The current study focused on lifelong learning as a tool for higher education institutions to build relationships with surrounding society. As a theoretical point of departure, the study built on empowerment and human capital discourses of lifelong learning and the ivory tower, the factory, and the network as modes of higher education institutions' collaboration with the surrounding society. The study focused on a lifelong learning initiative to move a higher education institution towards a hybrid and networked mode. Particularly, the initiative focused on building long-term relationships with organisations in the surrounding society. Therefore, this paper aims to report results, in terms of a preliminary conceptual framework, from a higher education lifelong learning initiative. It answers the following research question: How can higher education institutions build hybrid and networked long-term relationships with the surrounding society through lifelong learning initiatives? The study was based on a design-based research method and described and analysed the conceptual development of a Swedish collaborative lifelong learning initiative between a higher education institution and an organisation. Data included in the analysis is taken from documents and field notes, including a long-term agreement, conceptual documents, and plans. The studied initiative included three phases. The first phase, preparatory work, embraced a course for the top management team of the organisation to strengthen their ability to plan, lead and organise professional and organisational development, followed by identifying the needs of the organisation. The second phase, implementation, included dialogue and analysis of the identified needs and development and implementation of suitable courses matching prioritised needs. The third phase, follow-up, included an evaluation of the different parts of the initiative, possible impacts, and a discussion of further needs of collaboration for both professional and organisational development. The conceptual development work included the design of a hybrid and networked framework based on the idea of collaboration partners subscribing to higher education courses under a long-term agreement called POD (collaboration for Professional and Organisational Development). Among others, these PODs include regular dialogues on the needs of the organisations and courses built on networked learning principles. Bring-your-own-data is a core principle to ensure a strong link between theory and practice. The early stage of the initiative included promising results, going in the direction of becoming a hybrid and networked higher education institution by signing its first POD.