Discussion Of Consumption Research Articles

Customer discourse power and green innovation in industrial chain enterprises: A theoretical and empirical approach.

Leading enterprises in the industry chain play a demonstrative role, and promoting green innovation among leading enterprises is a meaningful approach to unlocking industry chain dividends. According to an analysis of the game process between customers and leading firms that incorporates the open innovation theory, we find a nonlinear role for the consumer discourse power in the leading firms' innovation. Furthermore, using data from Chinese A-share listed companies between 2012 and 2021, we observe an inverted "U" relationship between customer discourse power and green innovation. Notably, this effect is more pronounced in leading non-technology-intensive enterprises, industries with a high degree of industrial innovation, or regions with a high marketization degree. Our analysis also reveals that leading enterprises' client leads to financial limitations that influence green innovation. Additionally, leading enterprises play a driving role in achieving "joint progress" in green innovation with local non-leading firms, and this effect exhibits spatial spillover.

“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter

While sport fandom can be assumed to be inclusive, a deeper exploration of discourses around fandom exposes alternative perspectives. Using the frameworks of cultural boundaries and critical discourse studies, we explored how sport fans use Twitter to create, maintain, and transform cultural boundaries of sport fandom. We used tweets from a season of the Toronto Blue Jays baseball team as a case. Data were collected via Visual Twitter Analytics software focusing on tweets containing #LetsRise and #BlueJays. From the larger data set, we selected 172 tweets to examine using critical discourse analysis and ideological structures of discourse. Findings demonstrate that discourses of loyalty, consumption, and unity have plural meanings and are used to draw boundaries that are simultaneously fluid and rigid. Thus, we argue that fans engage in an active process of determining who is and is not included in fan cultures through Twitter use.

Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)

Green consumerism research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of sustainability dimensions and human values. This study examined sustainable consumption-specific tweets (N = 72,000) in the United States, Switzerland, and India. Findings indicate that consumers in India (i.e., the non-Western culture) emphasized the environmental and social dimensions of sustainability as well as the biospheric and altruistic values in their tweets. The two Western cultures focused more on egoistic values and the economic aspects of sustainability. Indian and Swiss consumer sentiments were largely positive, whereas the American consumers expressed more negative sentiments. Results can offer important culturally informed and contextually sensitive recommendations to marketers and policymakers for sustainability communications.

Moral licensing and habits: Do solar households make negligent choices?

Orienting household behaviors towards more efficient use of energy in the home is crucial to climate change mitigation efforts. The objective of this work is to examine the social-psychological antecedents of energy curtailment in solar households. Using an online survey (n = 257) of solar households in Australia, the study validates an augmented model of planned behavior using partial least squares structural equation modeling (PLS-SEM). The study shows that the path of a standard construct, from perceived behavioral control to intentions, is interrupted by moral licensing, a concept that has been largely ignored in studies applying the standard model of planned behavior. The study provides fresh insight into how consumers vindicate wasteful energy consumption behavior through moral licensing. Amongst its contributions, the study shows that social influence is the most important driver of intentions and behavior. The habitualised use of energy has a significant, negative effect on behavior. This work has several recommendations for retailers and policy makers in global energy markets on how to minimise licensing and negligent habits, and at the same time, it opens up new research avenues in the ethical consumption discourse.

소셜미디어 빅데이터 분석을 통한 스마트 가전의 소비가치 분석

The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.

Crafting the consumer teacher: education influencers and the figured world of K-12 teaching

ABSTRACT Consumerism and its associated discourses have long been associated with schooling. Indeed, the curriculum of schooling has been said to produce a consumer citizen. In this paper, we consider the production of the consumer teacher by examining the role social media education influencers play in facilitating the relationship between market ideology and education. Through inquiry into publicly available Instagram posts shared by 18 education influencers comprising the popular United States-based P-12 educator collaborative, Teach Your Heart Out ™, we explore how the discourses used in the figured world of P-12 teaching created by education influencers on Instagram ultimately produce a consumer teacher by emphasizing three key elements of consumerist ideology. We conclude with points of concern for the teaching profession that may arise from these consumer discourses, including the transformation of public education into a neoliberal, private investment.

The Pope’s New Clothes

The Pope’s New Clothes

The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising

Purpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes get more approval from the consumers and which have more positive feedback.Methodology/methods: The researchers used qualitative content analysis, video content analysis, and sentiment analysis. The qualitative content analysis was conducted using the Nvivo 11 qualitative data analysis software to help organise, analyse, and find relevant insights in the text. The authors chose to have a mixed content analysis of conventional and direct content analysis. The qualitative content and sentiment analysis were used to analyse consumer opinions from 2400 YouTube comments on certain advertisements where masculinity is identified as a critical concept.Scientific aim: To see whether the brand archetype theory and masculinity archetype theory are compatible in analysing consumer opinions about masculinity advertisements.Findings: The results from the video content analysis show that the most common brand archetypes in masculinity advertisements are the Caregiver, Ruler, Lover, and Hero. Regarding masculinity archetypes, the most common ones are the King, Lover, and Warrior.Conclusions: The most positive consumer discourse was for the advertisements with the Lover, Creator, Everyman, Explorer, and Hero brand archetypes. Concerning masculinity archetypes, the most positive consumer discourse was with the Lover and Warrior masculinity archetypes.

«ИЗВЛЕКАЙ ИЗ ВСЕГО НАИБОЛЬШУЮ ПОЛЬЗУ»: МИР КАК РЕСУРС В ДЕТСКОЙ НЕХУДОЖЕСТВЕННОЙ ЛИТЕРАТУРЕ 1920-Х ГГ.

The article discusses the process of building a “resource approach” in relation to nature in early Soviet children’s non-fiction. On examples from books on energy, technology, minerals, flora and fauna, it is shown how the sentimentalization of nature is abandoned and redirected towards consumer discourse. Methodologically the article is in the zone of intersection of literary approaches, adhering to the tradition of rhetoric studies and attempts to contextualize it, using the arsenal of digital humanities and automated construction of concordance according to the lemmas “benefit”, “useful”, “use” with the corpus tool (DetKorpus). The analysis of the identified contexts of word usage demonstrates how, with the help of the concept of “benefit”, authors create a new way of nature management in the readers’ minds, in which “taking advantage” becomes a key condition in interaction with the outside world. With regard to the extraction of raw materials, energy resources, the development of territories, and wildlife, authors use the rhetoric of “metaphorical violence” – the suppression and coercion of free natural forces that should be put at the service of man. Such ideological components of this phenomenon as the campaign to promote the first five-year plan and M. Gorky’s texts, conceptualizing the project of an anthropocentric world, in which a person acts as a source of power, reorganizing the “first nature” into culture – “second nature”, are considered. The existence of a special trend within the framework of non-fiction, formed by a specific author’s rhetoric, with a double pragmatics of texts, consisting not only the translation of ideas, but also involvement of children in economic and production processes, is summarized.

Enactment of Ideal Parenthood through Consuming a Multi-Functional Space Named “Nature”—Blogging Family Camping in Taiwan

Given the evident paucity of parenthood–consumption research on family leisure/tourism, the present study set family camping into the framework of consumption culture research, to explore how nature (space) consumption is related to parenthood displays. Family camping blog posts were chosen as the data source for this study because of the commonality of tourists using self-media (blogs) to record their travels and display their identity these days, and a thematic method with an inductive nature was adopted to do the data analysis in order to dig deeper into the interwoven relationship between parenthood and consumption. The study results indicate that the campground and its natural surroundings are homogeneously consumed as a multi-functional space named “nature”, as well as a symbol of ideal parenthood for the connotations of purity and pristineness associated with nature, which allow camping parents to satisfy their children’s needs and enjoy their own leisure at the same time. However, the highly standardized nature (space) equipped with artificial facilities is obviously contradictory to the sentiment of pristine nature. We argue that manipulating ideology on social media normalizes and reproduces a dominant but controversial discourse of parenthood and nature consumption, which not only stereotypes the means of family leisure in nature but also fosters perceptions about the commoditization and othering of nature. This study makes an empirical contribution to consumption culture and offers an insight into the importance of identity issue in sustainability research.

The cultural differences in the effects of carbon emissions - an EKC analysis.

The postmodernism stance critiques the current discourse of modern consumption–based societies. These societies legitimize their embedded beliefs and actions based on their lifestyle reflected through their consumption patterns. Their consumption patterns relate to carbon footprints that are yet to be explored in the current body of knowledge at the macro level. The legitimacy of their lifestyle and consumption patterns rely on their conscious efforts in reducing carbon footprints. This study uses the environmental Kuznets curve model and explores the impact of household lifestyle and household consumption patterns on CO2 emissions across different cultures and societies worldwide. 49 countries were taken to assess how different cultures define consumption patterns related to CO2 emission. The results showed that the curvilinear relationship between consumption and CO2 depends on the country’s national cultural orientation.

A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube

ABSTRACT Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign ‘Always #LikeAGirl’, one of the most successful brand activism femvertising campaigns utilizing social media in recent times. Additionally, the study sought to assess the reactions the campaign elicited by examining the content of related videos that spread across YouTube. Through content analysis of 343 YouTube videos related to #LikeAGirl, this study observed the source and content of videos through features, such as tone, call-to-action, actor characteristics, settings, and activities, and the relationship between content and viewer response (number of views, comments, likes, and dislikes). The results indicate that the femvertising campaign spurred positive consumer discourse on the topic and inspired user generated content that supported the cause. Implications of such brand activism femvertising campaigns are discussed.

A masculinidade tóxica no discurso da saúde pública: estratégias de convocação dos homens em campanhas do SUS

Posto que há um imbricamento entre os discursos públicos de saúde que classifiam patologias e os modos de subjetivação que se materializam em discursos de consumo, o objetivo do presente artigo é mapear discursos sobre masculinidade que se entrecruzam no discurso da saúde pública sobre masculinidade tóxica. A partir dos pressupostos metodológicos da análise crítica do discurso, analisaremos os discursos que apelam para os modos de subjetivação em duas campanhas do SUS sobre masculinidade tóxica para que possamos explorar as formas de convocação do público masculino nelas presentes. É possível observar, em tais campanhas, a contraposição narrativa entre uma masculinidade saudável e outra doente, o deslocamento da responsabilidade pela saúde das instituições sociais para o indivíduo e elementos de legitimação do discurso que reforçam a masculinidade hegemônica nas mesmas peças (no caso, vídeos) que visam questioná-la.

He has committed a drinkable offence: the discourse of alcohol consumption among rural youth in Nigeria

Abstract This article explores how identity and masculinity are framed and negotiated through interactional discourses which are related to alcohol consumption and drinking culture by rural youth in Southern Cross River State, South-Eastern Nigeria. In this culture, young men employ enregisterment of slang, metaphors and subjective narratives to symbolically construct their ideologies of alcohol. The study adopts the community of practice conceptual framework which sets the parameters for social and linguistic practices where language is (re)produced and (re)conceptualised through different forms of participation and engagement. With ethnographic observations, interviews, focus groups and qualitative analysis, I aim to reveal some of the dimensions of identity and masculinity that are enacted in the discourse of alcohol consumption. These include: knowledge of slang and metaphors associated with alcohol and its consumption, projecting an image of a light or heavy alcohol consumer, utilising alcohol as a necessity in resolving conflicts and relating alcohol consumption as a source of strength, toughness and other masculine attributes. I conclude that alcohol drinking culture forms part of the creative agency and social imaginaries of rural youth in defining their authentic social selves and local lifestyles.

Discourses of Consumption: The Rhetorical Construction of the Black Female Body as Food in Hip Hop and R&B Music

This paper examines the use of food to corporealize Black women’s subjectivity. Looking primarily at the lyrical content of select songs, the paper argues that the recurring use of the food motif as a metaphor for the Black female body represents an engagement in a politics of control through an act of consumption. This consumption is two-fold. First, at the macro level, it is mired in the ethos of capitalism where the female body in general is packaged for consumption and second, at the micro level, it is a form of dis-membering or silencing Black women’s voices.

Being and becoming a female student and worker in gendered processes of vocational education and training

ABSTRACT This article reports results of an ethnographic study of how girls are positioned, and position themselves, in relation to gender regimes in three vocational programmes in Swedish upper secondary education: Restaurant Management & Food, Health & Social Care, and Vehicle & Transport. The comparison shows that there are different possible feminine positions where the girls resist and comply to varying degrees both within and between the programmes, with expectations interrelated with discourses of consumption, caring and production. However, generally the position of emphasised femininity is most prominent and becoming a female worker in the programmes’ settings involves complying with feminine ideals of a caring discourse, regardless of whether the VET is oriented towards education for masculine production work, or feminine consumption work.

The pro‐environmental consumer discourse: A political perspective on organic food consumption

AbstractConsidering Zygmunt Bauman's concept of ‘liquid modernity’ as its starting point, this paper focuses on the need to research alternative methods of consumption and production from an ecological standpoint. Based on 31 in‐depth interviews with highly committed organic consumers residing in urban and rural areas of Portugal, this paper aims to explore the shared discourses which inform on environmentally motivated consumption and its relations with consumers' lives. In order to analyse the qualitative data, discourse analysis was used, while supplemented by content analysis. It was found that the topics converge towards a political consumer discourse featuring three dimensions: the politics of production, the politics of localism and activism. Consumers argue that, by producing their own food according to the principles of agroecology, by looking for organic food within a local context, and by privileging community‐based market channels, they are materializing alternative ideas of social economy, community and ecology. The results of this research provide a better understanding on the establishment of an alternative pathway towards the privatization of responsibility into collective action through the consumption of organic products and the way these are produced.

Epistemologies of the Body in Colonial Manila's Film Culture

This article explores the contradictions that surrounded evocations of the clean, hygienic, healthy body in 1920s and 1930s Manila film culture, where moviegoing ephemera such as advertisements, exhibition artifacts, and popular media interfaced with other systems of knowledge implicated within the colonial project, such as bodily piety and public health. This juncture between consumer culture, cinema, and discourses of cleanliness places the cinema within an uncanny archive of aspirational embodiment that evokes older orders of power: accounts of cinemagoing measured theaters' worth in terms of sanitation and cleanliness; and in both English and Tagalog popular film magazines, advertisements for doctors, medicines, cleaning agents, and beauty products sat beside images of local and foreign stars. Circulating within a context of impending independence and cultural transition, this archive not only bolstered US colonial regimes of hygiene, sanitation, cleanliness, gender, and race, but also evoked residual formations of religious piety and Catholicism.

“Exotic for our city”: discursive analysis in designing a tourism attraction

The object of this research is the historical quarter of Old Vladivostok called “Millionka”. The article is focused on the problem of designing tourism attraction as an imaginary site. The goal consists in analysis of the strategy of such designing. The research materials contain the publications on Millionka in digital media of Vladivostok, information from the website of the City Museum of Local Lore, YouTube video of a tour. Methodologically, the article is based on the discursive analysis of the texts, which allowed viewing the peculiarities of communication strategy on designing a tourism attraction by outlining the frames of perception, central themes and concepts that form representation on Millionka, as well as determining the combination of discursive genres. The conclusion is formulated that the design of a tourism attraction is a specific cultural product that relies on the practice of creation of an “imaginary site”. The historical discourse demonstrates milestone in the existence of Millionka and allows concluding on functionality of its space as a palimpsest. Leaning on H. Lefebvre’s concept of the production of space applicable to the practices of designing an “imaginary sire”, analysis is conducted on the two forms: representation of space and space of representation. The author reveals the key peculiarities of the design of Millionka within the frame of “uniqueness and unusualness”, explores the basic strategy of exotization of the Other using the techniques of mythologization, proxemics and all-factor communication. The author underlines prevalence of the strategy of “revision of a site” and consumer discourse in designing a tourism attraction.

The Strength of Weak-Tie Consensus Language

Every day, consumers share word of mouth (WOM) on how products and behaviors are commonly adopted through the use of consensus language. Consensus language refers to words and expressions that suggest general agreement among a group of people regarding an opinion, product, or behavior (e.g., “everyone likes this movie”). In a series of online and field experiments, the authors demonstrate that the interpretation and persuasiveness of consensus language depends on the tie strength between the communicator and the receiver of WOM. Although abundant literature highlights the advantage of strong ties (e.g., close friends, family) in influence and persuasion, the authors find that weak ties (e.g., distant friends, acquaintances) are more influential than strong ties when using consensus language. The authors theorize and demonstrate that this effect occurs because weak ties evoke perceptions of a larger and more diverse group in consensus, which signals greater validity for the issue at hand. These findings contribute to research on WOM, tie strength, and descriptive norms and provide practical implications for marketers on ways to analyze and encourage consumer discourse.