E-impulse Buying Research Articles

Young adults’ perceived social isolation and e-impulse buying on social commerce platforms: linking roles of perceived stress and hedonic browsing

Purpose This paper aims to explore the pathways connecting perceived social isolation, perceived stress, hedonic browsing and e-impulse buying in social commerce. Design/methodology/approach A theoretical model was proposed. Data from 394 young adults was analyzed using structural equation modeling to test the hypothesized relationships in the model. Findings Perceived social isolation is associated with elevated levels of perceived stress and engagement in hedonic browsing. Young consumers often turn to hedonic browsing as a coping mechanism for stress, and both stress and hedonic browsing play significant roles in fostering impulsive purchases. Perceived stress fully mediates the influence of perceived social isolation on hedonic browsing. Conversely, hedonic browsing partially mediates the impact of perceived stress on e-impulse buying. Practical implications Businesses can use the findings to develop effective marketing strategies that entice customers to purchase on social commerce platforms. Moreover, the findings offer valuable insights for young consumers, providing them with an understanding of the complexities of impulsive buying in social commerce. This knowledge can empower them to make informed decisions and exercise enhanced control over their purchasing habits. Furthermore, the findings could be used as a basis for developing targeted interventions to reduce unnecessary purchases, particularly during challenging times that necessitate social isolation. Originality/value This study offers new empirical insights into the ways in which perceived social isolation, perceived stress and hedonic browsing contribute to the heightened prevalence of e-impulse buying in social commerce.

Indonesian Purchasing Decisions Through E-Impulse Buying

This research aims to see to how far extent the user interface and user experience an impact on consumer have purchasing decisions through E-Impulse Buying. The correspondents of this study were IKIP PGRI Samarinda students who were active in online purchases through the Shopee application with a usage time of 0-6 years and between 18-24 years of age. The total sample is 131 respondents using purposive sampling method. Research data comes from questionnaires distributed using Google Forms or Manually. The data analysis technique uses path analysis through the SPSS 22 program. The results found show that the user interface and user experience have an impact on purchasing decisions directly, the user interface has an impact on purchasing decisions through E-Impulse Buying, and User Experience has no Impact on decisions purchase through E-Impulse Buying.

Online impulse buying: a qualitative inquiry for consumer centric insights

Internet has become a popular medium of shopping for consumers. So, e-impulse buying has become a prevalent feature of consumer shopping behaviour. Therefore, a qualitative approach through conducting focus interview has been adopted to explore it deeply. The population for the study is heterogeneous because it comprised of all types of consumers who often go for online shopping in the past six months. Purposive sample technique was used to collect data. Consumers were interviewed and their experiences were recorded with the pre-approval of the respondents. This paper focuses on online shopping and impulse purchases among consumers. Results reveal that consumers mostly buy electronic products online like smartphones, microphones, iPads, etc. and are motivated by mainly three factors (conveniences, price and quality) which trigger them to go for online impulse buying. As per the findings of the study, the most popular websites among consumers are Amazon and Flipkart. The study provides insights, add to the knowledge of the researchers, academicians and online strategist to optimise their strategies in a better way.

A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between e-impulse buying tendencies (e-IBT), e-impulse buying (e-IB), and customer satisfaction empirically (CS). The customers' intent to continue e-shopping is also investigated. Data was collected from 580 consumers in India's Union Territory of Delhi using a standardized instrument. The psychometric features of the research survey instrument were first verified using the LISREL Structural Equation Modeling Package. Hayes (2018) PROCESS was used to evaluate the moderated mediation model and hypotheses. The association between e-IBT and CS was empirically demonstrated to be mediated by e-IB. Furthermore, e-IBT is associated to e-IB in a good way. Furthermore, e-IB is positively connected to CS, indicating that consumers intend to continue shopping online. The findings also show that the e-IBT interacts with the website (first moderator) and stimulants and promotions (second moderator) to significantly influence the e-IB. Further, hedonic motives modify the e-IB-CS relationship.

Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis

Consumer lifestyle and purchasing behavior have been significantly transformed over the past few years. At present, internet technologies make it possible for consumers to order goods and services on a go or in real-time without physically visiting traditional store outlets. This phenomenon calls for a change in marketing strategy to be able to reach consumers wherever they are. Accordingly, online marketing techniques such as personalized product/service recommendation, which makes products available to consumers, optimizing their interests and buying experience, are primal to market development.Therefore, this study examines whether or not online consumers' (1) E-impulse buying (EIB) behavior is influenced by personalized recommended product quality (RPQ), (2) affective image (IMAGE) of, and satisfaction (SAT) with recommended products mediate the RPQ-EIB link, and (3) online review stimulus (ORS) moderated the direct RPQ-EIB and indirect PRQ-EIB through affective image and satisfaction. Data was collected from consumers on five (5) online shops in China (N = 947). The Results showed that (i) RPQ had significant positive influence on EIB, (ii) the RPQ-EIB relation was partly explained by consumers' affective image of, and satisfaction with recommended products, and (iii) the direct and indirect relations between RPQ and EIB were sensitive to consumers’ ORS. Theoretical and practical implications, limitations and direction for future studies were also discussed in this study.

ANALISIS PENGARUH VARIETY OF SELECTION TERHADAP E IMPULSE BUYING DENGAN WEB BROWSING SEBAGAI MEDIASI (Studi Pada Konsumen Bukalapak Di Kabupaten Kebumen)

This study aims to analyze the effect of variety of selection to web browsing and e- impulse buying for consumer Bukalapak in Kebumen Regency. Variable independent in this study variety of selection, variable dependent e-impulse buying, and variable intervening web browsing. This study confirm two types of web browsing occur: utilitarian browsing and hedonic browsing. Consumer Bukalapak in Kebumen Regency completed a total 100 questionnaires using Google Form. Data analyze was conducted using Path analysis and SPSS 22.0. In a structural model, variety of selection has a possitive effect on utilitarian browsing and hedonic browsing. Additionally, utilitarian browsing has a negative effect on e-impulse buying. In particular, the factor variety of selection haven’t direct effect on e-impulse buying, but have indirect effect to e-impulse buying with mediate hedonic browsing.

Buying Intention through User Interface Design

Purpose: Internet has made many things easier, cheaper and faster, especially in the retail industry. An example is customer shopping behavior, starting from advertising and ending up to the final transaction. One of the essential things in online selling is how to attract as many consumers as possible to visit the website so as to buy the products offered. Design/methodology/approach: This study aims to learn about the impact of e-impulse buying, user interface design and user experience of consumer buying behaviour relating to sports fashion. By implemeting the partial least square analysis method to measure the correlation between variables, the result of the research found that e-impulse buying and user interface design have a significant influence on consumer buying interest in website. Findings: Whereas, user experience has no effect at all on buying interest. On the other hand, the user interface design and user experience proved to have an impact on e-impulse buying on consumers while shopping online. Practical Implications: The proposed analysis can be used in customer shopping behavior by respective entities to improve sales. Originality/Value: It is a unique approach in a subject with a lot of different results and moderating variables.

An exploration of e-impulse buying

E-tailing is at nascent stage in India but it is already creating a difference in the manner consumers are behaving. Since e-impulse buying is a new phenomenon in Indian context therefore a qualitative approach through conducting interviews has been adopted to explore it deeply. This research reveals several stimuli (majorly - intrinsic stimuli and extrinsic stimuli) of e-impulse buying in Indian context and develops a platform for studying the phenomenon comprehensively. This study explored the phenomenon of e-impulse buying and also uncovered its relevant stimuli thus it may benefit the market researchers, strategists and online retailers for understanding the nitty-gritty of the phenomenon. This study is completely based on the exploratory approach that reveals several significant insights related to stimuli of e-impulse buying in a comprehensive way. It provides knowledge value to the researchers, academicians and online strategist to optimise their strategies in a better way.

An exploration of e-impulse buying

E-tailing is at nascent stage in India but it is already creating a difference in the manner consumers are behaving. Since e-impulse buying is a new phenomenon in Indian context therefore a qualitative approach through conducting interviews has been adopted to explore it deeply. This research reveals several stimuli (majorly - intrinsic stimuli and extrinsic stimuli) of e-impulse buying in Indian context and develops a platform for studying the phenomenon comprehensively. This study explored the phenomenon of e-impulse buying and also uncovered its relevant stimuli thus it may benefit the market researchers, strategists and online retailers for understanding the nitty-gritty of the phenomenon. This study is completely based on the exploratory approach that reveals several significant insights related to stimuli of e-impulse buying in a comprehensive way. It provides knowledge value to the researchers, academicians and online strategist to optimise their strategies in a better way.

RETHINKING IMPULSE BUYING BEHAVIOUR: EVIDENCE FROM GENERATION Y CONSUMERS

The continued and rapid advancement of information and communications technology has considerably shaped the overall behaviour of Generation Y consumers, also known as the Millennial Generation. In that context, the objective of this paper was to examinedifferences between different types of impulse buyingbehaviour and online environmental cues (website quality and website design).The paper also aimed to provide determinants of e-impulse buying behaviour of Generation Y consumers.The research was conducted using a questionnaire on a sample of 334Generation Y consumers in Croatia.Collected data was analysed using software package SPSS 20. Various statistical analyses were used such as factor analysis and analysis of variance. The findings indicate that online consumers are influenced by the two major factors, extreme and pure impulsiveness. The paper utilised website design and website quality in order to determine the relation between these variables and different types ofe-impulse buying behaviour of Generation Y in Croatia. Significant differences were found between extremely and purely impulsiveGeneration Y consumers and online environmental cues.

Interpretive structural modelling for e-impulse buying: an Indian study

E-tailing in India, today has become a widespread activity due to the rising cashless era. It is reported that apart from numbers of planned online purchases, several online shoppers are indulged in impulse buying too. This paper aims to identify the relevant factors that stimulate e-impulse buying and analyse their interaction by using interpretive structural modelling (ISM). For this, factors have been identified by extensive review of literature and by qualitative analysis of 30 in-depth interviews. ISM has been applied then to propose a model for e-impulse buying, showing hierarchical paradigm as well as contextual interrelationships between relevant factors of e-impulse buying. This model can be utilised by online retailers, market researchers and decision-makers to capture insights related to major factors stimulating e-impulse buying.

A review on the factors influencing e-impulse buying behavior with reference to online apparel products

The Aim of this study is to identify the critical factors influencing E-impulse buying behavior with reference to online apparel products. Literature survey has been carried out from the scholarly journals and relevant factors have been identified which influences the E-impulse buying behavior. Author suggested to build a conceptual framework based on the factors such as Consumer Characteristics, Social Media Interaction, Spending Behavior, Product Characteristics. In addition, the independent variables have been identified through literature gap and the new conceptual framework has been developed hypothetically to test the factor which influences the E-impulse buying behavior with reference to online apparel products. Since the study is limited to critical literature review, the author has gone ahead with the study for the development of new conceptual framework.

Interpretive structural modelling for e-impulse buying: an Indian study

Interpretive structural modelling for e-impulse buying: an Indian study

Effects of Shopping Orientation, Marketing Stimulus and Perceived Risk on E-impulse Buying of Shoes Markets

Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes’ e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers’ perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers’ perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers’ shopping orientation, is an important factor in triggering e-impulse buying of shoes.

쇼핑가치, 긍정적 감정 및 구매압박감이 의류제품의 e-충동구매에 미치는 영향

E-shopping is traditional method to purchase products in a modern society. Fashion products are one of the most popular product categories sold and impulsively bought online. This study examined the causal relationship of shopping value, positive emotion, urge to buy impulsively, and e-impulse buying in the context of shopping for apparel products. A self-administered questionnaire developed from the literature was administered in class to 501 female college students in Busan. AMOS 21.0 estimated the structural equation model of e-impulse buying using a correlation matrix with a maximum likelihood. The analysis of the data supported most of the predictions. The results suggested that consumer shopping values (hedonic shopping value and utilitarian shopping value) had a positive effect on positive emotion; in addition, positive emotion urge to buy impulsively directly affected the e-impulse buying of apparel products. In the structural model, e-impulse buying of consumers can be predicted by the attitudinal component (e.g., shopping values), emotional factors (e.g., enthusiastic or proud), and the urge to buy impulsively felt by young consumers. There are implications that both positive emotion and impulsive buying are important predictors for the e-impulse buying of apparel products by consumers. Moreover, the urge to buy impulsively was an important mediator to determine the e-impulse buying of apparel products. This study provides insight to retailers and researchers to understand the structural relationship of consumer characteristics and the e-impulse buying of apparel products.

인터넷 쇼핑몰에서 플로우가 패션제품 충동구매를 통해 소비자 만족에 미치는 영향

Fashion products are frequently purchased on impulse and are also one of the most popular product categories sold online. Online environment attributes can facilitate flow experiences that are described as an optimal psychological state reached during an engagement in activities (e.g., games and e-shopping). This study estimated the path model to examine the causal relationships among shopping mall attributes, flow, e-impulse buying, and consumer satisfaction for fashion products. A total of 598 usable questionnaires were obtained from college students who had purchased fashion products through the Internet. Data were analyzed by exploratory factor analysis, confirmatory factor analysis, and path analysis using SPSS 18.0 and AMOS 18.0. The results showed that e-shopping mall attributes (visual attributes and product attributes) significantly influenced e-impulse buying (fashion-oriented impulse buying and promotion-oriented impulse buying) which was mediated by the consumer flow experience and then influenced by consumer satisfaction. In the path model, the flow was stimulated by shopping mall attributes, the e-impulse buying was influenced by flow, and the consumer satisfaction was influenced by e-impulse buying. Flow was the most highly related to the fashion-oriented impulse buying, and followed by the relationship of the flow and promotion-oriented impulse buying in the context of e-shopping for fashion products. A managerial implication was discussed for fashion product e-retailers to develop strategies on visual attributes and product attributes that could stimulate and increase the consumer flow to trigger impulse buying as well as consumer satisfaction.

The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives

ABSTRACT As many consumers have possessed a high-quality Internet access, the market scale of e-travel service business showed rapid growth. The convenience and anonymity of Internet shopping increase opportunities for e-impulse buying. However, most previous studies focused on the effect of website design characteristics on online impulsive buying behavior, and few explored such behavior from consumer individual internal factor perspectives. Therefore, this study attempts to integrate individual internal factors influencing consumer online buying impulsiveness, and further to clarify the potential relationships among constructs. The results show that hedonic consumption needs, impulsive buying tendency, positive affect, and normative evaluations significantly and positively influence buying impulsiveness. Consumer impulsive buying tendency has a positive impact on their normative evaluations. Positive affect during online shopping is positively associated with hedonic consumption needs and normative evaluations. Overall, the above findings provide some important implications.

Apparel product attributes, web browsing, and e-impulse buying on shopping websites

This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in the Internet context. University students completed a total of 356 usable questionnaires. Data analysis was conducted using confirmatory factor analysis and structural equation modeling via LISREL 8.8. Findings confirm that apparel product attributes consist of three factors: variety of selection, price, and sensory attributes. The study confirms that two types of web browsing occur: utilitarian and hedonic. In an estimated structural model, the variety of selection has a positive effect on utilitarian web browsing, whereas price has a positive effect on hedonic web browsing. Additionally, utilitarian web browsing has a negative effect on impulse buying, whereas hedonic web browsing has a positive effect on impulse buying for apparel on shopping websites. In particular, the factors of variety of selection and sensory attributes have direct effects on e-impulse buying for apparel. Managerial implications for more effectively managing the process of securing online customers through the use of utilitarian and hedonic product information concludes the article.

Online social capital: Understanding e-impulse buying in practice

Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

Real Science. What it is, and what it means

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between e-impulse buying tendencies (e-IBT), e-impulse buying (e-IB), and customer satisfaction empirically (CS). The customers' intent to continue e-shopping is also investigated. Data was collected from 580 consumers in India's Union Territory of Delhi using a standardized instrument. The psychometric features of the research survey instrument were first verified using the LISREL Structural Equation Modeling Package. Hayes (2018) PROCESS was used to evaluate the moderated mediation model and hypotheses. The association between e-IBT and CS was empirically demonstrated to be mediated by e-IB. Furthermore, e-IBT is associated to e-IB in a good way. Furthermore, e-IB is positively connected to CS, indicating that consumers intend to continue shopping online. The findings also show that the e-IBT interacts with the website (first moderator) and stimulants and promotions (second moderator) to significantly influence the e-IB. Further, hedonic motives modify the e-IB-CS relationship.