Drag Reducing Agents (DRAs) have a huge impact and major concern in engineering and industrial applications. It makes the fluid flow turbulent to laminar, dampens eddy reduces head loss by up to a certain limit, and saves pumping energy costs. Viscosity is the property that dampens eddy due to the viscous effect, which increases the fluidity up to a certain limit. Pseudoplasticity is the shear thinning effect that decreases viscosity when the flow rate increases. So, for the viscoelastic effect, we can increase the concentration up to a certain limit to reduce head loss. Still, during flow due to the pseudoplastic effect, the viscosity will start decreasing which is a negative effect. So, these combined effects are studied to reduce skin friction drag in the pipeline and save energy costs which will be convenient for the food industry, chemical, and medicine industries. In this investigation, investigation is carried out for 0.3 g/L, 0.2 g/L, and 0.15 g/L of xanthan gum in turbulent flow to observe the pressure drop and heat transfer rate. The study reveals that after increasing viscosity the pressure drop reduced significantly. Conversely, the heat transfer rate was also reduced due to the poor mixing effect. A higher performance and less vibration of the pump was also observed. It was concluded that the frictional pressure drop was reduced up to 85 % and the heat transfer rate was reduced by up to 90% by increasing the concentration of the DRA up to 0.3 g/L at 10 LPM than the pure water or base fluid as a working substance on the double pipe heat exchanger. As the heat transfer rate reduced up to 90% with reducing pressure drop another aim of the study was to establish a concentration and flowrate for which the heat transfer rate is maximum and it was found at a concentration of 0.15 g/L of DRAs (drag reducing agents) at 22 LPM (maximum flowrate at this setup).