Effect Of Consumer Characteristics Research Articles

The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases

The Effect of Consumer Characteristics on Mobile Fashion Shopping -Focusing on Market Mavenship, Innovativeness, Purchase Experience-

The Effect of Consumer Characteristics on Mobile Fashion Shopping -Focusing on Market Mavenship, Innovativeness, Purchase Experience-

The Effect of Consumer Characteristics and Behaviour on Pork Consumption in Malta. A Quantitative Study

The pig industry in Malta is important for the local economy and food safety. As is reported in Galli et al. (2016), Maltese people eat protein-rich diets although the Agriculture and Fisheries Census 2014 issued by the National Statistics Office reports a decrease in the number of pigs being bred on the island. This paper intends to analyse the pattern of Maltese consumer behaviour regarding pork consumption, eliciting the crucial factors affecting local consumption. This study forms part of an ongoing research studying the characteristics and behaviours of the Maltese pork consumer aimed to help the stakeholders in the industry to focus their strength on what is really expected by the consumers. Data was obtained through an online survey with questions/statements related to the demographic characteristics of the respondent, several Likert scale statements to analyse the purchase behaviour, and finally two questions to obtain the respondents’ weekly pork consumption. The research tool was tested for its reliability through an SPSS test, obtaining a Cronbach’s alpha value of 0.534. Data was reduced through Factor Analysis, from 17 factors to 5. The VARIMAX test was used to carry out the rotation necessary to reduce data. A resultant 5 factors gave 63% of the total variance in only 6 iterations and this was shown clearly in the scree plot. These five factors were named Product Quality, Peer Influence, Health Issues, Ethnocentrism, and Product Information. Statements found in the research tool were grouped according to their respective new factor and were analysed for their normality. Since the number of respondents was fewer than 100, the Shapiro Wilk test was used to determine if the data has a normal or non-normal distribution. All 5 new factors resulted skewed and therefore the Spearman Correlation test was used to test for the relationship between the Independent variables and the Dependant variables, between the Independent variables themselves, and between the Independent variables and the demographic information gathered. The correlation resulted significant in one Independent variable versus the Dependant variable, in 4 results between the Independent variables themselves, and in 4 results with regard to the relationship between the Independent variables and the Demographic factors. These results give a better picture of the local purchasing behaviour in relation to pork consumption as no previous study in this regard has been published locally before. It is intended to continue studying this phenomenon in the near future by increasing the sample size and making changes to the research tool in order to improve its reliability.

An Evaluation of the Effect of Consumer Characteristics on Retail Format Patronage Decisions

Consumer is prime factor in retailing. A customer can adapt various buying roles like initiator, influencer, decider, buyer, preparer, maintainer and disposer in purchasing and using the products. Buying behavior helps marketers learn the intensity and degree of involvement of customers in purchasing the products. Studies that link customer service to factors such as demographic, psychographic characteristics and store format choice are rather limited and under studied despite the fact of the discovery that individual characteristics of consumers influence their shopping behavior. Despite its importance and its contribution toward better understanding of consumer purchasing behavior, there is still lack of research in this area especially in the retail sector. In validating the measurements and investigating 650 questionnaires were filled by shoppers. The research concluded with a discussion on management implications as well as recommendations that suppliers should supply the good in shopping malls through considering their demographic and psychographic responses.

Effect of Consumer Characteristics on Intention to Use Product Reviews to Make Online Purchasing Decisions

Effect of Consumer Characteristics on Intention to Use Product Reviews to Make Online Purchasing Decisions

An Analysis of Relationship between Typology of Service Failure and Effective Service Recovery in Internet Shopping: Focusing on Moderating Effect of Consumer Characteristics

An Analysis of Relationship between Typology of Service Failure and Effective Service Recovery in Internet Shopping: Focusing on Moderating Effect of Consumer Characteristics

Gender differences in consumer evaluations of service quality: self-service kiosks in retail

This study investigates the effect of consumer characteristics on service quality for self-service kiosks, which, in turn, leads to the actual use of self-service kiosks. In addition, the authors attempt to explore gender differences in two aspects. First, it is investigated if the evaluation process of service quality differs by gender. Second, the moderating effect of gender on the relationships in the conceptual model is examined.

Effect of Consumer Characteristics on Benefit Sought and Importance of Attribute when New Product Introduction in Emerging Markets – Focused on Chinese Consumers -

신흥시장은 최근 소득 증가와 함께 중산층의 성장 및 젊은 소비와 같은 새로운 소비 시장으로서 글로벌 기업 및 학계에서 많은 주목을 받고 있다. 신흥시장은 시장의 이질성을 비롯하여 기존 시장과는 다른 특징을 갖고 있으므로 새로운 제품을 도입하여 확산시키는데 있어서 소비자에 대한 이해가 중요하다. 글로벌 시장에서의 국가간 문화적 차이를 고려하여 소비자들의 특징이 추구 하는 편익 및 속성에 미치는 영향을 파악할 필요가 있다. 본 연구에서는 중국 소비자들을 대상으로 새로운 제품이 도입되는 시기에 글로벌 문화 수용성과 소비자 지식과 같은 소비자 특성이 추구 편익 및 속성 중요도에 어떤 영향을 미치는 가를 확인하고자 하였다. 특히 최근 중국의 커피산업의 성장은 글로벌 프랜차이즈 기업들에게 큰 기회를 제공하고 있다. 전통적인 ‘차’ 문화가 발달한 중국의 소비자들에게 글로벌 상품인 커피의 수용과 관련된 내용을 확인하기 위한 본 연구는 발전하는 커피 산업 및 시장과 기업에 많은 시사점을 제공해 줄 것으로 기대한다.

Effect of consumer characteristics on optimal reference price

When enticing consumers to purchase a particular brand, marketers occasionally use various promotional schemes, including price cuts. Acknowledging that consumers use a reference price (RP) in their purchasing decisions, marketers have ample opportunity to manipulate the RP in order to create a gain in the perceptions of consumers. This paper presents a conceptual framework and an analytical model for calculating the optimal RP that can be set by retailers in order to maximise their utility, given two consumer characteristics, ie the level of loyalty and sensitivity to quality variations and one structural variable — brand proliferation. The model is followed by an empirical study showing that: as loyalty level increases, the optimal RP increases; as competition increases, the optimal price decreases; and as the quality sensitivity increases, the optimal RP decreases. In practice, when the difference between the price and optimal RP is small and scarcely detectable by consumers, retailers may do better not to practise RP manipulation. In other words, retailers can practise this strategy only when competition is relatively low, consumer loyalty is rather high, and consumer quality sensitivity is rather low.