In the present study, the 1-Nicotinoyl-4-phenyl thiosemicarbazide (H2NPT) multidentate nitrogen, oxygen and sulfur containing ligand is being synthesized in a simple single step reaction by condensing 1:1 molar ratio of ethanolic solutions of both phenyl isothiocyanate and nicotinoyl hydrazine. The prepared H2NPT and its complexes with Co2+, Ni2+ and Zn2+ and Cu2+ were characterized by pH-metric titrations, elemental analysis, FTIR, electronic spectra and thermogravimetric (TGA) analyses. The association constant of the ligand and the stability constants of its complexes were calculated by pH-metric measurements in 50% ethanol–water mixture. Also, DFT method was used to draw the geometry of all compounds and the parameters such as bond lengths, bond angles, dipole moment, Frontier orbitals (HOMO, LUMO), MEP and other energetic parameters (optical energy gap, softness, hardness, electronegativity) were evaluated. The prepared H2NPT reacted with Co2+, Ni2+ and Zn2+ and Cu2+ metal ions to form colored precipitates that were readily floated to the surface solution using oleic acid (HOL) surfactant with vigorous shaking of the flotation cell. The heavy metals' concentrations in the dissolved precipitates are determined by flame atomic absorption spectrometry (FAAS). The different parameters affecting the flotation process were thoroughly investigated, viz. pH of sample solution, concentration of ligand, metal ions and HOL, temperature and interfering ions. Nano-gram quantities of Cu2+, Co2+, Ni2+ and Zn2+in 1500-ml samples are quantitatively determined with 1-Nicotinoyl-4-phenyl thiosemicarbazide (H2NPT) at pH 3.0–6.5 for Cu2+ and at 7.0–7.5 for Co2+, Ni2+ and Zn2+. The concentrations of these heavy metals are increased 300-fold. Interferences, on the flotation process, from various foreign ions were avoided by adding excess H2NPT. The mode of chelation between H2NPT and the investigated metal ions is proposed to be through the S, N and/or O atoms of the ligand. The mechanism of flotation is proposed to be due to an electrostatic interaction between the HOL surfactant and the formed metal–ligand complexes through H-bond formation. The proposed multi-element flotation methodology has been utilized for the determination of the analytes in certified reference materials, alloys, synthetic mixtures and in water samples with a recovery % more than 90% and a relative standard deviation (RSD), as a precision < 2%.