Britain has one of the lowest road casualty rates globally, yet tens of thousands of people are killed or seriously injured annually, and numbers have plateaued since 2012. Despite the consequential impact of road trauma, there has been limited evaluation of Britain's policy response. This paper uses Kingdon's Multiple Streams Model to understand agenda setting and analyses how road safety policies were made or not made over time. Critical discourse analysis evaluates patterns and themes in new data acquired via thirty-five interviews with politicians and policy participants, and data from Parliamentary debates and policy documents, spanning the period between 1987 and 2021. The data suggests two distinct time periods: 1987 to 2002, the policy problem was accepted, policy solutions advanced, when policy windows opened as political discourse was constructive, the multiple streams coupled, and policy change resulted. Policy development in road safety is therefore possible when it is viewed as an important policy agenda in need of attention. After 2003, there was a perception the problem had been resolved. Road safety lost out to a dominant mobility framing, road deaths were reframed as accidental and so unavoidable, solutions were contested, the politics stream flowed slowly, and from 2011, with the tight fiscal environment, discarded targets, and significant competition for attention from alternative policy areas, policy stasis resulted. The prevailing politics meant that the policy problem remained sidelined and policy solutions continued to be kicked down the road. The paper explores how this shift occurred and the consequences on the politics of road death.
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