E-commerce Mode Research Articles

Correction: Should we keep the tradition or follow the trend? The optimal live-streaming e-commerce mode selection in a sustainable and circular supply chain under competition

Correction: Should we keep the tradition or follow the trend? The optimal live-streaming e-commerce mode selection in a sustainable and circular supply chain under competition

Research on Enterprise E-commerce Mode Based on Intelligent Management

With the rapid development of Internet technology and e-commerce, the traditional e-commerce management mode has been unable to adapt to the fast-paced development of e-commerce enterprises, and the management mode of e-commerce is facing new changes. The application of intelligent management technology can improve the efficiency and competitiveness of enterprises, and make the enterprise operation more transparent and efficient. Therefore, the article through the concept of intelligent management technology, the characteristics of the development of enterprise electronic commerce intelligent management, combined with the point of view at home and abroad scholars and existing theoretical basis, research based on intelligent management of enterprise electronic commerce mode, improve the level of enterprise e-commerce management, promote the sustainable development of the enterprise.

Research on the Mode of E-Commerce Assisting Agricultural Innovation and Entrepreneurship under the Background of Platform Economy—A Case Study of E-Commerce Assisting Farmers in Wenchuan County

This paper takes the case of e-commerce aiding agriculture in Wenchuan County as an example to analyze the specific practices and economic benefits of e-commerce aiding agriculture in Wenchuan County. It is discovered that there exist problems such as backward infrastructure construction, shortage of skilled talents, and insufficient market credibility in e-commerce aiding agriculture in Wenchuan County. According to the innovation theory and in combination with the background of platform economy, this paper puts forward strategies and suggestions such as innovating the supply of industrial space, strengthening the introduction and cultivation of talents, and guaranteeing the quality and safety of agricultural products, with the aim of providing references for the development of rural e-commerce.

Exploring E-Commerce Live-Streaming Strategy in China

This article conducts a comprehensive analysis of the most cutting-edge topics in live-streaming e-commerce by reviewing 15 studies published between 2019 and 2024. The research is organized around four core areas of inquiry: live-streaming e-commerce modes and strategies, user participation and behavior, brand marketing and platform strategy, and technology application and influence. The review demonstrates the influence of diverse sales modes, including self-operation and third-party live streaming, on market competition and consumer engagement. Furthermore, the analysis identifies the influence of several key factors on consumer purchasing behavior, the strategic approaches adopted by manufacturers in integrating live-streaming channels, and the implications of AI and blockchain technologies in live-streaming commerce. The findings emphasize the significance of context-specific strategies in optimizing live-streaming e-commerce. They suggest that the successful integration of these technologies and strategies can lead to enhanced consumer engagement, augmented brand visibility, and improved overall market performance. Nevertheless, the study also identifies potential challenges and limitations, including the unpredictability of real-world market dynamics and the risk of reduced innovation in algorithm-driven economies.

The Applied Research of E-commerce Technology from the Perspective of Communication Studies

The Applied Research of E-commerce Technology from the Perspective of Communication Studies

Research on the development prospects and cultivation countermeasures of English majors in cross-border E-commerce backgrounds

Abstract: In recent years, the development of e-commerce has been very rapid no matter in which country or region. Based on its broad development prospects, a large number of investors have invested in the field, which also makes the competition between e-commerce increasingly fierce. As an emerging mode of e-commerce, live broadcasting, relying on the development of Internet technology, has become an important way of e-commerce with goods. However, China's e-commerce market has become mature, with high competitive pressure and reduced opportunities in the industry. In order to make better use of the English majors' own advantages, so as to broaden their development prospects in this industry, this paper starts from this background, analyzes the current situation and development prospects of cross-border e-commerce, studies the requirements and expectations of this industry for English majors, and puts forward the cultivation and practice programs for English majors in this direction.

Study on the Coupling and Coordinated Development Mechanism and Implementation Path of Digital Economy Drive and Rural E-Commerce

The rural revitalization strategy is taken as an important measure to solve the problem of agriculture, rural areas and farmers, and a powerful starting point for realizing this strategy is agricultural e-commerce. The vigorous development of agriculturale-commerce helps farmers eliminatepoverty, increase income, and promote agricultural industrialization. While bringing new development opportunities, it is also faced with new challenges, mainly including the lag of related supporting construction, the imbalance of regional development, and the unsustainability of development structure. With the rapid development of the digital economy, using digital technology to promote the reform of agricultural e-commerceis particularly critical, which plays an important role in promoting the digital transformation process of the agricultural economy and accelerating rural revitalization.Therefore, China should actively use a variety of digital technologies, take digital agricultural e-commerce as the core, and focus on optimizing and implementing the construction of relevant supporting facilities, innovating the development mode of agricultural e-commerce, and constructing a sustainable chain development system, thus providing new ideas and directions for the development of agricultural e-commerce and better promoting the revitalization of digital rural areas.

Dynamics, Blockages and Relief of Social E-commerce

Social e-commerce, as an emerging e-commerce method, integrates the advantages of mobile networks, social networks and e-commerce, opening up a new space for the development of network economy. Starting from the traditional mode of social e-commerce, this paper takes WeChat takeaway group social e-commerce under the specific region of Shenzhen Campus of Jinan University as a case for specific analysis, with the intention of examining and structurally analysing the status quo of this kind of social e-commerce, and describing its phenomenon while dissecting its essence and abstracting its commonalities. The results of the study show that the development of social e-commerce is still facing many difficulties and challenges, and for the existing problems such as vague market positioning, poor customer experience, and service system with perfection, social e-commerce should be centred on the user, take the service as the cog, and take the advantages as the fulcrum, rely on technological innovation to drive the improvement of the user experience, create a diversified development of social e-commerce, and constantly improve the new mode of social e-commerce in order to meet the consumer's fundamental demand for product value.

Integration of offline apparel traders with e-commerce mode of business: An empirical study of Assam

Integration of offline apparel traders with e-commerce mode of business: An empirical study of Assam

Qbnb: An innovative C2B2C2B2C e-commerce mode for integrated on-demand services.

The traditional supply-side-driven e-commerce modes provide consumers with massive amounts of structured information about goods and services. Due to the lack of a tailor-made ability to describe, explain, and accurately understand unstructured service demands, existing technologies and service modes still struggle to fully explore, articulate, and meet the personalized, high-quality, and urgent service demands of the disadvantaged groups in e-commerce. This paper innovatively proposes the concept of "integrated services on demand" and develops its C2B2C2B2C-based "Qbnb" e-commerce mode, operation mechanism and intermediary platform architecture. After conducting exploratory operation training, it demonstrates that the Qbnb mode can effectively achieve centralized allocation of idle social surplus service capacity to cater to the needs of disadvantaged groups in e-commerce. Compared to the traditional e-commerce service mode, Qbnb will significantly expand service demand and capacity, achieve higher service efficiency, and create a broader service consumption market, resulting in many more job opportunities.

Research on Fresh Food E-Commerce Modes in China and Their Development Prospects in the United States and Canada

In the past two decades, the Internet has profoundly affected China's economic development and promoted the transformation of many industries into e-commerce. The fresh market, which is closely related to 1.4 billion people, has also displayed a variety of retail methods that are different from traditional offline shopping under the promotion of the Internet. This huge consumption market has prompted practitioners in the fresh industry to constantly make innovative attempts and changes in the company's operation and supply chain management, eventually giving birth to several new fresh food e-commerce modes. Based on the background of China's population and city scales, this research compares the differences in the early investment, project operation, and supply chain structure of different modes, analyzes the specific scenarios applicable to each mode and the impact of the COVID-19, and explains the development direction of China's fresh food e-commerce business market in the post-epidemic era. Meanwhile, the United States and Canada have vast fresh consumption markets, and the high internet penetration rate guarantees the development of e-commerce. Combined with the market environment and the shopping habits of consumers in the United States and Canada, this research explores the development prospects of fresh food e-commerce modes with Chinese characteristics in these two countries and puts forward the improvements needed to adapt to the market.

Electronic Commerce Security and Risk Management: An Important Part of College Curriculum

With the rapid expansion of e-commerce, its security and risk management problems become increasingly prominent. In the current business environment, the ability to understand and apply e-commerce security and risk management has become an important criterion to measure a good person. Therefore, the importance of e-commerce security and risk management courses in college education is self-evident. This course can not only help students master the basic knowledge of e-commerce, but also enable them to understand how to deal with various risks in practical work and ensure the safe operation of e-commerce. At the same time, through the study of e-commerce security and risk management, students can better understand the operation mode and law of e-commerce, and lay a solid foundation for their future career. In general, e-commerce security and risk management occupy an important position in the curriculum of colleges and universities, and play a crucial role in cultivating e-commerce professionals with practical operation ability and innovative thinking.

E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect

AbstractThis study aims to explore the significant factors driving food consumption through three e-commerce modes: Business-to-Consumer, Online-to-Offline Food Delivery Service, and Click & Collect in developed Western countries. A total of 1,461 samples were collected through online surveys in New Zealand, the United Kingdom, and Denmark. Descriptive analysis and ordered logistic regression were employed for data analyses. Overall, consumers’ food consumption frequencies with e-commerce were found to be significantly influenced by several socio-demographics, e-commerce food choice motives, innovation-adoption characteristics and e-service quality attributes.

Research on the New Mode of E-commerce Based on AI Authentication- POIZON App

With the development of the Internet, large Chinese e-commerce platforms such as Taobao, Jingdong, and Pinduoduo are developing rapidly. In recent years, trendy e-commerce platforms, represented by POIZON App, have gradually emerged. The birth of Artificial Intelligence (AI) authentication has created a new e-commerce model for the POIZON platform and also provides new convenience for the majority of consumers. This paper is based on the "AI +e-commerce" new situation to carry out the AI authentication of the new mode of e-commerce discussion, this paper also analyzes the development of the current situation of AI authentication, its advantages and disadvantages, and this research found that consumers believe that the main advantage of AI authentication is the authentication of fast and convenient to use. But at present, AI authentication has not entered the public's vision, its utilization rate and popularity are still very low, and most consumers believe that it can not meet the authentication needs. At the same time, technical difficulties need to be overcome, but AI authentication technology still has a broad development prospect, half of the consumers believe that the future trend is AI authentication, supplemented by artificial authentication. This paper can provide suggestions for solving the various defects of the current AI authentication and successfully entering the market, and provide reference for other e-commerce platforms of the same type.

Exploring the Path of Promoting the Development of Rural Cultural Tourism by Empowering the Intangible Cultural Heritage in West Zhejiang with E-Commerce Mode

Exploring the Path of Promoting the Development of Rural Cultural Tourism by Empowering the Intangible Cultural Heritage in West Zhejiang with E-Commerce Mode

Research on the operation mode and strategy of mobile e-commerce under the background of new information technology

Research on the operation mode and strategy of mobile e-commerce under the background of new information technology

Applications and Ethical Challenges of Artificial Intelligence Technologies in E-Commerce

Abstract The theory and technology of artificial intelligence are becoming more and more mature, and its application fields are expanding, greatly changing people’s lifestyles and work modes. The article sorted out the power mechanism and interaction relationship of AI technology to promote the development of e-commerce, and innovated the development mode of e-commerce based on AI empowerment, but also illustrated the ethical challenges brought by its application. Combining the BERT model and LSTM model to establish a sentiment analysis model for online reviews of e-commerce products, using the BiGRU model to obtain users’ long-term preferences, and learning users’ short-term preferences through the multi-head self-attention mechanism to establish a personalized recommendation model for e-commerce products. The study explores the algorithmic discrimination of AI-enabled e-commerce and introduces economic concepts to analyze the consumer’s perceived betrayal and kill-off phenomenon through experiments. At the lowest level, the individualized recommendation model only has an MAE value of 0.679, while the BERT-LSTM model has a sentiment analysis accuracy of 0.837. The average level of perceived betrayal and deliberate attribution of the low-priced group is 4.035 and 4.369, respectively, which is lower than that of the high-price group is lower, and the killing phenomenon brought by algorithmic price discrimination can be alleviated when the elasticity of demand is 0.4.AI-enabled e-commerce needs to be legally regulated from the five perspectives of legislation, law enforcement, judiciary, law-abiding, and law-monitoring as a way of circumventing the algorithmic discrimination and ethical challenges brought about by AI technology.

The live-streaming e-commerce mode selection under competition: self-run or third-party?

The live-streaming e-commerce mode selection under competition: self-run or third-party?

Dilemmas and Reflections of Officials Live Streaming in the Context of Rural Revitalization

Officials live streaming is a new exploration of rural revitalization based on the mode of rural e-commerce and grassroots governance. Officials as anchors have a certain political symbolic colour, which has a special added layer for them to drive the sales of agricultural products and handle political affairs online. Through analyzing the subjectivity and professionalism of officials anchors in live streaming practice, it is found that the coupling of officials live streaming and rural revitalization in practice often breeds the problem of subject trust in the identity of officials, the problem of media practice for the government to promote the implementation of rural revitalization strategy, and the problem of emerging discourse governance in cyberspace. For this reason, officials anchors need to consider weakening political symbols, visualizing personal IP, and promoting the normalization of live streaming, so as to promote the transformation of rural governance logic, rural governmental solutions, and rural products to increase income.

Application of Nonlinear Differential Equation in Electronic Commerce

Abstract The author analyzes the network marketing model under the e-commerce mode through the marketing function under the nonlinear differential equation, through the research, it is found that the four variables of commodity price, advertising investment, sales model design investment and logistics investment are the key explanatory variables of sales volume of marketing network, among them, the price of goods has the greatest impact on online marketing, secondly, advertising investment, logistics investment and design investment have less impact.