Purpose. The purpose of the article is scientific and practical research into the possibilities of using ecotourism attractiveness within the regional landscape park "Prytysianskyi" (hereinafter referred to as RLP) of the Transcarpathian region. Methodology. The study is based on the integration of scientific approaches to the study of various aspects of the development of ecotourism attractiveness at the regional level. The main research methods are comparative- geographical, statistical, descriptive and analytical. Results. A number of works of domestic scientists, legislative, regulatory and program documents regulating tourist traffic within nature protected territories were analyzed. The essence of the tourist attractiveness of the study area, the possibilities for the development of ecological tourism, and the prerequisites for the functioning of ecotourism infrastructure at the regional level are revealed. It has been proven that attractiveness is the tourist attractiveness of a territory, which is formed primarily in the presence of natural, historical and cultural objects. The prospect of using tourist attractions within a large spacial environmental object is analyzed. A detailed analysis of the ecotourism opportunities of the regional landscape park "Prytysianskyi", located within the Carpathian region of the Transcarpathian region, is given as an example. Based on a thorough analysis, natural, historical and cultural attractions have been studied, and the most popular tourist sites within the RLP have been identified. In addition to interesting tourist sites (natural or historical and cultural), the territory of the Prytysianskyi RLP is conditionally divided into three parts: 1) Latorytska; 2) Borzhavska; 3) Tysianska. For each part, a characteristic of the uniqueness of plant and animal biotopes has been compiled. The Regional Development Strategy of the Transcarpathian Region for the period 2021-2027 has been analyzed, problematic issues of the development of tourism and recreation have been highlighted. For example, the presence and condition of tourist heritage objects, the absence of an investment policy, the outflow of personnel from the service sector abroad, and the low interest of residents of the study area in travelling through their own and neighboring territorial communities are omitted. Scientific novelty. The main accents of the relationship "tourist attractiveness - recreationist (ecotourist) - nature conservation area" have been determined. For the first time, the main tourist attractions within the "Prytysianskyi" RLP have been highlighted. Practical significance. The problems and prospects for the development of ecotourism related to the use of ecotourist attractions, the need to develop tourist routes and brands of the study area, the creation of a unified information space, and modern advertising are highlighted.
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