model is developed and tested, providing indications of the likelihood of store brand success in various product categories. Research and managerial implications are provided.

Store image in the UK fashion sector: consumer versus retailer perceptions

Retail image and store positioning are factors which influence consumer loyalty and retail success. This paper discusses the effect of store image on store choice in fashion retailing and analyses the responses from customers of multiple fashion retailers selling menswear clothing in Glasgow. It examines the principal dimensions involved in customer perception of store image, using a multi-attribute model, and compares these with retail employees' image perceptions of their own store. The paper then highlights the implications of understanding store attributes for encouraging customer loyalty. It concludes by emphasizing the importance of company-image perception by retail staff and proposes that, for the fashion sector, this needs be more positive than the views held by target customers.