Distribution Of User-generated Content Research Articles

How To Tell Head From Tail in User-Generated Content Corpora

This paper asks whether unpopular tail items in user-generated content corpora are important, and how tail items differ from the popular head items. We develop a user-centric characterisation of the tail which shows that although the head receives a disproportionate share of interest, tail items collectively serve a large number of users. "Tail seekers," with more like's in the tail than the head, are shown to constitute more than half the user base. We then examine how interests in head and tail items differ. Temporally, head items are found to enjoy a sustained interest, whereas interest in tail items is short lived. Spatially, interest in tail items is more geographically diverse. Finally, from a social angle, interest in unpopular items appears to be more "viral" than non-viral. We discuss implications of these observations for the handling and distribution of user-generated content.

Inroads into Social Media Based on Mass Communication Theory and Practice

With the emergence of technology and the subsequent quick expansion in reach around the globe, social media has become a phenomenon. It is now widely used in practically all facets of business, marketing, and communication. Indian media has undergone a radical transformation since globalisation, adapting rapidly to fit the new global landscape. The delivery of news, as well as marketing and advertising, have all included social media into their practises in recent years. Journalism and news outlets have been transformed, and will continue to be so, as a result of the rise of social media. The significance of social media as a potent instrument has long since been acknowledged within the Indian media business. As a result, the Indian media has effectively used the digital revolution and social media technologies to reach a larger audience. The business methods have been modernised and broadened thanks to the widespread use of social media as a tool for marketing, information dissemination, and user-generated content distribution. Using the Indian media industry as a case study, this research investigates the impact, development, and difficulties of digital and social media.

Аудиторія українського сегмента Всесвітнього павутиння (початок 2017 року)

The purpose of the study was to determine development trends of online media and their audience in Ukraine and ascertain of their mediametric characteristics. Special attention was paid to the social media and especially to the creation and distribution of user-generated content on web pages. For this purpose, a range of qualitative and quantitative methods was used, in particular, the method of statistical analysis of data with taking into account the statistical error of measurement and uniformity of distribution of respondents in the middle of representational sample. The methods of comparison and content analysis were also used. The main method of gathering information was a survey of 1576 respondents who answered 16 proposed questions, most of the respondents were aged 18-30. The survey investigated the following questions: purpose and frequency of social media usage, the sources, which are often applied by the audience to receive news, level of trust to information in World Wide Web, platforms, which were used to find information, etc. Questions, which help to determine how readers consume information, how they read material, importance of illustrative, interactivity, multimedia elements, etc. were investigated. As a result of the study we asserted the state of Ukrainian audience of online media in early 2017 and trends of its development. We submitted the detailed measurements of sampled online media readers, obtained through the online survey and by applying cloud technology for statistical studies, particularly Polldaddy. Special attention was devoted to the development of social media and their audience, the peculiarities of their development with the specific Ukrainian segment of the World Wide Web. Based on these data, we studied the preferences of websites users, investigated the perception of journalistic products in Networks and the distribution of user-generated content on web pages. We analysed of the usage and perception of various illustrative content and its distribution characteristics with help of modern information technology. Studies of other scholars who investigated these issues were also considered, and their results were reflected in the conclusions. The trends and patterns of the network, including social media and their audience, were determined.

Bumps and bruises in the digital skins of cities: unevenly distributed user-generated content across US urban areas

ABSTRACTAs momentum and interest build to leverage new forms of user-generated content that contains geographical information, classical issues of data quality remain significant research challenges. In this article we explore issues of representativeness for one form of user-generated content, geotagged photographs in US urban centers. Generalized linear models were developed to associate photograph distribution with underlying socioeconomic descriptors at the city-scale, and examine intra-city variation in relation to income inequality. We conclude our analyses with a detailed examination of Dallas, Seattle, and New Orleans. Our findings add to the growing volume of evidence outlining uneven representativeness in user-generated data, and our approach contributes to the stock of methods available to investigate geographic variations in representativeness. In addition to city-scale variables relating to distribution of user-generated content, variability remains at localized scales that demand an individual and contextual understanding of their form and nature. The findings demonstrate that careful analysis of representativeness at both macro and micro scales can simultaneously provide important insights into the processes giving rise to user-generated data sets and potentially shed light on their embedded biases and suitability as inputs to analysis.

Exploring Consumer Motivations for Creating User-Generated Content

ABSTRACTThe advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-generated content (UGC), resulting in vast changes in the online media landscape. For instance, the proliferation of UGC has made a strong impact on consumers, media suppliers, and marketing professionals while necessitating research in order to understand both the short and long-term implications of this media content. This exploratory study (n = 325) seeks to investigate consumer consumption and creation of UGC and the attitudinal factors that contribute to these actions. The data confirm the established relationship between attitude and behavior and indicate attitude serves as a mediating factor between the use and creation of UGC. With regard to the creation of UGC, the ego-defensive and social functions of attitude were found to have the most explanatory power.