The cognitive revolution requires new artistic approaches to the reflection of identity. The grounds for understanding research-based art projects their causations and effects are discussed. There is a cybernetic factor that raises questions of knowledge and experience beyond the cognitive capabilities of the subject at the same time instrumentalizing its ignorance. How do artists research AI technologies in this regard? How do they conceptualize cybernetic reality? How does art reveal itself in it? What is the result of their searches? How do they fit in with modern theoretical discourse? Among the reactions to the emergence of artificial intelligence, there is euphoria arising from the successful imitation of works of art by it. It is expected from artificial intelligence that, having received all available information, it will present supersensible images and help turn the environment into a particular cyber space, and individuals into algorithms that combine technical and natural. The type of artistic research that establishes a connection with artificial intelligence in the forms of pre-rational communication is particularly noted. In the very “artificiality” of AI, art discovers the hope that with the end of identity and the disappearance of man, intellect will finally reflect itself not in the forms of the end of correlation, but in the forms of art and poyesis.
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