Digital Strategy Research Articles

A Novel Digital Twin Strategy to Examine the Implications of Randomized Clinical Trials for Real-World Populations.

Randomized clinical trials (RCTs) are essential to guide medical practice; however, their generalizability to a given population is often uncertain. We developed a statistically informed Generative Adversarial Network (GAN) model, RCT-Twin-GAN, that leverages relationships between covariates and outcomes and generates a digital twin of an RCT (RCT-Twin) conditioned on covariate distributions from a second patient population. We used RCT-Twin-GAN to reproduce treatment effect outcomes of the Systolic Blood Pressure Intervention Trial (SPRINT) and the Action to Control Cardiovascular Risk in Diabetes (ACCORD) Blood Pressure Trial, which tested the same intervention but found different treatment effects. To demonstrate treatment effect estimates of each RCT conditioned on the other RCT's patient population, we evaluated the cardiovascular event-free survival of SPRINT digital twins conditioned on the ACCORD cohort and vice versa (ACCORD twins conditioned on SPRINT). The conditioned digital twins were balanced across intervention and control arms (mean absolute standardized mean difference (MASMD) of covariates between treatment arms 0.019 (SD 0.018), and the conditioned covariates of the SPRINT-Twin on ACCORD were more similar to ACCORD than SPRINT (MASMD 0.0082 SD 0.016 vs. 0.46 SD 0.20). Notably, across iterations, SPRINT conditioned ACCORD-Twin datasets reproduced the overall non-significant effect size seen in ACCORD (5-year cardiovascular outcome hazard ratio (95% confidence interval) of 0.88 (0.73-1.06) in ACCORD vs. median 0.87 (0.68-1.13) in the SPRINT conditioned ACCORD-Twin), while the ACCORD conditioned SPRINT-Twins reproduced the significant effect size seen in SPRINT (0.75 (0.64-0.89) vs. median 0.79 (0.72-0.86)) in the ACCORD conditioned SPRINT-Twin). Finally, we demonstrate the translation of this approach to real-world populations by conditioning the trials on an electronic health record population. Therefore, RCT-Twin-GAN simulates the direct translation of RCT-derived treatment effects across various patient populations.

Community Building in the Digital Age: Fostering Brand Loyalty

This study examines the interplay of brand loyalty, community building, digital engagement, and consumer engagement within PT. ISAM (Industri Susu Alam Murni), a dairy company. Using a quantitative research approach and Structural Equation Modeling (SEM) with Smart PLS as the analytical tool, data from 100 consumers were analyzed to assess direct and indirect effects among these variables. The findings reveal that while community building efforts showed no significant direct impact on brand loyalty, digital engagement significantly influences consumer engagement, which in turn positively affects brand loyalty. These results underscore the critical role of effective digital strategies in fostering consumer participation and advocacy, thereby enhancing brand loyalty in the competitive dairy industry landscape. The study contributes insights that can guide strategic decision-making and marketing efforts aimed at cultivating stronger brand-consumer relationships and improving market positioning for PT. ISAM and similar companies in the dairy sector.

Expanding Practices of E-Governance System in the Contemporary World

E-governance marks a significant transformation in public administration by incorporating Information and Communication Technology (ICT) to improve government operations and enhance citizen interaction. This paper offers an extensive review and synthesis of empirical issues and practices related to e-governance worldwide, with a particular emphasis on Nepal. Through a systematic literature review, the study explores academic articles, books, and reports to uncover critical themes in e-governance frameworks, challenges in implementation, and overall effectiveness. Key findings reveal ICT's pivotal role in modernizing governance, the varying success of e-governance policies across nations, and specific challenges encountered in Nepal, including insufficient infrastructure, low levels of ICT literacy, and political instability. The paper identifies several research gaps, such as the need for detailed data from rural areas, the creation of a tailored digitalization strategy for Nepal, and a comprehensive examination of both the benefits and drawbacks of ICT in governance. It also proposes future research directions, highlighting the necessity of contextual adaptation and longitudinal studies to more effectively address local needs.

Toward a sustainable future: integrating circular economy in the digitally advanced supply chain

PurposeStringent environmental regulations and the need for a robust supply chain (SC) network have necessitated organizations to adopt circular economy (CE) practices. With proven impact of CE practices on SC activities, digital technologies are prompting organizations to digitalize SC networks. Yet, the correlation between SC digitalization and CE practices has been less examined. This study aims to identify and evaluate, the critical success factors (CSFs) necessitating SC digitalization and strategies helping in SC digitalization.Design/methodology/approachAn extensive literature review was performed to identify CSFs and strategies for SC 4.0 (SC4.0), and for finalization, experts’ input was obtained with the Delphi approach. An integrated Fermatean fuzzy set – analytic hierarchy process – decision-making trial and evaluation laboratory – combined compromise solution technique was used to evaluate CSFs and strategies.FindingsSmart work environment, performance monitoring and data reliability and relevance were identified as the top three important CSFs for SC digitalization. Enhancement of analytical capability, data-driven process optimization and development of an integrated digital platform were identified as potential SC4.0 transition strategies.Practical implicationsThis study helps SC practitioners better understand the CSFs and strategies for the SC4.0 transition. Furthermore, this study explores the integration of CE principles within these digital strategies, emphasizing how sustainability practices can be embedded in the SC4.0 framework to foster a more resilient and environmentally conscious electronics SC in India.Originality/valueTo the best of the authors’ knowledge, this work is the first to analyze CSFs for SC4.0 in the Indian electronics industry.

Pemberdayaan Masyarakat melalui Media Digital: Optimalisasi Smart Digital Marketing Berbasis Aplikasi untuk Penguatan Usaha Lokal Warga Ngampel Kulon

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok, such as creative short videos, viral challenges, and influencer collaborations, can affect digital marketing strategies and sales performance of electronic products on e-commerce platforms. The methodology used is systematic literature review (SLR) by gathering and analyzing various relevant previous studies on the topic. The findings of this review indicate that TikTok content has a significant impact on brand awareness, consumer engagement, and sales conversion. Effective marketing strategies implemented on TikTok can increase product exposure, attract consumer attention, and drive purchasing decisions. These findings provide valuable insights for digital marketing practitioners in leveraging social media platforms to enhance the marketing performance of electronic products in e-commerce.

Digital transformation as a tool for creating an inclusive economy in Ukraine during wartime

The russian aggression against Ukraine underscores the need to reassess regional strategies for digitalization and inclusivity. The study aims to identify strategies for enhancing these areas during wartime. Taxonomy and cluster and factor analysis methods have shown that regions with a higher level of digitalization have lower levels of poverty and unemployment. Specifically, regions in the top quartile of the digitalization index reported, on average, 12% lower unemployment rates compared to those in the bottom quartile. The analysis identifies distinct regional groupings: areas such as Zaporizhzhia, Kherson, Donetsk, and Luhansk are partially occupied and exhibiting low digitalization and inclusivity, in contrast with Mykolaiv and Kirovohrad that show moderate progress. Rural regions face a significant digital divide, with only 60% of rural households having stable internet access compared to 90% in urban areas. Factor analysis confirms that wartime conditions have accelerated digital transformation, evidenced by a 42% increase in Diia app usage from 2021 to 2023 and a rise in internet penetration from 62% in 2019 to 78% in 2023. Additionally, IT sector export revenues grew by 20% in 2022, and technology startups doubled between 2019 and 2023. The study proposes a strategic framework for regional adaptation: intensive digitalization and inclusivity for Zaporizhzhia, Kherson, Donetsk, and Luhansk regions; digitalization for Mykolaiv region; inclusivity for Kirovohrad and Zakarpattia regions; and balanced adaptation for Chernivtsi and Khmelnytskyi regions. Recommended measures include modernizing digital infrastructure, expanding educational opportunities, supporting startups, and aligning digital and social initiatives to foster regional resilience and development.

Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Digital transformation has become one of the main pillars of modern business strategy, requiring companies to adapt to technological developments and maximize emerging opportunities. This article explores effective digital business management strategies, focusing on a structured approach to transform challenges into opportunities for growth and sustainable innovation. Through a qualitative approach based on literature studies and case analysis, this study identifies key elements in digital business management strategies, including the use of information technology (IT) and management information systems (MIS), the use of data and analytics, organizational flexibility, continuous innovation, and strategic collaboration with external parties. The results show that companies that successfully implement this strategy can adapt quickly to market changes, improve operational efficiency, and create competitive advantages. Flexibility and continuous innovation are also found to be important factors in ensuring business continuity amidst technological disruption. In addition, collaboration between companies, startups, and academic institutions is a key element in driving innovation and optimizing resources. This article contributes to the academic literature and business practice, by offering practical guidance for companies to formulate superior digital strategies in the era of global competition.

Crypto Savvy: Navigating the World of Digital Assets for Financial Gains

This research investigates the impact of Crypto Savvy and Digital Assets on Financial Gains through Investment Strategies at BNI Cabang Surakarta. Using a quantitative approach and structural equation modeling (SEM) with Smart PLS, data from 70 bank customers were analyzed. The results indicate significant direct effects of Crypto Savvy and Digital Assets on Investment Strategies and Financial Gains. Specifically, Crypto Savvy and Digital Assets positively influence Investment Strategies, which in turn enhances Financial Gains. Moreover, indirect effects analysis reveals that Crypto Savvy and Digital Assets indirectly contribute to Financial Gains through Investment Strategies, highlighting the mediating role of Investment Strategies in translating crypto literacy and digital asset integration into financial gains. These findings underscore the importance of enhancing knowledge and strategic management of digital assets within banking operations to optimize financial performance. The study's insights provide actionable recommendations for BNI Cabang Surakarta and similar institutions to improve their digital asset strategies and achieve sustainable financial success in the evolving financial landscape.

Digital Transformation to Enhance Digital Marketing Strategies for MSME: Case Study PT. XYZ

Since digitalization spread ubiquitously in almost all industries, many traditional businesses have also joined the trend, including PT. XYZ. This company is a startup company that sells queue machines and kiosks. Since 2019, PT. XYZ runs its business through Indonesia’s e-commerce such as Tokopedia and Shopee. However, many competitors appear to collect more customers which made PT. XYZ is difficult to compete with the market industry as a newcomer. In this queue machine and kiosk industry, PT. XYZ already has an official certification from Indonesia’s government and PT. XYZ machines were produced and painted by themselves. But, these main values don’t increase sales because of the lack of brand awareness. Therefore, the company needs a digital transformation to enhance its digital marketing strategy. This study objective uses BMC, PESTEL, and SWOT to analyze the as-is model and to-be model of the company so that the analysis will have a digital transformation strategy to increase brand awareness and sales. The results of this research show that digital marketing is needed to replace current marketing methods and carry out initiatives related to human resources, organizational structure, policy, technology, and community.

The Impact of E-Advertising Strategy on Customer Buying Behavior: An Analytical Study

It's an approved fact that if a business wants to survive in the long run, it has to keep itselfupdated. Laggers are left behind when they stick to rigid traditional methods and are not able to keepthemselves going with the trends. With the advancement in technology, there is a shift from the traditionalmarketing strategies to digital marketing. There are various advantages associated with digital advertisingas compared to traditional methods of advertising the product or a service such as less cost, helps inbuilding customer base across the globe, boosting online sales and helps in growing brand loyalty. Thegoal of the research study is to analyze the impact of e- advertising on the buying decision behavior of theconsumer. With the advancement in technology and increase in the number of people engaged on socialmedia and other platforms as well as a shift in their preferences to buy online are important crucialreasons why no. of enterprises are taking a shift towards digital advertising. The secondary objective ofthe research is to analyze the consumer psychology and purchasing behavior while making onlinepurchases. The results of the findings depict that a positive change in the behavior of the consumer isseen via adopting digital advertising tools. The sales surely get a boost in the long run but this can notonly be attributable to only one factor but digital marketing strategies have an important role to play inthis regard. Thus the conclusion can be drawn from this study is that marketers need to be updated withthe technology and trends if they want to survive in the long run.

The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java)

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.

THE EFFECT OF THE IMPACT OF DIGITAL TRANSFORMATION STRATEGY ON FINANCIAL PERFORMANCE MODERATED BY COGNITIVE CONFLICT IN PARTNER COMPANIES OF PT. ERDIVA DAYA TECHNOLOGY SOLUTIONS

This study aims to verify whether digital transformation strategy (DTS) enhances organizational performance and to analyze the necessity of implementing DTS, considering perspectives like "Skewed conflict," "minority dissent theory," and the "too-much-of-a-good-thing" principle. This research uses a quantitative method with a descriptive and explanatory survey approach to examine the cause-and-effect relationship between variables. The research concludes that DTS significantly influences both short-term and long-term financial performance, providing insights into how cognitive conflict influences DTS effectiveness and highlighting the need for enterprises to manage such conflicts to maximize financial performance.

Mapping the Wuling vehicle market with K-Means Clustering: An effective digital marketing strategy

This study focuses on Indonesia’s automotive industry sector, which is currently experiencing growth, particularly in terms of Wuling's contribution to the economy through sales. The aim is to identify customer clusters for Wuling vehicle and the marketing mix strategy after the most dominant customer cluster for Wuling vehicle. The research method used was a quantitative survey, which involved collecting data from 111 potential Wuling customer using purposive sampling and data collection through questionnaires. The analysis included an F-Test to examine the differences between clusters. The results show that the clustering of Wuling customer using the K-Means Clustering method successfully divided them into three different clusters, namely Perfectionist, Easy Going, and Beginner, with the Easy Going being the most dominant. Therefore, it is necessary to adjust marketing strategies to focus more on the needs and preferences of the Easy Going, including optimizing the use of promotion channels that have been proven effective, such as direct marketing and sales websites. Thus, this study emphasizes the importance of applying the K-Means Clustering method in automotive market segmentation, providing valuable insights for Wuling to formulate more effective and relevant marketing strategies to meet the diverse needs of customer in a dynamic market.

Factors Influencing the Continued Use of Procreate Digital Painting Software by Fine Arts Students in Chongqing, China

Background and Aim: With the rise of digital technology, digital painting software has become a tool for artistic expression. The purpose of this paper is to explore the factors that influence the continued use of Procreate digital painting software by undergraduate art students in Chongqing, China, through three major theories: ECM, UTAUT 2, SCT, and other modeling frameworks. Materials and Methods: This study adopted a quantitative approach to data collection using a five-point Likert scale for the questionnaire. The sample of this study was undergraduate students of six fine arts programs in different regions of Chongqing, China, and the participants were selected through a Judgmental or purposive sampling technique. The instrument used to collect the data was a questionnaire and the data were analyzed on 487 valid questionnaires, CFA and SEM were executed to validate the fit, validity, and reliability of the model and to confirm the causality between the variables for hypothesis testing. Results: All hypotheses were supported, with perceived usefulness and satisfaction as direct influences. self-efficacy had the most significant effect on perceived usefulness. Conclusion: Key factors influencing Chongqing art students' continued use of Procreate digital drawing software include hedonic motivation, confirmation, self-efficacy, and knowledge application, which together contribute to students' continuance intention to use the software by enhancing satisfaction and perceived usefulness. This study provides new perspectives for understanding the use of digital drawing software in art education, offers insights for educational institutions to optimize digital strategies for art education, helps software developers to improve product functionality, and guides art students to make more effective use of digital tools for art creation, thus promoting the in-depth application and development of digital drawing technology in the art field.

Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media

In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.

DIGITAL MARKETING COMMUNICATION STRATEGY ON THE USE OF INSTAGRAM SOCIAL MEDIA BY BASO ACI GANTENG

The use of Instagram social media in implementing product promotion and sales strategies can provide significant convenience for business people. Baso Aci Ganteng uses the Instagram social media account @basoaciganteng as the main promotional media in marketing their products. The purpose of this study is to understand why Baso Aci Ganteng chose Instagram as a digital marketing communication strategy and to determine the advantages gained when using Instagram as a medium for digital marketing communication strategies. This study uses a qualitative research method approach with a case study approach. Data collection techniques include interviews, observations, and documentation studies. The research obtains data sources directly from business people, where the key informants are the business owners themselves and other main business actors as primary data sources. Based on the results of the research, the researcher concludes that Baso Aci Ganteng practices digital marketing communication strategies online through Instagram, which connects to a wider reach of consumers and thus increases sales.

Digital Marketing Effectiveness By Implementing Search Engine Optimization (SEO) In The Indonesian Banking Sector

This study evaluates the use of Search Engine Optimization (SEO) in digital marketing strategies within the Indonesian banking sector, specifically focusing on Bank Central Asia Tbk (BCA), Bank Mandiri Persero Tbk, and Bank Rakyat Indonesia Persero Tbk (BRI), during the period from February 2024 to April 2024. Employing an exploratory qualitative method, the research aims to gain an in-depth understanding of how these three banks implement SEO and how these strategies impact their customer engagement. The findings indicate that BCA utilizes Twitter as the primary platform for delivering rapid information, while Bank Mandiri and BRI prefer WhatsApp Web for direct and personal communication with customers. Additionally, BRI leverages video content on YouTube to enhance user engagement. The dominance of WhatsApp Web in social traffic for Bank Mandiri and BRI highlights the effectiveness of instant messaging platforms in building direct communication with customers. Conversely, Twitter proves effective in reaching a broader audience for BCA. This study emphasizes the importance of tailoring digital marketing strategies to suitable platforms to achieve specific business objectives and demonstrates the value of qualitative methods in understanding the dynamics and complexities of digital marketing within the banking sector.

Effects of managers' environmental consciousness and digital expertise on their technology adoption intentions

Environmental consciousness and digital competence are sought-after characteristics of managers by many organisations today. The digital expertise of organisations is considered a critical capability that drives their digitalisation strategies. Also, values and beliefs towards environmental sustainability influence their attitudes towards achieving environmental performance. By integrating the three 'big' adoption theories of DoI, TAM and UTAUT, along with decision-making literature, this study empirically investigates the effects of the digital expertise and environmental consciousness of managers on their intention to adopt Industry 4.0 technologies. We used an online survey with 172 managers from Australian firms using the PLS-SEM method for data analysis. The results show that managers’ environmental consciousness and digital expertise significantly and positively affect their intention to adopt Industry 4.0 technologies. Their perceived usefulness of technologies partially mediates the relationships between digital expertise and intention to adopt and between environmental consciousness and intention to adopt. The mediation roles of perceived ease of use, perceived visibility and social influence were not empirically confirmed. Integrating adoption theories with domain-specific knowledge-based decision-making is a novel theoretical approach adopted in the study. The key contribution is to the Industry 4.0 technology adoption literature by empirically confirming the effects of domain-specific knowledge expertise and environmental consciousness on the intention to adopt. Its practical implications lie in the confirmation that organisations benefit from their investment in the digital skill development of managers and environmentally conscious managers.

Strategi Komunikasi Digital: Media Sosial Instagram Sebagai Sarana Promosi di MI Unggulan Darul Mujtaba

This research aims to identify and analyze effective digital communication strategies through Instagram social media that can be implemented by MI Unggulan Darul Mujtaba as a promotional tool. In the current digital era, social media plays an important role in building an image and attracting public interest in educational institutions. However, the challenge faced is how to optimally utilize Instagram social media to achieve these promotional goals. This research uses descriptive qualitative research with data collection methods in the form of interviews and in-depth observations of research subjects and objects. The research results show that the success of the digital communication strategy at MI Unggulan Darul Mujtaba can be seen from increased visibility, high levels of engagement, positive feedback, and an increase in the number of new student registrations. With a well-planned and implemented strategy, MI Unggulan Darul Mujtaba can make maximum use of Instagram's potential to build a positive image and attract public interest. This research contributes to the development of literature on digital communication and promotional strategies in the era of social media, as well as providing practical guidance for other educational institutions that wish to optimize the use of social media for promotional purposes.