Condensation of 1-amino-2-bromo-4-hydroxyanthraquinone and of 1-amino-3-bromo-4-hydroxyanthraquinone with alcohols, phenols and thiols yields the corresponding β-ethers and thioethers. These compounds colour polyester in deep rose-red to violet-red hues of excellent build-up and good fastness to light and sublimation. The colour of the dyes is discussed with respect to the nature and orientation of the β-substituents.