Discursive Legitimation Research Articles

HERA-lding More Integration in Health? Examining the Discursive Legitimation of the European Commission's New Health Emergency Preparedness and Response Authority

Context: Since COVID-19, the European Commission (EC) has sought to expand its activities in health through the development of a European Health Union and within it the Health Emergencies Preparedness and Response Authority (HERA). Methods: The authors applied a discourse analysis to documents establishing HERA to investigate how the EC legitimated the creation of this institution. They focused on how it framed health emergencies, how it framed the added value of HERA, and how it linked HERA to existing EU activities and priorities. Findings: Their analysis demonstrates that security-based logics have been central to the EC's legitimation of HERA in alignment with a “securitization of health” occurring worldwide in recent decades. This legitimation can be understood as part of the EC's effort to promote future integration in health in the absence of new competences. Conclusions: Securitization has helped the EC raise its profile in health politically without additional competences, thereby laying the groundwork for potential future integration. Looking at the discursive legitimation of HERA sheds light not only on whether the EC is expanding its health powers but also how it strategizes to do so. HERA, while constrained, allows the EC to further deepen security-driven integration in health.

Uma abordagem discursiva das estratégias de legitimação do telejornalismo

This study discusses the processes of legitimization of Brazilian television journalism based on the identification and analysis of discursive strategies used by Jornal Nacional, broadcast by Rede Globo. Aiming to investigate how the events reported by the news affect the discursive legitimation strategies developed in the coverage, three journalistic events were selected for analysis: the dam failure in Brumadinho; the increase in fires in the Amazon, and the COVID-19 pandemic. This investigation has the analysis of discourse at three levels – situational, discursive, and semiolinguistic – proposed by Charaudeau as its theoretical-methodological basis. The main identified discursive legitimation strategies refer to self-referentiality, appropriation of amateur content, instantaneity, and didacticity, the operationalization of which is influenced by the complexity of the situational level of each event, understood as a space of coercion.

‘Meeting them halfway’: legitimation in the discourse of secular social work educators at ultra-Orthodox campuses

ABSTRACT This paper critically examines the discursive practices used by secular social work educators when teaching ultra-Orthodox students, whose strict interpretations of Jewish religious law often clash with professional values. Utilizing data from a qualitative study based on in-depth interviews with 16 social work faculty members, the paper elaborates van Leeuwen’s framework for analyzing legitimation in discourse. The findings indicate that the lecturers often encounter controversial situations that require them to abandon their professional ethics in order to accommodate the differential needs of their ultra-Orthodox students. I contend that in order to legitimize and camouflage conflictual pedagogic actions, such as the exclusion of women, self-censorship or the acceptance of discriminatory attitudes, the interviewees use social work concepts and terminology, such as cultural sensitivity, discretion or rapport. That is, the lecturers paradoxically use their professional identity to suspend social work principles in an attempt to implement multicultural politics in the classroom. The study uses identity construction as a complementary analytical lens to van Leeuwen’s approach and illuminates the use of discursive legitimation in educational and professional settings.

Advocating for the EU Corporate Sustainability Due Diligence Directive Against the Odds: Strategies and Legitimation

AbstractDeveloping legislation to counter the negative impacts of businesses' transnational activities on human rights and the environment is a recent trend. Supporters of such legislation have campaigned to convince policy‐makers to adopt strong law, but this legitimation process has not been theorised. Using Vaara et al.'s theoretical framework, we uncover the six discursive legitimation strategies used by the proponents of the European Union (EU) Corporate Sustainability Due Diligence Directive (CSDDD) to legitimise its creation. Based on interviews with proponents, we offer two main findings. First, the directive's supporters seek to reverse the narrative that legislation with extraterritorial implications is neo‐colonial by arguing instead that the neoliberal status quo exemplifies neo‐colonial exploitation. Second, non‐governmental organisations (NGOs) can convince businesses of the directive's advantages by using playing down, mimicry and rationalisation as discursive legitimation strategies. These findings have major implications for debates on how to make the CSDDD effective in regulating business operations in the Global South.

Delineating the discursive (de) legitimation strategies outlined by Spanish politicians in their no-confidence motion speeches

Delineating the discursive (de) legitimation strategies outlined by Spanish politicians in their no-confidence motion speeches

(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy

With the growth of marketing’s influence extending from the commercial domain into governance strategy, public health branding and promotional communication relating to the Covid-19 vaccine were essential for national authorities trying to transfer the WHO communication strategy and vaccine policies to their domestic contexts while maintaining public trust. This study explores the role of (de)legitimation in the Covid-19 vaccine communication (#ROVaccinare/ROVaccination) policy transfer and branding conducted by the Romanian government on Facebook. Adopting a top-down and bottom-up approach to the meaning-making process of the message strategy promotion, we employed a mixed-methods approach. We drew on categorizations of message tailoring related to health communication and operationalizations of discursive (de)legitimation. The main findings showed a preference for rationalization legitimation through the usage of fact-based posts and a clear integration of authorization and narrativization into the message strategy promotion of the ROVaccination page. However, despite the prevalence of fact-based posts, legitimation through personal and medical stories was a positive predictor of engagement, unlike legitimation through facts. The bottom-up approach revealed polarized attitudes towards healthcare professionals as sources of the campaign, the Romanian medical system, and past and present vaccination. The dominance of polarization in online users’ comments emphasizes their role as agents of conversion, contesting either the message sources employed in the campaign or other commenters as personal authorities.

Discursive Legitimation: An Integrative Theoretical Framework and Agenda for Future Research

In recent years, we have seen a proliferation of research on discursive legitimation, which has shed light on how legitimacy is established through communication. However, this body of work remains fragmented, and there is a need to synthesize and develop a more comprehensive and in-depth theoretical understanding of this vibrant area of research. This article aims to address this need by providing an integrative theoretical framework and outlining an agenda for future research. The framework encompasses five key elements of discursive legitimation: strategies, positions, foundations, temporality, and arenas. Drawing on this framework, we present a research agenda that highlights key topics related to these elements along with theoretical and methodological considerations cutting across them. Our contribution lies in conceptualizing discursive legitimation as a multifaceted and dynamic phenomenon, offering a complementary framework to existing models and paving the way for future studies, and placing discursive strategies—which have been the focus of prior research—in context by highlighting the critical role of key discursive elements in enabling or constraining legitimation processes.

Chinese NGOs “Going Out”: Depoliticisation and Diplomatisation

Chinese non-governmental organisations (NGOs) are increasingly active in international development activities. As an emerging force, what will their impact be on global civil society, especially given that they originate from an authoritarian environment that places numerous constraints on them? This study examines the internationalisation of Chinese NGOs and its implications for global civil society by analysing the organisational discourses of Chinese NGOs. This discourse analysis relies on a two-layer analytical framework, one layer using qualitative content analysis and the other employing the discursive legitimation framework. The analysis shows that Chinese NGOs use soft charity discourses instead of critical discourses as a way to avoid “politicising” development issues and utilise discourses that diplomatise their international activities. These discourses help Chinese NGOs achieve legitimacy or avoid de-legitimacy through four discursive legitimation strategies: avoidance, authority, rationalisation, and moralisation. This article shows that Chinese NGOs express a strong national identity, position themselves as “friendship messengers,” and bring the Chinese state’s influence to global civil society even though the Chinese state has not yet mobilised internationalisation at scale.

The legitimation of international adjudication

Abstract Drawing on insights and methods from International Law, International Relations and Linguistics, the article untangles the discursive legitimation efforts of international adjudicative bodies. Adopting a mixed-methods approach that combines supervised learning methods, corpus methods and Critical Discourse Analysis it analyses the language of legitimation in the jurisprudence of the International Court of Justice and the World Trade Organization’s Appellate Body over a period of 20 years (1996–2016). In so doing, the article cuts across disciplinary divides and offers a novel and empirically informed perspective to ongoing debates on the discursive legitimation of international adjudicative bodies.

Interdisciplinary Research, Tenure Review, and Guardians of the Disciplinary Order

ABSTRACT While interdisciplinarity has been promoted in universities for decades, research suggests that untenured faculty struggle to receive recognition for their interdisciplinary research. Informed by the microfoundations of institutional theory and discursive legitimation, we examine how members of academic departments participate in the legitimation and reproduction of tenure and promotion norms in relation to disciplinary and interdisciplinary research in a prestigious private university. Our analysis draws on 59 interviews with department chairs, directors of interdisciplinary centers, and disciplinary and interdisciplinary untenured faculty in the STEM fields, the social sciences, and the humanities. Our findings reveal three mechanisms and processes through which tenure and promotion norms become legitimated and reproduced in academic departments: 1) institutional micro-practices concerned with evaluation and gatekeeping, 2) discursive legitimation of the expulsion of interdisciplinarity at the pre-tenure stage, and 3) scholarly positioning through discursive boundary strategies directed at rationalizing the expulsion of interdisciplinarity or the expansion of existing tenure and promotion norms. Taken together, these findings advance our understanding of the tensions between the promotion of interdisciplinary research in higher education institutions, reproduction of the disciplinary order in academic departments, and interdisciplinary early-career scholars’ career advancement.

The Role of Social Network Platforms for Discursive Legitimation: Unveiling Neoliberalism Behind the Discourse on Public Universities

This article investigates the discursive dispute for the (de)legitimation of public universities in Brazil and demonstrates how the interactions on social network platforms privilege discursive strategies that shift the debate from technical to identarian argumentative topos. Using the sociocognitive approach by Teun van Dijk, our analysis focuses on meanings that reside in the sociopolitical context of the message and constitute the context model manipulated by the information architecture of social media platforms. Understanding this dynamic was important to reveal how the commodification of education and disinvestment in higher education (HE) were and continue to be legitimatized, and also to explain why managerial attempts of public organizations to gain legitimacy through engagement and participation on social media have achieved modest results despite the growing importance of social media for legitimation.

Alternative democracy? Crisis, discourse and versions of democracy in Zimbabwean politics in the post-2000 context

Democracy is a much contested concept in political movements and politics. The post-2000 context reveals a multiplicity of complex political, social and economic challenges linked to the Zimbabwean crisis which can be best unpacked and understood through critical discourse analysis (CDA). These challenges reflect multiple contestations to the conceptualisation of democracy. This chapter will debunk the political personalisation of democracy and how political parties insert their parties in the narrative of the concept’s modern manifestations, conceptions and practices of democracy. Democracy incorporates multiple layers of meaning and practices. This chapter focuses on how Zimbabwe African National Union Patriotic Front (ZANU PF) and Movement for Democratic Change (MDC) narratives and stylistic designs are incorporated into their agenda-setting strategies, identity construction and discursive legitimation. Analysis of the theory and discourse of democracy illuminates the conventions, logic and dictates of language, knowledge and meaning. It exposes the inherent politics, nuances and paradoxes of democracy. Analyses of democratic movement(s) through CDA highlight democracy as a political strategy that at once contests power but also gestures to a political alternative and a sustainable development plan. Considering that CDA as a qualitative and narrative analysis method focused on generic features of whole texts rather than isolated features of the text, this chapter analyses the politics of democracy discourse and its relationship to Zimbabwean politics in the context of broader narratives of the Zimbabwean crisis. The paper problematises selected party manifestoes to illuminate and dissect the discourses and power contestations characterising Zimbabwean politics since the emergence of a strong opposition contender, the MDC in 2000. In contrast to normative representations in political discourses, knowledge is embedded in specific cultures, that is, institutionalised practices of decision-making and means of legitimation. In this regard, insights from cultural enquiries necessitated by CDA create the prerequisite for the analysis of political texts.

Phasing-out ‘coal tradition’ in favour of ‘renewable colonialism’: how the press contributes to the discursive (de)legitimization of coal and renewables in a coal region in transition

This article examines the Sulcis coal region in Italy and illustrates how discursive dynamics can impede energy transition by delegitimizing coal decline and the diffusion of renewable energies. Combining quantitative analyses of textual data and argumentative discourse analysis, we analyze newspaper articles published between 2011 and 2021 in the national, regional, and local press. Our findings reveal that shifts in topic salience and storylines reflect different transition phases (coal legitimacy, regime destabilization, and reconfiguration). Throughout the analyzed period, newspapers have cultivated a discursive environment that weakens efforts to phase out coal and promote low-carbon energy by amplifying particular storylines endorsed by competing discourse coalitions. Media discourse consistently portrays decarbonization and coal phase-out as threatening, anticipating disruption to regional livelihoods and traditions. Over time, renewable energies are marginalized or hindered by storylines promoting regime stability (coal legitimacy), soft transformation (coal-to-gas transition), and, finally, a reconfiguration (utility-scale renewable transition) promoted by incumbents and resisted by locally based discourse coalitions perceiving it as a form of colonialism. This study sheds light on the interplay between discourse dynamics and the complexities and challenges of the destabilization–reconfiguration pathway of coal regions. It contends that approaches combining both build-up and break-down dynamics into the analysis of transitions can offer a more nuanced, politically sensitive understanding and practical insights to instigate and navigate more equitable destabilization–reconfiguration pathways.

Authentic cult: media representations of cultural consumption and legitimization of cultural hierarchies

The article explores legitimization strategies related to cultural consumption in the Czech media space by comparing the representations of cultural products in influencer communication on social media and in legacy (print and online) media outlets. Departing from the theoretical debate on the intersection of cultural omnivorousness and the emergence of algorithmic culture, the article poses the question: what strategies do influencers on social media and journalists in legacy media outlets employ to present consumption of cultural products as legitimate, interesting, and cool? Based on qualitative content analysis of 10 Instagram profiles of prominent Czech influencers and culture sections of 10 Czech legacy media, it discusses two main discursive legitimization strategies: (1) the notion of authenticity, used by social media influencers and (2) the notion of cult, used by legacy media in two distinctive ways – as (a) legendary, part of the pop cultural canon and (b) new, contemporary, part of up-to-date cultural savviness.

The discursive legitimation of corporate ecological identity in Chinese sustainability discourse

Abstract Ecological identity involves all aspects of how individuals or collectives identify themselves with nature. This paper aims to examine the discursive construction of corporate ecological identities in corporate sustainability reports in China and evaluate how these identities are legitimated through the lens of ecolinguistic discourse analysis. Our data was drawn from a collection of English-language sustainability reports of Huawei Technologies Corporation (2016–2020). The findings suggest a mix of ecological identities across all texts, among which stewarding nature dominates and it relates to the belief that humans are obligated to steward nature for the sake of sustainability. These ecological identities are discursively legitimized in terms of defining characteristics, social roles, and community memberships. Innovativeness, leadership and ethicalness are legitimated as the corporation’s dominant characteristics which serve as moral identity standards, allowing further legitimation of the social roles and community memberships that the corporation claims. In the case of social roles, green manufacturing depends on green technologies, and both of them point to the instrumentality and rightness of technology in advancing sustainability. These construals uncover the ecological sustainability in the Chinese cultural context, that is, achieving the harmonious coexistence between humans and nature. In legitimizing community memberships, hierarchical relationships between the corporation and other participants are revealed.

‘For business it boils down to one thing’: affective legitimation in LGBTQ diversity discourse

ABSTRACT This paper underscores how articulations of/about affect establish the ‘how’ and ‘why’ of what is authorized, encouraged, redeemed, or prohibited within discourses that legitimate neoliberal governmentality. Through an exemplary analysis of LGBTQ diversity discourse data, I demonstrate how institutionalized ‘endorsements’ of diversity frame employees’ selves entirely as resources for capital, and legitimate ways that LGBTQ workers conduct themselves as feeling actors (and productive workers). This has implications far beyond the realm of LGBTQ inclusion. Building upon descriptions of discursive legitimation suggesting that strategies function in combination with one another, the process I describe, ‘affective legitimation’, is one where they cohere. Financial, bureaucratic or political-economic concerns are imbued with emotion, becoming something ‘more-than’. Diverse subjects’ authentic selfhood, innermost desires, productivity, personal and professional fulfilment, and idealized self-sufficient citizenship are grafted together – treated as equivalent, thus affirming rationales of corporate profitability and entrepreneurial self-actualization. As one speaker quoted here remarks, ‘for business it boils down to one thing’. It is vital to apprehend how contemporary discourses about workers’ capacity to feel entwine with discourses about how it feels to have ones’ labour rewarded: how sanctioned outcomes endorse certain ‘feeling rules’, and how such rules strengthen the authority and legitimacy of capitalist exploitation.

Legitimacy in co-creating tourism value through customer-to-customer (C2C) online travel communities

ABSTRACT Legitimacy is a fundamental dimension of co-creation as it determines the desirability, suitability, and appropriateness of individuals or organisations in any community. This research explores how users establish legitimacy when co-creating value in online travel communities. The proliferation of online communities propels a bottom-up approach to legitimacy that resides at the micro level within online contexts and can be achieved through discursive legitimacy. The research context focuses on travellers during the COVID period and the online customer-to-customer (C2C) community they formulated. Travellers’ posts were analysed based on thematic analysis. Findings reveal the five discursive legitimation strategies used to legitimate or delegitimate proposed co-creation practices in tourism, namely: authorisation, rationalisation, trustification, normalisation and narrativisation. These were employed by multiple online users to influence travellers and were associated with discursive resources (technology affordances) to support narratives during times of contestations. The discursive strategies aided in creating two levels of customer-to-customer value co-created experiences. This research moves away from the dominant institutional approach to provide a novel understanding of legitimacy in tourism: discursive legitimacy, which is more relevant for online customer-to-customer (C2C) travel communities' co-creation practices.

Bridging the “consent gap”: mechanisms of legitimization in a cross-border megaproject

Abstract In the recent debate on megaprojects (MPs), greater attention is devoted to the functioning of the interorganizational and multiactor networks that are one of the most innovative features in recent years. The complexity of these structures brings out governability issues for an MP’s management. Mutual recognition and consent become elements capable of inaugurating more collaborative processes and practices to reduce organizational and management criticalities in MPs. This paper focuses on a neglected relational dimension, namely legitimacy. We argue that legitimacy is instead the central dimension that attributes effectiveness and capacity for action to the organizations involved. Legitimacy regulates the relationship between various organizations—and especially—between organizations and the public sphere. Institutionalist theory assigns a central role to legitimacy in the construction of social processes, defining it as a generalized form of social acceptance toward an actor, an idea, or a project. In this paper, we hypothesize that the legitimacy attributed and “held” by the stakeholders is a crucial element in countering three critical aspects of MPs, namely the uncertainty, complexity, and conflict acting on the construction of public consensus and the quality of relationships between the participating stakeholders. We verify our hypothesis by analyzing a cross-border MP, the Fehmarnbelt Fixed Link between Germany and Denmark. The paper concentrates on the mechanisms with which stakeholders can acquire legitimacy using the Eriksen discursive legitimation scheme. These mechanisms are different (evidence-based, public participation, and legislators’ command) and produce different outcomes in terms of increasing or containing these three criticalities.

Agents, audiences and peers: why international organizations diversify their legitimation discourse

Abstract In the face of public contestation, international organizations (IOs) invoke norms in their public communication to enhance relevant audiences' legitimacy beliefs. This article offers the first comprehensive analysis of what we term normative diversity in IOs' discursive legitimation by drawing on a novel dataset on norm-based justifications in more than 32,000 paragraphs of text published by 28 regional IOs between 1980 and 2019. We show that IOs vary strikingly in this respect: whereas some IOs invoke a narrow set of norms, often focused on economic welfare and functional capability, others engage a wide variety that includes security, national sovereignty, democracy or human rights. To explain this variance, we specify and test an explanatory framework that emphasizes IO audiences, agents and peer organizations as distinct origins. Our statistical analysis reveals that IOs diversify their discursive legitimation to 1) address heterogeneous audiences, 2) reconcile competing beliefs amongst agents themselves, and 3) integrate the legitimation of peer IOs. These findings indicate that IOs respond to the growing complexity of international cooperation in their discursive legitimation and may raise policy-makers' awareness of the difficulties in contemporary legitimation efforts.

Mercosur at 30: political ideologies and (de)legitimation strategies

Abstract Mercosur celebrated its 30th anniversary in 2021 in a situation of severe stress, in which the idea of rolling it back from a customs union towards a free trade area was discussed in polarized terms, raising the question about its legitimacy. This article analyses the legitimation strategies pursued by Mercosur member states' presidents and regional bureaucrats to build, maintain, defend and enhance the belief among relevant audiences that the regional organization is legitimate. It focuses on three critical moments in which Mercosur was the object of public debate, namely, the Brazilian currency devaluation in 1999, the accession of Venezuela in 2012, and the current proposal of ‘flexibilization’, and, drawing on secondary literature and qualitative content analysis, argues that the origins of Mercosur agents' discursive legitimation strategies are their political ideologies. Given the strong role of presidents and lack of stronger regional institutions and leadership, Mercosur is left hostage to domestic electoral cycles and vulnerableto undemocratic trends of governments in power.