Donation Intentions Research Articles

The infected blood inquiry: Impact on public perceptions of blood supply risk, safety, and donation attitudes

AbstractBackgroundThe UK's Infected Blood Inquiry (IBI) highlighted a major public health scandal, with at least 30 000 people infected and more than 3000 deaths attributable to infected blood and blood products. This study investigates the impact of the IBI announcement on May 20, 2024, on public perceptions of blood supply risk, safety, and donation intentions in the UK compared to the USA.MethodsA 2 (country: UK vs. USA) × 2 (time: pre‐, post‐IBI announcement) between‐within‐subject study was conducted with 1635 participants (888 UK, 747 USA). Pre‐IBI data were collected from May 3 to 7, 2024, and post‐IBI data from May 30 to June 30, 2024. Key measures were perceived infection risk from transfusion, transfusion safety, willingness to donate and encourage others. The impact was assessed using differences‐in‐differences (DiD) and reliable‐change‐indices (RCI).ResultsUK participants showed a significant but small decrease in perceived safety compared to USA participants, with 1 in 30 UK individuals perceiving a significant reduction in perceived transfusion safety. Decreases in perceived safety were associated with significant decreases in willingness to donate and encouragement of others in the whole sample and in USA participants and significant decreases in willingness to encourage others in UK participants. Older people reported a greater reduction in safety, and non‐donors were more likely to be put off donating and not ask others to donate as a result of their perception that safety had been reduced.ConclusionOverall, perceived safety decreased marginally in the UK general population. Future research should explore the long‐term impacts of the IBI.

기부 포스터의 소구 방식과 기부 대상의 집단소속이 기부 의도에 미치는 영향 : 공감피로의 조절적 역할에 대한 탐구를 중심으로

기부 포스터의 소구 방식과 기부 대상의 집단소속이 기부 의도에 미치는 영향 : 공감피로의 조절적 역할에 대한 탐구를 중심으로

Factors influencing unrelated stem cell donation a mixed-methods integrated systematic review.

There is an imbalance between demand for and availability of stem cell donors worldwide. The purpose of this systematic review is to provide the first comprehensive understanding of facilitators and barriers influencing unrelated stem cell donation (USCD) in adults, through a data synthesis of qualitative and quantitative evidence. Identification of the facilitators and barriers associated with stem cell donation intention and behaviour is essential to inform the development of behaviour change interventions to meet the current demand. Four databases were searched (Embase, PsycINFO, MEDLINE and CINAHL) and the last search was in February 2021. The search was limited to studies written in English and published from 1980 to present. Screening, quality assessment, data extraction and data synthesis incorporating the COM-B model were undertaken in line with the Joanna Briggs Institute methodology for an integrated mixed-methods review. Fifty studies were included in the review, analysis and mapping produced four integrated findings. Donation-related knowledge was a facilitator and conversely, lack of knowledge was a barrier to donation related behaviours. Perceived convenience, positive social influences, religious beliefs and the accessibility of positive donation-related social norms promoted positive donation related behaviours. Altruism and sense of duty were the most commonly cited motives for donation related behaviours.Through mapping to the COM-B model, Communication/Marketing, and Service Provision are the primary policy categories that can be used to change donation related behaviours. Future interventions should focus on targeted education regarding unrelated stem cell donation and creating recruitment campaigns that emphasise the life-saving potential of donation.

Supporting Financial Neutrality in Donation of Organs, Cells, and Tissues.

The avoidance of financial gain in the human body is an international ethical standard that underpins efforts to promote equity in donation and transplantation and to avoid the exploitation of vulnerable populations. The avoidance of financial loss due to donation of organs, tissues, and cells is also now recognized as an ethical imperative that fosters equity in donation and transplantation and supports the well-being of donors and their families. Nevertheless, there has been little progress in achieving financial neutrality in donations in most countries. We present here the findings of an international ethics working group convened in preparation for the 2023 Global Summit on Convergence in Transplantation, held in Santander, Spain, which was tasked with formulating recommendations for action to promote financial neutrality in donation. In particular, we discuss the potential difficulty of distinguishing interventions that address donation-related costs from those that may act as a financial incentive for donation, which may inhibit efforts to cover costs. We also outline some practical strategies to assist governments in designing, implementing, and evaluating policies and programs to support progress toward financial neutrality in donation.

Factors Influencing Public Donation Intention during Major Public Health Emergencies and Their Interactions: Evidence from China.

The COVID-19 pandemic is a major public health emergency that has caused significant global devastation. However, it has also fostered unprecedented worldwide solidarity. During this crisis, we have witnessed large-scale donations and assistance both domestically and internationally. In the face of such extensive public engagement, understanding the driving factors behind public donations is crucial in responding to future global shocks like the COVID-19 pandemic. This study proposes an analytical framework and examines the factors influencing public donation intention during major public health emergencies and their interactions. Based on the online and telephone survey data of 11,682 responses collected in China during the COVID-19 pandemic in 2020, this study employs multiple logistic regression and moderation effect models to analyze these influencing factors and their interactions on public donation intention. The findings reveal a remarkably high level of public engagement, with 79% of respondents expressing donation intention. Further analysis indicates that the hardship level caused by the pandemic, degree of risk perception, community material support, and evaluation of the pandemic response all have a significant and positive impact on public donation intention. Moreover, the evaluation of the pandemic response and community material support significantly and positively moderate the impact of the hardship level caused by the pandemic and degree of risk perception on public donation intention, respectively. This study provides valuable guidance for governments and organizations worldwide. It is helpful for enriching crisis management theory and improving crisis response mechanisms.

Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?

Many retailers feel the pressure to provide increasingly speedy delivery, but the realities of speedy delivery logistics are costly, complicated, and uncertain. In response, retailers have been using discounts to nudge consumers’ voluntary choice of a slower delivery option, but with tepid results. The current research argues that a better incentive exists. Data from six studies demonstrate that changing from a discount (the retailer giving the consumer a $1 reward/coupon) to a donation (the retailer donating $1 to a charity) incentive significantly increases the voluntary choice of delayed delivery. Importantly, the data shows that exchange equity drives this effect. However, two boundary conditions are identified: 1) the retailer communicating a reason for the delayed delivery and 2) the type of product being purchased by the consumer. In sum, the current research provides actionable insights for retailers that offer a delayed delivery option to consumers during checkout and speaks to the current debate about consumers’ desire for speedy delivery.

Impact of Gamification on Intention to Donate Using Crowdfunding Platform: Evaluating the Mediating Roles of Affective User Experience and Trust

Crowdfunding platforms are seen as potential solutions to facilitate disintermediated giving, where people can go directly to the public for help with their difficulties. Although disintermediation is widespread and active in the crowdfunding industry, the fiercely competitive environment, combined with concerns about personal data use and unethical conduct, has resulted in an enormous number of campaigns failing. Therefore, it is crucial to investigate factors that influence contributors’ intention to participate in the crowdfunding platform. Using a self-administered survey, this research collected data from 339 individuals with initial knowledge of crowdfunding activities. The results of hypothesis testing indicate that gamification has a direct positive impact on affective user experience and trust in the platform but insignificantly affects donation intention on a crowdfunding platform. Interestingly, the mediating role of affective user experience and trust are established. The results lead to the discussion that gamification alone not directly impact donors' intentions to contribute on crowdfunding platforms, it significantly influences intention when mediated by affective user experience and trust in the platform. The substantial contribution of the relationship between gamification and trust in the platform, emphasizing the importance of user experience as a key precursor to positive behavioural intentions in online and gamified environments.

The Power of Storytelling in Influencing Social Crowdfunding Intention: A Case of a Non-Profit Organization in Indonesia

ABSTRACT This study examines the effectiveness of storytelling in enhancing social crowdfunding donations for nonprofit organizations. Using a sample of 708 respondents, partial least squares structural equation modeling (PLS-SEM) is employed to analyze the relationships between storytelling, prosocial motivations, trust in a social crowdfunding platform, and social crowdfunding donation intentions. The findings demonstrate that storytelling positively influences pleasure-based (desire to help) and pressure-based (sense of obligation) prosocial motivations, ultimately driving intentions to donate to social crowdfunding. Interestingly, pressure-based motivation exerts a stronger effect on the intention to donate. Additionally, this study highlights the crucial mediating role of trust in the social crowdfunding platform, suggesting the importance of the platform’s credibility in connecting pleasure and pressure-based prosocial motivation on the intention to donate to social crowdfunding. This is the first study to investigate social crowdfunding through the lens of consumer storytelling theory and pleasure and pressure-based prosocial motivation theory.

Harnessing Hope in Digital Spaces for Health Equity: How Group Comparison Information and Supportive Comments Influence Bone Marrow Donor Intentions for African Americans.

Pursuing health equity necessitates recognizing health disparities that disproportionately impact disadvantaged groups and eliminating their barriers to essential health resources. Interactive digital technologies-specifically, popular social media platforms such as blogs and social networks-can be leveraged to engage underserved minority populations in collective social action aimed at addressing key determinants of health disparities and promoting equitable health outcomes. The present research focuses on the plight of African Americans-a minority group facing significant health disparities. Particularly in the domain of bone marrow donation, African Americans remain the group least likely to find a matching donor. Guided by the social comparison framing literature, we conducted an online experiment to investigate how group comparison information (GCI) emphasizing group-based disparities and supportive user comments on social media platforms influence African Americans' intentions to join a bone marrow registry. In doing so, we considered hope as a mediator and group identification as a moderator. Results based on a conditional process analysis showed that GCI led to greater bone marrow donor intentions in the presence of supportive comments through elicitation of hope, particularly among those low in group identification. The current findings demonstrate that it is important to consider the role of supportive message environments and group identification when addressing health disparities with GCI. Theoretical and practical implications are discussed.

Effect of disclosing AI-generated content on prosocial advertising evaluation

With advancements in generative artificial intelligence (AI) technology, there is a growing concern about its ethical implications, transparency, and consumer reactions to AI-generated content. Building on the persuasion knowledge model and algorithm aversion literature, this study explores the effects of AI disclosure in prosocial advertising on consumer attitudes and donation intentions. The findings of Study 1 indicate that the initial disclosure of AI-generated content leads to unfavourable attitudes towards ads, with perceived ad credibility serving as a mediating factor. In Study 2, participants who perceived AI as more human-like rather than machine-like tended to experience a diminished negative impact of AI disclosure. Study 3 also highlights the crucial role of perceived ad credibility in influencing donation intentions following the disclosure of AI-generated content. The theoretical and practical implications of our findings for social marketers and nonprofit organizations are discussed further.

Developing and testing a theoretical model of food donation behavior

The global challenges of food insecurity, coupled with the large scale of food waste generated by the restaurant industry, necessitate collaborative efforts from both individuals and businesses. Drawing upon the behavioral reasoning theory, this study develops a model investigating the influence of both “reasons for” (“altruism”, “social norms”, “egoism”, and “tax incentives”) and “reasons against” (“financial burdens”, “inconvenience”, “insufficient information”, and “liability concerns”) on the food donation behavior of restaurant managers. The model is tested on a sample of 300 restaurant managers in South Korea using structural equation modeling. The findings suggest that “altruism” and “social norms” exhibit a positive influence on both attitudes and intentions toward food donation, while “inconvenience” has a negative impact on both. Moreover, “tax incentives” and “insufficient information” emerge as significant predictors of intentions to donate food. In addition, “trust in food banks” significantly mitigates the negative impact of “reasons against” on food donation intentions, although its effect on attitudes is not significant. These findings provide novel implications to advance the existing knowledge and develop more effective strategies for promoting restaurant food donation practices.

Frugal people give more? The moderating role of beneficiary number in eliciting donation intention

Frugal people give more? The moderating role of beneficiary number in eliciting donation intention

Behavioral Intentions to Donate Blood: The Interplay of Personality, Emotional Arousals, and the Moderating Effect of Altruistic versus Egoistic Messages on Young Adults.

Human blood is one of the most valuable and irreplaceable goods in modern medicine. Although its necessity increases daily, one of the most significant challenges we have to overcome is a scarcity of willing blood donors. Volunteer motives and attitudes have been studied for decades, but it is now considered vital to grasp the many aspects that will increase the effectiveness of attracting new blood donors. This study focuses on the impact of emotional arousal produced by advertising messages, as well as the determining role of altruistic and egoistic incentives in deciding behavior. We also incorporated the element of personality to investigate how personality traits influence behavioral intention to donate blood. To this end, a quantitative non-experimental correlational 2 × 2 experimental design (positive vs. negative emotional appeal; altruistic vs. egoistic message) was implemented with the participation of 462 respondents who were shown a total of 12 advertisements (ads) promoting blood donation. The data were analyzed using structural equation modeling, with a focus on the direct impacts on donation intentions, the role of emotional arousals and attitude towards the ads as mediators and the moderating effect of the message. The empirical results of our hypotheses revealed that only Honesty-Humility had a strong direct impact on behavioral intention to donate, while Emotionality and Agreeableness did not have any direct effect. On the other hand, attitudes towards advertisements significantly and directly influenced positive and negative emotional arousals, respectively. Furthermore, if we consider these two variables alone, they can be found to exert a direct impact on BI. Mediation analysis showed that attitudes towards the advertisements and emotional arousals partially mediated the relation between Honesty-Humility and Behavioral Intention, thus confirming partial mediation. With respect to Emotionality and Agreeableness, mediation was found to be full since these factors only affected BI through a mediated path, which confirmed full mediation. Furthermore, the moderation analysis highlighted that the type of message (altruistic vs. egoistic) significantly moderated the relationship between both emotional arousals and BI. In particular, positive emotional arousal's influence is strengthened when it is aligned with altruistic messages, while negative emotional arousal's influence is weakened if it follows an altruistic message. These findings illustrate that using positive emotions will be more beneficial for increasing people's donation intentions than bringing negative ones, which implies that message framing has a hidden impact on donation decisions.

Determinants of donation intentions in Malaysia

PurposeThe current study examines the factors that affect trust and donation intention in donation-based crowdfunding.Design/methodology/approachThe present study utilized web-based questionnaires to examine the donation intention of Malaysian donors in donation-based crowdfunding, employing the information system success (ISS) framework. The collected data were investigated using partial least square structural equation modeling (PLS-SEM).FindingsThe findings of the study indicate that information quality, service quality and system quality have a significant positive effect on trust in donation-based crowdfunding. Additionally, donation intention in donation-based crowdfunding is significantly and positively influenced by information quality, service quality and trust.Practical implicationsThe study’s results can be used by donation-based crowdfunding platforms to enhance their information, service and system quality to increase donor trust and intention to donate, including improving the platform’s design, navigation, aesthetics, comprehensibility of content, providing timely customer support and regularly updating and maintaining the system.Originality/valueBy exploring the relationship between information quality, service quality, system quality, trust and donation intention, this study contributes to the existing knowledge on donors’ behavior in crowdfunding.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-04-2023-0291

Investigating the moderating role of altruistic beliefs on negative emotional appeals in digital charity advertising: A study on guilt, shame, and donation intention among Indonesian donors

The rising demand for charitable organizations is fueled by increasing numbers of people in need, growing inequalities, and crises such as wars, natural disasters, and inflation. Charities face the challenge of securing sufficient funding, worsened by increased competition and a decline in public donation behavior. Developing new marketing strategies is crucial, particularly leveraging social media in the digital age. While previous research underscores the persuasive power of emotional advertising, gaps remain in understanding which emotions most effectively drive donation intentions. This thesis explores the impact of emotional advertising appeals in digital charity marketing campaigns on donation intention, investigating whether positive or negative appeals are more influential. Additionally, it examines gender differences in altruism and how altruistic values moderate the effects of negative emotional appeals on guilt and shame. An experimental research design was used, with a between-subject design involving three groups exposed to positive, negative, or neutral advertising stimuli. The sample consisted of 200 respondents over 18 years old, representative of the Indonesian population. Participants were randomly assigned to groups and answered questions on donation intentions, altruistic values, emotional reactions, and demographics. Statistical analysis revealed that positive and negative advertising appeals elicit different emotions. Surprisingly, no significant difference was found between positive and negative appeals on donation intention, suggesting emotional orientation does not influence donation intentions. The study also found stronger altruistic beliefs in women and that altruistic values amplify guilt and shame in response to negative emotional appeals.

Personal, Social, and Situational Factors Affecting Donation Intention on Donation-Based Crowd-Funding Platform: Focusing on University Students

Personal, Social, and Situational Factors Affecting Donation Intention on Donation-Based Crowd-Funding Platform: Focusing on University Students

Agrarian Reform of Tajikistan: Weak Governance Diluted Donor Intentions

Agrarian Reform of Tajikistan: Weak Governance Diluted Donor Intentions

Credit card reward donation with scarcity messages

PurposeThe purpose of this paper is to investigate the effect of reward redemption programs on donation amount, donation percentage and donation intention in the context of a bank credit card.Design/methodology/approachA 2 × 2 × 3 experiment is implemented with 1,070 consumers accessing a national US-based sample with a small compensation. The authors use general linear model to test the proposed hypotheses.FindingsThe findings show the main effects of reward types, limited-time message and value of reward redemptions on the percentage of donations and overall donation intention to charity. The type of reward (cash/points) is found to interact with the limited-time message and with the value of reward redemptions.Originality/valueNo prior studies have addressed the relationship between credit card redemption rewards and scarcity messages in the donation context. The study contributes to the understanding of the effectiveness of credit card redemption rewards with scarcity message in improving a consumer’s donation intention.

Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior

ABSTRACT Social media fundraising has become an important tool for nonprofits to raise money. Focusing on one specific fundraising tool, Facebook birthday fundraiser, the current study developed an extended Theory of Planned Behavior (TPB) model and included three external variables, relationship strength with the fundraiser creator, perceived risk regarding personal information safety, and personal relevance of the fundraising cause. An online survey was conducted to investigate their influences on Facebook users’ donation intention and behaviors. Confirmatory factor analysis and structural equation modeling were conducted, and hypothetical correlations were tested. Results showed that relationship strength significantly influenced subjective norms, attitude toward the fundraiser, self-efficacy, and perceived behavior control. Perceived risk positively influenced subjective norms. Personal relevance positively affected donation intention. Relationships among factors from previous TBP studies were also tested and verified. Implications and limitations of the study were discussed.

Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

ABSTRACT Crowdfunding is an information-technology-assisted model of amassing moderately small contributions/donations to solicit funds from a large pool of donors online. While the nonprofit marketing literature is mostly focussed on donation intentions, empirical evidence on online donation intention (ODI) in the context of donation-based crowdfunding mobile apps remains insufficient. This research predicts the key factors influencing the ODI in donation-based crowdfunding apps. The authors collected 759 responses and applied integrated SEM-ANN-NCA (structural equation modelling-artificial neural network-necessary condition analysis) approach to analyze the data. While predicting ODI, online anthropomorphism was established as the strongest antecedent of ODI followed by online satisfaction, online trust, online privacy concern, and income. From the practical and managerial perspectives, one of the key implications is that donation-based-crowdfunding-app developers should acknowledge the relative importance and necessary condition of factors derived from the suggested model to uncover positive ODI of donors. Such understanding seems long overdue, and therefore, our study is a first step toward conceiving a new model for predicting ODI in the crowdfunding app for potential donors. This study offers significant managerial implications for marketers who wish to provide an ideal experience to donors seeking crowdfunding apps by emphasizing the role of specific predictors. The findings of this study offer insightful predictions for charities to promote ODI and further guide marketing practitioners, including crowdfunding-app developers who desire to promote charitable giving on donation-based crowdfunding apps.