Effects Of Sales Promotions Research Articles

The Effect of Sales Promotion and Perceptions of the Ease of Non-Cash Transactions on Interest in Using Shopeepay

The Effect of Sales Promotion and Perceptions of the Ease of Non-Cash Transactions on Interest in Using Shopeepay

Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty

The attributes that people consider when selecting an online travel agency (OTA) change over time, affecting how consumer satisfaction and loyalty evolve. However, attribute weight shifts in subsequent OTA visits cannot be determined using a cross-sectional approach. Thus, this study investigates the linkage dynamics between satisfaction and loyalty intentions as OTA attribute weights shift over time. We also assess the moderating effect of sales promotions on this linkage across subsequent OTA visits. Using a two-time-lag survey methodology (T1 and T2), we obtain 329 usable data. Our findings demonstrate that the link between satisfaction and loyalty intentions strengthens as customers gain more experience with an OTA. While price and post-service quality weights increase sharply, the weights of security and ease of use decrease. Furthermore, our findings show that the moderating effect of sales promotions does not appear in the early stages of a consumer’s experience with an OTA. Our research is the first to offer a complete understanding of the role of sales promotions based on the satisfaction–loyalty mechanism, considering a broad range of OTA selection attributes.

The Impact of Sales Promotion Programs on the Loyalty of Saudi Telecom Company Customers STC

This study investigates the impact of sales promotion programs on customer loyalty in the context of the Saudi Telecom Company STC. Utilizing data from 457 respondents, the research examines the role of different types of sales promotions, the frequency of promotions, promotional communication channels, and seasonal promotions on customer retention and satisfaction. The findings reveal a significant positive relationship between frequent and well-structured sales promotions and customer loyalty, with a β value of 0.914 for the frequency of promotions. While promotional communication channels showed a moderate influence (β = 0.592), seasonal promotions played a strong role in driving repeat purchasing behavior (β = 0.768). Customer retention and interaction with loyalty programs were also shown to be critical intermediary factors that mediate the effect of sales promotions on loyalty. The study confirms that well-designed promotional programs and consistent communication efforts can significantly enhance customer retention and satisfaction. Limitations and recommendations for future research are discussed, including the need for cross-industry studies and the exploration of digital and personalized promotional strategies.

Impulsive Buying in Gen Z: How Online Customer Review, Sales Promotion, and Conformity Influence Impulsive Buying through Consumer Trust (Study on E-Commerce Users in Purwokerto)

This research aims to examine the effect of online customer reviews, sales promotions, and suitability on impulse buying through customer trust as mediating variables. The sample taken in this study were 108 Gen Z e-commerce users in Purwokerto using a purposive sampling technique. The method of analysis used in this research is descriptive quantitative and uses smart PLS 3.0. Data collection techniques through questionnaires. The research results show that sales promotions and conformity can affect impulse buying. Online customer reviews do not affect impulse buying. Customer trust can mediate conformity to impulsive buying but cannot mediate online customer reviews and sales promotion.

The Influence of Sales Promotion on Consumer Purchase Interest in Ud. Samadaya

This study aims to determine the effect of sales promotions on consumer purchasing interest at UD. Samadaya. This research method uses causal quantitative research. This study uses a sample of all consumers who shop at UD. Samadaya. The respondents in this study were all consumers at UD. Samadaya of 70 people. Based on the results of simple linear regression analysis Y = 12.829 + 0.491x. Partially test the hypothesis of sales promotion as an independent variable with a t-count value of 3.134 with a significant level of 0.000 > t-table 1.667. Thus it can be concluded that partially sales promotion influences consumer buying interest at UD. Samadaya. Based on the results of the study, it showed that the t value was 3.134 > 1.667 and a significant level was 0.000 <0.05, meaning that the sales promotion variable (X) had a positive and significant effect on the consumer purchasing interest variable at UD . Samadaya

PENGARUH SALES PROMOTION DAN SHOPPING LIFE STYLE TERHADAP IMPULSIVE BUYING DENGAN POSITIVE EMOTION VARIABEL INTERVENING DI TOKOPEDIA

E-commerce has experienced rapid growth in recent years, one of which is Tokopedia and has a significant role in influencing purchasing decisions. The growth of e-commerce has made marketers strengthen their marketing strategies with Sales Promotion which can encourage consumers to make impulse buying decisions also influenced by Shopping Lifestyle and Positive Emotion plays a significant role as a mediator. The purpose of this study was to analyze the effect of Sales Promotion and Shopping Lifestyle on Impulsive Buying which is influenced by Positive Emotion at Tokopedia. This research method uses a quantitative approach with descriptive analysis method. The questionnaire was distributed to 385 respondents using Purposive Sampling technique and processed using Structural Eqquation Modeling - Partial Least Squre with SmartPls software version 4.0.9. The results of this study indicate that Sales Promotion, Shopping Lifestyle, Impulsive Buying, and Positive Emotions affect each other.

The Influence Of Product Quality, Price Perceptions, And Sales Promotions On Purchasing Decisions

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Perceived Price on Purchasing Decisions, (3) To determine the effect of Sales Promotion on Purchasing Decisions, (4) To determine the effect of Product Quality, Price Perceptions, and Sales Promotion on Purchasing Decisions. The number of samples is 386 respondents using the Slovin formula. The data analysis method used is multiple linear regression analysis to determine the effect of Product Quality, Perceived Price and Sales Promotion on Purchasing Decisions in case studies of House of Donatello at Bogor. Data testing is done by using Statistical Package for the Social Scientist (SPSS) Software.Based on the test, the following data are obtained: (1) There is an effect of Product Quality on Purchasing Decisions (2) There is an effect of Perceived Price on Purchase Decisions (3) There is an influence of Sales Promotion on Purchase Decisions (4) There is an influence between Product Quality, Perceived Price, and Sales Promotion on Purchasing Decisions. Keywords: Product Quality, Price Perception, Sales Promotion, Purchase Decision

Peran Promosi Penjualan pada Usaha Omah Batik Srikandi dan Edukriya Keluruhan Jatisari Kecamatan Mijen Kota Semarang

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

The Effect of Sales Promotion and Product Variants on Impulsive Buying of Lipcream Pixy

The Effect of Sales Promotion and Product Variants on Impulsive Buying of Lipcream Pixy

Effective Sales Promotion: A Necessary Catalyst for Elongating the Product Life Cycle in A Developing Economy

The Product Life Cycle (PLC) is a concept that likens a product to animate objects because its life span ranges from introduction to decline. Products can further be likened to human beings to the extent that the lengths of their cycles vary among products, ranging from a few seasons to several decades. This study investigates the effective sales promotion for elongating the product life cycle in a developing economy. This study is designed using a quantitative approach through a survey questionnaire. A total of 100 Coca-Cola Nigeria PLC employees and product consumers participated in this study. The data was analyzed using a regression linear model by assisting SPSS-23. This study concludes that sales promotion is one crucial promotional mix element organizations need to identify and stimulate customer needs and wants. It performs the function of raising awareness of the product to the customer. It increases market share, which, in the long run, helps to sustain its life cycle, especially when perfectly used with other marketing mix elements like price, product, and place. The implication is that the location for redemption of prizes, for instance, in a bonanza, must be easy, or it will weaken the effectiveness of the sale’s promotional activity. The findings of this study recommend that companies improve product availability when needed, especially from the production plant to the depot. The promotional strategies should be communicated in the native language of the target market or audience.

Robots or humans: Who is more effective in promoting hospitality services?

Although consumers’ evaluation and adoption of robotic services have been widely investigated, the effectiveness of robotic sales promotion in the hospitality industry remains unclear. Utilizing the benefit congruency framework, this study proposes that robotic (human) promotion is more suitable for utilitarian (hedonic) benefits. Based on an experiment with and field data provided by a Chinese restaurant chain, this study demonstrates that robots perform better than humans in monetary promotion (e.g., price discounts) that offers utilitarian benefits but not in nonmonetary promotion (e.g., extra dish) associated with hedonic benefits. Moreover, an anthropomorphic language style can reduce the performance difference between robots and humans in nonmonetary promotion. Accordingly, this study’s findings inform hospitality marketers that humans and robots should be in a cooperative rather than substitutive relationship in sales promotion.

The Effect of In-store Logistics, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction

This research aims to determine the effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Satisfaction (Case Study of Matahari Department Store Consumers at Artha Gading Mall). The population in this study were consumers of the Matahari Department Store at Artha Gading Mall. The sampling technique used was purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis. The results of this research show that: (1) partially In-Store Logistics Performance has a positive effect on consumer satisfaction. (2) Store Image partially has a positive effect on consumer satisfaction. (3) Sales Promotion has a positive effect on consumer satisfaction. (4) Service Quality has a partially positive effect on consumer satisfaction. (5) simultaneously, all independent variables have a positive influence on consumer satisfaction. The managerial implications of these findings are that improving in-store logistics performance, establishing a positive store image, implementing effective sales promotions, and improving service quality can increase customer satisfaction at Matahari Department Store.

Pengaruh Promosi Penjualan, Word Of Mouth, Dan Citra Merek Terhadap Keputusan Pengguna Jasa Dalam Menggunakan Grab Di Kota Bogor

Transportation is one field that is progressing and development. One online transportation company that is experiencing development and progress is Grab. This study aims to (1) Determine the effect of Sales Promotion on Consumer Decisions (2) Determine the effect of Word of Mouth on Consumer Decisions (3) Determine the effect of Brand Image on Consumer Decisions (4) Determine the effect of Sales Promotion, Word of Mouth, and Brand Image on Consumer Decisions. This sample method uses non-probability sampling with a purposive sampling type with sample calculations using the Cohcran formula. The number of respondents selected was 385 people who were Grab service users. The research data was processed using SPSS 23 software. The results of the analysis show that partially (1) there is a positive and significant relationship between Sales Promotion and Consumer Decisions. (2) There is a positive and significant relationship between word of mouth and consumer decisions. (3) There is a positive and significant relationship between Brand Image and Consumer Decisions. (4) Sales Promotion, Word of Mouth, and Brand Image together have a positive and significant effect on Consumer Decisions.
 
 Keywords : Sales Promotion, Word of Mouth, Brand Image

Factors Affecting Muslim Consumers’ Purchasing Decisions on Cosmetics Product

The cosmetics market in Indonesia is vast and will continue to grow every year. The large selection of local and foreign cosmetic brands in Indonesia causes customers to increasingly consider buying decisions. The purpose of this study was to determine the effect of sales promotion, brand image, and halal labeling on cosmetic purchasing decisions for Muslim consumers partially or simultaneously. The population in this study is unknown, the sample in this study used purposive sampling, namely cosmetic users as many as 100 respondents. The data collection technique is a questionnaire with a Likert scale. The data analysis technique is the correlation coefficient, regression coefficient and determination. The results of the study were obtained: 1) There is an effect of sales promotion on purchasing decisions by 28.6%. 2). there is an influence of brand image on purchasing decisions by 36.2% 3) there is an influence of the halal label on purchasing decisions by 37.1%. and 4) There is an influence between sales promotion, brand image and halal labeling on purchasing decisions by 45%. So it can be concluded that sales promotion, brand image, and halal labeling have a positive and significant effect on cosmetic purchasing decisions for Muslim consumers both partially and independently.

The Effect of Sales Promotion on Buying Decision (Case Study of the Blessing Geplak Cake Culinary Business in Parungpanjang District, Bogor)

<p>Penelitian ini bertujuan untuk mengetahui promosi penjualan yang dilakukan pada Usaha Kuliner Kue Geplak Berkah di Kecamatan Parungpanjang Bogor juga mengetahui keputusan pembelian pada Usaha Kuliner Kue Geplak Berkah di Kecamatan Parungpanjang Bogor dan untuk mengetahui seberapa besar Pengaruh Promosi Penjualan pada Usaha Kuliner Kue Geplak Berkah di Kecamatan Parungpanjang Bogor. Keputusan Pembelian Kabupaten Parungpanjang Bogor. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif yaitu melalui pendekatan, pengumpulan data menggunakan metode kuisioner (kuesioner) kepada pelanggan restu usaha kuliner. Hasil penelitian adalah promosi penjualan pada Usaha Kuliner Kue Geplak Berkah di Kecamatan Parungpanjang Kabupaten Bogor baik dilihat dari rata-rata skor variabel (X) Promosi Penjualan sebesar 3,89. Keputusan Pembelian pada Usaha Kuliner Kue Geplak Berkah di Kecamatan Parungpanjang Kabupaten Bogor kedua hal tersebut dilihat dari skor rata-rata variabel (Y) Keputusan Pembelian sebesar 3,96. Promosi penjualan terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian pada Usaha Kuliner Kue Geplak Berkah di Parungpanjang Bogor. Hal ini ditunjukkan dengan regresi (R) sebesar 0,553 dengan persamaan regresi Y = 24,55 + 0,553 Besarnya sumbangan pengaruh promosi penjualan terhadap keputusan pembelian sebesar 96,1% dan sisanya sebesar 3,9% dipengaruhi oleh beberapa faktor lain dan hasil uji t adalah thitung lebih besar dari ttabel 6,789 > 1,666.<em></em></p>

ANTESEDEN TERHADAP PERILAKU PEMBELIAN IMPULSIF : STUDI PADA PELANGGAN RETAIL FASHION DI KOTA BANJARMASIN

Shopping centres is one of the places for customers to shop for various products, one of which is fashion products. Very often customers shop spontaneously and without prior planning which is referred to as impulse buying. This research was conducted to see and understand how impulse purchases in the consumer decision process based on previous studies. The consumptive behaviour of consumers shopping will have an impact on sellers who provide products in the form of goods or services in meeting the needs and desires of consumers, so that the role of the seller must be responsive and quick in managing his business so that consumers continue to shop at his shop. Meanwhile, consumers tend to have many choices in shopping in fulfilling their needs at a store. The success of marketers in being able to sell products to consumers so that consumers feel satisfied and make repeat purchases is a successful marketing strategy with a long process not a coincidence. This study aims to determine the effect of Visual Merchandising, Shopping Lifestyle, Sales Promotion, and Celebrity Endorsement on impulse buying behaviour. For the number of 160 respondents in the Banjarmasin area, Kalimantan with the data collection technique used is Quantitative using Regression data analysis. The results of this study state that Visual Merchandising, Shopping Lifestyle, Sales Promotion, and Celebrity Endorsement have a significant and positive influence on impulse buying behaviour. The results of the linear regression test on the celebrity endorsement variable on impulse buying behaviour, it is known that the significance value obtained is 0.000 which means less than 0.05 so, it can be concluded that the celebrity endorsement variable has an effect on the impulse buying behaviour variable.

The Effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction

The purpose of this study is to determine the effect of In-Store Logistics performance, Store Image, Sales Promotion, and Service Quality on Matahari Department Store Consumers. The population in this study is Matahari Department Store consumers in Mal Artha Gading. The sampling technique used is purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and F-test (simultaneous). The results of this study show that: (1) partially In-Store Logistics performance has a positive effect on customer satisfaction. (2) A partially stored image has a positive effect on consumer satisfaction. (3) partially sales promotion has a positive effect on customer satisfaction. (4) partial service quality has a positive effect on customer satisfaction. The value of adj R2 0.733 shows variations in the dependent variable. The managerial implications of the Influence of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction at Matahari Department Store can include several key aspects, namely optimizing In-Store Logistics Performance by improving operational efficiency where management needs to ensure that in-store logistics operations run efficiently this can involve monitoring stock, in-store distribution.

Pengaruh Sales Promotion dan Kualitas Informasi pada Media Sosial Instagram terhadap Minat Berkunjung Wisatawan di Karanganjar Koffieplantage

The purpose of this research is to analyze the effect of sales promotion on the interest in visiting de Karanganjar tourists in Blitar Regency, to analyze the effect of information quality on visiting intentions of de Karanganjar tourists in Blitar Regency. The analysis carried out in this study was by using a component-based SEM method using PLS as an analytical tool. The results showed that sales promotion had a significant positive effect on the intention to visit Karanganjar. This shows that the more attractive the sales promotion is carried out and can be reached by all consumers, the more it encourages consumers to visit to travel and buy coffee products at de Karanganjar. The quality of information has a significant (positive) effect on the interest in visiting the Karanganjar Koffieplantage. This shows that the more interesting the quality of the information that is done and can be reached by all consumers, the more it encourages consumers to visit De Karanganjar to travel and buy coffee products.

Pengaruh Dompet Digital, Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Indomaret (Studi Kasus pada Konsumen Indomaret di Jakarta Selatan)

This research is a research using quantitative methods with the aim of knowing the effect of digital wallets, sales promotions, and service quality on Indomaret consumer purchasing decisions. The population in this study are Indomaret consumers in South Jakarta with a sample of 100 consumers who have transacted at Indomaret using a digital wallet. Sampling method Probability sampling with Purposive Sampling. This study used a questionnaire to collect data and SmartPLS 4.0 software for data processing tools. The results of this study indicate that (1) Digital Wallet has a positive and significant effect with a path coefficient value of 0.427. (2) Sales promotion has a positive and significant effect with a path coefficient value of 0.448. (3) Service Quality has an effect and is not significant with a path coefficient of 0.046 on purchasing decisions. The contribution of digital wallets, sales promotions and service quality together to purchasing decisions is 78.3%, of which the remaining 21.7% is explained by other variables.

Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Pembelian

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Sales Promotion on Purchasing Decisions, (3) To determine the effect between the quality of Sales Promotion products on Purchasing Decisions. The number of samples was 385 respondents using the Cochran Formula formula. The data analysis method used is linear regression analysis to determine the Effect of Product Quality and Sales Promotion on Purchasing Decisions at Cafe Story House in Bogor City. Data testing is performed using Software Statistical Package For The Social Sciencer (SPSS) software. Based on the test results, the following data were obtained: (1) there is an influence of Product Quality on Purchasing Decisions showing significant results (2) there is an influence of Sales Promotion on Purchasing Decisions showing significant results (3) There is an influence between Product Quality and Sales Promotion on Purchasing Decisions showing significant results
 Keywords : Product Quality, Sales Promotion, Purchase Decision