Prior works on power control strategy need to estimate all users’ channel state information (CSI), which consumes both spectrum and time. Two efficient and low-complexity power control strategies, namely quality of experience (QoE) based power control scheme and distance based power control strategy, are proposed for an ambient backscatter based spectrum-sharing network. In the proposed power control schemes, there is no need to estimate all users’ CSI. In the QoE-based power control strategy, only the <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex-math notation="LaTeX">${K}$ </tex-math></inline-formula> primary users with the highest priority feedback their CSI. We introduce an attenuation factor to reduce the transmit power to satisfy the interference threshold on primary users. Then, considering the short transmission distance of secondary backscatter communication and randomly distributed primary users, we propose the distance-based power control scheme, in which only the users within the backscatter distance need to feedback their CSI. Closed-form expressions for the outage probabilities of primary and secondary systems are derived over the Nakagami- <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex-math notation="LaTeX">${m}$ </tex-math></inline-formula> channels under the proposed two power control strategies. The system energy efficiency are also analyzed. Simulation results are conducted to verify the analytical results. Finally, outage performance and energy efficiency of the proposed schemes are compared with that of the existing nearest- <inline-formula xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex-math notation="LaTeX">${K}$ </tex-math></inline-formula> users based power control strategy. It is shown that the proposed power control strategies have lower outage probabilities and higher energy efficiency.