Effect Of Information Content Research Articles

Effect of Information Content and General Practitioner Recommendation to Exercise on Treatment Beliefs and Intentions for Knee Osteoarthritis: An Online Multi-Arm Randomized Controlled Trial.

To evaluate effects of general osteoarthritis (OA) information in addition to a treatment option grid and general practitioner (GP) recommendation to exercise on treatment beliefs and intentions. An online randomized trial of 735 people 45 years old or older without OA who were recruited from a consumer survey network. Participants read a hypothetical scenario about visiting their GP for knee problems and were randomized to the following: i) 'general information', ii) 'option grid' (general information plus option grid), or iii) 'option grid plus recommendation' (general information plus option grid plus GP exercise recommendation). The primary outcome was an agreement that exercise is the best management option (0-10 numeric rating scale; higher scores indicating higher agreement that exercise is best). The secondary outcomes were beliefs about other management options and management intentions. Linear regression models estimated the mean (95% confidence interval [CI]) between-group difference in postintervention scores, adjusted for baseline. Option grid plus recommendation led to higher agreement that exercise is the best management by a mean of 0.4 units (95% CI: 0.1-0.6) compared with general information. There were no other between-group differences for the primary outcome. Option grid led to higher agreement that surgery was best, and x-rays were necessary, compared with general information (mean between-group differences: 0.7 [CI: 0.2-1.1] and 0.5 [CI: 0.1-1.0], respectively) and option grid plus recommendation (0.5 [CI: 0.1-0.9] and 0.9 [CI: 0.4-1.3]). Addition of an option grid and GP exercise recommendation to general OA information led to more favorable views that exercise was best for the hypothetical knee problem. However, differences were small and of unclear clinical importance.

Does information source interact with information content and valence in influencing employer attractiveness and job pursuit intention?

PurposeWhile the information source is likely to affect job search process, it is still unknown how the information source interacts with the information content and information valence. In this study, first, the authors examine the influence of information source, information content, and information valence on employer attractiveness and job pursuit intention; and second, the authors estimate the interaction of information source with content and valence of information on employer attractiveness and job pursuit intention.Design/methodology/approachThe authors adopted a 2 (information source: company-independent vs company-dependent) x 2 (information content: instrumental vs symbolic) x 2 (information valence: positive vs negative) between-subject factorial design to achieve the study’s research objectives, using a sample of 240 job applicants; and applied multivariate analysis of covariance for estimating the main and interaction effects.FindingsThe authors find a significant interaction of information source with the content and valence of information, indicating a differential effect of content and valence, depending on the information source. The study reveals that the effect of information content (i.e. symbolic vs instrumental) on employer attractiveness varies depending on the source of information (i.e. company-independent vs company-dependent), with the company-independent source having a higher effect than the company-dependent source.Practical implicationsConsidering that the information source has a differential effect on job seekers, it would be useful to account for such differences in designing recruitment communications. Results guide managers in deciding the appropriate recruitment information outlet for communicating symbolic and instrumental attributes. The use of symbolic attribute content is recommended for generating favourable evaluations about an employer.Originality/valueThis study is a novel attempt to examine on how information source interacts with information content type and information valence in influencing recruitment outcomes. The authors provide valuable insights to human resource managers or employer brand managers to design effective recruitment communications and leverage the company-independent information sources appropriately.

ANALYSIS OF THE EFFECT OF ONLINE SHOPPING VALUE, EFFECTIVENESS OF INFORMATION CONTENT ON PURCHASE INTENTION WITH WEB SATISFACTION AS MEDIATION ON MILLENNIALS IN BATAM CITY

The development of e-commerce with the C2C category is very fast and is dominated by the millennial generation. The millennial generation is a generation that was born in modern and technologically advanced conditions. Therefore, it is necessary to research. This investigation was conducted to determine whether online buying values ​​also the effectiveness of information content affect Web Satisfaction and will affect millennial buying intentions in Batam city. Data samples in this study were carried out by distributing questionnaires to 350 data and treated by SmartPLS. The outcomes of this investigation state that hedonic shopping value, utilitarian shopping value, the effectiveness of information content affect purchase intention, also Satisfaction as a mediation between hedonic shopping value, utilitarian shopping value, the effectiveness of information content, also purchase intention

Association Rules Analysis between Brand Post Characteristics and Consumer Engagement on Social Media

Brands are increasingly using social media to create and manage posts to initiate and maintain consumer engagement. Based on the theory of consumer engagement, a perspective of brand post content, form and posting time is introduced to construct a conceptual model of consumer engagement for Sina Weibo. Rough set method and reduction algorithm of Holte 1 R are used to automatically generate the optimal decision rules. Rough set method does not need any prior knowledge and assumptions, which could effectively overcome the disadvantages of traditional statistical methods. The results show that entertainment content is easy to trigger moderate level of consumer engagement, the effect of information content on shares is significantly stronger than that of comments and likes, and the promotion content has an impact on liking. As the most vivid and the most interactive characteristic respectively, videos and questions significantly affect the mid-level consumer engagement. Keeping post length in the range of 16–50 characters stimulates the medium degree of sharing. Posts created on weekend promote the medium level of sharing and the low level of liking, while published at the peak or low peak period trigger the same level of sharing, but do not affect comments or likes. The study detects the characteristics that affect consumer engagement and define the scope of its role. The relationship and intensity of different characteristics on different levels of consumer engagement are effectively evaluated and identified by refining the association rules of consumer engagement, which are available for providing reference for brand managers to formulate social media marketing strategies.

Correction: The effect of information content on acceptance of cultured meat in a tasting context

[This corrects the article DOI: 10.1371/journal.pone.0231176.].

The Effect of Information Content of Integrated Business Reports on the Credit Decision Making at Jordanian Commercial Banks

The current paper tested the effect of the information content of integrated business reports in enabling credit officers at Jordanian commercial banks to assess the company’s capability to create value, and the effect of the so mentioned on credit decision making in the Jordanian environment. To achieve this objective, the researcher presented one of Jordanian companies’ financial reports through a proper comprehensive questionnaire, distributed over a sample of credit officers at Jordanian commercial banks, through three alternatives of accounting disclosure which include: traditional financial reports that express financial disclosure only, traditional financial reports in addition to non-financial information in the form of separated reports, and then integrated business reports (consolidated financial and non-financial information). The number of the analyzed questionnaires was 95. Arithmetic means, standard deviations, Simple Liner Regression analysis and One Way ANOVA analysis have been applied to test the research hypotheses and achieve its objectives. The results showed that there is an effect for the disclosure of (only financial information through traditional financial reports, non-financial information through separated reports, and consolidated financial and non-financial information through integrated business reports) in order to take the decision of credit at Jordanian commercial banks. The research also showed that there are significant differences between the variables of the decision of granting loans according to the three disclosure alternatives. It is noted that the information content of the integrated business reports had the greatest effect than the other two alternatives on the decision of granting credit.

Effects of Information Content in Work Instructions for Operator Performance

Operators remain as important resources in complex final assembly. To sustain a multi-variant production, it is necessary for operators to manage high demands from a cognitive workload perspective. In such situations, work instructions can support operators cognitively. However, work instructions are often insufficient or unused in final assembly. In this paper, results from testbed experiments are presented where assembly work was supported by different types of work instructions with differing information content. Results indicate that operator performance in terms of perceived cognitive workload and information quality are affected by the presented content of information in work instructions.

Online Shoppers' Satisfaction

The present study examines the impact of two shopping values and three website characteristics and e-trust on shoppers' e-satisfaction. Earlier studies have identified various factors that affect shoppers' online satisfaction. It is pertinent to validate those factors in the developing economies and none of the earlier studies have explored this. To fill this gap, the study validates the scales of these constructs in the Indian context. The results reveal a positive and significant impact of utilitarian shopping value, web entertainment, effectiveness of information content, web informativeness and e-trust on shoppers' satisfaction. This paper did not find any impact of hedonic shopping values on shoppers' satisfaction. From managerial perspectives, the study can be used as a guide for online retailers in encouraging e-shopping by creating conducive websites that attract shoppers. For future researchers, this has validated scales in Indian context.

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

ABSTRACTExpected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.

Effect of information content and form on customers’ attitude and transaction intention in mobile banking

PurposeAlthough research on mobile banking (M-banking) is an emerging field, the current understanding of the information characteristics of M-banking, such as information content and form and its impacts on customers’ attitude and transaction intention toward the same is limited. Furthermore, no study to date has examined how users’ privacy evaluation regarding the use of M-banking (i.e. users’ perceived privacy concern) influences their processing of information to create attitude and subsequent transaction intention. The purpose of this paper is to attempt to narrow this research gap by investigating the process through and conditions under which the customers’ evaluation of M-banking information content and form contributes to the development of transaction intention.Design/methodology/approachA self-administered survey on the users of M-banking was performed to collect the response. Mediation analyses followed by conditional process analyses were carried out to test the proposed set of hypotheses.FindingsThe results show that users’ favorable evaluation of M-banking information content and form creates transaction intention through favorable attitude toward M-banking. However, this relationship is found to be moderated by their perceived privacy concern, as users with high privacy concern do not process information content and form favorably, i.e., their attitude and transaction intention are found to be less, as compared to users with low perceived privacy concern.Originality/valueDrawing on literature from areas, such as information processing, internet banking, marketing and psychology, the paper develops an understanding of the role of information characteristics of M-banking in determining users’ transaction intention via user attitude. Furthermore, this is the first study that shows how information characteristics differently influence users’ attitude and transaction intention based on their perceived privacy concern.

Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services

Sponsored search is a multi-billion dollar market. Determining which characteristics of sponsored search campaigns are associated with campaign success has been an active research field, particularly in the consumer retail industry. We develop and examine a theoretical model that integrates and extends established theories of information content, persuasive content, emotion, and style of advertising in traditional media (print, television) to online advertising. We analyze the determinants of sponsored search success across multiple sub-industries in the long term subscription market, with data on four companies who sell long term subscription services with monthly recurring revenue. We use structured equation modeling to test a model that relates bid content features to the average position and number times an ad is displayed (i.e., impressions) in search engine results. In turn, the average position and number of impressions, together with the ad content features, influence the number of times that consumers will click on an ad. The results, based on the magnitude of path coefficients for all companies (i.e., brands), show that average position and total impressions (which are influenced by bid characteristics) have a far stronger effect on clicks than the impact of ad characteristics. The content analysis study undertaken here vividly illustrates that the effects of information content, persuasive content, emotion, and style on advertisement clicks are highly diverse across brands. This suggests the need for future research on brand, product, and consumer-specific factors that influence clicks, and further research on automated tools that provide tailored content optimization guidance to online campaign managers.

Online social shopping: the impact of attitude, customer information quality, effectiveness of information content and perceived social presence

Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by extending the social presence theory and inclusion of attitude (ATT), customer information quality (CIQ) and effectiveness of information content (EIC) in understanding shopping behaviour among social networks users. Thus, this study attempts to examine the influence of ATT, CIQ, EIC and perceived social presence (PSP) on social shopping (SS) intention among social network users. Quantitative techniques, snowball sampling procedure and cross sectional data collection approach used to empirically test the hypotheses within structural equation modelling (SEM) using SmartPLS software for assessment of measurement model (internal consistency, indicator reliability, convergence and discriminant validity) and structural model (structural model for collinearity, the significance of the path coefficients, the level of the R2 values, the f2 effect size and the predictive relevance). A total of 326 valid online questionnaires were analysed. The findings indicate that CIQ, EIC, PSP and ATT are significant predictor toward SS intention. This study contributes to literature by examining social factors of shopping intention and examining Malaysian online social groups. Finally, the study limitations, implication and social contribution are discussed.

Market reaction to earnings news: A unified test of information risk and transaction costs

We examine how information risk and transaction costs influence the initial and subsequent market reaction to earnings news. We find that the initial market reaction is higher per unit of earnings surprise for higher information risk firms (information content effect). Furthermore, it is information risk that induces transaction costs that limit the initial market reaction and lead to higher subsequent drift (transaction costs effect). Information risk does not have an effect on drift beyond that achieved through transaction costs. Our findings highlight the importance of understanding the linkage between information risk and transaction costs in price discovery around public disclosure.

A proposed model of online consumer behavior: Assessing the role of gender

This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women differed in web navigation behavior, with men engaging in less exploratory behavior and developing less website involvement than women. However, across the two sexes, entertainment, challenge, and effectiveness of information content were the key drivers of website attitudes. The findings provide several guidelines for online communication strategy.

Temporal limitations of information processing in global and local attention: the effect of information content.

The refractory period during which detection or identification of a probe is degraded, following the successful visual identification of a target, is referred to as the attentional blink (AB). Previous work in this laboratory using global/local letter forms has shown that the degree of complexity of information influences the length of time between successful visual identifications, as does the attentional modality required of the subject. In the standard rapid serial visual presentation (RSVP) task, a gap following the first target is reported to destroy the AB. The current study examines the effect on the AB duration of inserting a gap in the stream of local orthographic information while not interrupting the stream of global information. It was hypothesized that masking of the local elements of the item immediately following the target (the +1 item) would lead to a decreased AB duration for local identification. Twenty-one adult participants, experienced in the experimental paradigm, viewed sequences of compound letter stimuli and were required to identify a global or local red letter (target) and detect the presence of a global or local X (probe) in the sequence following. In one-half of the trials the local letter identity of the +1 global/local form was obscured, leaving only a global form. Neither the attentional condition nor local +1 masking significantly influenced the slope of recovery from the AB. Furthermore, no difference was observed in the AB duration for global or local probe detection between control and crystallized trials. The results suggest that the visual image of the item is accepted nto VSTM and processed for target candidature.

Interactivity, information, and compliance cost in a consumer product warning scenario

The effects of information content, physical interactivity, and cost of compliance on safe behavior of 356 subjects were examined using a common consumer product. The use of gloves for a “new formulation” consumer cleaning product was tested along with subject perceptions of the risk associated with the product's use. Results indicated that cost of compliance was the only variable that significantly affected the safe use of the product. Implications for consumer product safety and regulation are discussed.

Effect of information content and size upon the absolute threshold for movement.

From the finding that the absolute threshold for rotational movement was significantly lower for a field of randomly, as opposed to regularly, distributed black and white squares it was hypothesized that only in the case of high selective information-content fields would there be an inverse relationship between size of elements and the movement threshold. Movement thresholds, obtained for random and regular displays containing different sizes of internal element, confirmed the crucial role of selective information in determining the movement threshold but did not support the predicted size effect. This apparent paradox may be explained by the reduced confidence which Ss experience when judging the movement of random displays.