Continuous change becomes a culture in new age organization. Radical shift in economic, social, cultural and technological environments compels today's organizations to cope with mass obsolescence in traditional organizational structures and designs, products and processes, technology, work culture etc. compel an organization to put thrust on innovations to sustain in an unpredictable and chaotic environment. The urge in the organizations of the day is how to build a highly responsive and adaptive system within that can quickly usher in reengineering in the respective sphere of obsolescence to insulate from the vagaries of upheavals. Indeed, today's organization ought to be busy to tide over turbulent business environment. Moreover, overwhelming information technology (IT) upsurge drives an organization to shift towards generating a knowledgeable work force who can substitute a substantial number of manual workforce to achieve organization's goal. An organization is now a knowledge driven unit. Therefore, the modern organization is more human-machine oriented compared to human dominated in traditional organization. Today, information sharing, knowledge dissemination, multitasking, computerized product designs and production, application of e-commerce etc. are the propelling forces to remodel organizational behavior. So, the psychodynamics of group behavior has undergone a sea change. The present article makes an attempt to portray the dynamics of group behavior in the present day organization and depict a behavioral model that truly integrates various interconnecting forces that shape the dynamics of group behavior in a knowledge driven organization.
Read full abstract