The impact of bulk viscosity is unclear with considering the increased dilatational dissipation and compressibility effects in hypersonic turbulence flows. In this study, we employ direct numerical simulations to conduct comprehensive analysis of the effect of bulk viscosity on hypersonic turbulent boundary layer flow over a flat plate. The results demonstrate that the scaling relations remain valid even when accounting for large bulk viscosity. However, the wall-normal velocity fluctuations $v_{rms}^{\prime \prime }$ decrease significantly in the viscous sublayer due to the enhanced bulk dilatational dissipation. The intensity of travelling-wave-like alternating positive and negative structures of instantaneous pressure fluctuations $p_{rms}^{\prime }$ in the near-wall region decreases distinctly after considering the bulk viscosity, which is attributed mainly to the reduction of compressible pressure fluctuations $p_{c,rms}^{+}$ . Furthermore, the velocity divergence $\partial u_{i} / \partial x_{i}$ undergoes a significant decrease by bulk viscosity. In short, our results indicate that bulk viscosity can weaken the compressibility of the hypersonic turbulent boundary layer and becomes more significant as the Mach number increases and the wall temperature decreases. Notably, when the bulk-to-shear viscosity ratio of the gas reaches a few hundred levels ( $\mu _b/\mu =O(10^2)$ ), and mechanical behaviour of the near-wall region ( $\kern 0.06em y^+\le 30$ ) is of greater interest, the impact of bulk viscosity on the hypersonic cold-wall turbulent boundary layer may not be negligible.