Donation Size Research Articles

Qualitative versus quantitative impact communications in humanitarian appeals: Findings from a field experiment

We report a field experiment comparing the efficacy of two impact-based appeals conducted by Oxfam Australia. Both appeal types demonstrated Oxfam Australia’s previous humanitarian impact, one in a qualitative (narrative) and the other in a quantitative (statistical) manner. We find that the quantitative appeal caused both a greater number and size of donations. We also find heterogeneity in the treatment effects across donor characteristics.

Problems of formation of the Kostroma militia during the Patriotic War of 1812

The purpose of the work is to clarify and detail the data of historiographical research on the problems of recruitment and material support of the Kostroma militia as one of the militias of the III district. Among the sources, documents from the collections of the Russian State Military Historical Archive, the Russian State Historical Archive and the State Archive of the Kostroma Region are considered. The documentary data are compared with the texts of the works of K.A. Voensky, V.R. Apukhtin, N.N. Vinogradov and others. An important component of the information sources, which has not been updated to date in historiography, are the mechanisms of recruitment, staffing, calculation of financing and provision of fodder, as well as instructions on accepting money and military property, accepting donations, resolutions on uniforms and equipment of warriors, issues of armament and training of recruits, as well as supply of the Kostroma militia. The documents allow us to establish the course of the discussion about the figures of giving warriors from noble estates and mechanisms for overcoming contradictions. In addition, the archives contain information about the social and everyday problems of the inhabitants of the province in connection with the events of 1812-1814 and ways to solve them. Special attention is paid to the problem of the coincidence of the time of recruitment and recruitment into the militia in 1812-1813 among the burghers of the Kostroma province. The results obtained make it possible to clarify the chronology of the formation of the Kostroma province militia, to detail economic and financial indicators, such as: the size of donations, the burden on various estates when donating money and in kind, the size of salaries and one-time allowances for militia members.

The relationship between charitable giving and emotional facial expressions: Results from affective computing

This study investigated the relationship between emotional states (valence, arousal, and six basic emotions) and donation size in pet charities, and it compared the effectiveness of affective computing and emotion self-report methods in assessing attractiveness. Using FaceReader software and self-report, we measured the emotional states of participants (N = 45) during the donation task. The results showed that sadness, happiness, and anger were significantly related to donation size. Sadness and anger increased donations, whereas happiness decreased them. Arousal was not significantly correlated with the willingness to donate. These results are supported by both methods, whereas the self-reported data regarding the association of surprise, fear, and disgust with donation size are inconclusive. Thus, unpleasant emotions increase donation size, and combining affective computing with self-reported data improves the prediction of the effectiveness of a charity appeal. This study contributes to the understanding of the relationship between emotions and charitable behavior toward pet charities and evaluates the effectiveness of marketing mix elements using affective computing. The limitations include the laboratory setting for this experiment and the lack of measurement of prolonged and repeated exposure to unpleasant charity appeals.

When tainted money should fund public goods: fundraising professional and public moral preferences.

Philanthropy is essential to public goods such as education and research, arts and culture, and the provision of services to those in need. Providers of public goods commonly struggle with the dilemma of whether to accept donations from morally tainted donors. Ethicists also disagree on how to manage tainted donations. Forgoing such donations reduces opportunities for societal well-being and advancement; however, accepting them can damage institutional and individual reputations. Half of professional fundraisers have faced tainted donors, but only around a third of their institutions had relevant policies (n = 52). Here, we draw on two large samples of US laypeople (ns = 2,019; 2,566) and a unique sample of experts (professional fundraisers, n = 694) to provide empirical insights into various aspects of tainted donations that affect moral acceptability: the nature of the moral taint (criminal or morally ambiguous behavior), donation size, anonymity, and institution type. We find interesting patterns of convergence (rejecting criminal donations), divergence (professionals' aversion to large tainted donations), and indifference (marginal role of anonymity) across the samples. Laypeople also applied slightly higher standards to universities and museums than to charities. Our results provide evidence of how complex moral trade-offs are resolved differentially, and can thus motivate and inform policy development for institutions dealing with controversial donors.

지방의회 후원회제도에 관한 실증분석

This study compares and analyzes the process of change of the supporters association system and the results of the survey on the work of members of the regional councils and members of the National Assembly, and proposes improvement plans for the supporters association system and related laws and regulations suitable for the status of members of the regional councils.
 As a result of the study, it was deduced that it is necessary to adjust the ratio of contributions between members of the National Assembly and local council members to 70:30 by improving the ceiling on donations for local council members in a more forward-looking direction than the current limit of 50/100 of election expenses. Therefore, it is proposed to designate the maximum amount of donations from local council members at 250 million won, which is 30% of the total amount of donations raised by members of the National Assembly, which is 750 million won.
 The reason I thought this was because of the following reasons. First, in the workload analysis of local council members, 70.7% of respondents answered that ‘the workload of local council members is greater than that of national assembly members’. Second, 49.1% of respondents answered that ‘the workload of local council members and National Assembly members is similar’ or ‘the workload of local council members is more than 50% higher’. Therefore, it is based on the fact that it is reasonable to set the size of donations to local council members at 30% of the amount of donations to members of the National Assembly.

Engaging the public or asking your friends? Analysing science-related crowdfunding using behavioural and survey data.

Science-related crowdfunding enables public engagement with science. However, we know little about citizens engaging with science this way: Who are the people engaging with and donating to science through crowdfunding - and how do they decide how much to give? This study analyses behavioural and survey data from the Swiss crowdfunding platform wemakeit (N = 576). Results illustrate that a small, non-representative segment of the public engages with science through crowdfunding. Compared to the general public in Switzerland, these backers have an above-average education and income. Science-related crowdfunding mainly reaches citizens with an existing interest in science, personal ties to project initiators or the scientific community. The size of backers' donations correlates with perceived personal appeals in campaigns or connections to initiators rather than projects' scientific merit. While science-related crowdfunding thus opens up new avenues for public outreach by the scientific community, its potential for broader public engagement with science seems limited.

Participative pricing and donation programs in a socially concerned supply chain

AbstractThis study analyzes a participative pricing scheme, name‐your‐own‐price, as a practical marketing mechanism for a socially sustainable supply chain. There is an ongoing argument on the profitability of participative pricing. This study introduces a different approach in capturing optimal decisions of a corporate social responsibility practice. In the proposed approach, the manufacturer is willing to donate as long as, (I) business image is improving; thus, the potential market size is expanding and, (II) consumers are also donating through the proposed donation scheme. Results indicate that not only the total earnings are increasing, the market participation is also boosted. Further, operational decisions are coordinated successfully with a revenue‐sharing contract. Findings imply that there is a minimum threshold for manufacturer's participation ratio to ensure the profitability of the proposed scheme, not to mention consumer's donation size. Sensitivity analysis is conducted to prove the applicability of the proposed mechanism in real‐world applications.

How much can Saudi corporations benefit from cause-related marketing? Insights from exploring the charitable incentives of Saudi consumers

PurposeThis study aims to explain the impact of donations to a charity, company-cause fitting, corporate reputation, corporate philanthropic involvement and message content on Saudi consumers who purchase products that are promoted using cause-related marketing (CrM) campaigns.Design/methodology/approachStructural equation modelling partial least square is used to analyse the responses of 293 Saudi respondents.FindingsUsing Smart-PLS, the results show that donation size is positively related to the Saudi consumer’s purchase intention. However, differences in the donation amount did not affect the purchase intention. Regardless of the cause that motivates firms to donate money to philanthropic organisations, Saudi customers do not generally pay attention to the company-cause fit association. Retail corporate reputation, corporate philanthropic involvement and message content positively influence the purchase of products sold using CrM campaigns. This study explores the psychological and social attitudes Saudi customers demonstrate towards CrM campaigns. Regardless of corporation motives, Saudi customers care about charitable deeds. Moreover, positive message framing is effective when the content is emotive, comprehensive and persuasive.Originality/valueThis study explores the psychological and social attitudes Saudi customers pay towards CrM campaigns. The message content relied significantly upon the cause fit and the magnitude of the donated money. Marketing research would benefit from investigating the role of applying efficient persuasive tactics to convey and frame public messages.

Donating to a good cause: Optimal coordination design of a dyadic supply chain with socially aware consumers

Socially aware consumers care about giving to a good cause through their purchases. In reality, though, while some consumers respond favourably to companies' social responsibility initiatives, others apprehend because they do not trust the company or the effectiveness of the cause. That variability in consumers’ perceptions and purchase decisions inevitably adds to demand uncertainty. This paper studies the optimal design of a coordination mechanism for a socially responsible dyadic supply chain (SC) with a manufacturer supporting a cause-related marketing campaign (CMC) and a retailer selling to socially aware consumers. Unlike in pertinent literature, we take demand as uncertain due to consumers’ diverse and unpredictable responses to announced CMC. In a Stackelberg game setting, we determine the optimal donation size (a percentage of the selling price) for the manufacturer and the retailer’s optimal order size. We show that a two-part tariff (TPT) contract coordinates the SC. The numerical experiments demonstrate that the proposed TPT contract incentivizes the manufacturer to reach out to socially aware consumers by pledging to a charity. We also show that the proposed coordination model can achieve a Pareto-improving solution.

What Works to Increase Charitable Donations? A Meta-Review with Meta-Meta-Analysis

Many charities rely on donations to support their work addressing some of the world’s most pressing problems. We conducted a meta-review to determine what interventions work to increase charitable donations. We found 21 systematic reviews incorporating 1339 primary studies and over 2,139,938 participants. Our meta-meta-analysis estimated the average effect of an intervention on charitable donation size and incidence: r = 0.08 (95% CI [0.03, 0.12]). Due to limitations in the included systematic reviews, we are not certain this estimate reflects the true overall effect size. The most robust evidence found suggests charities could increase donations by (1) emphasising individual beneficiaries, (2) increasing the visibility of donations, (3) describing the impact of the donation, and (4) enacting or promoting tax-deductibility of the charity. We make recommendations for improving primary research and reviews about charitable donations, and how to apply the meta-review findings to increase charitable donations.

Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention

ABSTRACT Cause-related marketing (CRM) is generally referred to the practice of organizations associating their products with purchase-triggered donations to establish differentiation and to create a meaningful impact. This research study investigates cause-related marketing (CRM) participating intentions of generation Z consumers. Through two experimental studies, this study contributes to the existing literature by shedding light on the impact of donation message-framing, donation size, and product type on CRM participation intentions, thus guiding marketers to design effective CRM campaigns. The findings established that generation Z, who buy androgynous luxury product (hedonic) and eco-friendly product (utilitarian), prefer exact donation message-framing while engaging in CRM initiatives. The present study further revealed that vague donation message-framing and smaller donation size would not appeal generation Z while buying CRM-linked androgynous luxury product as well as eco-friendly product. This research offers insightful observations for marketers to design CRM campaigns effectively by carefully crafting structural elements of the campaign to boost the overall CRM success.

Funds financial management approaches

The successful development of the funds' finances makes it possible to remove some of the burden from the budgetary system of the Russian Federation. The generalization of their individual behavioral aspects in financial management allows you to effectively use the funds raised. A study of more than 1700 Russian funds over five years showed the predominance of working capital, their dependence on the size of sponsorship contributions and donations, income received from financial investments. The result is the recognition of the conservative financial policies of the funds as the most effective for managing capital for sustainable development.

Weighing the moral worth of altruistic actions: A discrepancy between moral evaluations and prescriptive judgments

ABSTRACT In this article, we consider the problem of a discrepancy between, on the one hand, lay prescriptive judgments on the necessity of altruistic actions and, on the other, attributing moral worth to these actions. Based on Kantian theory of morality, we hypothesized that lay attributions of the moral worth of altruistic actions would be inversely related to normative ought-judgments according to which these actions should be performed, as having positive evolutionary-based utilitarian externalities for the actors. To test this general hypothesis, we conducted two experiments using the same set of vignettes that were constructed based on systematically varying such factors as relatedness, reciprocity, the size of donation, and probability of meeting in the future. The results provide overall confirmation of our assumption, as evaluative judgments about the moral worth were inversely dependent on information provided about possible contributions from such consequentialist, payoff-based mechanisms as kinship and expected reciprocity, while prescriptive judgments were positively influenced by such information cues.

COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?

PurposeThis paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the cause, donation size, emotional arousal and subjective norms on consumer purchase intention. The authors also explore the moderating effect of religiosity in an emerging nation marked by the dominance of the Islamic doctrine.Design/methodology/approachSurvey data from a sample of 561 consumers from Morocco were analyzed to test the hypotheses using structural equation modeling.FindingsFirst, attitude toward COVID-19 cause-related campaigns has a significant effect on consumer purchase intention; at the same time, it is influenced by identification with the cause, donation size, emotional arousal and subjective norms. Second, the results confirm the mediating effect of attitude toward COVID-19 cause-related campaigns, e.g. higher emotional arousal triggers positive attitude towards COVID-19 cause campaigns, which shapes consumer purchase intention. Third, Islamic religiosity acts as a moderator, e.g. individuals who feel themselves as highly religious are more likely to develop favorable attitude towards cause brands and therefore form stronger purchase intentions when exposed to COVID-19 cause campaigns.Practical implicationsThe findings of this research suggest a number of practical and social implications for both academics and practitioners. Successful cause-related marketing (CrM) campaigns should include facets inducing emotional arousal, superior donation size, identification with the cause and subjective norms, which, in turn, enhances consumers’ attitude toward the campaign, their attitude towards the brand and purchase intentions. Practitioners interested in expanding into majority-Muslim markets should also consider the use of faith-based messages and religious morals when planning CrM campaigns.Originality/valueWhile preliminary studies have already attempted to provide knowledge about the impact of COVID-19 on individuals’ health and well-being, potential effects on consumers’ decisions and behavior have not been considered much and are yet to be empirically investigated. This original research is among the first to provide insights about the potential use of COVID-19 cause to shape consumer purchase intention and behavior. This will strengthen our cross-cultural appreciation of the disparities in consumer perception of CrM among Muslim and non-Muslim communities.

In-kind donations to healthcare facilities during COVID-19: Experiences from a large medical center in northern Taiwan.

In early 2020, a global outbreak of 2019 novel coronavirus disease (COVID-19) caused high mortality rates and public panic. Worldwide demand for personal protective equipment has risen, with diminishing supplies and shortages reported. During the pandemic, charitable donations have been made by the public, aimed at helping medical staff. Based on the open data, we investigate the charitable in-kind donations received by a large medical center in northern Taiwan (Taipei Veterans General Hospital [TPEVGH]) in Taiwan during the pandemic. The period of investigation was the first half of the year 2020. TPEVGH has received various public donations. The list of donations published on the hospital's official website was analyzed. The variables in the analysis were donation category, donation percentage, number of donations, and total donation amount. Most in-kind donations were food and beverages (55.1%), with a monetary value of 3 124 510 New Taiwan Dollars (NTD) (24.3%). Medical equipment accounted for the second-highest number of items (34.8%) but was the highest monetary value (70.6%; 9 275 945 of 12 875 855 NTD). Daily necessities accounted for the lowest number of items (10.1%) and had a total monetary value of 475 400 NTD (3.7%). Over two-thirds were beverages (68.4%), all of which were bottles or cans for easy storage. Despite only five items (13.2%) being juice, the donation size was the largest, accounting for nearly half (47.1%) of the total monetary value. Only one item was fruit, which was high-class organic apples. The monetary value of this item was the highest (7.8%) among all donated food. Most donated snacks were biscuits. During the COVID-19 pandemic, most public donations to TPEVGH were food and daily necessities. While every donation should be appreciated, accepting high volumes of donations might incur donation management problems. Further research could be focused on managerial aspects, for example, quality and safety checking, storage, and distribution.

Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making

The stranger on the Internet effect has been studied in relation to self-disclosure. Nonetheless, quantitative evidence about how people mentally represent and perceive strangers online is still missing. Given the dynamic development of web technologies, quantifying how much strangers can be considered suitable for pro-social acts such as self-disclosure appears fundamental for a whole series of phenomena ranging from privacy protection to fake news spreading. Using a modified and online version of the Ultimatum Game (UG), we quantified the mental representation of the stranger on the Internet effect and tested if people modify their behaviors according to the interactors’ identifiability (i.e., reputation). A total of 444 adolescents took part in a 2 × 2 design experiment where reputation was set active or not for the two traditional UG tasks. We discovered that, when matched with strangers, people donate the same amount of money as if the other has a good reputation. Moreover, reputation significantly affected the donation size, the acceptance rate and the feedback decision making as well.

Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention

This research considers the impact of donation size, in relation to Cause-Related Marketing (CRM) practices, on purchase intention. More specifically, it aims to understand the ethical behaviour of consumers, while introducing diametrically opposed feelings, scepticism and warm glow. A quantitative study based on experimentation was conducted and online self-managed questionnaires were handed to 300 Internet users. The results of this research show that the size of the donation does not directly contribute to the purchase intention, but it rather provokes scepticism in the case of a highly-sized donation. The latter directly and negatively influences the warm glow which in its turn positively affects the intention to buy non-profit products. This research helps advertisers to convey positive, clear and unexaggerated advertising messages about the size of the donation, to avoid consumers’ disruption, doubts and incredulity. This research provides insights into cause-related marketing phenomenon while simultaneously taking into account positive reactions (warm glow) and negative reactions (scepticism) in the research cultures of the Arab world, where the research is sporadic and unavailable.

Ethnic group differences in donations to electoral candidates

ABSTRACT Despite increased attention to ethnic differences in political behaviour, there is little research on ethnic minorities as political donors and almost none outside the United States. We draw on an administrative dataset of contributions to candidates, which we augment with donors’ ethnicity. Focusing on the 2015 Canadian election, we find ethnic minorities are generally less likely to donate than other Canadians, but South Asian Canadians donate at astonishingly high rates. Contrary to previous research, there are only modest differences in the size of donations across ethnic groups. Linking donation data to candidate characteristics and census data reveals substantial co-ethnic affinity effects among Chinese and South Asian Canadians. Even in the absence of co-ethnic candidates, however, South Asians donate at a substantial rate. The proportion of donations to out-of-district and weaker candidates is also quite high, which could signal symbolic considerations are especially important to ethnic minority donors. The substantial heterogeneity between ethnic groups and the different effects on rates versus size of donations add important nuance to our knowledge of ethnicity and political behaviour.

Familiarity and Audience Effects on Giving: A Functional Magnetic Resonance Imaging Study.

Giving is often characterized by the conflicting decision to give up something of value to benefit others. Recent evidence indicated that giving is highly context-dependent. To unravel the neural correlates of social context, in this study, young adults (n = 32) performed a novel giving fMRI paradigm, in which they divided coins between self and known (friends) or unknown (unfamiliar) others. A second manipulation included presence of others; giving decisions were made with an audience or anonymously. Results showed that participants gave more coins to a friend than to an unfamiliar other and generally gave more in the presence of an audience. On a neural level, medial prefrontal cortex and the right insula were most active for relatively generous decisions. These findings possibly reflect that aversion of norm deviation or fairness concerns drive differences in the frequency of giving. Next, activation in separate subregions of the TPJ-IPL (i.e., a region that comprises the TPJ and inferior parietal lobule) was found for target and audience contexts. Overall, our findings suggest that donation size and social contextual information are processed in separable brain regions and that TPJ-IPL plays an important role in balancing self- and other-oriented motives related to the social context.

Reluctant donors and their reactions to social information

This paper examines how image concerns affect the way giving behavior responds to social information. Subjects in the laboratory decide first whether they wish to donate part of their earnings to a charity, and then, conditional on opting in, decide how much to donate. They receive information on the size of a previous donation either before or after opting in, which allows one to examine the effect of the social information on the extensive and intensive margins of giving separately, and thus distinguish self-image concerns from potential alternative mechanisms. Information on a large previous donation caused subjects to opt out, but when shown only after opt-in, the same information caused subjects to increase donation amounts and did not lead to $0 donations. As further evidence of the influence of image concerns, the reaction to the social information was found to be correlated with a preference for quietly exiting a dictator game, and with scoring high on neuroticism. The results have implications for the inferences we draw about donor motives and welfare based on changes in giving in response to social information.