Bahía Blanca and Punta Alta are the most important urban agglomeration in the south of the Province of Buenos Aires, Argentina, with 300 extensive farmers in their area of influence. In this semi-arid region, wind erosion affects human health in the city, due to suspended dust, and the sustainability of agricultural production, due to soil loss. Faced with this critical territorial problem, the Rural Extension Agency of the National Institute of Agricultural Technology Bahía Blanca has conducted out surveys and interacted with different actors to set up a Territorial Observatory of Local Sustainable Practices. This article aims to describe the levels of information generated in this process, which is still under development, and to assess its usefulness in recognizing transformations towards the use of sustainable practices in the territory. The study adopts an exploratory-descriptive design. Geographic Information Systems maps and the MESMIS method generated information layers. These were socialized and disseminated to contribute to understanding the territorial dynamics in the adoption of sustainable innovations and to reduce the margin of error in the decisions of public-private actors in the territory for its development and sustainability.