Dissemination Of Ideas Research Articles

Factors contributing to the development of health-promoting schools, applying Fullan’s triple change model – A qualitative study

Objective: Schools and the education system are powerful tools for cultivating healthy lifestyles. This research focuses on characterising the factors contributing to the development of health-promoting schools in Israel, and understanding how schools can offer a framework for improving students’ health. Fullan’s triple change model with its focus on three phases in the change process in schools – the initiation phase, the implementation phase and the institutionalisation phase – served as a framework for analysis. Design and setting: This qualitative-constructivist study involved the analysis of data collected from 26 elementary school principals in Israel, 15 of whom belonged to the health promotion school network (HPSN) and 11 who did not. In addition, 10 health promotion leaders from within the schools were interviewed. Methods: Data collection took place by means of semi-structured interviews. in which the questions asked referred to the three phases identified in Fullan’s process of change model. We analysed the data using thematic content analysis. Results: Each identified theme was associated with one of the phases proposed in Fullan’s model of change. The initiation phase included collaboration with key stakeholders, principals’ personal commitment, and dissemination of ideas through personal connections. The implementation phase included gaining access to appropriate tools and materials, action to deal with barriers to change, and the creation of a holistic health promotion environment. The institutionalisation phase included the development of administrative strategies such as adherence to routines, the inclusion of regular events in the school calendar, and the allocation of time frames for the activities undertaken. Conclusion: Fullan’s model proved useful in analysing efforts to develop health-promoting schools. The model signalled the importance of using a structured approach throughout the institutionalisation phase in a manner attuned to the unique nature of the school. Alongside identifying key factors that support assimilation, it is crucial to assess their integration into the school culture. The school principal’s role is critical throughout all the phases of the development process.

MODELING OF MIXTURE FORMATION IN A TWO-STROKE DIESEL ENGINE

The Ukrainian engine industry played a significant role in the creation, production, and improvement of the efficiency of two-stroke diesel engines with opposed mooved pistons and providing them with the highest indicators of liter and overall power. The results of research carried out at the department of engines and hybrid power plants of NTU "KhPI" reveal existing reserves for further improvement, ensuring world-class indicators and forming promising characteristics of two-stroke diesel engines of the 6DN12/2x12 series. Further developments to ensure a new level of power cannot be implemented exclusively by updating auxiliary units and systems. To create a promising power plant, the problem must be considered in a complex with an understanding of the physical and chemical processes in the engine cylinder. The two-stroke cycle and design features limit the possibilities of conducting experimental studies of engines of this type, and make it necessary to determine reserves for increasing their efficiency. In this case, the dissemination of ideas about the course of mixture formation processes in a two-stroke engine with lateral fuel injection becomes an urgent scientific and practical task. Solving this problem makes it possible to determine the reserves of increasing combustion efficiency in engines with reciprocating movement of pistons. Based on the results of the research, a mathematical model is proposed that allows us to determine the most rational ways of organizing mixture formation, provided the conditions of uniform distribution of fuel in the volume of the combustion chamber are ensured. The obtained results of the calculated studies are the basis for the development of structural elements, further experimental studies and the implementation of measures to ensure the further improvement of the mixing efficiency of two-stroke diesel engines of the 6DN12/2x12 series and their modifications.

Neformalių XX a. pabaigos – XXI a. pradžios Lietuvos jaunimo leidinių – fanzinų – leidybos tendencijos

This article analyzes Lithuanian youth subcultural group publications – fanzines (zines) – which have not yet received broader attention from researchers. Paper fanzines started to be created at the end of the 20th century and became popular in the 1990s, spreading Western culture ideas and changing the political, and socio-cultural environment in Lithuania along with technological copying and reproduction possibilities. Using resources from Lithuania’s Youth Culture Digital Archive “Lithuanian Zine Collection” and additionally collected sources, the article analyzes the trends in the creation and publishing of fanzines. By comparing the publishing similarities and differences of fanzines attributed to different subcultural groups, the aim is to understand the cultural context of these publications, their relationship with readers, and the publishing possibilities of fanzine creators. The study applies descriptive metadata analysis and systematization of fanzines, as well as ethnographic research methods (targeted interview, questionnaire, and qualitative interviews with fanzine authors, publishers, and collectors). The research results showed that in Lithuania, mainly in the 1990s, metal music fanzine authors, unlike punks and science fiction fans, created more publications written in English. Metal music fanzines were characterized by greater volume. Science fiction fans’ publications differed from those of metalheads and punks by a greater number of continuous issues and fewer one-time publications. Authors of fanzines associated with punk ideology mostly chose to independently reproduce publications using a copying machine, while creators of metal music and science fiction fanzines more often used professional printing services. The language used in fanzines and its style helped to form a close relationship with readers, revealed the identity traits of subcultural groups, and helped metal music fanzine authors to integrate into the international fanzine culture context. Seeking independence and individuality, fanzine creators disregarded professional publishing standards. Fanzine publishing depended on individual choice, motivation, creativity, reader interest, and technological possibilities (publication reproduction, layout). Fanzines created in Lithuania became one of the main forms of idea dissemination, creative freedom, and self-expression for alternative youth communication.

Inclusivity in Economics: The Role of Herstories in Economic Thought

Abstract The publication of Edith Kuiper’s book A Herstory of Economics (2022) brings non-traditional ideas to the core of historical discussions in economic thought. The volume sheds important light on neglected ‘herstories’ of economics, being one of the first to document the writings and ideas of excluded women economists. This review article offers a critical analysis of the book, building on three key themes that emerge from the processes of exclusion and production/circulation of ideas in economics: (i) the herstory of economics as a genre, and how it contributes to the dissemination of ideas from women economists; (ii) the conceptualisation of power in/outside economics and the barriers of exclusion that exist in the discipline; and (iii) the practices of diversification and inclusivity of women as economists. Through Kuiper’s historical analysis, I first discuss how the production of knowledge in economics has been built under exclusionary practices, namely epistemic, evaluative, and ideological. This is followed by the proposal of a three-fold alternative framework for an inclusive economics that builds on existing herstories, which includes elements of engaged pluralism; democracy of knowledge; and inclusivity as both a principle and a professional practice.

Global Transformations: Trends towards Increasing Instability and Sustainable Development Drivers in Current Situation

The ongoing global transformations and the high turbulence of global processes call into question sustainability of development of most countries, make it necessary to identify factors leading to instability and search for drivers of sustainable development in current situation. The conducted research allowed us to determine that the trends towards increasing instability are mainly determined by the processes of deglobalization, the dominance of maximizing production and consumption ideas, increasing social inequality, uneven distribution of resources between the environmental, social, and economic components of sustainable development, human violation of the laws of biosphere development, insufficient environmental protection measures, the consequences of recent crises, international conflicts, disadvantages of management. The considered factors of instability growth, the strengthening of their influence and the associated risks led to setting a new task: to determine what can be a driver of stability in modern difficult situation. Our study shows that positive impulses for sustainable development include: the dissemination of ideas and steps towards the implementation of the green economy; the establishment of specific deadlines for achieving targets of sustainable development by many countries; the development of technological sovereignty of countries based on a green worldview; the implementation of the concept of sustainable development not only by governments, but also at the micro level — by companies; the emergence of new financial instruments, in particular, green and social bonds to attract capital and invest in projects with environmental and social benefits; advances in the taxonomy of green finance. An important result of the study is the conclusion that despite the possibility of deceleration in certain periods, sustainable development is a long-term trend in the functioning of our civilization and further research should be aimed at improving management decisions to support it in the short and long term.

Effectiveness of the use of WhatsApp for Dissemination of Ideas of Improved Crop Production Techniques

Across India, WhatsApp groups are not only connecting farmers to their customers in the virtual market, but they’re also creating a network of resources and support for the country’s farmers who need it most. It is one of the world’s most popular communication applications in the 21st century. Therefore, a study on the effectiveness of WhatsApp for the dissemination of agricultural technologies in Paddy Crop was conducted at Krishi Vigyan Kendra, Jabalpur (M.P.), in 2022. An exhaustive WhatsApp user list was prepared from 06 villages: Khiriya Kalan and Kathoda from Panagar block, Badkhera and Dunda from Kundam Block, and Agasi and Ahrora from Sahpura block were selected randomly. Thus, 50 farmers from the three blocks of the district using WhatsApp were selected randomly and grouped to send messages about agricultural aspects. The present study highlights and examines the usefulness of WhatsApp among farmers. The social media–enabled WhatsApp is helping farmers solve farming-related problems more efficiently by making them digitally literate. It can be concluded that by using WhatsApp, farmers can seek information on farm operations and clarify their doubts about agriculture and paddy crop production technology, disease & insect pests, etc. It also saved time and money needed to solve the problems. They perceived in the study that the WhatsApp messages used were clear and satisfactory for them. KVK could have achieved immediate solutions to the farmers on a mass level through this App, and need & time-based services to the farming communities were served. On the level of daily interaction, the WhatsApp groups are successful in providing complete assistance and motivating farmers.

IMPACT OF E-COMMERCE ON INDONESIA ECONOMIC GROWTH: INTERMEDIATION MODELS WITH FINANCIAL TECHNOLOGY CONSTRAINT

The COVID-19 pandemic triggered economic shocks that adversely affected the global economy. Economic growth contracted significantly. Restrictions on economic activity trigger people's shopping behavior to switch to non-cash and online systems. E-commerce, as one part of digital economic transformation, has experienced a significant increase which impacts the flow of dissemination of ideas, innovations, and information, thus encouraging economic growth. This study analyzes the Impact of e-commerce on economic growth in Indonesia during the COVID-19 pandemic using intermediation models and fixed effect analysis. The results show that e-commerce negatively and significantly impacts economic growth during 2019 and 2021. Because e-commerce stimulates economic growth in a country but needs to be supported by quality infrastructure, quality broadband internet, online security (cyber security), and digital payment systems (e-payment). The variables of online financing, efficiency of government spending, length of schooling, and number of tourists have a positive and significant effect. Meanwhile, the poverty rate and human development index have a negative and significant effect. In maximizing e-commerce activities in Indonesia, strong support and collaboration from the government, financial institutions, and the Ministry of Communication and information technology are needed.

Bridging the Divide

The creation of Public Finance Journal (PF) is the culmination of several years of discussion about how best to address the divide between practitioners’ research needs and academic scholarship. PF’s origin is predicated on the expectation that for a professional discipline such as public administration and the subfield of public budgeting and finance, in particular, there needs to be an easily accessible forum for the dissemination of ideas and solutions. This journal would not be possible without the support of the Government Finance Officers Association, the oversight committees, the editorial board, and those helping with the journal’s management. We are excited about the inaugural edition, where we have reviews of three important books, three thought-provoking research articles, and an article that surveys current research needs in the budget and finance field as expressed by faculty and practitioners.

Students’ e-worksheet based on project and Character of Pancasila through environmental issues: What are the characteristics?

This research aimed to describe the character of project-based learning that uses e-worksheets with the integration of Pancasila values. This qualitative descriptive research uses interview techniques, observation, and literature study in data collection. Based on the observation results, each feature of the Pancasila student profile dimension was reflected in the learning syntax with the expected development criteria. The project-based learning is beneficial in developing the Character of Pancasila through the student strengthening project. Characteristics of project-based learning include: (1) independently, from planning, preparation, and manufacture to product presentation; (2) full responsibility for the project created; (3) involving peers, teachers, parents, and even the community; (4) train students' critical and creative thinking skills; and (5) space for dissemination of ideas. The Pancasila learner profile's dimensions are reflected in the electronic learner worksheet, within each project-based learning syntax presented in learning activities. The syntax for project-based learning includes (1) basic questions; (2) designing project planning; (3) developing a schedule; (4) monitoring project activity and development; (5) testing results; and (6) evaluating the learning experience. By following this syntax, students are expected to develop the dimensions of the Pancasila learner profile, which include: (1) believing in and fearing God, and having noble character; (2) embracing global diversity; (3) working collaboratively; (4) being independent; (5) critical reasoning; and (6) being creative.

СТРАТЕГІЧНІ ПІДХОДИ ОРГАНІВ ПУБЛІЧНОГО УПРАВЛІННЯ ДО ЗАПРОВАДЖЕННЯ ОСВІТНІХ ТРАЄКТОРІЙ СОЦІАЛЬНОГО ПІДПРИЄМНИЦТВА

The article examines the strategic approaches of public authorities to the introduction of educational trajectories for social entrepreneurship. It analyses foreign experience in this field, in particular on the examples of Great Britain, the USA, Singapore, Germany, Spain, and the Netherlands. The possibilities of applying foreign experience in Ukraine, taking into account national specifics and existing challenges, such as the socio-economic situation, decentralisation reform, limited resources, and the need to adapt best practices, are outlined. Directions for improving the public administration of educational trajectories of social entrepreneurship are proposed. These directions include regulatory support, institutional support, financial and personnel support, intensification of international cooperation, and the introduction of a monitoring system. Each of these areas is considered in detail, and their importance for creating favourable conditions for the training of specialists in the field of social entrepreneurship is substantiated. The research is based on the analysis of literary sources, comparative analysis, induction, and analysis of statistical data. The necessity of a systematic approach to the public administration of educational trajectories of social entrepreneurship is substantiated, which involves the harmonisation of the efforts of state authorities and local self-government, a clear delineation of their powers and responsibilities, as well as the coordination of actions of various departments and institutions at all levels. The study aims to contribute to the formation of an effective ecosystem for the development of social entrepreneurship in Ukraine through the development of educational infrastructure and the training of qualified personnel using strategic approaches of public authorities. Particular attention is paid to the role of education as a key tool for the dissemination of ideas of social entrepreneurship and the formation of the necessary competencies. Mechanisms of public-private partnerships are considered to ensure effective interaction between public authorities, educational institutions, businesses, and non-governmental organisations. The need to establish specialised educational training centres and incubators for social entrepreneurship is emphasised. The article outlines the prospects for the implementation of the proposed strategic approaches and their potential impact on the development of social entrepreneurship in Ukraine.

Mining for meaning: how text mining can uncover the French Liberal School’s key ideas

Abstract This investigation shows that through word embedding and co-occurrence, a researcher can deduce key concepts within a corpus that, with adequate academic contextual knowledge, can guide the investigator to conclude if the corpus belongs to or has been influenced by a particular school of thought. Specifically, we have conducted an extensive analysis of the Journal des Economistes, a prominent platform for the dissemination of ideas within the French Liberal School which run from 1841 to 1936, to demonstrate the effectiveness of these tools in the context of distant reading. We have thus shown how the concepts discussed within the journal, reflect the concerns of the French Liberal School for the concepts of value, commerce, freedom of exchange, freedom, and labor, through statistical methods, as opposed to a close reading of the text.

TITLE: The Concept of Insolvency (Cessation of Payments, State of Default or Bankruptcy Status). A Historic and Comparative Law Analysis.

Abstract:This paper analyzes the processes of dissemination of ideas, institutional transplantation, and monitoring of European legal models that influenced Ibero-American—particularly Argentine—Commercial Law and, specifically, Insolvency Law during the XIX and the XX centuries. The fundamental thesis of the author states the relevance and scientific legitimacy of the so-called broad thesis on the "State of Cessation of Payments" (or “State of Default” / “Bankruptcy Status”) and its legal consequences. Throughout this study, these consequences derived from this broad theory—which are part of the principles applicable to this doctrine of the “State of Default”—have been highlighted to correctly interpret the legal texts de lege lata and de lege ferenda for Argentina, other Latin-American and European jurisdictions.The working method consisted of a qualitative analysis of the legal sources of comparative doctrine, legislation, and jurisprudence - European and American - on the concept of insolvency and its founding theories.The results consist of the correct definition of the so-called "State of Cessation of Payments" or also "Insolvency", from the legal point of view and therefore the formulation of interpretations de lege lata in accordance with this concept, as well as future texts de lege ferenda.Keywords: Insolvency LawInsolvency Status (State of Default)Legal Concept of InsolvencyComparative Insolvency LawHistory of Insolvency Law

The Impact of Literature on Society: How Books Shape Our Perspectives and Values

The impact of literature on society is profound and far-reaching. Through the pages of books, we embark on journeys that not only entertain and educate but also shape our perspectives and values. Literature has the unique ability to transport us to different times, places, and cultures, allowing us to experience the world through the eyes of diverse characters. This experience fosters empathy, as we come to understand the struggles, triumphs, and complexities of individuals from all walks of life. Additionally, literature serves as a reflection of societal norms and values, often challenging and questioning established beliefs. It acts as a mirror, encouraging readers to critically examine their own perspectives and prompting them to consider alternative viewpoints. The power of literature lies in its capacity to inspire change, to ignite conversations, and to ultimately contribute to the collective growth and evolution of society. As we engage with books, we not only enrich our minds but also become active participants in the ongoing narrative of human civilization.The significance of studying the impact of literature on society, specifically how books shape our perspectives and values, cannot be overstated. This research delves into the intricate relationship between literature and societal development, shedding light on the profound influence that books have on individuals and communities. Understanding this dynamic allows us to comprehend how literature serves as a vehicle for cultural exchange, empathy-building, and the dissemination of ideas. Moreover, it provides valuable insights into how authors navigate and challenge prevailing societal norms through their narratives. By examining the evolving role of literature in shaping values and perspectives, we gain a deeper understanding of how it contributes to the intellectual, emotional, and moral development of individuals. This research not only explores the historical impact of literature but also investigates its contemporary relevance in an ever-changing world. Additionally, it holds implications for educators, policymakers, and writers, offering valuable insights into how literature can be harnessed as a tool for positive societal transformation. Ultimately, this research endeavors to contribute to the broader discourse on the role of literature in shaping societies and fostering a deeper understanding of the human experience. The EDAS score primarily based on the space from the suggest agreement machine is the installed energy for a manufacturing plant. Experts' critiques and derived numbers do not trust each different concerning solar energy and geothermal electricity. Although solar strength is a renewable power source, it's miles the desired electricity supply by professionals due to Access and giant availability characterization (2d in Fuzzy AHP space) however numeric Physically damaging electricity due to high set up cost (4th area in EDAS). And low performance Impact of Literature on Society. Relevance, Cultural Enrichment, Empathy Building, and Knowledge Expansion.the Ranking for Impact of Literature on Society. Impact of Literature on Society 5 is got the first rank whereas is the Impact of Literature on Society 4 is having the Lowest rank.

A case for film as an andragogical tool for business schools in Africa: Trends, challenges and prospects

ABSTRACT This article extends the work of existing studies on the development of learners to be ethical leaders in Africa. It makes a case for the use of film as an andragogical tool in the education of adult learners in Africa. Premised on social learning theory, the paper proposes that film, as an audio-visual case study that offers a cinematic experience, accommodates students’ varying learning styles. It is found to be resourceful in the dissemination of ideas or knowledge of particularly recommended subjects such as leadership and ethics. Purely based on secondary data, key themes uncovering the challenges and prospects of using film, especially in Nigeria are discussed. In addition to the systematic literature review results showing a poor trend of film usage in Africa higher education settings, a strong case was made for the use of film analysis given its practical relevance, components, and benefits. Beyond achieving the set objectives, a key contribution is the proposition for an enhanced reflective practice to accentuate the third phase of social learning theory and promote experiential learning which is more engaging for students. Future studies can gather primary data to explore how film is used in African business schools and evaluate its impact on adult learners.

Особенности индустрии экстремальной музыки на Ближнем Востоке

В статье проанализированы особенности индустрии экстремальной музыки в странах Ближнего Востока. Экстремальная индустрия этого региона не имеет широкого жанрового спектра как на Западе, но тем не менее хэви-метал сцена развита не хуже. Ближневосточный метал — особый региональный вид экстремальной музыки, сформированный на стыке западного секуляризма и противостоянии исламского догматизма с либеральными тенденциями. Для осмысления исламского либерализма в современном понимании был сделан краткий обзор мотивов и влияния «арабской весны» на регион. В качестве объекта исследования авторы решили воспользоваться наиболее распространенным списком стран Ближнего Востока. В статье охвачены самые яркие примеры творчества музыкальных коллективов из Туниса, Египта, Сирии и Ирака. Авторами был сделан глубинный анализ 4-х музыкальных треков, вместе с обложками альбомов и интервью участников. Культурная глобализация показывает быстро изменяющееся культурное пространство ближневосточного общества. Авторы пришли к выводу, что культурная глобализация имеет разные итоги в указанных выше странах. На это повлияло сохранение цензуры, войны и распространение идей либерализма через средства массовой информации. Данная тема не была исследована с религиоведческой точки зрения на постсоветском пространстве.

Humour under occupation: Jokes and humorous anecdotes and their reflections in Palestine

Humour plays a substantial role in the dissemination of ideas, beliefs and practices. In particular, it can offer an alternative framework for addressing situations of struggle, stress and suffering, such as war, political strife and social upheaval. In Palestine, humour is manifested in many everyday interactions, functioning as a coping mechanism and offering a way to confront both the Israeli Occupation and the dire political and economic situation. This article engages with humour as it occurs in the everyday lives of Palestinians, looking at the role of humour in a specific context, in a time of political violence. One of the arguments I wish to make is that each new atrocity or each further erosion of rights is reflected in a new series of ‘in-jokes’, which enable Palestinians to refer to, make sense of and adapt to the painful realities they encounter in everyday life. The narratives of individuals’ lives in Palestine are reflected upon via the exploration of humorous daily discourse which is displayed in jokes and humorous anecdotes. I explore what thoughts, desires and fears individuals and families in Palestine share within their social networks in the form of jokes. In addition, the article traces what kind of jokes are circulated and how people in various situations react to different kinds of jokes.

Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure – why not Bleasure?

Student conferences are a significant segment of student life, providing additional education and professional development. They contribute to the increasingly necessary networking, dissemination of ideas, knowledge, skills and competencies. An important consideration in organizing student conferences to attract participants is to explore participants’ motivations for attending conferences. As student conferences are becoming increasingly important, this paper explores Generation Z’s motives for attending student conferences. The aim of this paper is to investigate or determine Generation Z’s motives for attending student conferences. To this end, the following hypotheses indicate that destination and conference program represent significant motivational factors for Generation Z to attend student conferences. The research was conducted with Generation Z students in Croatia and surrounding countries, with a sample of 206 respondents. The research results confirm this, as Generation Z emphasizes the program and content of the conference as the most important motives for attending conferences (although the student conference program differs from the program of scientific and professional conferences), as well as the attractiveness of the destination. The specificity of this generation lies in the fact that they are technologically literate and strive for new experiences, for something they cannot find on YouTube. The contribution of this paper is that it helps conference organizers to adapt to Generation Z, as it offers them some new insights into Generation Z’s motivating factors for attending conferences.

Post-Prohibition Da'wah of Hizb ut-Tahrir Indonesia and Islamic Defenders Front

In 2017 the Indonesian government has officially banned two Islamic da'wah movements, HTI (Hizbut Tahrir Indonesia) and FPI (Islamic Defenders Front). These two da'wah movements are considered to be contrary to Pancasila ideology because they want to establish an Islamic state (Khilafah) in Indonesia. The focus of this research was carried out in the branch areas of HTI and FPI, namely in West Java and Banten. The data in this paper come from direct observation, in-depth interviews and documentation review. This paper finds differences in the pattern of the dakwah movements of HTI and FPI after they were disbanded, both in the dissemination of ideas and in the pattern of recruitment. HTI implemented a massive migration in preaching the idea of a khilafah from direct (offline) efforts to indirect (online) efforts. In its recruitment, HTI continues to maintain its conventional efforts through face-to-face preaching (Daurah), with the addition of using wing organizations as its spearhead. Meanwhile, the decline in the da'wah movement occurred in FPI, mainly due to the absence of the Grand Imam Rizieq Shihab and the loss of elite support for them. Even so, FPI continues to maintain its da'wah activities by disseminating its ideas through recitations at its activist headquarters, mosques and Islamic boarding schools. This research can contribute to the enrichment of the analysis of the hidden da'wah movement that occurs in the field, especially with the front stage and back stage approaches of Erving Goffman.

Hierarchical Metamodel of Communication in the Experience of Resacralization of Spiritual Practics

This article highlights the view of conceptual advertising as a process of Resacralization of Spiritual Practices (RSP). To analyze the empirical material, the authors propose using a Hierarchical Metamodel of Communication.
 In the context of the growth of intangible production, both the advertised product and the advertising product itself are undergoing transformation. To study the patterns of dissemination of ideas (non-material products of culture) based on a Hierarchical Metamodel of Communication, RSP is considered as a Method of Conceptual Advertising (MCA). The authors illustrate this through the values and principles of the Russian Orthodox Church of the Moscow Patriarchate (ROC), introducing the concept of Orthodox Resacralization of Spiritual Practices (ORSP). The paper analyzes a small amount of empirical material, — the minimum necessary to demonstrate the validity of the proposed theoretical model. The author’s interdisciplinary approach is based on subordinating qualitative methods of the sociology of culture and analytical and semiotic methods to general scientific methods of comparison and typology. As a result, the article reveals the prospects for methodological enrichment of the theory of advertising and PR, as well as the pragmatic metamodel of communication of the relational theory of communication.
 The authors propose uniting the efforts of theorists and practitioners of advertising and PR, experts in the fields of social and intercultural communication, as well as theologians and researchers of religions, to analyze the applicability of the proposed theoretical model in various cultural locations.

11 REYNOLDS’ USE OF EDITORIAL CARTOONS FOR FIREBRAND ENVIRONMENTALISM

Brandon Reynolds addresses issues of environment in his editorial cartoons and the paper aims to unravel how he manipulates the conventions of the medium for public awareness and opinion formation. Both the formal and thematic aspects of the cartoons are analysed. Reynolds’ cartoons are an ample testimony of how cartoons hold their own as literary texts in the dissemination of ideas. The paper discusses how they serve as texts of ecocriticism. Since the medium has not much been brought under ecocritical analysis like poems and novels earlier the unique features of cartoons are focused. The dynamics of verbal and visual components are brought under study. The ecological and historical aspects are discussed.