T HIS article has two purposes. The first is to discuss whether the currently proposed methods of distribution cost allocation meet the needs of marketing management. The second is to classify the cost centers to which distribution costs are allocated and to evaluate the units of measurement on the basis of which costs are allocated. The question of whether the present niethods of cost allocation meet the needs of marketing management cannot be answered without reference to the purposes which distribution cost analysis is intended to serve. In general, there are two purposes of any type of distribution cost analysis: To assist management in controlling operations and in making decisions, and to justify courses of action before regulatory bodies which are concerned with marketing policies, such as the Federal Trade Commission in the administration of the Robinson-Patman amendment to the Clayton Act. Since the legal uses of distribution cost analysis arise only in court tests in which the analysis proceeds upon bases which utilize legal definitions rather than good accounting or statistical theory, this article shall consider only the means by which distribution cost analysis may assist in managerial decisions. It is in this area that cost analysis may be most frequently and most profitably employed. There are two types of cost allocations which may be generally made. The first is the allocation of various natural expenses to two or more functions; the second is the allocation of functional costs to two or more criteria which the analyst is examining. An example of the first is the allocation of rent, a natural expense, to the various production and distribution functions. An example of the second is the allocation of the selling expense to commodities, customers, order size, territories, distribution channels, or any other criteria appropriate to managerial decisions. It is only with the second type of allocation that this article will deal, for it is here that the critical problems of measurement appear. Most natural expenses are either direct or easily measurable. On the other hand, most functional costs are indirect with respect to the commonly desired criteria. The lack of suitable units of measurement for use in cost allocation constitutes the greatest single problem in distribution cost analysis today. A consideration of the presently employed units of measurement and of the bases of allocation which are formed by use of these units is the principal objective of this article. In general, there are two types of measurement which may be employed in distribution cost analysis: (I) Measurements which attempt to compare the actual cost with some cost which is accepted as a standard, and (2) Those which attempt to separate the effects which may result from a particular actual cost outlay. An example of the first would be the packing costs of identical packages. By timing the operation under controlled conditions and making proper allowances for expected deviations, a standard time could be established. When this standard time is related to the wage rate for the worker who would do the job, the stand-