E-commerce Adoption Research Articles

Investigating the Drivers of E-Commerce Continuance Intentions Among Older Consumers in Latin America

This study investigates the drivers of e-commerce continuance intentions among older consumers in Latin America. It employs the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to develop and test a conceptual model of e-commerce adoption for older adults in Chile. Data were collected through an online survey involving 202 participants aged 65 and over. The findings reveal that attitude toward e-commerce and three UTAUT2 predictors—performance expectancy, effort expectancy, and social influence—are significantly related to e-commerce continuance intentions. Consumer innovativeness also has an indirect relationship through its impact on attitudes toward e-commerce. Additionally, facilitating conditions and habit are indirectly and significantly related to e-commerce continuance intentions through their influence on effort expectancy. However, hedonic motivation, perceived privacy risk, and health condition do not serve as significant predictors of e-commerce continuance intentions. This study enhances the understanding of older consumers’ intentions to continue adopting e-commerce in a Latin American country.

The Impact of E-Commerce Adoption and Carbon Emission Reduction on Green Supply Chain Performance in Agri-Food Business Sustainability

The Impact of E-Commerce Adoption and Carbon Emission Reduction on Green Supply Chain Performance in Agri-Food Business Sustainability

IMPACT OF E-COMMERCE ON ECONOMIC DEVELOPMENT: A COMPARATIVE ANALYSIS ACROSS COUNTRY CLASSIFICATIONS

This article explores the impact of e-commerce on economic development across three categories of countries: developed, emerging markets, and developing countries. The analysis utilizes economic indicators, e-commerce adoption rates, and growth metrics to assess how these countries leverage e-commerce for economic advancement. The findings indicate that while developed countries enjoy advanced e-commerce infrastructures, emerging markets are rapidly catching up, and developing countries face challenges but show significant potential for growth.

Beyond COVID-19 business transformational opportunities: Develop e-satisfaction for predicting repeat purchase behavior based on “goodwill e-trust” ; Case of South Korean SMEs

The increasing prevalence of e-commerce has transformed online shopping into one of the most favored methods for consumers. This study investigates the factors influencing initial e-trust formation toward e-commerce adoption, focusing on information quality, web interface, and company reputation. It aims to assess how e-trust affects customer satisfaction and the sustained use of e-commerce, and explores the moderating role of perceived privacy concerns. Utilizing a randomized distribution of questionnaires among 236 participants, and employing a seven-point Likert scale, the study gathered data both online and offline.Statistical analyses using SPSS AMOS confirmed the acceptance of all proposed hypotheses. The findings reveal that e-trust, grounded in goodwill-trust theory, significantly influences trust and satisfaction, thereby enhancing future purchase intentions and positively affecting online shopping behavior. The study demonstrates that understanding and addressing the antecedents of e-trust is crucial for fostering consumer satisfaction and promoting continued e-commerce adoption.Notably, Post-COVID-19 consumers showed a decrease in privacy concerns compared to Pre-COVID-19, indicating reduced fear and apprehension associated with online shopping. This reduction in privacy concerns is linked to an increased likelihood of repurchase behavior. Theoretical implications suggest that the research provides valuable insights for small and medium-sized enterprises (SMEs), helping them enhance customer trust and satisfaction, thus gaining a competitive edge over larger e-commerce firms. The findings underscore the long-term impact of e-trust on consumer adoption in the globalized e-commerce landscape.

FASECO: A Framework for Advanced Support of E-Commerce and digital transformation in SMEs with natural language processing-enhanced analysis

ObjectivesThe primary aim of this study is to develop a framework that identifies the factors, organizational processes, and mechanisms that facilitate the successful integration of e-commerce within the digital transformation journey of Small and medium-sized enterprises (SMEs). The FASECO framework seeks to enhance strategic alignment, IT infrastructure, customer experience, and data analytics in SMEs, and is compared with existing theoretical frameworks to provide a holistic solution. Methods/ApproachThe research employs a mixed-methods approach, starting with an extensive literature review on digital transformation and e-commerce integration in SMEs, followed by qualitative semi-structured interviews with 13 industry professionals. The data is analysed using thematic analysis, significantly enhanced by Natural Language Processing (NLP) tools, which allowed for the extraction of deeper insights into e-commerce adoption challenges and organizational dynamics that traditional methods might overlook. ResultsThe study reveals that effective e-commerce integration in SMEs requires robust IT infrastructure, strategic alignment, personalized customer experiences, and data-driven decision-making. The FASECO framework supports SMEs by providing a comprehensive structure that bridges the gap between strategy and technology, enhancing their digital maturity and competitiveness. The framework’s holistic approach and detailed comparison with existing models underscore its effectiveness. ConclusionsThe FASECO framework offers a novel approach tailored to SMEs for digital transformation and e-commerce integration, highlighting the critical role of strategic and technological alignment in achieving digital maturity and competitive advantage. The use of NLP techniques in this study enhanced the analysis of qualitative data, providing deeper insights into organizational processes. Future research should explore the adaptation of this model for micro-SMEs and the integration of emerging technologies.

The influence of innovation, knowledge management, and e-commerce adoption on MSME performance, and its impact on MSMEs sustainability

In the current digital age, financial development has seen substantial shifts, particularly in buying and selling activities that are now facilitated by digital technology or electronic transactions (e-commerce), which offer convenience at relatively low costs. However, micro, small, and medium enterprises (MSMEs), which play a crucial role in the economy, must adapt to these advancements to sustain and grow their businesses. Despite the widespread adoption of e-commerce, many MSMEs have yet to fully capitalize on this technology. Limited knowledge often leads to hesitation in embracing e-commerce opportunities. Consequently, this study seeks to explore how innovation, information management, and e-commerce adoption impact MSME performance and its implications for business sustainability. The research targets MSME owners and managers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi) and nearby regions, with a sample of 420 individuals selected through random sampling. Data was collected through an online survey (Google Forms) administered to MSME management. The survey items were tested for validity and reliability, and the data analysis was conducted using various regression analyses with SEM-PLS and Smart-PLS3. The study’s findings highlight the following key points: 1) E-commerce adoption significantly enhances information management, which supports MSME sustainability; 2) E-commerce adoption also improves performance through better information management, further promoting MSME sustainability; 3) While technology is important, e-commerce adoption is the primary factor driving MSME sustainability, with technology serving as a secondary factor.

SME's E-Commerce Adoption in Sabah and Sarawak: The Moderating Role of Government Support

This study investigates the factors influencing e-commerce adoption among SMEs in Sabah and Sarawak, addressing gaps in the existing consensus and theoretical framework. Utilizing the Technology-Organisation-Environment theory, the research focuses on perceived usefulness, perceived ease of use, organizational readiness, and top management support, with government support as a moderating variable. Employing a quantitative approach and survey methodology, data analysis was conducted using SPSS and SmartPLS 4. The results reveal that perceived usefulness and ease of use positively impact e-commerce adoption, and government support moderates the relationship between ease of use and adoption. The findings highlight the crucial role of the technological context, particularly user experience. The study underscores that user-friendly and useful e-commerce platforms increase the likelihood of adoption, while government support is vital through regulations and infrastructure improvements. Future research is recommended to explore e-commerce adoption across diverse industries and examine post-adoption stages to identify evolving patterns over time.

The Influence of Digital Literacy and Relative Advantage on E-Commerce Adoption through Digital Training and Mentoring among MSMEs in Jakarta

The Micro, Small and Medium Enterprises (MSME) sector has an important role in driving the country's economic development. In order for MSMEs to remain competitive with the growth of digital technology, they must be able to adapt to digitalization. Utilizing an e-commerce platform can provide information about which products are selling best and which products are not selling well. This data can be used to make decisions about inventory management, marketing, and more. Only 13% of MSMEs that utilize technology use e-commerce. The adoption of digital e-commerce technology among MSMEs in Jakarta is still uneven. This research aims to determine the influence of digital literacy and relative benefits on the adoption of digital e-commerce technology for MSMEs in Jakarta with digital training and mentoring as mediating variables. This research method is causal quantitative by collecting data using an online questionnaire to 399 respondents. The analysis technique used in this research is Sem with the help of the Smart-PLS program. The research results show that digital literacy and relative benefits influence digital training and mentoring, but not the adoption of e-commerce platform technology. Meanwhile, digital training and mentoring influences the adoption of e-commerce platform technology. The mediation results show that digital training and mentoring play a full mediating role in the relationship between digital literacy and the relative benefits of adopting e-commerce platform technology.

The Influence of Digital Literacy and Relative Advantage on E-Commerce Adoption through Digital Training and Mentoring among MSMEs in Jakarta

The Influence of Digital Literacy and Relative Advantage on E-Commerce Adoption through Digital Training and Mentoring among MSMEs in Jakarta

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service delivery and molding consumer behavior. Additionally, this research delves into the geographical patterns of online luxury hotel bookings, uncovering how regional economic conditions and cultural factors influence consumer behavior. Through a detailed quantitative examination of 2,048 survey responses, this study investigates how AI and ML technologies are employed to optimize digital marketing strategies, focusing particularly on the effectiveness of remarketing and retargeting tactics and their influence on consumer purchasing decisions. By analyzing the distribution of bookings across various districts in Portugal and Spain, the study highlights the disparities in economic prosperity and their correlation with the frequency and nature of luxury hotel stays. This geographical analysis not only provides insights into the current state of the luxury hospitality market but also sheds light on the broader trends of e-commerce adoption in these regions. The study anticipates that the integration of even more immersive technologies such as augmented reality (AR) and virtual reality (VR) will further blur the lines between digital convenience and tangible luxury, suggesting a continued evolution of luxury tourism where technology enhances both the digital and physical aspects of consumer experiences. AI and ML applications, such as chatbots for 24/7 customer service and predictive analytics for tailoring travel recommendations, have greatly improved customer interaction and operational efficiencies. While the industry benefits from technological advancements, there are ongoing challenges such as concerns over data privacy and the need for constant updates to algorithms to keep pace with evolving market conditions.

Benefits, barriers, and levels of e-commerce adoption: study of traditional beverage SMEs

Purpose. This study analyses the perceived benefits and barriers of e-commerce use by traditional micro, small, and medium beverage enterprises (SMEs). The research also identifies the level of e-commerce adoption by SMEs and further analyses the effect of benefits and barriers on e-commerce adoption levels in traditional beverage SMEs. Methodology / approach. This is quantitative research. This study examines the influence of benefits and barriers on the level of e-commerce adoption using statistical procedures. The object of the study is traditional beverage SMEs in Yogyakarta Province, Indonesia. The research samples are 330 traditional beverage SMEs that have used e-commerce for at least a year. Samples are taken proportionally in five regencies and cities in Yogyakarta. Data collection using survey technique through interviews with SMEs. The indicators are measured using five Likert scales from strongly disagree to strongly agree. Analysis of perceived benefits and barriers of e-commerce use is carried out descriptively. The adoption level is measured by reference to the 6 levels of e-commerce. Analysis of the effect of benefits and barriers on the level of e-commerce adoption is carried out using multiple linear regression tests. Results. The results show that the benefits are highly perceived by SMEs: e-commerce facilitates interaction with consumers, facilitates data access, improves customer services, and eases online product distribution. Moderate barriers include limited mastery of knowledge and skills about e-commerce, inadequate mastery of foreign language skills, and SMEs’ tendency to depend on conventional marketing. The most e-commerce adoption level is level 4 (electronic transactions), followed by level 6 (site optimisation) and level 5 (relationship building). The study also confirms that benefits and barriers significantly affect e-commerce adoption levels. Originality / scientific novelty. This research was conducted based on the perceived benefits and barriers of e-commerce use by traditional beverage SMEs, which had never been carried out in the study area. This study reveals the fact of positive transition and expectations for increasing the level of e-commerce adoption at the SME level whereas previous studies show rather the opposite conditions. The study categorised e-commerce adoption levels into three categories (low, moderate, and high) based on the 6 stages model of e-commerce adoption. Practical value / implications. Efforts to provide solutions are necessary to encourage the level of e-commerce adoption through intensive socialsation, motivation, training, and mentoring to improve knowledge and skills on e-commerce and foreign language skills as well as encourage e-commerce to become a daily culture for SMEs.

Adoption of E-Commerce in Developing Nations: Insights from Low- and Middle-Income Consumers

Adoption of E-Commerce in Developing Nations: Insights from Low- and Middle-Income Consumers

Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka

This paper seeks to investigate the factors that impact the adoption of E-commerce by small and medium-sized enterprises (SMEs) in Sri Lanka. Explores the impact of various determinants, including performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, and adoption intention on the adoption of e-commerce in Sri Lankan SMEs. The study is based on SMEs in the country. The study encompasses Small and Medium Enterprises (SMEs) from four provinces across the country, spanning ten different industries. A sample of 252 Small and Medium Enterprises (SMEs) across 10 industrial sectors in 4 regions was selected using a simple random sampling technique.The results indicated that Performance Expectancy, Effort Expectancy, Facilitating Conditions, and Perceived Risk as major influences on the adoption of e-commerce significantly influenced the adoption of e-commerce by SMEs in Sri Lanka. However, it was observed that comparatively reduced influence of Social Influence on E-commerce adoption among SMEs.

The Role of Ecommerce Adoption in Influencing The Increasing Income of Small and Micro Enterprises (MSEs) During The Covid-19 Pandemic

The COVID-19 pandemic has devastated the world economy, including Indonesia. Large-scale social restrictions as a consequence of preventing the spread of the COVID-19 virus have hampered the economy. Micro and small enterprises (MSEs) are the sectors most affected by the COVID-19 pandemic. On the other hand, the eCommerce survey showed that 24.20 percent of businesses claimed to have experienced an increase in income during the COVID-19 pandemic. This study aims to (1) find out the extent to which eCommerce adoption and income increased in MSEs during the COVID-19 pandemic; (2) looking for the effect of eCommerce adoption on MSEs on increasing MSE income during the COVID-19 pandemic; (3) knowing which items of eCommerce adoption have a significant effect on increasing MSE income; and (4) find out how big the opportunity to increase the income of each eCommerce adoption item compared to businesses that do not adopt eCommerce. This study uses descriptive analysis and binary logistic regression. The researched eCommerce adoption is seen from three dimensions, namely online sales media, training related to the use of information technology for digital marketing, and the speed of eCommerce adoption. All variables of eCommerce adoption that were studied using binary logistic regression proved to have a significant effect on increasing revenue. Of all eCommerce adoption items, eCommerce businesses that use instant messages as a sales medium, had the opportunity to experience an increase in revenue during the COVID-19 pandemic by 2.41 times compared to businesses that do not use instant messages.

Pengaruh Penerapan E-commerce dan Financial Literacy Terhadap Kinerja Keuangan UMKM

In the era of globalization, many new business innovations have emerged, including Micro, Small, and Medium Enterprises (MSMEs), which play a significant role in Indonesia's economic growth. However, MSMEs face obstacles such as suboptimal use of technology and low levels of financial literacy. This study examines the impact of e-commerce adoption and financial literacy on the performance of MSMEs in Bandar Lampung City, using 115 respondents selected by purposive sampling method. Hypothesis testing using multiple linear regression shows that the adoption of e-commerce and financial literacy simultaneously affect MSME performance by 37.3%, with both having a positive impact on MSME performance. This means that the better the e-commerce adoption and financial literacy, the better the performance of MSMEs.

Moderating Effect of Innovativeness on Attitudes Toward E-Commerce Adoption by Small and Medium Enterprises in Kuwait

Many studies indicated that technological, organizational, and environmental organizational predictors as the key determinants for attitudes toward the adoption of E-commerce. However, a few studies focus on the innovativeness of these relationships. This study focuses on the moderating effect of innovativeness on the relationship between attitude toward the adoption of E-commerce and its determinants. Data were collected from 259 SME owners/managers through a self-administered questionnaire, and structural equation modeling was used to analyze the data. The results identified perceived relative advantage, compatibility, complexity, organizational readiness, IT knowledge, competitive pressure, and supplier and customer pressure as important drivers of managers' attitudes toward E-commerce adoption. Furthermore, the findings indicated a stronger positive relationship between compatibility, competitive pressure, and attitude for managers with high innovativeness as opposed to low levels of innovativeness. These results supported the view that innovativeness can shape managers' attitudes toward E-commerce adoption. The results will help SME owners/managers to plan and promote E-commerce adoption and grow their businesses. Governments can use the results of this research to develop more focused policies to encourage more favourable E-commerce adoption attitudes among managers of SMEs.

Інституціональні засади формування та розвитку стійкого ринку електронної комерції

This research examines the institutional aspects of developing a resilient e-commerce market in Ukraine. The institutional approach allows us to consider various aspects of formation, functioning, and changes within the social institutions and their influence of e-commerce solutions on individuals’ activities and social interaction. During the literature review, the various approaches to the essence of the institution as an economic category were considered. The author proposed considering the e-commerce institution as a socially formed system that structures interaction within the e-commerce market by implementing formal and informal rules that influence subjects’ activities by establishing restrictions and organizing motivational mechanisms that support the desired behavior to maximize the aggregate economic impact. The roles and functions of the leading institutional players, particularly state institutions, market institutions, research institutions, and public and non-profit institutions, are defined. The literature review determined that e-commerce adoption is significantly determined by the response to pressure from external agents (consumers and competitors) and internal agents (employees). The model of the institutional environment of the e-commerce system is presented. The proposed model is based on the interaction of e-commerce institutions that contribute to institutionalizing e-commerce technologies within the Ukrainian business environment. The institutional influence is being implemented by utilizing the interaction of the ‘business-government-society’ triad. Among the expected institutional effects of the general modernization of the socio-economic system, the harmonization of relationships between individual participants and the reduction of resource asymmetry can be highlighted. Three types of institutional pressures that influence the enterprises’ decisions to adopt and develop e-commerce systems are discussed, particularly coercive, regulatory, and mimetic types of pressure. The interaction of these types of institutional pressure thereby influences the enterprises’ perception of barriers and opportunities for adopting and utilizing e-commerce. Keywords: e-commerce, institutionalization, resilience.

أثر التجارة الإلكترونية على سلوك المستهلكين في قطاع تجارة التجزئة في المملكة العربية السعودية

E-commerce in Saudi Arabia is experiencing rapid growth, driven by technological advancements and government initiatives aligned with Vision 2030. This research aims to understand the impact of e-commerce on consumer behavior in the retail sector by examining factors influencing e-commerce adoption, the challenges consumers face, and how digital transformations affect traditional businesses. The study gathered data from consumer surveys, government reports, and previous studies, using analytical models to understand the relationships between variables and their impact on consumer behavior. Survey results revealed that e-commerce has significantly changed purchasing habits among Saudis, with many preferring online shopping due to convenience and a wide range of options. The key drivers for e-commerce adoption include convenience, time savings, and product variety, while economic factors like competitive pricing play a significant role in attracting consumers. Trust and security in e-commerce platforms are critical, as consumers seek assurance regarding the protection of their financial information and product quality. Consumers face challenges such as product description accuracy, return difficulties, and concerns about data privacy. Digital transformation pressures traditional businesses to adopt digital strategies to remain competitive. Small businesses face difficulties adapting but show potential for innovation through partnerships with major e-commerce platforms. Data shows a remarkable increase in e-commerce revenue in Saudi Arabia from SAR 38.8 billion in 2020 to SAR 204 billion in 2024, with the number of stores rising from 28,676 to 57,000 during the same period. To sustain this growth, companies need to invest in long-term strategies and diversify revenue streams. The Saudi government plays a crucial role in supporting this sector by improving digital infrastructure, enhancing cybersecurity, and supporting startups. By adopting these recommendations, the online shopping experience can be improved, ensuring customer satisfaction and the continued growth of this vital sector.

Systematic Review of Factors and Barriers Influencing E-Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective

Systematic Review of Factors and Barriers Influencing E-Commerce Adoption among SMEs over the Last Decade: A TOE Framework Perspective

Cross-cultural exploration of determinants of e-commerce adoption: Perspectives from logistics service quality and payment driver

This study explores the overarching factors that influence e-commerce adoption across countries to understand how culture interweaves the determinants. Specifically, it examines the crucial online experiences related to logistics service quality (LSQ) and payment driver (PD). Employing a grounded theory approach, interviews were conducted with 41 respondents from Morocco. Secondary data from the US, China, and South Korea were utilised for comparative analysis. The results indicate greater diversity in PD determinants compared to those in LSQ across these countries. This empirical study provides insight into designing effective e-commerce experiences for emerging markets with diverse cultural backgrounds.