Economic Development Efforts Research Articles

Improving Human Resources and Supporting Local SMEs through the Digitalization of the Keranggan Ecotourism Village Business in South Tangerang

The community empowerment program at Keranggan Ecotourism Village identified several challenges, including low productivity, limited information access, and insufficient promotional facilities, resulting in a lack of awareness about the village's offerings. In response, a team comprising faculty and students from ESQ Business School conducted a tridharma activity focused on digital marketing, particularly for Keranggan Snack, a local home industry product aiming for expanded sales. This initiative aimed to leverage social media platforms to enhance product outreach and facilitate the promotion of Keranggan Ecotourism products to local SMEs, optimizing social media for broader audience reach. Additionally, the team facilitated the promotion of Keranggan Ecotourism products at various external events, aligning with Indonesia Emas 2045's vision. The primary objectives were to increase awareness and branding, assist local SMEs in boosting sales, and provide promotional platforms for Keranggan Ecotourism. This multifaceted approach aimed to address fundamental issues and propel Keranggan Ecotourism towards sustainable growth. Through education on digital marketing and active promotion, the program sought to overcome obstacles and elevate the visibility and economic viability of Keranggan Ecotourism Village beyond its immediate surroundings. By providing a platform for wider recognition and engagement, the initiative aimed to contribute to the village's economic development and environmental conservation efforts.

Disentangling the deforestation-environmental crime nexus in Latin America

Deforestation and natural resource extraction are well-known threats to biodiversity conservation, environmental justice, livelihoods, ecosystem services and can even result in crimes to, and harassment of, environmental defenders. Such punitive actions against environmental defenders can influence both economic development and forest conservation efforts. Yet, little is known about this nexus and the complex relationships between environmental impacts, such as deforestation, and environmental crimes across space and time in many regions such as Latin America. We explored these complex relationships using a database of environmental crimes, threats, and harassment (ECTH) affecting environmental defenders, as well as forest loss data, and municipal-level socioeconomic indicators for nine Latin American countries over a period of eleven years. We found that as deforestation increased, there was a large increase in ECTH episodes related to agricultural activity, while in highly populated municipalities there were more ECTH episodes related to energy production, transportation, and urbanization activities. Overall, the percentage of annual deforestation had a strong influence, which varied according to municipal wealth, population density (PD), and geographical context. Statistically significant increases in violent crimes were found with increasing deforestation, but only in Honduras, Guatemala, and Mexico, and in municipalities with lower population densities. Conversely, higher income, more populated municipalities were characterized by judicial harassment, as opposed to violent crimes, indicating a type of Environmental Crime Kuznets Curve relationship. A structural equation model where deforestation was driven by the number of ECTHs, as well as percent forest area, PD, latitude, and country showed that the number of ECTH events and country were significant drivers of deforestation. Understanding these complex social-ecological dynamics shows the profound effects that deforestation and unsustainable, and unjust, environmental impacts and conflicts can have across forests and ecosystems of the Global South in terms of social justice and conservation, and thus merits increased protection of environmental defenders in Latin America.

Peran KNEKS dan Master Plan Ekonomi Islam Indonesia

The National Committee for Sharia Economy and Finance (KNEKS) is an independent non-structural institution established in 2016. KNEKS has a focus on making economic development efforts to support the improvement of economic growth and the quality of its human resources. The National Committee of Finance and Sharia (KNEKS) is mandated to expand, and advance the development of the Islamic economy in order to support a development. This research uses qualitative methods by applying qualitative descriptive methods. At the Plenary Meeting of the National Committee for Sharia Finance (KNKS) on February 5, 2018, the President of the Republic of Indonesia directed KNKS stakeholders to prepare a Sharia Economic Master Plan that focuses on the development of the real sector of the Islamic economy or known as the halal industry. This is done to encourage the development of Islamic finance that supports national economic development. The role of Islamic finance cannot stand alone without the development of the real sector. Therefore, it is considered necessary to compile an Indonesian Sharia Economic Masterplan that can be a reference in the development of the Islamic economy in the country.

Tourism Development: Economic Interests and Environmental Problems (Yogyakarta Tourism Destinations Study, Indonesia)

Tourism is an important part of economic development efforts in various countries. as well as being an economic driver who plays an important role in advancing economic life. However, tourism also harms the environment, especially the waste problem. This study aims to examine the negative impact of tourism on waste generation at tourist destinations in the city of Yogyakarta, especially in the tourist destination Malioboro and its surroundings. The research was conducted using qualitative methods, with a case study approach. The results revealed that tourism in the city of Yogyakarta plays an important role in driving the economic life of the community and government in various service, trade, industrial/crafts, and agricultural sectors. Related to the emergence of environmental problems, the government has anticipated maintaining cleanliness in the city of Yogyakarta. The part that is still a problem related to waste disposal is the Final Waste Disposal Area. Suggestions that can be proposed are efforts to increase the budget for waste handling; application of more advanced technology, and continuing to support the development of eco-friendly tourism.

SOCIAL CAPITAL IN INDONESIA: LITERATURE REVIEW

Social capital and human capital are two interconnected and mutually reinforcing concepts. Social capital refers to social networks, interpersonal relationships, social norms, and trust within a community, while human capital emphasizes knowledge, skills, education, experience, and individual attributes that enhance productivity and economic value. Recent research indicates that an increase in human capital, such as higher education, improved skills, and broader experiences, can enhance the development of social capital within communities. This is because individuals with high human capital are more likely to engage in social activities and build relationships with others. Strong social capital can also promote the development of human capital through cooperation, access to information, and extensive social networks. This is because social capital can facilitate the sharing of information, resources, and support. Therefore, social capital and human capital are two crucial concepts that should be considered in economic and social development efforts. By enhancing both of these concepts, we can create more productive, prosperous, and sustainable societies.

PRIEŠMOKYKLINIO AMŽIAUS VAIKŲ APLINKOS TVARUMO SAMPRATOS UGDYMAS, SUSIPAŽĮSTANT SU GAMTOS IŠTEKLIAIS PAKRUOJO RAJONE – DOLOMITINIU AKMENIU

It is often said that nature is our home and that what nature grows are gifts for us to use. When exploring nature, the question arises: what can be obtained from it, and what can be taken home without harming nature? Natural resources are found in living and non-living environments and are used by humans or can be used to satisfy consumer needs. Some examples of natural resources include solar energy, geothermal energy, minerals, climate, water, soil, vegetation, fauna, and landscape. Environmental sustainability is defined as a combination of social and economic development and environmental protection efforts to ensure a high quality of life for current and future generations. For many, environmental sustainability is associated with the protection of ecosystems, the use of renewable sources, and environmentally friendly behaviour. It's very important to talk to children about sustainability too. They are our future, and their habits, knowledge, and awareness are crucial to the fate of the planet. However, finding a clear explanation of sustainability for children is not an easy task. It can sound like this: sustainability - are the micro-changes that we can make to help take care of our planet. When participating in joint activities, preschool children can grow in understanding, describing themselves as a part of nature, and explaining in their own words what human needs are and their impact on the environment. They also demonstrate initiative on how to protect nature and how to use natural resources responsibly. The responsible use of natural resources is an important aspect to preserve our nature. Preschool children have a great opportunity to learn about minerals found in the local region. Children also develop an awareness of natural resources, environmental protection, and the history and culture of the region. Understanding how fossil fuels are used in everyday life can help children appreciate the environment, encourage conscious consumption, and spread ideas of sustainability. Keywords: natural resources, preschool education, environmental sustainability, dolomite rock

The Digital Economy and Carbon Intensity: Empirical Evidence from Chinese Cities

This study examines how the development of the digital economy affects urban carbon intensity. Using a sample of 281 prefecture-level cities in China from 2011 to 2021, we employ principal component analysis and entropy weighting analysis to assess the comprehensive level of digital economic development. Various models, such as benchmark regression, variable substitution, interactive fixed effects, robust standard errors with double clustering, and instrumental variables, are employed to empirically analyze the impact and mechanisms of digital economic development on carbon intensity in multiple Chinese cities. The results indicate that the development of the digital economy can reduce urban carbon intensity. Based on these findings, this paper puts forward policy recommendations to promote digital economic development and reduce carbon intensity, including increasing efforts in digital economic development and related infrastructure construction, narrowing the regional disparities in digital economic development, improving regulations and systems related to low-carbon development in the digital economy, and adapting to international economic and political development trends, in order to contribute to the achievement of the "dual carbon" goals.

Time Series Modelling and Forecasting Foreign Direct Investment using Linear and Nonlinear Models: The Case of Nigeria

This study addresses the crucial need for accurate forecasting of Foreign Direct Investment (FDIT) trends in Nigeria. FDIT plays a pivotal role in the country's economic growth and development efforts, driving industrialization, infrastructure enhancement, and job creation. However, predicting FDIT accurately is essential for policymakers, investors, and researchers to formulate effective strategies and decisions. This study conducts a comparative analysis of four FDIT forecasting models: Simple Exponential Smoothing (SES), Holt Exponential Smoothing (HES), ARIMA, and NNAR in Nigeria, utilizing R version 4.3.2 and forecast and nnetar packages for implementation. The FDIT dataset is partitioned into 80:20 training-test samples, with models applied to each subset for performance evaluation. Leveraging historical FDIT data, the study evaluates the predictive performance of each model over a specified period, employing error measures such as RMSE, MAE, MASE and MAPE to assess accuracy and reliability. Additionally, residual normality tests and visual inspections validate model assumptions. Results indicate varying levels of accuracy and predictive capability among the models, with HES and NNAR models displaying superior performance compared to SES and ARIMA, evidenced by measure error rates. Residual normality tests affirm the suitability of the models for FDIT forecasting. The study contributes empirical evidence to the existing literature, providing valuable insights into forecasting techniques for FDIT in Nigeria. These insights can guide policymakers, investors, and researchers in selecting appropriate models for forecasting FDIT trends and making informed decisions. Future research avenues could explore advanced modelling techniques and additional variables to further enhance the accuracy and reliability of FDIT forecasts within the Nigerian context.

THE ROLE OF ENTREPRENEURSHİP İN ECONOMİC DEVELOPMENT AND PROBLEMS OF UNİVERSİTY YOUTH İN THE FİELD OF ENTREPRENEURSHİP

Economic development refers to the sustained, concerted actions of policymakers and communities aimed at improving the economic well-being and quality of life for a region's inhabitants. It encompasses various aspects such as increasing income levels, reducing poverty, creating job opportunities, and enhancing infrastructure and institutional capacity. Key components of economic development strategies often include fostering entrepreneurship and innovation, attracting investments, improving education and healthcare systems, and promoting sustainable development practices. Additionally, economic development efforts frequently focus on addressing inequalities and promoting inclusive growth to ensure that benefits are shared equitably across society. Successful economic development requires collaboration among government agencies, private sector entities, civil society organizations, and local communities. It involves setting clear goals, implementing targeted policies and programs, and continuously monitoring and evaluating progress. Moreover, economic development initiatives must be tailored to the specific needs and circumstances of each region, taking into account factors such as natural resources, demographic trends, and global economic dynamics. Entrepreneurship plays a critical role in economic development, driving innovation, job creation and sustainable growth. Entrepreneurs not only form new companies, but also develop and implement new ideas, technologies and management methods, which contribute to increased efficiency and competitiveness. Their activities help expand markets, stimulate competition and create favorable conditions for economic recovery. Entrepreneurship is also a key source of new jobs. The creation of enterprises leads to an increase in the need for labor, which in turn helps to reduce unemployment and increase the level of employment in society. Small and medium enterprises, often started by entrepreneurs, are particularly important in this context as they are catalysts for the growth and development of local economies. Moreover, entrepreneurship contributes to the distribution of wealth and social mobility. Self-employed entrepreneurs can act as drivers of social change by supporting community and charitable initiatives. Thus, they influence not only the economic landscape, but also social and cultural aspects, contributing to the diversity and development of society as a whole. However, despite the importance of entrepreneurship, young people, especially university students, face a number of challenges when trying to get involved in this field. One of the main problems is the lack of information and understanding of the processes of creating and running a business. University curricula do not always cover entrepreneurship sufficiently, which can create a barrier for students wanting to start their own business. Financial constraints also play a role in limiting entrepreneurial opportunities for university youth. Young entrepreneurs often find it difficult to obtain financing for their projects, as banks and investors may view them as high-risk clients. Additionally, students may lack the experience and professional skills necessary to successfully manage a business. Lack of practical experience and skills in marketing, human resources and finance can be a barrier in the path of young entrepreneurs. To solve these problems, it is necessary to make changes to university curricula, including teaching entrepreneurial skills, as well as creating special programs and support measures for students who want to engage in entrepreneurship. Networking with successful entrepreneurs, providing access to financial resources and creating infrastructure for start-ups can also help promote entrepreneurship among university youth. Overall, youth entrepreneurship development is an important factor for sustainable economic growth. Supporting and stimulating young entrepreneurs can lead to the emergence of innovative projects, new jobs and enrichment of society as a whole. Keywords: economic development, entrepreneurship, university, student entrepreneurship

Peraturan Daerah Nomor 16 Tahun 2014 tentang Penataan dan Pemberdayaan Pedagang Kaki Lima pada Penegakan Hukum dan Sanksi serta Kendala di Kabupaten Grobogan

This study discusses the Implementation of Local Regulation Number 16 of 2014 regarding the Regulation and Empowerment of Street Vendors in Grobogan Regency. It is triggered by the rapid economic development in the region, which has resulted in a significant increase in the participation of street vendors in economic development efforts through street vending activities, which are increasingly popular among the people of Grobogan Regency. The study examines how the law enforcement is carried out on Local Regulation Number 16 of 2014 concerning the regulation and empowerment of street vendors in Grobogan Regency. Additionally, the research also highlights the sanctions imposed when street vendors violate these local regulations, and identifies the challenges faced by the Municipal Police officers in carrying out their duties to regulate street vendors. The research applies a normative juridical approach in its methodology with a descriptive analysis specification. Despite some challenges faced by the officers in the field, the law enforcement of Local Regulation Number 16 of 2014 regarding the Regulation and Empowerment of Street Vendors in Grobogan Regency continues to proceed in an orderly manner and can be overcome by field officers.

Subsistence and Survival: Strategies Women in the Republic of Barbados Engaged in Transactional Sex Work Employ to Stay Safe

ABSTRACT Women engaged in sex work (WESW) are at increased risk for exposure to work setting violence. This phenomenological study examines the experience of work setting violence and strategies utilized to maintain safety for WESW in Republic of Barbados in the Caribbean. In-depth, semi-structured interviews were conducted with 30 cis-gender WESW in Barbados. This study found participants experienced work-related violence that includes physical assault, rape, robbery, kidnapping, and attempted murder. Participants were actively engaged in strategies for maintaining safety that were central to their business practices. Moreover, local HIV prevention intervention efforts including condom assertiveness training, free condom distribution, and rapid, accessible STI testing further enabled participants to assert and enforce safe business practices. Unfortunately, poor economic conditions at the time of the study, which reduced the market of available customers who were willing to pay full price while increasing the number of WESW, diminished the participants’ power to insist on safe business practices. This has implications for interventions to prevent and counteract gender-based violence, as well as gender-based social and economic development efforts.

Socio-Economic Effects of Terrorism in Developing Countries: A Case of Kenya

Developing countries across the world have in the recent past become popular targets for terrorists and this has negatively impacted the performance of their social and economic development efforts. Based on its nature, terrorism is currently mainly categorized under international terrorism, domestic terrorism and transnational terrorism. Some of the causes of terrorism in developing countries include oppression from the ruling governments, ideological differences which include religious differences, poverty, as well as porous geographical borders which contribute to the growth of international terrorism. This paper will thus conceptualize the effects of terrorism in relation to social and economic growth in developing countries such as Nigeria, Somalia, Mali, Tanzania and Uganda, with specific reference to Kenya as the case study. Kenya has experienced sporadic terrorist attacks since the 1980s to date (January 2024) and these attacks have so far caused effects on the social and economic developments of Kenya as a developing country. This paper will highlight the types and causes of terrorism in Kenya and expound further on the effects of terrorism on social and economic developments in Kenya. This paper will be underpinned by the Henry Tajfel’s social identity theory of intergroup behaviour and discussed further under the theoretical framework.

The Management of Zakat and Waqf in the Economic Development Efforts of Aljazair

This article discusses zakat management in Aljazair, focusing on changes in zakat management plans, the history of Zakat, and mechanisms for collecting and distributing zakat funds. Aljazair is facing changes in zakat management with plans to establish a National Zakat Council, in response to public dissatisfaction with the existing system. The history of Zakat in Aljazair reflects its critical role before the colonial era, but experienced significant decline during that period. Zakat management in Aljazair involves Kotak Zakat as a voluntary organization with strategic partnerships, innovation in utilizing Zakat, and the use of technology to increase efficiency and transparency. The distribution of zakat funds involves an application process from mosque units, which the Regional Council supervises. Partnerships with financial institutions such as Bank Al-Barakah Aljazair create innovative solutions such as the Zakat Investment Box. Through an organized approach and strategic partnerships, Zakat management in Aljazair is committed to utilizing Zakat for social welfare. In the management of Zakat and waqf in Aljazair, it can be concluded that there are 48 directorates of religious affairs and waqf located in each of the 48 provinces in Aljazair. They are considered a scaled-down version of the ministries of religious affairs and endowments, where they have small offices and departments representing specific tasks assigned by the ministry. They oversee the management of zakat funds, waqf assets, Hajj and Umrah affairs and other religious affairs in each of the country's 48 provinces. Each religious and waqf directorate has a separate department dedicated to waqf asset collection, dispute management, and investment. All religious and waqf directorates are directly related to the central directorate in the capital and the ministry of religion and waqf.

Party Building Leads the Economic Research of Rural Development

The rural revitalization strategy is a major strategy put forward by the Party based on the realization of the "two centenary" realistic goals. In order for rural areas to develop, the economy will inevitably need to prosper, and the construction of high-quality grassroots party organizations plays an important role in rural economic construction. In the form of field research, we can further understand the self-construction and working methods of grassroots party organizations, and we can have a clearer understanding of the role of party organizations in rural economic development Efforts made. On this basis, the questionnaire was developed to further increase the understanding of the ways of high-quality party building to promote rural economic development, the optimization measures to lead rural revitalization, and the optimization path of grassroots party organizations to help rural economic development through descriptive statistical analysis of the questionnaire results. Based on the achievements of existing theories and adhering to the principle of theory guiding practice, this paper takes the eight market villages in Bengbu City, Anhui Province as an example, and discovers its development dilemma and reasons through the study of the development status of the village's economy, culture, ecology and other aspects under the leadership of the current party building, and discusses the way out for the party building to lead the development of rural economy.

Social Entrepreneurship Through Mosque Cooperatives in Building Loan-shark-free Society Economy

The existence of mosque cooperatives has driven strong independency both from the economic and social perspectives. The objective of this research is to acknowledge; (a) the social entrepreneurship situation and existence of mosque cooperatives; and (b) the social entrepreneurship concept practiced by mosque cooperatives in building a loan-sharks-free society with economic independence. This research used a descriptive qualitative method with interview, observation, and focus group discussion as data collection instruments. The sample of this research is a number of mosques in Sukabumi Regency that are actively involved in society’s economic development efforts. The analytical tool utilized in this research is SWOT analysis. Based on this research, we concluded that; (a) social entrepreneurship implemented by mosque cooperatives is practiced by providing interests-free capital loans for non-formal economy sectors; and (b) social entrepreneurship implemented by mosque cooperatives is also practiced by taking an active role as a marketer or distribution channel for non-formal sectors.
 Keywords: economy of society, mosque cooperatives, empowerment

Impact of Personal Traits and Government Incentives on the Intention of Rooftop Solar Photovoltaic Installation in Sri Lanka

Sri Lanka, as a developing country, faces a significant obstacle of energy shortage due to efforts in economic development and enhancement of the living conditions of the citizens. However, the country accounts for a comparatively low carbon footprint, which at present is slowly increasing due to the development of the country and increasing power demand, as the country has taken desperate measures like burning fossil fuels to meet the rising demand. The country now intends to find more sustainable and environment-friendly measures to meet the demand. The introduction of renewable energy has made an effort to change the way that energy is produced. A non-depleting and renewable source of power, renewable energy is also referred to as green energy. It's common to refer to environmentally friendly energy sources as "green products" (in this case, "energy"). Fossil fuels are currently being replaced with renewable energy sources. Solar has been identified as the most promising renewable energy source, yet the land shortage has made the choice questionable. However, considering these issues and the country’s economic condition, the implementation of smaller-scale rooftop solar photovoltaic panels for individual houses may be the best solution. The research purpose of this study is to investigate and understand the impact of personnel traits and government incentives on the intention of rooftop solar photovoltaic (PV) installation in Sri Lanka. The data for the study was gathered using 401 questionnaires dispersed around the country. The questionnaire was self-administered. The IBM SPSS Statistics 23 software was used to analyze the data that had been gathered. The findings demonstrate that consumer innovation, ecological lifestyle, environmental concern, and government incentives have a favorable influence on the public's propensity to install rooftop solar panels. In order to determine the influence of these elements on customers' installation intentions, this research examines the consumer perception theory-based model based on planned behavior theory. Local legislators, solar industry executives, and other stakeholders may greatly benefit from the study's findings.

Economic Sustainability of Small Mining Towns: A Case Study in South Africa

Small mining towns are often single-industry towns that turn to ghost towns or face negative socio-economic impacts upon mine closure. This study qualitatively explores the roles that mining companies and other key stakeholders (should) play in the development of local economies of the small mining communities to bring about economic sustainability, employing a constant comparative analysis. A small mining town in South Africa is the case study. Legislative and policy frameworks were scrutinized for their effectiveness in promoting economic sustainability. In-depth interviews with key stakeholders were carried out. Key factors limiting the effective implementation of developmental strategies were also explored. The study finds that weak community involvement, lack of trust, poor collaboration, poor municipal capacity, and legislation and policy flaws impact economic sustainability. Sustainable local economic development efforts are reported though. However, such efforts are insufficient because of the legislation and policy frameworks that are promoting short-term growth. Also, the town’s overdependence on the mining company, local government not optimally fulfilling their roles and responsibilities, and minimal community members’ participation on local economic development are other hindrances. However, the fact that the mining company and local municipality do acknowledge the shortcomings in their efforts towards promoting economic sustainability is a promise in minimizing the socio-economic effects of mine closures.

Analisis Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, dan Dana Alokasi Khusus Terhadap Tingkat Kemiskinan di Sumatera Utara

The chosen research approach involves the description method, utilizing secondary data (time series) gathered from the North Sumatra Central Statistics Agency. To gather information, a documentation and literature study is conducted, adopting a quantitative approach. The analysis employs a multiple linear regression model, executed through the eviews program, to assess the influence of General Allocation Funds, Special Allocation Funds, and Regional Original Income on poverty in North Sumatra. This implies that an increase in general allocation funds is associated with a substantial decrease in the poverty level. On the other hand, Special Allocation Funds demonstrate a positive but insignificant effect on poverty. In essence, an augmentation in special location funds is linked to an increase in the poverty level, albeit not to a significant extent.It is crucial to emphasize that the positive influence of Original Regional Income on poverty underscores a potential challenge in economic development efforts. While an increase in local income may be anticipated, the simultaneous rise in poverty levels necessitates a closer examination of the dynamics at play.

Sharia Fintech: Opportunities and Challenges in Indonesia

Introduction: The rapid development of technology will certainly have a direct impact on the economic aspects of life. The presence of financial technology (fintech) will make it easier to obtain financing in a relatively fast time and easy to use capital. Fintech in Indonesia has given rise to a new innovation, namely sharia fintech. This study aims to determine the potential and challenges of fintech as an economic development effort correlated with sharia principles in encouraging a country's economic growth rate. Method: This study uses a qualitative approach of qualitative descriptive method because this research will explain the facts or symptoms that appear in the development of Islamic fintech in Indonesia. This research uses secondary data collection in the form of news and research journals on the phenomenon of Islamic fintech in Indonesia. Result: The results showed that currently the development of fintech platforms is growing rapidly from 2015. The presence of sharia fintech is a great. Based on OJK data, in 2021 the contribution of the Indonesian fintech industry has reached IDR272.4 trillion. This will certainly be an opportunity for the financial industry, especially sharia. Conclusion: To revolutionize conventional activities into sharia-based digital product service innovations to facilitate the community.

Optimalisasi Pemberdayaan UMKM Tas Kulit Di Tanggulangin Berbasis Digital Marketing

There was a problem that arose during the time of Covid-19. Not only in terms of health but also influential in terms of economic stability. Without MSMEs is one of the activity efforts in encouraging economic development. Opportunities for MSMEs to survive during the pandemic include efforts to maximize sales on the online marketplace. The rapid development of technology or the digital world will certainly have an impact on the global economy. The purpose of this research is to help optimize the empowerment of digital marketing-based MSMEs. In this study using a qualitative descriptive method by conducting research based on the findings of the literature. And the results of the study show that small-scale commercialization must be able to compete with the MSME commercialization model that switches from offline to online. This means that digital marketing has changed the way MSMEs work from conventional systems to digital marketing-based systems with the aim of making business operations more efficient. Internet business marketing is something that is considered absolute in the global world, namely marketing through websites or social media because apart from being easy to use, effective, it is also relatively inexpensive.