Purpose- The current study investigates the intricacies of conducting digital workplace ethnography within professional environments, focusing on the critical challenges posed by technological constraints, increased digital workloads, the complexities of navigating virtual ecosystems, and limitations in remote collaboration tools and employee digital literacy. Design/methodology/approach- A mixed-methods research framework encompassed qualitative and quantitative methods. The study involved a pilot sample of 120 participants from a private IT firm, representing diverse roles including employees, managers, and IT professionals. To capture the breadth of digital challenges, structured interviews were administered, probing the participants' interactions with digital tools and assessing the organization’s broader digital culture. Statistical analyses, including correlation and chi-square tests, were utilized to evaluate the relationships between the impact of digital transformation on workplace collaboration and organizational adaptability. Findings-The research findings deliver a detailed exploration of these technological and cultural barriers and their broader consequences for the organization's operational efficacy. Research limitations/implications- Strategic implications are provided, which emphasize the enhancement of digital infrastructure, workforce training, and leadership development initiatives to foster a more resilient and adaptive digital work environment. Originality/value- This study explored workplace challenges within the realm of digital innovation. Drawing from existing research, it presents a solution to the existing problem in the form of Adopting Flexible Work Practices: and enhancing Digital Literacy with Training.
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