This study explored the impact of cellulose-derived fillers, cellulose nanofibers (CNFs) and cellulose nanocrystals (CNCs), on the microstructure and texture of potato protein hydrogels (20 wt% protein). Particle size analysis, surface charge analysis, and molecular docking simulations suggested that the cellulose nanofibers and nanocrystals acted as inactive fillers within the potato protein matrix. Texture profile analysis showed that incorporation of small amounts of CNFs (<1%) increased the gel strength (by up to 69%), but the addition of larger amounts decreased it, which was attributed to disruption of the protein network by aggregated nanofibers at higher concentrations. The incorporation of CNCs had a much smaller effect on the gel strength of the potato protein hydrogels, only increasing it by up to 15% at 2% CNC. Shearing the cellulose-reinforced hydrogels in a shear rheometer had little impact on their gel strength at lower filler concentrations (<2 wt%) but increased it at higher concentrations. Microscopy analysis showed that the cellulose fibers could be aligned at sufficiently high shearing rates, leading to a fibrous microstructure. This study provides valuable insights into the optimization of the properties of cellulose fillers for application in plant protein hydrogels. In particular, it suggests that they may be utilized in plant-based meat analogs to enhance their textural attributes and optimize their appearance.