Effects Of Online Customer Reviews Research Articles

THE INFLUENCE OF PERSONAL SELLING, ONLINE CUSTOMER REVIEWS, AND RELIGIOSITY ON PURCHASE DECISIONS DURING IN THE COVID-19 PANDEMIC THROUGH ATTITUDE

This study aims to determine the effect of personal selling, online customer reviews, and religiosity on purchasing decisions during the Covid-19 pandemic by affirming attitudes as intervening variables. Case study of Consumers at the Central Handicraft Industry of Wood, Horn and Bone in Magelang. The data collection method in this study was carried out through a questionnaire distributed to buyers and users of handicrafts. The sample taken was 100 respondents, the analytical tool used is multiple linear regression analysis with the SPSS 16.0 application. The method of analysis in this study uses path analysis to determine the effect after being mediated by the attitude variable. The results of regression analysis in this study indicate that personal selling and online customer reviews have a positive and insignificant effect on purchasing decisions but religiosity has a significant positive effect on purchasing decisions. Then personal selling and online customer reviews have a positive and insignificant effect on attitudes but religiosity has a significant positive effect on attitudes. In the path analysis test, the attitude variable is able to mediate the effect of online customer reviews and religiosity on purchasing decisions, while the inability to mediate the effect of personal selling on purchasing decisions.

The Effect of Online Customer Reviews and Discounts on Purchasing Decisions for Scarlett Body Lotion in The Shopee Marketplace

Government limitations on community activities because of the COVID-19 epidemic influence activities that call for in-person interactions, such as online buying at marketplaces to meet necessities. Researchers are interested in figuring out how much online customer reviews of Scarlett Body Lotion on Shopee Marketplace influence consumers' decisions to buy. This study uses survey research methods in a causal associative manner. The sample number obtained by applying the basic random sampling approach was 97. methods of gathering data through the distribution of questionnaires. Multiple linear regression and classical assumption and also hypothesis testing are also used in the analysis process. In light of the study's findings, partial online customer reviews significantly affected consumers' decisions on purchasing Scarlett Body Lotion, influencing their purchases by 51.3%.

Pengaruh Online Customer Review, Pengetahuan Produk, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitenning pada Mahasiswa Universitas Pembangunan Nasional Veteran Jawa Timur

This study aims to determine the effect of online customer reviews, product knowledge, and product quality on the decision to purchase scarlett whitening products for students at the "Veteran" National Development University, East Java. The population in this study were students of the Faculty of Economics and Business UPN "Veteran" East Java with a total sample of 98 respondents. The data collection method in this study uses a survey method and uses partial least squares as a data analysis tool. From the results of the study it was found that online customer reviews, product knowledge and product quality have a major influence on the decision to purchase scarlett whitening products, which means that the better the reviews, product knowledge, and also the quality of scarlett whitening products, the better the student's decision to make a purchase..

PENGARUH ULASAN PELANGGAN ONLINE DAN IKLAN TERHADAP MINAT BELI PADA PENGGUNA APLIKASI TIKTOK DI DKI JAKARTA

Technology is a community need, knowing that the internet can help people in many ways such as connectivity and a very wide range, reducing communication costs, interaction, flexibility, and being able to spread knowledge quickly and easily for online transactions. The theory used in this research is Online Customer Reviews, Advertising and Purchase Intention. The variables in this study are divided into two types, namely the independent variable and the dependent variable. The independent variables in this study are Online Customer Reviews and Advertising, while the dependent variable in this study is Purchase Interest. Data was collected by distributing questionnaires to 112 respondents in the sample of TikTok consumers in DKI Jakarta. Sampling was done by purposive sampling. The analytical methods used include Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Regression Analysis Test, T Test and F Test. The test was carried out using the help of SPSS 26. The conclusion of this study is that the results of the data show that there is an effect of online customer reviews on Purchase Intention while advertising is not affected by Purchase Intention.

The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi

This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research. The data collection method used is a questionnaire. The population in this study is Shopee users who live in Bekasi with the number of unaccounted for. Sampling using Cochran's formula as many as 96 people with purposive sampling type of sampling. Data analysis techniques using multiple linear regression and using SPSS applications 25. Results of this study show that the influence of online customer reviews on purchase decisions by 40.6%, prices affect the purchase decisions by 62.8%. So that online customer reviews and prices influence significantly to the decision to purchase fashion products on the Shopee marketplace in Bekasi. Variable online customer review and price significant effect against simultaneous purchase decisions by 67.5%, of which 32.5% influenced by other variables not studied in this study.

The Effect of Online Customer Reviews on Purchase Intention With Customer Trust as A Variable in Purchase Decision on Sociolla Consumers

Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with customer trust as a purchasing decision variable for Sociolla consumers.
 Method: This research is using the Non Probability Sampling method with Purposive Sampling. The sample used in this study was 250 respondents with characteristics; Men and women aged 17 years and over, know and have an account on the Sociolla website, and have also shopped at Sociolla in the last 3 months. Data was collected by distributing questionnaires and using the SEM-PLS Software 4.0 analysis technique for analysis.
 Results: The results of this study indicate that Online Customer Reviews has a positive influence on customer trust on the Sociolla website, customer trust has a positive influence on consumer buying interest to shop online, and Online Customer Reviews has a positive influence on consumer buying interest through customer trust to shop on line.

Pengaruh Online Customer Review Dan Rating Terhadap Kepuasan Konsumen Pada Aplikasi Pt. Bfi Finance Indonesia Tbk Cabang Karawang

Currently online customer reviews and ratings on the BFI Finance application have negative reviews of BFI Finance related to consumer complaints, this is a big challenge faced by the company to create a positive corporate image and satisfy consumers with this service. Therefore, companies need to have consumer understanding when purchasing, using and evaluating services to meet consumer demand and satisfaction. This study aims to examine the effect of online customer reviews and ratings on consumer satisfaction in PT. BFI Finance Indonesia Tbk Karawang Branch. In this study, a quantitative descriptive verification approach was used and data analysis was applied using Path Analysis. The population of this research is active consumers of BFI Finance, Karawang Branch, who use loan products with a total of 7101 people with a sample of 380 respondents. The results of this study prove that the correlation between the two online customer review and rating variables has a close and positive relationship which shows a strong and unidirectional correlation. and online customer reviews have a partially significant effect on customer satisfaction and similarly ratings have a partially significant effect on customer satisfaction. In addition, it was also found that the simultaneous (simultaneous) effect of online customer reviews and ratings on consumer satisfaction is also significant.
 Keywords: online customer review, rating, customer satisfaction

PENGARUH SALES PROMOTION APLIKASI TIKTOK, ONLINE COSTUMER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA TOKOPEDIA

Current technological developments have made a shift in behavior in consuming a product from offline to online, this is marked by the development of e-commerce which has increased significantly Increasing online sales requires several things, one of which is sales promotion for the TikTok application, online customer reviews, and prices which have recently received attention from the business community and academics in relation to purchasing decisions. This study aims to determine the effect of the TikTok application sales promotion on purchasing decisions, the effect of online customer reviews on purchasing decisions, the effect of price on purchasing decisions and to determine the effect of TikTok application sales promotion, online customer reviews and prices simultaneously on purchasing decisions. The approach used is associative quantitative research, with Tokopedia and TikTok users as the population, with the number of Fakultas Ekonomi dan Bisnis Islam 2021 students at Universitas Islam Negri Sayyid Ali Rahmatullah Tulungagung of 3.537 students who are the population in this study, using the Slovin formula as the basis for taking the number of samples, namely 392 using the probability sampling technique and data collection using a questionnaire with a Likert measurement scale. The data were processed using SPSS version 22 through multiple linear regression. With the results of the TikTok application sales promotion research that has a significant effect on purchasing decisions, online customer reviews have a significant effect on purchasing decisions, prices have a significant effect on purchasing decisions and simultaneously TikTok application sales promotion, online customer reviews and prices have a significant effect on purchasing decisions.

Online Customer Review, Online Customer Rating, and Payment Guarantee Influence on Purchase Intention

The purpose of this study was to analyze the effect of online customer reviews, online customer ratings, and payment guarantees on the purchase intention of e-commerce Shopee consumers in Denpasar. This study used a quantitative approach which was carried out on e-commerce Shopee consumers in Denpasar by using a questionnaire on 130 respondents. The data analysis technique used is multiple linear regression. The results of the study show that online customer reviews have a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The online customer rating has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar. The payment guarantee has a positive and significant effect on the purchase intention of e-commerce Shopee consumers in Denpasar.

The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

PurposeYoung consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity influencer’s credibility on female millennials’ purchase intention of beauty products.Design/methodology/approachTo validate the research questions and hypotheses, data were obtained from young female consumers using an electronic self-administered survey questionnaire that was close ended. A total of 203 valid responses were obtained from which data were analysed by making use of structural equation modelling Mplus and the Statistical Package for the Social Sciences version 28.FindingsThe obtained results showed that the seven hypotheses of the study were positive. However, two hypotheses were negative, namely, celebrity influencer attractiveness did not have a significant influence on the attitude of consumers; and brand loyalty was not significantly correlating with young female consumers’ purchase intention of beauty products.Practical implicationsGiven that millennials are known to be active users of social media and often consult online peer product reviews, marketers and practitioners of beauty industry should improve the effectiveness and usability of beauty influencers and online reviews to attract female millennial consumers.Originality/valueThis research contributes to understanding young female consumers’ attitudes towards purchasing beauty products, especially the combined influence of group influence (online reviews) and media influence (celebrity beauty influencers) on such attitudes.

The Muslim Hipster and Consumption Behavior Phenomena in the Shopee Marketplace of Makassar

The research implemented a descriptive quantitative method, aimed to investigate (1) the influence of Muslim hipsters on the buying decisions of Muslim fashion products in the Shopee marketplace, (2) the effect of online customer reviews on the purchasing decisions of Muslim fashion products in the Shopee marketplace. The data used in this study comprised primary data collected through questionnaires. The method used to analyze the data was the multiple linear regression analysis method. The population in this study consisted of students of the Islamic Religious Education and English Language Education Departments, Faculty of Tarbiyah and Teacher Training, UIN Alauddin Makassar, who were users of the Shopee Apps. The sample used in this study was 60 respondents. The results of this study indicate that Muslim hipsters and online customer reviews have a positive and significant effect on the users’ purchasing decisions. These results indicate that a Muslim hipster, with the lifestyle and values it identifies, can attract more buyers, increase sales, and generate greater profits for the business. Online customer reviews can influence purchasing decisions and provide important information to prospective buyers. Both variables can be exploited by business actors in their marketing strategies to enhance their brand confidence and reputation, as well as attract more buyers. In an effort to pay attention to consumer lifestyle trends, preferences, and purchasing behavior, business operators can develop more effective marketing strategies and expand their market share.

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions

This study aims to determine the influence of online consumer reviews, online customer ratings, and influencers on purchase decisions among Shopee consumers. The sampling was conducted using a non-probability sampling technique with a purposive sampling approach. The study was carried out in November 2022, with a total sample size of 160 respondents. The criteria used to select respondents for this study were females who are Shopee account holders, have made fashion product purchases on the platform, and are aged between 18 to 25 years old. The data analysis technique used for this study was multiple linear regression. The results of this study indicates that: online consumer reviews have a positive effect on purchase decisions, online customer ratings also have a positive effect on purchase decisions, and Shopee influencers also have a positive effect on purchase decisions.

PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE

The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.

Brand advocacy and customers loyalty of banks in Nigeria

The study examined the effects of brand advocacy on customer loyalty of selected banking industry in Delta State. The specific objectives are to, determine the effects of brand advocacy on customer loyalty of selected banks in Delta State and ascertain the effects of online customer reviews on customer loyalty of selected banks in Delta State. Cross-sectional survey research design was adopted for the study. A sample size of 237 respondents was selected from 5 deposit money banks in Asaba, Delta State. The stratified random sampling technique was used for the study. A structured questionnaire was used as the research instrument for the study. Content and validity were taken into consideration to validate the research instrument. To establish the reliability of the instrument, a test-retest method was used. Descriptive statistics like frequency distributions and inferential statistics like correlation and multiple regressions were used to analyze the data collected for the study. Findings showed that the dimensions of brand communication accounts for 53% change in customer loyalty. The study concluded that brand communication has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. Brand advocacy (β =0.106, p=0.044< 0.05), and online customers review (β =0.252, p=0.000< 0.05) has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. The study recommended amongst others that banks should regularly monitor online customer reviews across various platforms. Respond promptly to both positive and negative reviews, addressing customer concerns and expressing appreciation for positive feedback. The study established that clear and relevant information empowers customers to make informed decisions, leading to a greater likelihood of choosing and remaining loyal to a bank.

Pengaruh Online Customer Review, Citra Merek dan Religiusitas Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Shopee Generasi Z)

The purpose of this study was to determine the effect of online customer reviews, brand image and religiosity on purchasing decisions with consumer trust as an intervening variable (a case study of Generation Z Market Place Shopee ). This research is a quantitative study using primary data with a population of Generation Z Shopee . The sampling technique used non-probability sampling with a purposive sampling method total of 100 respondents.The data was processed using SPSS for windows 25, the analytical method used the instrument test, classical assumption test, Sobel test and path analysis. Research results: 1) online customer reviews have no effect on purchasing decisions, 2) brand image has no effect on purchasing decisions, 3) religiosity hasa positive effect on purchasing decisions, 4) consumer trust has positive effect on purchasing decisions, 5) online customer reviews have no effect on consumer trust, 6) brand image has positive effect on consumer trust, 7) religiosity has positive effect on consumer trust, 8) consumer trust cannot mediate online customer reviews on purchasing decisions, 9) consumer trust can mediate brand image on purchasing decisions, 10 ) consumer confidence can mediate religiosity on purchasing decisions.

The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions Product electronics in the Shopee marketplace for the Karawang Regency Community

This research aims/objectives of this research are to find out, analyze, explain online customer reviews about selling electronic products in the shoppee marketplace, online customer ratings about selling electronic products in the shoppee marketplace, purchasing decisions of electronic products in the shoppee marketplace, the relationship between online customer reviews with online customer ratings on selling electronic products in the shoppee marketplace, the effect of partial online customer reviews on purchasing decisions of electronic products in the shopee marketplace, the effect of stimulants between online customer reviews and online customer ratings on buying electronic product decisions in the shoppee marketplace. This research was conducted using quantitative methods with descriptive and verification approaches and sampling using the Malhotra sampling technique which resulted in a sample of 115 respondents. The analysis technique used is the Likert scale analysis technique and path analysis with the help of the sequential interval method (MSI), Microsoft Office, and SPSS version 26. 0. Based on the results of the analysis that has been carried out, this research proves that. The correlation coefficient between the variables Online Customer Review and Online Customer Rating obtained a value of 0.661 which means that it is quite strong, positive and significant between online customer reviews and online customer ratings. the partial effect of online customer reviews on purchasing decisions has a value of 27.8%. The effect of online customer ratings on purchasing decisions has a value of 42.0%. The simultaneous effect of online customer review and online customer rating is 69.8% while the remaining 30.2% is another variable not examined.

Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Secara Online

Technological developments in the business world and the COVID-19 pandemic that has hit the world in recent years have changed people's shopping habits, from what people used to shop offline to shop online. This led to a significant increase in transactions on the marketplace. One marketplace that is often used by people in Indonesia is Tokopedia. Tokopedia has become the most visited marketplace by Indonesians in the last three years. In the marketplace there is a menu of information regarding goods purchased from consumers and star ratings from consumers, the importance of a menu of information regarding items purchased from consumers and this star award can make it easier for consumers to make purchasing decisions in the marketplace. Seeing the importance of information from consumers and giving stars from these consumers, a study was conducted to determine the effect of online customer reviews and online customer ratings on purchasing decisions at Tokopedia.

The Influence of Online Customer Reviews, Prices, and Sales Promotions on Buying Interests in the Tokopedia Marketplace

In early 2020, Indonesia was affected by the COVID-19 Pandemic; this increased the habits of Indonesian people shopping online through marketplaces such as Tokopedia, Shopee, Lazada and so on. Marketplaces are competing to provide attractive offers during the Pandemic. The value of shopping transactions at Shopee is 40%, Tokopedia is 30%, and Lazada is 16%. It is known that Shopee is the most popular marketplace for Indonesians at the peak of Harbolnas 2021 compared to Tokopedia. This study aims to determine the effect of online customer reviews, prices and sales promotions on purchase intention at Tokopedia. The population of this research is Tokopedia users in Indonesia, with a total sample of 174 respondents. The method used is quantitative, and the data is processed using SmartPLS 3.2.9 software. The results of this study indicate that the OCR variable, price and sales promotion have a positive effect on purchase intention. The independent variable that has the most dominant influence on the dependent variable of purchase intention is the online customer review factor.

ONLINE REVIEW AND RATING ON CONSUMER PURCHASE INTENTION: THE MODERATING ROLE OF RELIGIOSITY

Introduction: The rapid development of technology requires business people to adapt, especially in consumer decision-making. This study aims to analyze the effect of online customer reviews and online customer ratings on consumer purchase intentions. Religiosity is the moderating variable in this study. Methods The research method used is quantitative, with PLS-SEM as the evaluation model. Respondents used Muslim, gender male, and female, and were aged 17 years and over, totaling 101 respondents. Where the data was taken by providing an online questionnaire spread on Java Island from April until June 2022. Results: The results showed that online customer reviews did not affect consumers' purchase intentions. On the other hand, online customer ratings influence consumers' purchase intentions. In the moderating variable, religiosity does not have a moderating effect between the dependent and independent variables. Conclusion and suggestion: The rapid development of technology today presents many online platforms. The study's results stated that the Customer Online Review variable did not affect purchase intentions, while the customer online rating variable influenced purchase intention. The researchers advise Muslim fashion business actors who use the media marketplace as a means to sell their products to improve product quality and establish relationships with consumers so that consumers can make repeat purchases. The strategy can be used in developing a Customer Relationship Management (CRM) team.

Pengaruh Ulasan Pelanggan Online Dan Rating Terhadap Keputusan Pembelian Pada Marketplace Shopee

In today's modern era, technology is developing very rapidly. The rapid development of internet technology has led to new behavioral changes. At first, people like to shop directly at the nearest market, store, and mall, now turning to online shopping. enough with a smartphone and internet connection. The purpose of this study was to determine the effect of online customer reviews and ratings on purchasing decisions on the shopee marketplace in Bandar Lampung. This research uses descriptive research with a quantitative approach. The object of this research is shopee consumers in Bandar Lampung. The method of data collection is through literature review and questionnaires. With a population of shopee consumers in Bandar Lampung and the number of samples is 100 people. The results of this study indicate that there is an influence between online customer reviews and ratings on purchasing decisions at the shopee marketplace in Bandar Lampung.