Chloride diffusivity significantly affects the durability of coastal reinforced concrete (RC) buildings, and is one of the major concerns in practice. However, its design and conformity control are commonly based on “deem-to-satisfy” methodology, and consequently it's difficult to evaluate the building's durability performance. In this paper, a reliability-based conformity control method for diffusivity is proposed to eliminate the gap. First, the existing empirical method and semi-empirical method are reviewed, and their drawbacks are addressed according to the reliability assessment. Then, based on the statistical acceptance sampling theory and the engineering practice of Hong Kong-Zhuhai-Macau sea-link project, the reliability-based method for diffusivity is proposed, which can be applied in the construction of coastal RC buildings. In this method, effects of local environmental conditions (e.g., temperature and humidity) on chloride diffusivity are considered, and the relation between diffusion coefficient for design (Da0) and for conformity control (Dnssm) is suggested accordingly. Finally, the conformity control for the concrete's chloride diffusivity of an accessory RC building in the Shantou Harbor is taken as the example, and the schemes by empirical method, semi-empirical method and reliability-based method respectively are established. Their acceptable quality level (AQL) and limiting quality level (LQL), probabilities of acceptance and outcomes in terms of durability reliability are evaluated and compared. It is found that the reliability-based method can offer the schemes that is consistent with the design target, and reject most of the nonconforming lots without harming the producers' benefits.