Donation Campaigns Research Articles

Effect of educational interventions addressing blood groups and donation aspects on the knowledge and attitude of allied health sciences students

Objective: To determine the effect of educational interventions on knowledge and approach of Allied Health Sciences Students regarding blood groups and blood donation. Methods: It was a cross-sectional study conducted at the department of Hematology and Transfusion Medicine, University of Child Health Sciences, The Children’s Hospital, Lahore from October 2022-January 2023. A self-designed questionnaire was used to assess the baseline knowledge of students followed by educational interventions in the form of small group discussions, video lectures and practical demonstrations. Post-interventions assessment was done using the same questionnaire 30 days later. Data obtained was analyzed using SPSS-23 software. A p-Value <0.05 was considered significant. The reliability of the questionnaire was checked after the pilot study by using the SPSS-23 software and calculated Cronbach’s Alpha was 0.82. Results: Of the 99 participants, there were 13 males and 86 females with mean age of 21.41±1.478 years. Pre-interventions, majority participants had moderate knowledge (81.8%). Medical Lab technologists showed better baseline knowledge than the rest. Post-interventions, the level of knowledge among students increased to 94.9%. Pre-interventions, knowledge about blood groups and donation ranged from 14.1-79% and 25.5-77.8% correct responses respectively while post-interventions it went up to 92-100% for both aspects. The willingness to donate blood in future raised from 46.4% to 92.9%. Conclusions: Educational interventions were effective in improving the knowledge of Allied Health Sciences students about blood groups and blood donation. The enlightenment strategies positively influenced students towards the active participation in blood donation campaigns. doi: https://doi.org/10.12669/pjms.40.10.8803 How to cite this: Saqlain N, Habib H, Riaz S, Hareem S. Effect of educational interventions addressing blood groups and donation aspects on the knowledge and attitude of allied health sciences students . Pak J Med Sci. 2024;40(10):2261-2266. doi: https://doi.org/10.12669/pjms.40.10.8803 This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Knowledge and Attitudes Toward Organ Donation Among Students and Professionals in Medical Colleges in the Eastern Part of India.

Organ transplantation is a critical, life-saving procedure revolutionizing healthcare. Despite medical advancements, there remains a global shortage of organs available for transplantation. This is more pronounced in India where the organ donation rate is significantly low. To assess the knowledge and attitude towardorgan donation among students and professionals in medical colleges of Patna, Bihar. A cross-sectional study was conducted in three government medical colleges located in Patna that included 666 participants comprising faculty, resident doctors, nursing staff, medical and nursing students, and interns. Data were collected using a pre-designed structured questionnaire comprising a socio-demographic profile and knowledge and attitude of participants towardorgan donation. The data were analyzed using descriptive statistics and multivariate analysis. The mean age ofstudy participants was 23±4.24 (SD). The majority (504, 75.7%) of participants were aged between 21 and 30 years and the majority (372, 55.9%) were females. There were significant differences in knowledgeabout organ donation across groups. Faculty and resident doctorsdemonstrated higher awareness (113, 73.9%) compared to others. Attitude towardorgan donation was positive overall, with the majority (614, 92.2%) supporting organ donation campaigns. However, misconceptions about organ donation and its legal aspects persisted among participants. There is a need for targeted educational intervention to improve knowledge and dispel myths about organ donation among medical students and professionals.

How to use worldview value to cope with non-organ donors’ fear of death in an online organ donation campaign

How to use worldview value to cope with non-organ donors’ fear of death in an online organ donation campaign

A theory-driven organ donation campaign: a field intervention among university students in Iran.

This study conducted an empirical evaluation of an intervention derived from the theory of planned behavior (TPB) aimed at implementing a health campaign among medical students at Shahid Beheshti University of Medical Sciences. In this interventional study, a valid and reliable TPB-based questionnaire was administered before launching a health campaign titled "Organ Donation=Life Donation" among 260 medical students. The campaign was structured around nine steps: situation analysis, goal identification, target audience identification, strategy development, tactics establishment, media selection, timetable creation, budget planning, and program evaluation. Two months after the campaign, participants completed a posttest and were offered an organ donation card. Data analysis was conducted using SPSS ver. 16, employing descriptive statistics (frequency and percentage) and tests such as the Kolmogorov-Smirnov test and the paired-samples t-test. All participants adopted more prodonation stances across all constructs measured, both immediately and 2 months after exposure to the health campaign, compared to their pretest scores. These results indicate that the health campaign had a significant impact on psychological variables such as attitudes (P<0.001), subjective norms (P<0.001), and perceived behavioral control (P<0.038), as well as on the actual acceptance of an organ donor card. Effective health education and promotion interventions, including health campaigns, are essential to encourage the use of organ donation cards. Additionally, current experiences indicate that the TPB serves as a suitable theoretical framework for designing organ donation interventions.

Organ donation and HIV: Awareness and willingness to be a living donor among people with HIV in Uganda.

HIV+-to-HIV+ organ transplantation has demonstrated promise and is now authorized for research purposes in certain countries. However, organ transplantation is dependent on the availability of organ donors. We assessed the awareness and willingness to donate organs among people with HIV (PWH) in Uganda. We conducted a multicenter cross-sectional study between October 2023 and January 2024 in four large HIV clinics in Northern Uganda. The study population consisted of PWH. A structured questionnaire was used to collect data regarding awareness, willingness, and beliefs regarding organ donation. Organ donation was defined as the willingness to be a living donor of a solid organ. We conducted multivariable logistic regression to assess for an association between willingness to donate organs and selected exposures. Data were analyzed in Stata version 15.0. Results are expressed as adjusted odds ratio (AOR) with 95% confidence intervals (CI). A total of 232 participants were recruited. The mean age ± standard deviation of the participants was 42.2±11.8 years. All participants were on antiretroviral therapy. Sixty-two (26.7%) had a CD4 count less than or equal to 200 cells/mm3. The majority (80.6%, n = 187) had ever heard of organ donation. Slightly more than a third (34.9%, n = 81) were willing to donate organs. Factors associated with willingness to be a living organ donor included being female (AOR: 1.56; 95% CI: 1.15-2.11), having a tertiary education level (AOR: 1.79; 95% CI: 1.03-3.11), average monthly income >500000 UGX (135.1USD) (AOR: 5.5; 95% CI: 1.97-15.40), ever heard about organ donation (AOR: 5.4; 95% CI: 1.67-17.8), and attending an organ donation campaign (AOR: 2.0; 95% CI: 1.07-3.74). Awareness about organ donation was high but the willingness to be a living organ donor was low among PWH in Uganda. There is a need to sensitize the community about the need and benefits of organ donation with the involvement of media and the healthcare workers.

Dare To Donate Application (An E-Blood Bank System)

Dare To Donate application is a comprehensive online platform aimed at optimizing blood donation processes by prioritizing the referral of active blood donors and conducting thorough analyses of donor data. This system focuses on improving the efficiency of blood donation networks to ensure a consistent and sustainable blood supply for healthcare institutions. Its key feature involves a user-friendly interface allowing potential donors to register and create profiles, providing essential information on blood type, availability, and willingness to donate. Intelligent algorithms match donor profiles with real-time blood demand, facilitating targeted referral notifications. The system also integrates advanced analytics tools to comprehensively analyse donor data, including tracking donation histories, identifying supply and demand trends, and generating insights into active donor demographics. These analytical capabilities empower blood banks and healthcare authorities to make informed decisions, strategize donation campaigns, and optimize resource allocation for better emergency preparedness. In summary, the E-Blood Bank System serves as a platform for connecting active blood donors with those in need, offering critical insights through data analysis to enhance the efficiency and sustainability of blood donation networks, ultimately contributing to saving lives and improving healthcare outcomes. This collaborative approach enhances coordination during emergencies and enables a swift response to fluctuating blood demands, thereby saving valuable time and potentially lives. In conclusion, the E-Blood Bank System represents a paradigm shift in blood donation management, harnessing the power of technology and data analytics to revolutionize the way blood supply is managed. By fostering a culture of continuous improvement and innovation, it promises to address the evolving challenges faced by blood banks and contribute significantly to the advancement of healthcare delivery systems worldwide. Key Words: blood donation, demographics, active donors, analytics, sustainability, healthcare outcomes, evolving challenges, blood supply.

Crowdfunding for Social Impact using Blockchain

Abstract: In the realm of philanthropy and social impact, crowdfunding has emerged as a powerful tool for mobilizing resources towards meaningful causes. This project investigates the fusion of crowdfunding into technology that uses blockchain to engender a platform for social giving which is transparent and efficient. The system enables users to donate funds securely using Ethereum cryptocurrency through the MetaMask wallet, ensuring transparency and traceability of transactions. At its core, the project leverages Solidity smart contracts deployed on the Sepolia network via Alchemy to manage donation campaigns. Next.js is employed to develop an intuitive user interface that simplifies the donation process. Each campaign on the platform represents a social cause, and donors can contribute directly to these campaigns. One of the characteristics of blockchain, decentralization makes sure that donations are transferred in a secure manner to the intended recipients or campaign creators, reducing intermediary costs and enhancing trust. The system promotes accountability by providing donors visibility into how their contributions are utilized. By utilizing blockchain technology, this project not only streamlines the donation process but also addresses concerns around transparency and accountability in traditional philanthropy. It empowers individuals to support causes they care about directly, fostering a more inclusive and impactful approach to social giving. This abstract aims to elucidate the essence of the project in a clear and accessible manner, inviting readers of all backgrounds to understand and appreciate the innovative intersection of blockchain and social impact crowdfunding.

Branded Social Campaign and the Politics of Representation

Introduction: The low awareness of clean living made a company, through one of its product brands, initiate a social program through a donation campaign to improve sanitation and poor quality of health in the province of East Nusa Tenggara (NTT— Nusa Tenggara Timur ), Indonesia. An advertisement was then aired frequently in national media to support the campaign. However, this advertisement was protested by the people who represent NTT citizens. Methodology: Employing Karatani's (2003) representation theory and Schiappa's (2008) concept of representational correctness with a discourse analysis approach, the research critically analyzes the politics and problems associated with Lifebuoy's social campaigns that sparked protests and denials from various NTT community groups. Results: This study found that the landscaping of the representation problems of the advertisement included the problems of 'speak about' and 'speak for.' Also, the power of prejudice or racial stereotypes of eastern Indonesian people was permanently attached to poverty and underdevelopment. Discussion: The protest(ers) representation was also problematic and political. There were numerous struggles of agenda and identity politics among protesters. Therefore, Lifebuoy's social campaign did not only serve as the object of protest but at the same time also criticized the protesters. Conclusions: This study contributes essential lessons for brands about the urgency of mapping and reading political voices in the field when a social program is launched and implemented so that various obstacles are well anticipated.

Retweet to donate? Cause-related marketing in the era of social medialization

Purpose The objectives of this study are threefold: to delineate the phenomenon of “You Share, We Donate” (YSWD) campaigns and what distinguishes them from sales-based cause-related marketing; to contrast the effectiveness of YSWD and sales-based cause-related marketing campaigns and provide an explanation for the differences in the effectiveness; to explore boundary conditions of the proposed differences. Design/methodology/approach Three experiments were conducted to empirically test the differential effect of campaign formats (i.e. YSWD vs sales-based cause-related marketing), the underlying mechanism and structural as well as contextual features moderating the differential effect. Findings The findings suggest that YSWD messages elicit consumers’ message-sharing intentions more than traditional cause-related marketing messages. The effect is explained by consumers’ sense of empowerment and can be enhanced through donation cap non-specification. The findings further indicate that YSWD campaigns are especially fruitful in low power distance cultures. Research limitations/implications This study contributes toward corporate donation campaign literature by focusing on the usage of social media. Practical implications From a managerial perspective, this research provides marketers with guidelines on how to choose between the two cause-related marketing campaign formats and how to enhance the effectiveness of YSWD campaigns. Originality/value This paper extends cause-related marketing literature by not only introducing the phenomenon of YSWD campaigns to the literature but also exploring strategies to enhance the effectiveness of such campaigns and shedding light on an outcome beyond the sales impact of cause-related marketing campaigns, i.e. an increase of visibility in social media. From a managerial perspective, this research provides marketers with guidelines on how to choose between the two cause-related marketing campaign formats and how to enhance the effectiveness of YSWD campaigns.

Donation Campaign

In today's dynamic world, community development stands as a cornerstone for societal progress. However, numerous communities around the globe face various challenges hindering their growth and well-being. In response, our project aims to launch a donation campaign focused on addressing these challenges and fostering sustainable development within underserved communities. Through strategic planning and community engagement, we aspire to make a meaningful impact and create positive change on a grassroots level. The donation campaign seeks to address pressing issues such as poverty, education gaps, healthcare deficiencies, and environmental degradation within marginalized communities. By providing targeted assistance and resources, we aim to uplift these communities and empower individuals to break the cycle of poverty. The primary objective of the campaign is to mobilize resources and support from individuals, businesses, and organizations to fund initiatives that promote community development. These initiatives include but are not limited to providing access to education, healthcare services, clean water, sustainable livelihood opportunities, and environmental conservation efforts. Our campaign targets individuals and entities passionate about social impactand community development. This includes philanthropists, corporate entities with corporate social responsibility (CSR) initiatives, foundations, and individuals looking to make a difference in the lives of others. The campaign will employ a multi-faceted approach, utilizing various communication channels such as social media, traditional media, community events, and partnerships with local organizations to raise awareness and solicit donations. We will also leverage technology to facilitate easy and secure donation processes, ensuring transparency and accountability. The campaign will be executed in phases, starting with a comprehensive needs assessment to identify priority areas within target communities. Following this, fundraising activities will be initiated, alongside community engagement efforts to ensure buy-in and participation from local stakeholders. Funds raised will be allocated towards implementing sustainable solutions tailored to the specific needs of each community. Our donation campaign for community development represents a concerted effort to address systemic challenges faced by marginalized communities. By harnessing the collective power of donors and stakeholders, we aim to foster inclusive growth and create a brighter, more sustainable future for all. Join us in making a meaningful difference and building stronger, more resilient communities.

"Okay, I respect this publicity stunt." A snapshot of public perceptions of an online game-based blood donation campaign.

With a decrease in young and first-time donors, applying gaming elements to blood donation may provide a novel means of encouraging young donors. In August 2023, the online game DiabloIV launched the Blood Harvest in which players were encouraged to donate blood products in the United States to receive virtual in-game rewards. Given the novelty of this independent initiative, our aim was to capture Diablov IV players opinions of the Blood Harvest through thematically analyzing their online discourse related to this blood donation campaign. We captured publicly available Twitter/X posts (n = 78) and engagement (n = 390) relevant to the Blood Harvest posted during and immediately after the campaign (October 13, 2023-November 27, 2023). Using thematic analysis, we identified 5 themes relating to the Blood Harvest campaign: (1) Positive perceptions and community motivations to donate, (2) Negative perceptions of the initiative and online game, (3) Players' inability to donate and participate in the initiative, (4) Incentives and incentive comparisons, and (5) Benefiting from positive associations focusing on the reputational gain that may be accessed through promoting blood donation. Situating a donation campaign in an established video game provides a novel opportunity to engage young donors. Through capturing public data, we provide a unique snapshot of how an online gaming community perceives and reacts to an independently initiated game-integrated blood donation campaign. This highlights key strengths of the approach as well as identifying potential risks for blood collection agencies.

The effect of covid policy restrictions on donations during the sustainable and entrepreneurial context

Using real platform data, this paper assesses donors’ reactions to a rare event; specifically, we demonstrate how donors were able to compensate for (or stabilize) healthcare deficits and policy restrictions used to mitigate the spread of COVID-19. Based on a sample of 20,784 covid-related donation campaigns promoted on GoFundMe platform from January 30, 2020 to November 23, 2021, the paper shows that donors decided to donate based on campaign purpose and reliability: specifically, campaigns with the purpose to support hospitals or to buy healthcare materials in countries more affected by the pandemic received more funds. Moreover, the paper provides evidence of the impact of different government policy restrictions on campaign outcome in terms of amount raised and number of campaigns promoted in six European countries. As donations during COVID-19 were valuable (in particular, for public institutions) in terms of amount and timeliness, our findings offer valuable insights into how governments encouraged donations via fiscal incentives and policy restrictions.

Influencers and donations: The impact of source and product benefits

AbstractNonprofit organizations (NPOs) are increasingly using social media as a communication platform to promote their charitable marketing efforts. The purpose of our research is to investigate how NPOs can enhance message effectiveness by utilizing a social media influencer and different product benefit appeals (utilitarian vs. hedonic) in their social media posts to enhance attitudes toward the donation campaign and word‐of‐mouth (WOM) intention, leading to higher donation behavior. Across two experimental studies, we show that an NPO's donation post (i.e., social media post promoting a donation campaign) is evaluated more favorably when paired with a hedonic benefit appeal, while an influencer's donation post is more favorable when paired with a utilitarian benefit appeal. Further, we find that the effects of source and product benefit appeal types on donation behavior are serially mediated by attitude toward the donation campaign and WOM intention. As the use of influencers is becoming increasingly popular to support fundraising and charitable causes, our findings provide timely implications for researchers and practitioners who are interested in optimizing NPO communication strategies in the digital landscape.

E-Blood Bank System (Referral of Active Blood Donors and Analysis of Donors)

The E-Blood Bank System is a comprehensive online platform aimed at optimizing blood donation processes by prioritizing the referral of active blood donors and conducting thorough analyses of donor data. This system focuses on improving the efficiency of blood donation networks to ensure a consistent and sustainable blood supply for healthcare institutions. Its key feature involves a user-friendly interface allowing potential donors to register and create profiles, providing essential information on blood type, availability, and willingness to donate. Intelligent algorithms match donor profiles with real-time blood demand, facilitating targeted referral notifications. The system also integrates advanced analytics tools to comprehensively analyse donor data, including tracking donation histories, identifying supply and demand trends, and generating insights into active donor demographics. These analytical capabilities empower blood banks and healthcare authorities to make informed decisions, strategize donation campaigns, and optimize resource allocation for better emergency preparedness. In summary, the E-Blood Bank System serves as a platform for connecting active blood donors with those in need, offering critical insights through data analysis to enhance the efficiency and sustainability of blood donation networks, ultimately contributing to saving lives and improving healthcare outcomes. Key Words: blood donation, demographics, active donors, analytics, sustainability, healthcare outcomes.

First Ever Organ Transplantation from A Brain-Dead Person in Bangladesh: A Successful Outcome of The Human Organ Transplantation Act

On the 19th of January 2023, a historic event took place in the field of medical practice and country’s healthcare system. A 20-year-old girl named Sarah Islam was pronounced clinically dead on Wednesday (18 January, 2023) while being treated at Bangabandhu Sheikh Mujib Medical University (BSMMU), Dhaka, Bangladesh, with her terminal illness as she has been suffering from tuberous sclerosis since her childhood. Her final act was termed 'heroic' by her attending physicians as she became the first patient in the country to donate her organs while being brain-dead. The next day in the early morning (19 January, 2023) doctors conducted the country's first-ever cadaveric kidney transplantation as taken from her. The recipients were two females in their 30s who were reportedly recovering well after the surgery. Those two surgeries were performed separately at Bangabandhu Sheikh Mujib Medical University (BSMMU) Hospital and the National Kidney Foundation Hospital in Dhaka. The Human Organ Transplantation Act (HOTA) officially came into force in Bangladesh on April 13, 1999, allowing organ donations from both living and brain-dead donors; after long discussion, some amendments were ratified by the Parliament in 2018. The Act places some legal requirements around the collection and preservation of human organs as well as ensuring their transplantation into a human body. Few years back, religious leaders came forward to issue a fatwa (religious approval) that recognize both living and brain death criteria and permit both living and brain-dead donors to donate organs for transplantation. Based on that fatwa and a long medical discussion the country’s parliament passed this Act. Enacting the HOTA shows an immense influence in our society on cadaveric organ donation and transplantation especially from brain-dead individuals, and we hope that this historic donation will create more awareness and pave a new path for organ donation campaign in the country in near future. CBMJ 2024 January: vol. 13 no. 01 P: 102-106

Enhancing Transplant Awareness and Acceptance Through Targeting Knowledge Gaps and Common Misconceptions.

Introduction Organ transplantation is a critical intervention for patients with end-stage organ failure, but misconceptions and knowledge gaps often hinder organ donation. This study evaluates the acceptability and effectiveness of an organ donation campaign focusing on addressing knowledge gaps and misconceptions in Riyadh, Saudi Arabia. Methods A two-day awareness campaign was conducted in a shopping mall, featuring four stations providing information on various aspects of organ donation. Participants completed a self-administered, researcher-developed, questionnaire before and after the tour. Results Of the 201 participants, 167 completed the questionnaire (83% response rate). The majority (92.9%) reported learning new information and indicated that the knowledge improved their perspective on organ donation. A high percentage (93.5%) felt the campaign answered their questions, with 90.9% deciding to register as organ donors. Conclusion A knowledge-enhancing campaign can effectively improve public perception and promote awareness of organ donation and transplantation. However, the study is limited by its short timeframe, location, and subjective data. Future research should explore the impact of such campaigns on donor registrations and evaluate their effectiveness in different cultural contexts.

PERANCANGAN SISTEM PREDIKSI KEBUTUHAN STOK DARAH BAGI ORGANISASI NON PROFIT MENGGUNAKAN METODE FUZZY MAMDANI

A non-profit organization is a nonprofit organization formed with the aim of providing assistance, and it does not seek profit in its activities. In addition to organizing blood donation campaigns, non-profit organizations often help hospitals in need of blood by providing the necessary blood supply through the Indonesian Red Cross (PMI). However, the problem faced is that the availability of blood stock is often depleted during urgent situations, resulting in the inability to fulfill the hospitals' blood requests. Therefore, as a solution to address the challenges faced by non-profit organizations, the development of an information system for predicting blood stock requirements is necessary to determine whether there is a need to replenish the blood stock in the following months. In this research, the developed blood stock prediction system implements the Fuzzy Mamdani method. The research results indicate that the Fuzzy Mamdani method, in predicting blood stock requirements, has achieved a satisfactory level of accuracy. Although a limited number of rules, specifically 24 rules, were processed, this method was able to provide predictions that closely approximated the actual requirements. However, it should be noted that the accuracy level can be further improved by adding more comprehensive rules and using a wider dataset.

Blood Donor’s Knowledge, Attitude and Practice Towards Blood Donation among Voluntary Blood Donors at Nepal Red Cross Society Central Blood Transfusion Service Centre

Introduction: Blood donation is the major source of blood as well as components of blood worldwide. Even though there are lots of promising components to substitute blood, a true component for blood and blood components is not available. Donated blood is an essential component in the management of many diseases. It is the core lifesaving component for an individual with loss of large volumes of blood from accidents, hemorrhages, or surgery.&#x0D; Aims: To evaluate the knowledge, attitude and practices of blood donors who visit blood bank.&#x0D; Methods: A cross-sectional study was done among 227 voluntary donors during six different Blood Donation Campaigns from March to October 2023.&#x0D; Results: A total of 227 blood donors participated in this research, with ages ranging from 19 to 60 years, and an average age of 34.7 years with a standard deviation of 8.77. Among all donors, the majority were male (71.4%), with females representing 28.6%. 1.3% of the donors were illiterate, while 26 % were literate. Additionally, 33% hold a secondary-level degree, 31.3 percent have a bachelor's degree, and 8.4 percent possess a master's degree or higher. The majority (46.7%) of the voluntary blood donors were from the service sector, 11% were students, 5.3% in business, 3.5%. were engaged in agriculture and 1.8% working in foreign employment. The remaining 31.7% were involved in various other occupations.&#x0D; Conclusion: Almost 1/10th, 5% had adequate knowledge and 72% showed positive attitude related to blood donation in our study the level of blood donation practice was in majority of donor about 89%.

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Purpose The shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations. In Malaysia, the shortage of organ donations has been a pressing issue faced by the Ministry of Health Malaysia (MOH) for a considerable length of time. In reaction to this issue, the MOH deployed the Organ Donation Awareness Strategic Campaign Plan by using the platform of social media to disseminate information regarding organ donation to the public. However, the number of registrations is still low among Malaysians. Moreover, the observation from the literature shows that there are limited studies which have been initiated to focus on social media in the context of organ donation campaigns. Design/methodology/approach The quantitative research design has been used to understand the issue. Three hundred and eighty-four completed questionnaires were collected from the target sample, which comprised university students in Malaysia. For this study, partial least squares structural equation modelling was used for data analysis. Findings The result shows that information usefulness is vital because it will lead individuals to adopt organ donation information on social media. More specifically, predictors that positively influence youth or university students to accept information as useful are visual information, information sharing, accessibility of information, needs of information and attitude towards information. Subsequently, information usefulness positively influences information adoption. In the meantime, information quality and credibility do not significantly affect information usefulness. Practical implications The findings of this study may assist MOH or interested parties in designing a sound marketing strategy in the context of organ donation promotion by providing empirical evidence. Originality/value The study provides empirical evidence about information characteristics in the context of organ donation promotion.

Organizing Community Participation in Humanitarian Blood Donation Activities

Aim: To organize and to encourage community participation in humanitarian blood donation held by the Indonesian Red Cross in collaboration with local church.&#x0D; Discussion: The culture of voluntary blood donation must always be encourage, in order to guarantee timely access to safe blood and blood products and help save lives. Compliment and appreciation given to noble donation of voluntary donors who receive no remuneration but are always ready and available to donate blood to help save other lives most of whom they never meet. Using popular social media, action taken to promote, mobilize, and publish educational materials on voluntary blood donation campaigns as well as encourage local potential donor to donate voluntarily. This activity is also the implementation of the noble human values ​​of sharing, giving and caring&#x0D; Conclusion: Connecting all stakeholders helps to make the blood donation succesfull.