Effect Of Relational Benefits Research Articles

Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants

PurposeThis study examines factors that affect customer lifetime value (CLV) in fast-food restaurants (FFRs) in Jordan. These factors are relational benefits, brand experiences, service quality (SQ), satisfaction, trust and commitment.Design/methodology/approachAn online survey was collected from a sample of 503 respondents. The authors used SPSS to test the constructs' relationships and analyse the data. SmartPLS was used to test the hypotheses.FindingsIn contrast to previous studies, not all dimensions of brand experiences and relational benefits had a significant and positive influence on relationship marketing outcomes (satisfaction, trust and commitment). On the other hand, results demonstrated that SQ had a significant and positive influence on relationship marketing outcomes. Furthermore, research reveals that satisfaction, trust and commitment significantly and positively influenced CLV.Practical implicationsThose FFRs that seek to enhance CLV should build solid and sustainable bonds with their customers. This paper concludes by stating its implications, its limitations and the opportunities available for future research.Originality/valueThis study, which is unique in the Middle East, includes essential strategies for managing customer relationship that can be universally applied to improve customer benefits and maximise the performance of businesses.

Effects of Relational Benefits in the Model of Customers’ Benefits and Relationship Quality in Vietnam

With the aim of comparing the influence of economic benefits with social benefits in the model of integrating customer benefits and relationship quality in the context of university–enterprise relationship research in Ho Chi Minh City (HCMC), Vietnam. From the perspective of enterprises, a study combining qualitative and quantitative research was carried out. Data for the main study were collected from 486 enterprises using an online survey. The research model and hypotheses are tested by analyzing the structural equation model. The results of examining the influence of economic benefits and social benefits in the research model indicate that the influence of economic benefits is more significant than the influence of social benefits. This is a new finding of this study in comparison with previous studies on relational benefits. In addition, the study also pointed out that economic benefits and social benefits have a direct impact on perceived service quality.

헤어미용업의 관계효익이 고객충성도에 미치는 영향

본 연구의 목적은 헤어미용업의 관계효익이 고객충성도에 미치는 영향을 조사하는 것이다. 실증적 분석을 위해 경상남도에 소재하는 헤어미용실의 고객으로부터 설문지를 수집하였고, 수집한 자료를 분석한 결과는 관계효 익 즉 심리적 효익, 경제적 효익, 사회적 효익 모두 고객충성도에 각각 영향을 미쳤다. 특히, 심리적 효익이 고객 충성도에 가장 큰 영향을 주었다. 이는 고객이 미용실을 이용하면서 심리적 안정감, 미용실 서비스에 대한 신뢰를 느낄 수 있도록 하는 것이 무엇보다 필요하다는 것을 알 수 있다. 그러므로 헤어미용업 종사사의 실무교육 및 훈 련 시에, 헤어 기술·기능적인 교육뿐만 아니라 고객에 대한 관계마케팅에 교육과 훈련 등이 필요하다는 것을 시사 한다. 이러한 연구결과는, 헤어미용업에서 관계효익이 고객충성도를 향상시켜 헤어미용업의 경영성과를 제고하는데 필요하다는 것을 의미한다.

요양병원 주보호자의 관계혜택이 고객만족과 충성도에 미치는 영향

요양병원 주보호자의 관계혜택이 고객만족과 충성도에 미치는 영향

관광서포터즈의 관계효익과 참여동기가 몰입, 만족과 지속의도에 미치는 영향

관광서포터즈의 관계효익과 참여동기가 몰입, 만족과 지속의도에 미치는 영향

셀프 서비스 채널이 제공하는 관계혜택이 고객의 행동의도에 미치는 영향 - 인지된 유용성과 인지된 사용용이성의 매개효과를 중심으로 -

셀프 서비스 채널이 제공하는 관계혜택이 고객의 행동의도에 미치는 영향 - 인지된 유용성과 인지된 사용용이성의 매개효과를 중심으로 -

호텔멤버십을 통한 관계혜택이 고객만족과 고객충성도에 미치는 영향연구: 고객애착의 매개효과를 중심으로

호텔멤버십을 통한 관계혜택이 고객만족과 고객충성도에 미치는 영향연구: 고객애착의 매개효과를 중심으로

Effects of Relational Benefits of Accelerators on Relationship Quality and Long-term Orientation

Effects of Relational Benefits of Accelerators on Relationship Quality and Long-term Orientation

철도 여행자가 인지하는 관계 효익이 철도공사에 대한 신뢰성과 서비스 충성도 미치는 영향에 관한 연구

관계 효익은 서비스 제공자와 이용자의 관계에 따라 상호 획득할 수 있는 이익이며, 경제적 효익, 사회적 효익, 심리적 효익 그리고 고객화 효익으로 구성된다. 이 연구는 서비스 제공자와의 관계를 통해 소비자에게 제공되는 혜택이 기업에 대한 신뢰를 향상시키고 기업의 서비스를 지속적으로 이용할 것이라는 가정에 기초한다. 가설을 검증하기 위해 철도여행 경험자들을 대상으로 설문을 실시한 결과, 사회적 효익을 제외한 나머지 관계 효익의 구성요소가 모두 철도공사에 대한 신뢰도에 유의한 정의 영향을 미치며 또한 신뢰서는 서비스 충성도에 유의한 효과를 미치는 것을 확인했다. 특히, 고객화 효익을 통해 신뢰성이 축적되었을 때 철도서비스의 이용의도가 가장 크게 나타나는 것을 알 수 있었다. 결국, 경제적 혜택의 제공과 고객 맞춤화된 상품 및 정보의 제공이 가장 중요하다는 결론을 얻었으며 구체적으로는 연계상품의 확대, 맞춤화 상품의 개발, 장기이용자에 대한 혜택, 그리고 적극적인 SNS 홍보 전략을 확대·제공할 것을 제시했다.

모바일 거래 환경에서 지각된 관계혜택이 지속적 이용의도에 미치는 영향 : 모바일 거래 능숙도의 조절효과*

모바일 거래 환경에서 지각된 관계혜택이 지속적 이용의도에 미치는 영향 : 모바일 거래 능숙도의 조절효과*

The Effect of Attractiveness of Alternatives perceived by college students in Social Commerce Fashion Products Market on Switching Intention - Focusing on Moderating Effect of Relational Benefits -

The Effect of Attractiveness of Alternatives perceived by college students in Social Commerce Fashion Products Market on Switching Intention - Focusing on Moderating Effect of Relational Benefits -

The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs

AbstractAlthough the value of relational benefits has been recognised in customer relationship management, the impact of these benefits on loyalty behaviours is yet to be investigated in the context of loyalty clubs. Little is known why some loyalty programmes outperform others. By using both qualitative and quantitative research approaches, this research developed and estimated a conceptual model that describes the interaction of key relational benefits and their contributions to customer loyalty in a set of milk formula customer clubs in China. Data were collected from 300 Chinese infant milk formula buyers, including both customer club members and nonmembers. This study confirms that the customer‐confidence benefits and identity‐related benefits precede other loyalty rewards and strengthen other loyalty incentives in a loyalty programme. The economic benefits and information‐sharing benefits play a mediating role and contribute directly to customer loyalty. The findings of this research help better understand the mechanism behind loyalty behaviours in customer clubs.

The Effect of Relational Benefits of Moblie Delivery App on Relationship Quality and Continuous Use Intention

The Effect of Relational Benefits of Moblie Delivery App on Relationship Quality and Continuous Use Intention

Core service versus relational benefits: what matters most?

Services literature has extensively examined the effects of core service and relational benefits on behavioral outcomes arguing that both components, studied separately, contribute significantly to customer satisfaction and loyalty. However, an integrative examination of the relative importance of both core service and relational benefits is missing. This study examines the combined impact of an extended typology of core service and relational benefits on satisfaction and relational outcomes. One qualitative and one quantitative study are conducted within a banking context. Findings confirm a more extensive typology of relational benefits and reveal that competence (part of the trust benefit) and convenience significantly affect satisfaction; however, when core service is introduced to the model, the effect of relational benefits ceases to be significant. Several future research opportunities for an integrated service benefits approach are identified; and implications for managers on how to allocate their efforts across the various types of service benefits are discussed.

The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social Network Sites

The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social Network Sites

The Effect of Relational Benefits on e-loyalty in SNS

The Effect of Relational Benefits on e-loyalty in SNS

The effect of relational benefits on relationship quality and long-term orientation in Taekwondo gymnasium

The effect of relational benefits on relationship quality and long-term orientation in Taekwondo gymnasium

The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry

Retaining and cultivating customer loyalty has become increasingly important for coffee outlet marketers and operators due to the highly competitive environment. This study aims to develop and test a model investigating how relational benefits enhance perceived value to win customer loyalty. Using a self-administered questionnaire survey, 949 respondents from coffee outlets were used for this study. The findings show that relational benefits have direct effect on perceived value and customer loyalty. In addition, relational benefits also have indirect effect on loyalty via perceived value. Finally, perceived value positively influenced customer loyalty. The findings suggest that coffee outlet operators with a better understanding of their customers’ perceptions, and help them in developing competitive strategies that differentiate themselves from competitors and win customer loyalty in an aggressive market.

The Effects of Relational Benefits On Customers' Perception of Favorable Inequity, Affective Commitment, and Repurchase Intention in Full-Service Restaurants

The purpose of this study is to investigate how relational benefits (including confidence benefits, social benefits, and special treatment benefits) affect customers' perceptions of favorable inequity and affective commitment, and thus ultimately affect customer retention. The study first develops and presents a conceptual model of the relationships that exist between the constructs of “relational benefits,” “favorable inequity,” “affective commitment,” and “repurchase intention.” This model is then empirically tested using 411 sample long-term customers of full-service restaurants. The results indicate that relational benefits trigger customers' perceptions of being favorably treated and that these perceptions, in turn, induce customers to form an affective commitment and repurchase intention with respect to particular restaurants. The study confirms the strategic importance of relational benefits in fostering relationships with long-term customers in the context of full-service restaurants.

The Effects of Relational Benefits on Customer Loyalty in Foodservice Industry

The Effects of Relational Benefits on Customer Loyalty in Foodservice Industry